Damon
Damon Company Inc is a family-owned Salem, Virginia manufacturer founded in 1964 that produces durable metal identification plates and tags for industrial traceability, alongside archery and firearms accessory sub-brands Shrewd Archery and Keeno Arms, selling direct via Shopify e-commerce and quote-based B2B sales.
- Company typePrivate
- Founded1964
- HeadquartersSalem, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Damon does
Damon Company Inc is a family-owned metal identification manufacturer founded in 1964 in Salem, Virginia. The company produces durable metal plates and tags for industrial identification and traceability across machinery, equipment, inventory, parts tracking, infrastructure, and forestry applications, with materials spanning aluminum alloys, stainless steel variants, galvanized steel, tin-plated steel, and brass. Manufacturing is vertically integrated within a single 32,000 sq ft facility housing a machine shop equipped with CNC turning centers, 5-axis VMC, Sodick Wire EDM, TRUMPF fiber laser markers, and 20+ punch presses. Products support customization through embossing, laser engraving, screen printing, and barcoding, and are guaranteed for use in automatic feed machines.
The company sells primarily through direct channels: a Shopify-powered e-commerce storefront (damonco.com) for catalog and small-quantity orders, plus quote-based sales via toll-free phone, fax, and email for custom and bulk industrial orders. Pricing is not publicly disclosed. Beyond the core identification business, Damon operates two consumer-facing sub-brands—Shrewd Archery (high-end archery accessories) and Keeno Arms (firearms muzzle brakes)—and a horticultural line of plant stakes and signs, all leveraging the same in-house CNC and metalworking capacity.
The company is privately held by the Newsom family, with Samuel B. Newsom serving as President/CEO since 1996. Headcount is small (1–10 employees, 11 named personnel). Operations are concentrated domestically in the US Southeast with no disclosed international footprint, no institutional investment, no funding rounds, and no published financial figures.
Damon firmographics
Firmographics- Name
- Damon
- Legal name
- Damon Company Inc
- Website
- https://damonco.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Damon Company Inc is a family-owned Salem, Virginia manufacturer founded in 1964 that produces durable metal identification plates and tags for industrial traceability, alongside archery and firearms accessory sub-brands Shrewd Archery and Keeno Arms, selling direct via Shopify e-commerce and quote-based B2B sales.
- Ownership category
- akta.pro rank
Damon industry classification
Industry- Product category
- Industrial Identification Products
- NAICS
- Machine Shops (33271), Cutting Tool and Machine Tool Accessory Manufacturing (333515), Special Die and Tool, Die Set, Jig, and Fixture Manufacturing (333514)
- SIC
- Coating, Engraving & Allied Services (3470), Screw Machine Products (3451)
- akta.pro primary industry
- Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)
Keywords
Where Damon is headquartered
LocationHeadquarters
- HQ city
- Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Damon business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Metal Identification Products: Sale of metal identification plates, tags, and signs for industrial applications. Products are manufactured to order with various material and customization options. Revenue generated through one-time product sales.
- Plant Stakes and Signs: Sale of plant stakes (12", 18", 24") and plant signs with laser marking customization for horticulture applications.
- Archery Accessories: Sale of archery accessories under owned brands Shrewd Archery (high-end archery accessories) and Keeno Arms (muzzle brakes and firearms accessories).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for metal plates and tags |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Damon product offering
Product offeringCore offering
Damon Company Inc is a machine shop and manufacturer of metal identification plates and tags for industrial applications, including raw material identification, work-in-process tracking, and finished goods labeling in harsh environments. Products are manufactured in aluminum, stainless steel, brass, galvanized steel, and tin-plated steel with customization options including embossing, laser engraving, screen printing, and barcoding. The company also operates Shrewd Archery (high-end archery accessories) and Keeno Arms (firearms muzzle brakes and accessories) sub-brands.
Product overview
Damon Company Inc is a family-owned manufacturing company founded in 1964, operating as a machine shop that produces metal identification plates and tags alongside diversified brand offerings. The core product portfolio centers on metal identification plates and tags for industrial identification and traceability applications, complemented by plant stakes/signs for horticultural use. The company also operates two additional branded product lines: Shrewd Archery (high-end archery accessories) and Keeno Arms (firearms muzzle brakes and accessories). Materials offered include aluminum alloys (3003H14, 5005, 5205), stainless steel variants (316, 430, 304), galvanized steel, electro-tinplated steel, and cartridge brass. Products support customization through embossing, laser engraving, screen printing, and barcoding.
Differentiator
Problem solved
Functional benefit
Brands
- Shrewd Archery: High-end archery accessories for compound and recurve bows.
- Keeno Arms
Products and services
- Metal Identification Plates and Tags
Quantifiable outcome
- Guaranteed for automatic feed when requested
- +1 more outcomes
Companies that use Damon
Customer profileSegments4 records
Ideal customer profiles4 records
Damon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Damon partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Damon competitors and assessment
Company assessmentBroad incumbents
- Brady Corporation: Brady is a global manufacturer of identification and safety solutions including metal tags, barcode labels, and asset tracking products. Comparable to Damon across the core metal identification plate and tag product line, but at vastly larger scale with broader product depth and global distribution.
- Avery Dennison: Avery Dennison is a large global manufacturer of labeling and identification materials, including industrial-grade labels and RFID inlays. Operates in the broader identification category with extensive product breadth, but not specialized in metal plates/tags like Damon.
- Seton (Brady subsidiary): Seton is a direct-order supplier of identification products, safety signs, and metal tags for industrial facilities. Comparable to Damon's tag/plate product range and direct-to-customer sales model, but with much larger catalog and pricing transparency.
Direct peers
- Metalcraft: Metalcraft manufactures metal barcode labels, nameplates, and asset tags for industrial tracking and identification. Directly comparable to Damon's core plate and tag business across materials, customization options, and target industrial customers.
- Nameplates.com (Nameplate with Logo): Nameplates.com produces custom metal nameplates, tags, and industrial labels using similar stamping, engraving, and printing techniques. Closely matches Damon's customization model and serves overlapping industrial and consumer markets.
- ID Label Inc. ID Label manufactures durable barcode labels, metal nameplates, and asset tags for industrial asset tracking and harsh environments. Directly competes with Damon's identification plate and tag offerings in warehousing, manufacturing, and equipment tracking.
- William Frick & Company: William Frick & Company produces custom identification products, asset tags, and reflective markings for industrial and utility applications. Shares Damon's focus on durable identification solutions for infrastructure and equipment.
- Camcode (Metalcraft): Camcode, a division of Metalcraft, specializes in durable asset tags and barcode labels for fixed assets and equipment tracking. Directly comparable to Damon's machinery and equipment identification plates, with overlapping customer use cases.
Regional players
- Aluma Mark Corporation: Aluma Mark produces custom anodized aluminum nameplates, panels, and identification tags with similar embossing, screen printing, and laser engraving capabilities. Comparable manufacturing process and material focus, though more concentrated in signage panels.
Emerging players
- Precision Metal Industries: Precision Metal Industries is a specialist machine shop offering CNC machining, stamping, and engraving for custom metal components. Shares Damon's machine shop and metal identification capabilities, with comparable tooling and material expertise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Damon social profiles
Digital presenceDamon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Damon leadership team
Management profileNumber of profiles
Profiles7 records
Damon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Damon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Damon
What does Damon do?
Damon Company Inc is a machine shop and manufacturer of metal identification plates and tags for industrial applications, including raw material identification, work-in-process tracking, and finished goods labeling in harsh environments. Products are manufactured in aluminum, stainless steel, brass, galvanized steel, and tin-plated steel with customization options including embossing, laser engraving, screen printing, and barcoding. The company also operates Shrewd Archery (high-end archery accessories) and Keeno Arms (firearms muzzle brakes and accessories) sub-brands.
Is Damon a public or private company?
Damon is a private company. It is classified as family owned and is currently operating.
When was Damon founded?
Damon was founded in 1964. It employs 1 to 10 people.
Where is Damon based?
Damon is headquartered in Salem, United States, in the North America region.
How does Damon make money?
Three revenue lines are on record. Metal Identification Products are the primary driver. The others are plant Stakes and Signs and archery Accessories.
Who are Damon's main competitors?
Broad incumbents on record are Brady Corporation, Avery Dennison and Seton (Brady subsidiary). Direct peers are Metalcraft, Nameplates.com (Nameplate with Logo), ID Label Inc., William Frick & Company and Camcode (Metalcraft). Aluma Mark Corporation is listed as a regional player. Precision Metal Industries is listed as an emerging player.
Does Damon have an API?
No public API is recorded for Damon.
What industry is Damon in?
Damon's product category is Industrial Identification Products. Its primary akta.pro industry code is IMAHADAB, Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures). Its NAICS code is 33271 and its SIC code is 3470.