What Biosero does

Biosero is a San Diego-based laboratory automation software company founded in 2003 and operating as a wholly-owned subsidiary of BICO Group AB, a Swedish life science automation group listed on Nasdaq Stockholm. The company's core offering is the Green Button Go (GBG) platform, which consists of two integrated products: GBG Scheduler, which orchestrates device-level workflows within a single workcell, and GBG Orchestrator, which manages end-to-end processes across multiple workcells and systems in an enterprise lab. The platform is vendor-agnostic, integrating with hundreds of third-party instruments through a proprietary device driver library and SiLA standards compliance, and provides API connectivity to LIMS, ELN, and AI/ML systems. Complementing the software, Biosero sells pre-configured GoSimple workcells (integrating instruments from Sartorius and BD) and custom GoDesigned workcells, along with a 21 CFR Part 11 Manager module for FDA-regulated environments and an assistive AI layer that enables plain English workflow authoring.

Biosero's revenue model is a mix of perpetual and recurring software licensing for GBG, annual GoCare support subscriptions (free for the first 12 months post-delivery), hardware-and-software bundled workcell sales, and professional services. All pricing is quote-based and sold through direct enterprise sales engagement, supported by a global distributor network covering Australia/New Zealand, China, Japan, South Korea, and Spain. The customer base spans pharmaceutical and biotech drug discovery, genomics and sample management, cell biology and therapeutics, and diagnostics laboratories, with the company claiming 1,000+ labs across 20 countries and penetration of 20 of the 20 largest global pharmaceutical companies, anchored by 3,000+ GBG installations worldwide.

Name

Biosero

Legal name

Biosero, Inc.

Website

https://biosero.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Biosero provides laboratory automation software through its Green Button Go platform, enabling pharmaceutical, biotech, genomics, and diagnostic laboratories to integrate hundreds of instruments and orchestrate end-to-end workflows across 1,000+ labs in 20 countries, including the world's top 20 pharma companies, as a BICO Group subsidiary.

Ownership category

akta.pro rank

Product category

Laboratory Automation Software

NAICS

Computer Systems Design and Related Services (54151), Analytical Laboratory Instrument Manufacturing (334516)

SIC

Services-Computer Programming Services (7371), Laboratory Apparatus & Furniture (3821)

akta.pro primary industry

Lab Automation, Instrument Control & Workflow Orchestration Software (HLAGAJAG)

akta.pro secondary industries

Pipeline Orchestration & Workflow Automation (HDAAABAD), Workflow Automation for IT & Ops (Runbooks, Job Scheduling) (HDAEAHAH)

Keywords

• Lab automation software
• Laboratory workflow orchestration
• Pharmaceutical lab automation
• Biotech instrument integration
• Automated workcell solutions

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Licenses (Green Button Go): Biosero licenses its Green Button Go software platform (Scheduler and Orchestrator) to laboratory customers. The EULA describes perpetual, non-exclusive, non-transferable licenses with optional annual Support Services (GoCare) after an initial 12-month included period. Licenses are sold per installation/key, targeting enterprise lab automation deployments.
2. Support and Maintenance (GoCare): GoCare support services include training at user's own pace, virtual troubleshooting, 24/7 access to Biosero Portal, driver swaps, and software upgrades/patches. Provided free for 12 months post-delivery, then available as an annual subscription.
3. Pre-configured Workcells (GoSimple and GoDesigned): Biosero sells pre-configured (GoSimple) and custom-designed (GoDesigned) automation workcells that bundle hardware integration, GBG software, robotic components, and method development. These represent hardware/software bundled solutions sold as complete automation packages.
4. Professional Services and Consulting: Biosero offers lab automation consulting services to help customers design, build, and program solutions tailored to their workflows and goals. The company cites a case study achieving 75% reduction in downstream process and assay development through consulting + software.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Biosero develops and licenses the Green Button Go (GBG) laboratory automation software platform, consisting of GBG Scheduler for workcell-level device scheduling and execution, and GBG Orchestrator for enterprise-wide multi-workcell workflow management. The platform integrates with hundreds of third-party instruments through a proprietary device driver library and is complemented by pre-configured GoSimple workcells, custom GoDesigned workcells, an FDA 21 CFR Part 11 compliance module, and an assistive AI layer for natural-language workflow authoring.

Product overview

Biosero offers a unified lab automation platform centered on Green Button Go software, which consists of two core products: Green Button Go Scheduler for scheduling and executing processes on integrated platforms, and Green Button Go Orchestrator for end-to-end workflow management. These are complemented by the 21CFR11 Manager for FDA compliance and a Device Drivers library supporting hundreds of instruments. The company also provides two workcell product lines: GoSimple (pre-configured, standardized automation-ready benchtop workcells integrating Sartorius and BD instruments) and GoDesigned (custom-tailored workcells built to specification). GoCare Support provides training, troubleshooting, and 24/7 portal access. The platform also includes an assistive AI layer enabling plain English workflow creation and troubleshooting. The product architecture supports labs ranging from small research teams to enterprise-level operations, with scalability from benchtop workcells to multi-workcell orchestrated systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Button Go Scheduler Automated laboratory scheduling software that integrates multiple devices into a cohesive workcell for maximum productivity. Features drag-and-drop workflow configuration, a device library with hundreds of drivers, real-time monitoring, and best-in-class error handling. Designed for scientists and programmers running lab automation workflows.
• Green Button Go Orchestrator Automated laboratory workflow software that connects workcells and systems across the entire lab into end-to-end processes. Provides workflow configuration across automation, API connectivity with LIMS, ELN, and AI systems, and industrial automation controls for high-throughput tracks, tiles, and conveyors.
• 21CFR11 Manager Compliance module built into Green Button Go Scheduler providing FDA 21 CFR Part 11 support including electronic signatures, audit trails, and user access controls for regulated laboratory environments. Targets pharmaceutical and diagnostic customers requiring FDA compliance.
• Device Drivers Extensive library of device drivers enabling Biosero's Green Button Go software to communicate with hundreds of third-party instruments including liquid handlers, robotic arms, mobile robots, plate readers, and other laboratory automation equipment. Sold as part of the GBG platform to enable multi-vendor instrument integration.
• GoSimple Workcells Pre-configured, automation-ready benchtop workcells that integrate selected instruments from partner manufacturers (Sartorius, BD). Designed to reduce deployment time for common high-throughput laboratory workflows with pre-validated configurations. Installs on existing lab bench and programs with existing methods.
• GoDesigned Workcells Integrated lab automation workcells tailored to laboratory goals and budget. Single and multi-workcell systems designed and built to specification, working with off-the-shelf or custom instrumentation with bespoke method development in Green Button Go. Targets labs with unique workflow requirements.
• GoCare Support Comprehensive support package including self-paced training, virtual troubleshooting, 24/7 access to the Biosero Portal, driver swaps, and software upgrade/patch capabilities. Included for 12 months post-delivery with GoSimple, then available as an annual subscription.

Quantifiable outcome

• 75% reduction in downstream process and assay development
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship, core and major.

• SartoriusflagshipTechnology or Integration · 23 January 2026Sartorius partnered with Biosero for the GoSimple workcell launch, integrating its Octet® Bio-Layer Interferometry (BLI) system into the pre-configured, automation-ready benchtop workcell. Sartorius is committed to actively promoting GoSimple alongside its own platforms, representing a co-selling arrangement for the standardized workflow solution targeting high-throughput lab operations.
• Becton Dickinson (BD)flagshipTechnology or Integration · 23 January 2026BD partnered with Biosero for the GoSimple workcell launch, integrating its FACSLyric™ Flow Cytometry System into the pre-configured workcell. BD is committed to actively promoting GoSimple alongside its own platforms. Additionally, BD collaborated with ECU Health to deploy its Kiestra total lab automation system, and BD is a technology partner referenced in Biosero's integration ecosystem.
• BICO GroupcoreOthersBiosero is a wholly-owned brand and subsidiary of BICO Group (formerly Cellink), a Swedish life science automation company listed on the Nasdaq Stockholm exchange. BICO operates through three business areas: Lab Automation (Biosero), Life Science Solutions, and Bioprinting. BICO's stated vision is to enable life-science labs to accelerate discoveries that change lives by leveraging automation, intelligence, and data.
• SiLA Consortium (Standardization in Lab Automation)coreStrategic or Co-development PartnerBiosero is a member of the SiLA (Standardization in Lab Automation) consortium, which sets international standards for open connectivity in lab automation. SiLA standards enable Biosero to integrate instruments and software from different vendors rapidly — the company reports completing software integration for a client's lab in a single day using SiLA-compliant drivers, compared to an estimated two weeks without standards compliance.
• Technology Partner Ecosystem (Instrument Manufacturers, LIMS, AI/Data Analytics)majorTechnology or IntegrationBiosero maintains an expanding ecosystem of technology partners including: instrument manufacturers (Abbott, Agilent, Hamilton, Tecan, and others implied by the device driver library), robotic platform providers, laboratory information management systems (LIMS), artificial intelligence and data analytics companies, and integration and service providers. The partner ecosystem enables the vendor-agnostic approach central to Biosero's value proposition.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Others

• BICO Group AB: Biosero's publicly listed parent operates the Life Science Solutions and Bioprinting segments alongside Lab Automation. While not a direct competitor in lab automation software, BICO is structurally relevant as the corporate parent and a related ecosystem participant.

Emerging players

• Opentrons: Opentrons sells accessible liquid-handling robots and Protocol Designer/OT-2 scheduling software to academic and biotech labs. It is an emerging competitor pushing standardized, lower-cost automation against GoSimple's pre-validated workcell concept.
• LabVantage Solutions: LabVantage is a LIMS platform with embedded ELN, LES, and increasingly lab workflow orchestration that competes with GBG Orchestrator's LIMS/ELN connectivity and end-to-end workflow positioning in regulated pharma labs.
• Automata: Automata offers modular lab bench automation hardware and cloud-connected scheduling/orchestration software targeting biology labs, overlapping with GBG Scheduler at the workcell level and competing on ease-of-deployment similar to GoSimple.

Broad incumbents

• Revvity: Revvity (formerly PerkinElmer) offers automated liquid handling, lab robotics, and Signals/Elementary lab informatics for life sciences, overlapping with GBG in drug discovery and cell biology. Operates a global distributor network (including in China via Revvity), similar to Biosero's footprint.
• Beckman Coulter Life Sciences: Part of Danaher, Beckman Coulter provides Biomek liquid handlers and integrated automation platforms (including partnerships with Biosero's channel). As a broad incumbent it competes with GBG through bundled hardware-plus-software offerings in pharma and clinical labs.
• Thermo Fisher Scientific: Thermo Fisher offers laboratory automation instruments (e.g., Spinnaker, Orbitor), SampleManager LIMS, and informatics tools that overlap with GBG Orchestrator's enterprise workflow and LIMS connectivity scope. Competes broadly across pharma/biotech lab digitalization.
• Agilent Technologies: Agilent provides automated sample preparation, analytical instrumentation, and OpenLab/Genomics lab informatics that intersect with Biosero's drug discovery and genomics workflows. As a broad incumbent, it competes for the same pharma and diagnostics lab automation budgets.

Direct peers

• Hamilton Company: Hamilton's laboratory automation division sells robotic liquid handlers, integrated workcells, and scheduling software that compete directly with GBG Scheduler and GoSimple/GoDesigned. Hamilton is the closest direct peer because it sells both hardware and software automation to the same pharma/biotech lab buyer.
• Tecan: Tecan offers liquid handling workstations, reader-based workcells, and its own workflow scheduling and orchestration software (e.g., Tecan Fluent/Freedom EVO plus control software). Competes head-to-head with Biosero's GBG Scheduler in drug discovery and genomics labs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/biosero
• Facebookfacebook.com/Biosero

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biosero