Avantra
- Company typePrivate
- Founded2000
- HeadquartersRichmond, United Kingdom
- Headcount51–100
- GTM type—
- Offering—
Avantra firmographics
Firmographics- Name
- Avantra
- Legal name
- Avantra
- Website
- https://avantra.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Avantra industry classification
Industry- NAICS
- Other Computer Related Services (541519), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Integration Monitoring, Observability & AIOps for Integration (HDAEAIAH)
- akta.pro secondary industries
- Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Cloud Automation & IaC (Terraform, CI/CD, Policy-as-Code) (BPAEACAL)
Keywords
Where Avantra is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Avantra business model
Business modelRevenue model
- Software Licenses and Subscriptions: Subscription-based licensing model based on 'Avantra License Objects' corresponding to technical components in the customer's landscape. Multiple edition tiers (Observability, Automation, Enterprise) with different feature sets.
- Support Services: Tiered support offerings including Standard (business hours) and Advanced (24/7/365) support tiers with dedicated hotlines for mission-critical environments.
- Professional Services: Training services including formal classroom-based training, remote sessions, and on-site multi-session programs tailored to customer needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Observability Edition - Complete monitoring and management of SAP landscapes with notifications and ServiceNow integration |
| Subscription | Annual | Automation Edition - Adds workflow automation including system refresh, backup orchestration, and patching |
| Subscription | Annual | Enterprise Edition - Full AIOps platform with complete observability and automation capabilities |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Avantra product offering
Product offeringCore offering
Avantra is an AIOps and automation platform purpose-built for SAP operations, providing AI-driven observability, root cause analysis, and workflow automation across hybrid SAP landscapes spanning on-premises, hyperscaler, and Cloud ERP environments. The platform replaces legacy SAP operations tools such as Solution Manager, LaMa, and Focused Run with modern AIOps capabilities, supporting enterprises and managed service providers that manage complex global SAP estates. It delivers AI-powered incident diagnosis via the Avantra AIR engine, end-to-end automation of SAP operational tasks (system refresh, patching, backup orchestration, certificate management), and certified integrations with SAP Cloud ALM, ServiceNow, AWS, Azure, and Google Cloud.
Product overview
Avantra is an AIOps platform for SAP operations, offered as a unified platform with modular editions. The core platform provides AI-driven observability, root cause analysis, and automation across hybrid SAP landscapes. The main product tiers include: Avantra Observability Edition (monitoring and alerting with ServiceNow integration), Avantra Automation Edition (full automation workflows including system refresh), and Avantra Enterprise Edition (complete platform across observability and automation). Avantra 26 is the latest major version, featuring Avantra AIR (AI-powered root cause analysis as a separate license), deeper SAP Cloud ALM integration, enhanced SecOps, and expanded BTP observability. The platform integrates with ServiceNow, SAP Cloud ALM, AWS, Azure, Google Cloud, and supports Ansible-based automation. Additional modules include Advanced Event Management, System Refresh Automation, Patching & Security, and Cloud Migration Enablement.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 60% reduction in mean time to insight and resolution
- +11 more outcomes
Companies that use Avantra
Customer profileNamed customers11 records
Segments5 records
Avantra technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature6 records
Avantra partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- SAPflagshipCertified member of SAP PartnerEdge program for over 20 years with validated integrations for SAP NetWeaver and S/4HANA. Available on SAP Store. Strategic partner providing deep integration with SAP ecosystem.
- SAP Cloud ALMflagshipSilver partner in SAP Cloud ALM Extension Program delivering bi-directional sync of alerts and system data out of the box. Purpose-built for complex SAP operations.
- ServiceNowcoreTechnology partner with robust two-way incident and issues management integration. Certified app and Service Graph Connector available in ServiceNow Store. Ideal for leveraging ServiceNow in complex SAP operations with bi-directional CMDB sync.
- AWScoreSAP on AWS advanced technology partner providing complete real-time visibility, automation, monitoring across SAP and non-SAP elements in AWS environments. Direct integration to AWS services. Available via AWS marketplace.
- Microsoft AzurecoreMicrosoft Azure Technology partner with direct integration to Azure insights, performance KPIs, and services. Enterprises benefit from cost savings and integrations running SAP on Azure.
- Google Cloud PlatformcorePartnership supporting SAP operations, automation, and landscape management in hybrid configurations. Avantra automatically scales environment based on deep SAP integration and performance KPIs.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Avantra competitors and assessment
Company assessmentBroad incumbents
- Splunk (Cisco): Enterprise observability, AIOps, and log analytics platform applicable to SAP system data. Competes for enterprise-wide AIOps spend though SAP workflow and automation depth is materially weaker than Avantra's.
- Dynatrace: Enterprise AIOps and observability platform with SAP-certified integrations and broader full-stack coverage beyond SAP. Overlaps with Avantra on monitoring and root-cause analytics but lacks Avantra's SAP-specific automation depth.
- Datadog: Cloud-scale observability and AIOps platform expanding into SAP and ERP workload coverage as part of a broad infrastructure monitoring portfolio. Competes for enterprise IT ops budgets and is increasing capabilities in SAP-specific scenarios.
- BMC Helix ITSM / AIOps: BMC's IT operations management and AIOps portfolio used by large enterprises alongside SAP estates. Competes for ITSM and IT ops consolidation budgets where Avantra competes on SAP-specific depth.
- Cisco AppDynamics: Application performance monitoring and IT operations analytics suite with broad enterprise footprint. SAP and ERP workload coverage exists but is one product among many; competes for IT ops budget.
- IBM Instana: IBM's automated observability and APM platform with SAP-certified content. Targets enterprise IT operations including SAP workloads as part of broader hybrid-cloud monitoring; competes with Avantra in enterprise observability budget share.
Emerging players
- SNP CrystalBridge: SNP's software platform for SAP transformation, system copy, and migration scenarios. Adjacent competitor to Avantra's system refresh automation and migration enablement capabilities for SAP landscapes.
- ManageEngine Applications Manager: Mid-market application and infrastructure monitoring suite with SAP module coverage. Targets a similar SAP-monitoring buyer with broader mid-market reach but less SAP-specific automation depth.
Direct peers
- SAP Focused Run: SAP's native advanced SAP operations management solution for complex hybrid landscapes. Directly competes with Avantra for large SAP estates; Avantra positions itself as a feature superset including integrated AI root-cause and broader automation.
- SAP Cloud ALM: SAP's next-generation Application Lifecycle Management offering for cloud-centric customers, with which Avantra bi-directionally integrates as a Silver Extension Partner. Competes for the operations, monitoring, and alerting budget on SAP RISE and Cloud ERP deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Avantra social profiles
Digital presenceAvantra compliance and trust
Trust signalCompliance6 records
Avantra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avantra leadership team
Management profileNumber of profiles
Avantra funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avantra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avantra
What does Avantra do?
Avantra is an AIOps and automation platform purpose-built for SAP operations, providing AI-driven observability, root cause analysis, and workflow automation across hybrid SAP landscapes spanning on-premises, hyperscaler, and Cloud ERP environments. The platform replaces legacy SAP operations tools such as Solution Manager, LaMa, and Focused Run with modern AIOps capabilities, supporting enterprises and managed service providers that manage complex global SAP estates. It delivers AI-powered incident diagnosis via the Avantra AIR engine, end-to-end automation of SAP operational tasks (system refresh, patching, backup orchestration, certificate management), and certified integrations with SAP Cloud ALM, ServiceNow, AWS, Azure, and Google Cloud.
When was Avantra founded?
Avantra was founded in 2000. It employs 51 to 100 people.
Where is Avantra based?
Avantra is headquartered in Richmond, United Kingdom, in the Europe region.
How does Avantra make money?
Three revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are support Services and professional Services.
Who are Avantra's main competitors?
Broad incumbents on record are Splunk (Cisco), Dynatrace, Datadog, BMC Helix ITSM / AIOps, Cisco AppDynamics and IBM Instana. Emerging players are SNP CrystalBridge and ManageEngine Applications Manager. Direct peers are SAP Focused Run and SAP Cloud ALM.
Does Avantra have an API?
Yes. Avantra features an Open API for unlimited integration capabilities, compatible with nearly any system capable of consuming a standard API. Pre-built integration templates are available for popular ITSM platforms. The platform also supports SOAP API for ServiceNow actions integration. Developer documentation is at docs.avantra.com/25/overview.
What industry is Avantra in?
Its primary akta.pro industry code is HDAEAIAH, Integration Monitoring, Observability & AIOps for Integration, with a secondary code of HDAEAKAC, Integration-Centric Low-Code (Workflow + iPaaS). Its NAICS code is 541519 and its SIC code is 7372.