Petco Love

What Petco Love does

Petco Love is a 501(c)(3) national nonprofit animal welfare organization founded in 1999 as the Petco Foundation and rebranded to its current name in April 2021. Headquartered in San Antonio, Texas, the organization operates three core consumer-facing programs: Petco Love Adopt, an adoption marketplace connecting prospective pet owners with 4,000+ animal welfare partners and 1,200+ Petco retail locations; Petco Love Lost, a free AI-powered photo-matching platform that has reunited over 250,000 lost pets using computer vision across 500+ visual markers; and Petco Love Care, which distributes free vaccines and cancer resources through partner clinics, including the Vaccinated and Loved initiative responsible for 4.2M+ free vaccines since 2021.

Underlying technology centers on the Petco Love Lost computer-vision matching engine and a national lost-and-found database integrated with shelter intake systems, county Found Center websites, and Ring's Search Party camera network. The organization also runs ancillary programs including Animal Welfare Grants, the annual Love Stories campaign, Helping Heroes (veteran service dogs), and the University of the Pacific Animal Shelter Management Certificate, supported by a Fluxx-based Partner Portal for grant management.

Revenue mechanics are those of a fundraising nonprofit: individual donations (one-time, monthly, crypto, stock, DAF, estate), corporate partnerships (notably a $21M Blue Buffalo pet cancer commitment, a $1M Ring shelter-camera commitment, and BOBS from Skechers' Love Stories sponsorship), and operational affiliation with Petco Animal Supplies, Inc. for retail distribution. Since inception, Petco Love has invested $441M+ in animal welfare and facilitated 7.1M+ adoptions, with a small staff (11–50 employees) and a board chaired by Petco's CRO Joe Venezia.

Name

Petco Love

Legal name

Petco Animal Supplies, Inc.

Website

https://petcolove.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Petco Love is a 501(c)(3) nonprofit operating Petco Love Adopt, Petco Love Lost (AI photo-matching), and Petco Love Care (free vaccines) through 4,000+ partners and 1,200+ Petco retail locations, serving pet owners, animal welfare organizations, and veterans nationwide.

Ownership category

akta.pro rank

Product category

Nonprofit Animal Welfare Services

NAICS

Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (459910)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Pet Care & Pet Supplies DTC (CRAFACAH)

akta.pro secondary industry

Pet Food & Treats Retail (CRALAHAB)

Keywords

• Animal welfare nonprofit
• Pet adoption services
• Lost pet reunification
• Free pet vaccines
• Animal welfare grants

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations: Petco Love relies on donations from individuals who want to support animal welfare. Donors can give one-time or monthly donations in amounts like $10, $25, $35, $50, or $100. The organization accepts cryptocurrency, stock donations, donor advised fund contributions, and estate planning gifts.
2. Corporate Partnerships: Partnerships with companies like Blue Buffalo ($21M invested in pet cancer), Ring ($1M for shelter camera systems), and BOBS from Skechers (Love Stories campaign). These partnerships provide both funding and platform amplification.
3. Cryptocurrency Donations: Accepts Bitcoin, Ethereum, and over 100 additional cryptocurrencies as charitable donations. Provides alternative giving options for donors.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels12 records

Core offering

Petco Love is a national 501(c)(3) nonprofit that invests in animal welfare through three core consumer-facing programs: Petco Love Adopt (online adoption search connecting adopters with 4,000+ partner shelters and 1,200+ Petco retail locations), Petco Love Lost (free AI-powered nationwide lost-and-found database using photo-matching across 500+ visual markers, having reunited over 250,000 pets), and Petco Love Care (free pet vaccines and pet cancer resources distributed through partner organizations). It also funds animal welfare organizations through grants, corporate partnerships (Blue Buffalo, Ring, BOBS from Skechers), and individual donations, having invested more than $441 million since 1999.

Product overview

Petco Love is a national nonprofit animal welfare organization operating as a platform of interconnected programs. The core product portfolio consists of three main initiatives: Petco Love Lost (AI-powered lost and found pet database with photo-matching), Petco Love Adopt (pet adoption marketplace connecting adopters with 4,000+ animal welfare partners), and Petco Love Care (free pet vaccines and cancer resources). These core offerings are supported by supplementary programs including Animal Welfare Grants, the Love Stories campaign, Vaccinated and Loved initiative, Helping Heroes (veteran service dog program), the Animal Shelter Management Certificate program, and a Partner Portal for grantee management. The organization has invested over $441 million since 1999 and facilitated 7.1 million pet adoptions.

Differentiator

Problem solved

Functional benefit

Brands

• Petco Love Lost: AI-powered free nationwide lost and found pet database that uses photo-matching technology to reunite lost pets with their families
• Petco Love Adopt
• Petco Love Care
• Vaccinated and Loved
• Helping Heroes
• Love Stories

Products and services

• Petco Love Lost Free AI-powered nationwide lost and found pet database that uses photo-matching technology to analyze hundreds of visual markers (fur color, size, ear spacing) and match photos of lost pets with shelter and community reports. Available to all pet parents in the United States; pet owners can register pets proactively and upload photos to search if a pet goes missing.
• Petco Love Adopt Free online pet adoption search platform that connects prospective pet parents with adoptable dogs, cats, and other pets from more than 4,000 animal welfare partner organizations and 1,200+ Petco retail locations. Users can search by city or zip code and access foster program resources.
• Petco Love Care Health initiative providing access to affordable veterinary care, free pet vaccines (parvovirus, distemper, panleukopenia), and pet cancer treatment resources through a network of partner organizations and approximately 1,600 Vetco vaccination clinics at Petco locations nationwide. Includes a location finder for free vaccines and links to pet cancer treatment partners.
• Animal Welfare Grants Lifesaving grant programs for animal welfare organizations including Access to Care grants for spay/neuter and low-cost veterinary clinics, general Animal Welfare Organization grants, Love Stories campaign grants up to $100,000, Helping Heroes grants, and disaster relief funding. Distributed to shelters, rescues, and veterinary providers across the United States.

Quantifiable outcome

• 250,000+ lost pets reunited with families through AI-powered platform
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Blue BuffalocoreStrategic or Co-development PartnerPartnership since 2010 investing $21 million in pet cancer research, treatment, and care. Blue Buffalo and Petco Love share the philosophy that pets are family, driving the Pet Cancer Awareness campaign and treatment funding.
• Ring (Amazon)coreTechnology or IntegrationRing committed $1 million to equip animal shelters with camera systems. Petco Love Lost integrated with Ring's AI-powered Search Party feature to help locate missing dogs by scanning neighborhood security camera footage nationwide.
• Best Friends Animal SocietycoreStrategic or Co-development PartnerPartner with Ring and Petco Love in the Search Party feature rollout to help reunite lost dogs with owners through neighborhood camera networks.
• BOBS from SkechersmajorGTM or Marketing PartnerBOBS from Skechers partners with Petco Love on the annual Love Stories campaign, celebrating pet adoption and awarding grants to animal welfare organizations.
• University of the PacificcoreStrategic or Co-development PartnerUniversity of the Pacific hosts the Animal Shelter Management Certificate Program, an award-winning online certificate developed by Humane Network and powered by Petco Love. Provides CEUs and CAWA credits.
• Jacksonville Humane SocietymajorStrategic or Co-development PartnerKey partner in the Vaccinated and Loved initiative; hosted the 4 millionth free vaccine milestone event in Jacksonville, Florida with nearly 500 pets vaccinated.
• Colorado State University Flint Animal Cancer CentercoreStrategic or Co-development PartnerPet cancer treatment resource partner receiving funding from the $21 million Blue Buffalo partnership to advance cancer research and treatment access.
• Cornell University College of Veterinary MedicinecoreStrategic or Co-development PartnerPet cancer treatment resource partner providing treatment access and research support through the pet cancer resources program.
• UC Davis School of Veterinary MedicinecoreStrategic or Co-development PartnerPet cancer treatment resource partner providing clinical trial access and advanced treatment options through the network.
• Ohio State University FoundationcoreStrategic or Co-development PartnerPet cancer treatment resource partner offering oncology services and treatment funding access through the veterinary hospital.
• University of FloridacoreStrategic or Co-development PartnerPet cancer treatment resource partner providing clinical services and treatment resources for pet families in need.
• University of Pennsylvania School of Veterinary MedicinecoreStrategic or Co-development PartnerPet cancer treatment resource partner offering medical oncology services and treatment support.
• Anicira Veterinary CenterminorStrategic or Co-development Partner$10,000 grant recipient supporting expansion of low-cost veterinary care and reducing financial barriers for pet owners in Harrisonburg, Virginia.
• Spay Campbell County Tennessee PetsminorStrategic or Co-development Partner$2,500 grant recipient for spay/neuter services and veterinary care access in Campbell County, Tennessee. Partner in Vaccinated and Loved campaign; helped 4,803 families and 6,685 pets since 2016.
• K9 Partners for PatriotscoreStrategic or Co-development PartnerHelping Heroes initiative partner training shelter dogs as service animals for veterans with PTSD and anxiety. Receives grant funding from the program.
• Working Dogs For VetscoreStrategic or Co-development PartnerHelping Heroes initiative partner providing service dog training for veterans with PTSD and anxiety through shelter dog rehabilitation programs.
• Lost Dog & Cat Rescue FoundationmajorStrategic or Co-development PartnerGrand prize winner ($100,000) of the 2026 Love Stories campaign for the story of Yuki, a shelter dog adopted after 7+ months. Award supports ongoing lifesaving work.
• Dr. Angela SilvacoreStrategic or Co-development PartnerChief Veterinarian at Petco (Central & East) and Petco Love Board Member. Provides veterinary expertise and supports vaccine clinics and shelter community initiatives.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/petcolove
• YouTubeyoutube.com/@PetcoLove
• Facebookfacebook.com/petcolove
• LinkedInlinkedin.com/company/a
• Instagraminstagram.com/petcolove
• TikToktiktok.com/@petco.love

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petco Love