Petco Love
Petco Love is a 501(c)(3) nonprofit operating Petco Love Adopt, Petco Love Lost (AI photo-matching), and Petco Love Care (free vaccines) through 4,000+ partners and 1,200+ Petco retail locations, serving pet owners, animal welfare organizations, and veterans nationwide.
- Company typePrivate
- Founded1999
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Petco Love does
Petco Love is a 501(c)(3) national nonprofit animal welfare organization founded in 1999 as the Petco Foundation and rebranded to its current name in April 2021. Headquartered in San Antonio, Texas, the organization operates three core consumer-facing programs: Petco Love Adopt, an adoption marketplace connecting prospective pet owners with 4,000+ animal welfare partners and 1,200+ Petco retail locations; Petco Love Lost, a free AI-powered photo-matching platform that has reunited over 250,000 lost pets using computer vision across 500+ visual markers; and Petco Love Care, which distributes free vaccines and cancer resources through partner clinics, including the Vaccinated and Loved initiative responsible for 4.2M+ free vaccines since 2021.
Underlying technology centers on the Petco Love Lost computer-vision matching engine and a national lost-and-found database integrated with shelter intake systems, county Found Center websites, and Ring's Search Party camera network. The organization also runs ancillary programs including Animal Welfare Grants, the annual Love Stories campaign, Helping Heroes (veteran service dogs), and the University of the Pacific Animal Shelter Management Certificate, supported by a Fluxx-based Partner Portal for grant management.
Revenue mechanics are those of a fundraising nonprofit: individual donations (one-time, monthly, crypto, stock, DAF, estate), corporate partnerships (notably a $21M Blue Buffalo pet cancer commitment, a $1M Ring shelter-camera commitment, and BOBS from Skechers' Love Stories sponsorship), and operational affiliation with Petco Animal Supplies, Inc. for retail distribution. Since inception, Petco Love has invested $441M+ in animal welfare and facilitated 7.1M+ adoptions, with a small staff (11–50 employees) and a board chaired by Petco's CRO Joe Venezia.
Petco Love firmographics
Firmographics- Name
- Petco Love
- Legal name
- Petco Animal Supplies, Inc.
- Website
- https://petcolove.org
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Petco Love is a 501(c)(3) nonprofit operating Petco Love Adopt, Petco Love Lost (AI photo-matching), and Petco Love Care (free vaccines) through 4,000+ partners and 1,200+ Petco retail locations, serving pet owners, animal welfare organizations, and veterans nationwide.
- Ownership category
- akta.pro rank
Petco Love industry classification
Industry- Product category
- Nonprofit Animal Welfare Services
- NAICS
- Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (459910)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Pet Care & Pet Supplies DTC (CRAFACAH)
- akta.pro secondary industry
- Pet Food & Treats Retail (CRALAHAB)
Keywords
Where Petco Love is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Petco Love business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Individual Donations: Petco Love relies on donations from individuals who want to support animal welfare. Donors can give one-time or monthly donations in amounts like $10, $25, $35, $50, or $100. The organization accepts cryptocurrency, stock donations, donor advised fund contributions, and estate planning gifts.
- Corporate Partnerships: Partnerships with companies like Blue Buffalo ($21M invested in pet cancer), Ring ($1M for shelter camera systems), and BOBS from Skechers (Love Stories campaign). These partnerships provide both funding and platform amplification.
- Cryptocurrency Donations: Accepts Bitcoin, Ethereum, and over 100 additional cryptocurrencies as charitable donations. Provides alternative giving options for donors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free pet adoption services |
| Freemium | Others | Free lost pet reunification |
| Freemium | Others | Free pet vaccines |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels12 records
Petco Love product offering
Product offeringCore offering
Petco Love is a national 501(c)(3) nonprofit that invests in animal welfare through three core consumer-facing programs: Petco Love Adopt (online adoption search connecting adopters with 4,000+ partner shelters and 1,200+ Petco retail locations), Petco Love Lost (free AI-powered nationwide lost-and-found database using photo-matching across 500+ visual markers, having reunited over 250,000 pets), and Petco Love Care (free pet vaccines and pet cancer resources distributed through partner organizations). It also funds animal welfare organizations through grants, corporate partnerships (Blue Buffalo, Ring, BOBS from Skechers), and individual donations, having invested more than $441 million since 1999.
Product overview
Petco Love is a national nonprofit animal welfare organization operating as a platform of interconnected programs. The core product portfolio consists of three main initiatives: Petco Love Lost (AI-powered lost and found pet database with photo-matching), Petco Love Adopt (pet adoption marketplace connecting adopters with 4,000+ animal welfare partners), and Petco Love Care (free pet vaccines and cancer resources). These core offerings are supported by supplementary programs including Animal Welfare Grants, the Love Stories campaign, Vaccinated and Loved initiative, Helping Heroes (veteran service dog program), the Animal Shelter Management Certificate program, and a Partner Portal for grantee management. The organization has invested over $441 million since 1999 and facilitated 7.1 million pet adoptions.
Differentiator
Problem solved
Functional benefit
Brands
- Petco Love Lost: AI-powered free nationwide lost and found pet database that uses photo-matching technology to reunite lost pets with their families
- Petco Love Adopt
- Petco Love Care
- Vaccinated and Loved
- Helping Heroes
- Love Stories
Products and services
- Petco Love Lost Free AI-powered nationwide lost and found pet database that uses photo-matching technology to analyze hundreds of visual markers (fur color, size, ear spacing) and match photos of lost pets with shelter and community reports. Available to all pet parents in the United States; pet owners can register pets proactively and upload photos to search if a pet goes missing.
- Petco Love Adopt Free online pet adoption search platform that connects prospective pet parents with adoptable dogs, cats, and other pets from more than 4,000 animal welfare partner organizations and 1,200+ Petco retail locations. Users can search by city or zip code and access foster program resources.
- Petco Love Care Health initiative providing access to affordable veterinary care, free pet vaccines (parvovirus, distemper, panleukopenia), and pet cancer treatment resources through a network of partner organizations and approximately 1,600 Vetco vaccination clinics at Petco locations nationwide. Includes a location finder for free vaccines and links to pet cancer treatment partners.
- Animal Welfare Grants Lifesaving grant programs for animal welfare organizations including Access to Care grants for spay/neuter and low-cost veterinary clinics, general Animal Welfare Organization grants, Love Stories campaign grants up to $100,000, Helping Heroes grants, and disaster relief funding. Distributed to shelters, rescues, and veterinary providers across the United States.
Quantifiable outcome
- 250,000+ lost pets reunited with families through AI-powered platform
- +4 more outcomes
Companies that use Petco Love
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Petco Love technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Petco Love partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- Blue BuffalocorePartnership since 2010 investing $21 million in pet cancer research, treatment, and care. Blue Buffalo and Petco Love share the philosophy that pets are family, driving the Pet Cancer Awareness campaign and treatment funding.
- Ring (Amazon)coreRing committed $1 million to equip animal shelters with camera systems. Petco Love Lost integrated with Ring's AI-powered Search Party feature to help locate missing dogs by scanning neighborhood security camera footage nationwide.
- Best Friends Animal SocietycorePartner with Ring and Petco Love in the Search Party feature rollout to help reunite lost dogs with owners through neighborhood camera networks.
- BOBS from SkechersmajorBOBS from Skechers partners with Petco Love on the annual Love Stories campaign, celebrating pet adoption and awarding grants to animal welfare organizations.
- University of the PacificcoreUniversity of the Pacific hosts the Animal Shelter Management Certificate Program, an award-winning online certificate developed by Humane Network and powered by Petco Love. Provides CEUs and CAWA credits.
- Jacksonville Humane SocietymajorKey partner in the Vaccinated and Loved initiative; hosted the 4 millionth free vaccine milestone event in Jacksonville, Florida with nearly 500 pets vaccinated.
- Colorado State University Flint Animal Cancer CentercorePet cancer treatment resource partner receiving funding from the $21 million Blue Buffalo partnership to advance cancer research and treatment access.
- Cornell University College of Veterinary MedicinecorePet cancer treatment resource partner providing treatment access and research support through the pet cancer resources program.
- UC Davis School of Veterinary MedicinecorePet cancer treatment resource partner providing clinical trial access and advanced treatment options through the network.
- Ohio State University FoundationcorePet cancer treatment resource partner offering oncology services and treatment funding access through the veterinary hospital.
- University of FloridacorePet cancer treatment resource partner providing clinical services and treatment resources for pet families in need.
- University of Pennsylvania School of Veterinary MedicinecorePet cancer treatment resource partner offering medical oncology services and treatment support.
- Anicira Veterinary Centerminor$10,000 grant recipient supporting expansion of low-cost veterinary care and reducing financial barriers for pet owners in Harrisonburg, Virginia.
- Spay Campbell County Tennessee Petsminor$2,500 grant recipient for spay/neuter services and veterinary care access in Campbell County, Tennessee. Partner in Vaccinated and Loved campaign; helped 4,803 families and 6,685 pets since 2016.
- K9 Partners for PatriotscoreHelping Heroes initiative partner training shelter dogs as service animals for veterans with PTSD and anxiety. Receives grant funding from the program.
- Working Dogs For VetscoreHelping Heroes initiative partner providing service dog training for veterans with PTSD and anxiety through shelter dog rehabilitation programs.
- Lost Dog & Cat Rescue FoundationmajorGrand prize winner ($100,000) of the 2026 Love Stories campaign for the story of Yuki, a shelter dog adopted after 7+ months. Award supports ongoing lifesaving work.
- Dr. Angela SilvacoreChief Veterinarian at Petco (Central & East) and Petco Love Board Member. Provides veterinary expertise and supports vaccine clinics and shelter community initiatives.
Scale indicators13 records
Recent moves7 records
Expansion highlights5 records
Petco Love competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Petco Love social profiles
Digital presencePetco Love financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petco Love leadership team
Management profileNumber of profiles
Profiles14 records
Petco Love funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petco Love M&A and investment
M&A and investmentM&A
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petco Love
What does Petco Love do?
Petco Love is a national 501(c)(3) nonprofit that invests in animal welfare through three core consumer-facing programs: Petco Love Adopt (online adoption search connecting adopters with 4,000+ partner shelters and 1,200+ Petco retail locations), Petco Love Lost (free AI-powered nationwide lost-and-found database using photo-matching across 500+ visual markers, having reunited over 250,000 pets), and Petco Love Care (free pet vaccines and pet cancer resources distributed through partner organizations). It also funds animal welfare organizations through grants, corporate partnerships (Blue Buffalo, Ring, BOBS from Skechers), and individual donations, having invested more than $441 million since 1999.
Is Petco Love a public or private company?
Petco Love is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Petco Love founded?
Petco Love was founded in 1999. It employs 11 to 50 people.
Where is Petco Love based?
Petco Love is headquartered in San Antonio, United States, in the North America region.
How does Petco Love make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships and cryptocurrency Donations.
Does Petco Love have an API?
No public API is recorded for Petco Love.
What industry is Petco Love in?
Petco Love's product category is Nonprofit Animal Welfare Services. Its primary akta.pro industry code is CRAFACAH, Pet Care & Pet Supplies DTC, with a secondary code of CRALAHAB, Pet Food & Treats Retail. Its NAICS code is 81291 and its SIC code is 5945.