Kids Against Plastic
2 kids campaigning against single-use plastic bottles, with the aim of removing them from supermarket shelves in the UK.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kids Against Plastic does
2 kids campaigning against single-use plastic bottles, with the aim of removing them from supermarket shelves in the UK.
Kids Against Plastic firmographics
Firmographics- Name
- Kids Against Plastic
- Legal name
- Kids Against Plastic
- Website
- http://www.kidsagainstplastic.co.uk/
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 2 kids campaigning against single-use plastic bottles, with the aim of removing them from supermarket shelves in the UK.
- Ownership category
- akta.pro rank
Kids Against Plastic industry classification
Industry- Product category
- Youth Environmental Education Services
- NAICS
- Child and Youth Services (62411)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Pollution Prevention, Chemicals & Waste (incl. Plastics) (BPADALAJ)
- akta.pro secondary industry
- Child Protection & Child Rights (BPAGABAG)
Keywords
Where Kids Against Plastic is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Kids Against Plastic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Merchandise Sales: The organization operates an online store selling KAP-branded merchandise including mugs, t-shirts, tote bags, notepads, pin badges, and book tokens. Members can earn virtual credits through the KAP Club to spend in the store.
- Donations and Fundraising: Kids Against Plastic accepts donations through SuperKind platform and encourages fundraising activities such as sponsored litter picks. The charity also receives support from corporate sponsors and partners.
- Free Programs with Organizational Support: While all youth programs (KAP Club, school resources, Action Academy) are free for participants, the charity covers costs through donations, fundraising, and merchandise sales to sustain free access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free programs for all |
| Unit Pricing | Pay-as-you-go | KAP Club Mug |
| Unit Pricing | Pay-as-you-go | KAP Club t-shirt |
| Unit Pricing | Pay-as-you-go | KAP logo Tote Bag |
| Unit Pricing | Pay-as-you-go | KAP Notepad |
| Unit Pricing | Pay-as-you-go | KAP Member pin badge |
| Unit Pricing | Pay-as-you-go | £10 Book Token |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Kids Against Plastic product offering
Product offeringCore offering
Kids Against Plastic is a UK youth-led charity that educates and mobilizes children and young people to reduce single-use plastic and address plastic pollution. Its activities combine youth and school programs, public campaigns, environmental missions, and a litter-logging application developed with Esri.
Product overview
Kids Against Plastic (KAP) is a UK-registered environmental education charity founded in 2016 by sisters Amy and Ella Meek. The organization offers a platform-plus-programmes architecture consisting of the core KAP Club membership community, the Action Academy online learning platform, and multiple school programmes (Plastic Clever Schools, Planet Friendly Missions, KAP Club Afterschool). The organization runs environmental campaigns including the 2 Million Litter Pick, Follow the Plastic (using AirTag tracking), and Action Against Plastic Gum. KAP has developed a litter logging app in collaboration with Esri for tracking collections globally. The organization also operates a merchandise store offering branded items (mugs, t-shirts, tote bags, badges, notepads, book tokens) that members can purchase with virtual credits earned through participation. The KAP Development Team consists of committed young members who help plan and run weekly KAP Connect meetings and activities.
Differentiator
Problem solved
Functional benefit
Brands
- Plastic Clever Schools: A pupil-led programme that helps primary schools turn environmental learning into practical action, focusing on reducing single-use plastics.
- Planet Friendly Missions
- KAP Club
- Action Academy
- KAP Inspires
- The Incubator
Products and services
- Litter Logging App An application for recording litter data as part of Kids Against Plastic's environmental activities, developed in collaboration with Esri.
Companies that use Kids Against Plastic
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Kids Against Plastic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Kids Against Plastic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- EsricoreCollaboration with Esri to develop a litter logging app that tracks and calculates plastic litter collections globally, with mapping capabilities using Esri's geospatial technology.
- SuperKindcoreFundraising platform partner enabling donations to Kids Against Plastic and allowing under-18s to legally create fundraising challenges for the charity.
- UN Global GoalscoreAlignment with UN's 17 Global Goals for Sustainable Development; KAP campaigns specifically link to Goals 12 (Responsible Consumption), 13 (Climate Action), and 14 (Life Below Water).
- TeemillminorSustainable apparel company supplying ethical, environmentally-friendly t-shirts for KAP merchandise store.
- iWillminorUK youth social action initiative supporting young people to make a difference; listed as supporter of KAP.
- BASELINEminorListed as supporter of Kids Against Plastic's mission and youth empowerment work.
- TEDxcorePlatform providing speaking opportunities for Amy and Ella at TEDx Exeter (2018) and TEDx Geneva (2021) to share their environmental mission.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Kids Against Plastic competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Kids Against Plastic social profiles
Digital presenceKids Against Plastic compliance and trust
Trust signalCompliance1 record
Kids Against Plastic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kids Against Plastic leadership team
Management profileNumber of profiles
Profiles3 records
Kids Against Plastic funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kids Against Plastic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kids Against Plastic
What does Kids Against Plastic do?
Kids Against Plastic is a UK youth-led charity that educates and mobilizes children and young people to reduce single-use plastic and address plastic pollution. Its activities combine youth and school programs, public campaigns, environmental missions, and a litter-logging application developed with Esri.
Is Kids Against Plastic a public or private company?
Kids Against Plastic is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kids Against Plastic founded?
Kids Against Plastic was founded in 2016. It employs 1 to 10 people.
Where is Kids Against Plastic based?
Kids Against Plastic is headquartered in London, United Kingdom, in the Europe region.
How does Kids Against Plastic make money?
Three revenue lines are on record. Merchandise Sales are the primary driver. The others are donations and Fundraising and free Programs with Organizational Support.
Does Kids Against Plastic have an API?
No public API is recorded for Kids Against Plastic.
What industry is Kids Against Plastic in?
Kids Against Plastic's product category is Youth Environmental Education Services. Its primary akta.pro industry code is BPADALAJ, Pollution Prevention, Chemicals & Waste (incl. Plastics), with a secondary code of BPAGABAG, Child Protection & Child Rights. Its NAICS code is 62411 and its SIC code is 4953.