3 Step IT Group
3 Step IT Group provides end-to-end IT lifecycle management — procurement, financing, asset tracking, secure disposal, and refurbishment — to enterprises, banks, and public-sector buyers across Europe and, increasingly, North America, via a BNP Paribas joint venture and proprietary asset platforms.
- Company typePrivate
- Founded1997
- HeadquartersHelsinki, Finland
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What 3 Step IT Group does
3 Step IT Group (legal entity 3Step IT Group Oy) is a Finland-headquartered IT lifecycle management services company founded in 1997. It provides end-to-end management of workplace and data center technology for enterprise, public-sector, and financial-services customers, spanning procurement, deployment, finance, ongoing asset management, secure data sanitization, refurbishment, and resale. The company processes in excess of one million devices annually and reports 4.6 million assets under management alongside 7,000+ global clients, with 9 out of 10 processed devices reportedly given a second life through its refurbishment centers. Operating geographies span the Nordics, the Baltics, the UK, Western Europe (via a 50/50 joint venture with BNP Paribas covering Belgium, France, Germany, Italy, Netherlands, and Spain), Malaysia, and the newly entered US/Canada footprint. The underlying thesis is circular economy applied to enterprise IT, anchored by independent recognition including EcoVadis Gold and the Ellen MacArthur Foundation's Circulytics best rating.
The technology stack is built around two proprietary asset management portals (Asset NG for company-login users, Asset IQ for email-login users) and a set of modular add-on services: 3ConnectIT (REST API integration covering up to 80 data fields), 3ChooseIT (employee device renewal workflow), 3FindIT (advanced asset tracking and alerting), 3CheckIT (real-time diagnostics and security compliance monitoring), LeaseCloud (cloud-based leasing platform), REstepIT (IT Asset Disposition), and Care packs (insurance). The platforms are certified to ISO 9001, ISO 14001, and ISO 27001, and the asset management system is positioned to support customer NIS2 directive compliance.
The business model combines subscription-style lifecycle management services, transaction fees on financed equipment procurement (frequently delivered through the BNP Paribas 3 Step IT joint venture), and transaction-based revenue from IT Asset Disposition — secure data destruction, certified recycling, and remarketing of used equipment. Go-to-market is enterprise field sales targeting large organizations across the Nordics plus channel-led distribution through the BNP Paribas partnership across ten European countries. Pricing is quote-based and not publicly disclosed, billed annually, and tailored to asset volume and service scope. Customer concentrations sit in financial institutions (Nordic banks), government and public sector, and large enterprises, with secondary exposure to healthcare and education.
3 Step IT Group firmographics
Firmographics- Name
- 3 Step IT Group
- Legal name
- 3Step IT Group Oy
- Website
- https://3stepit.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- 3 Step IT Group provides end-to-end IT lifecycle management — procurement, financing, asset tracking, secure disposal, and refurbishment — to enterprises, banks, and public-sector buyers across Europe and, increasingly, North America, via a BNP Paribas joint venture and proprietary asset platforms.
- Ownership category
- akta.pro rank
3 Step IT Group industry classification
Industry- Product category
- IT Asset Lifecycle Management Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- IT Procurement, Lifecycle & Asset Management Services (BPAEABAL)
- akta.pro secondary industries
- IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), IT Asset Management (ITAM) Platforms (HDAEALAD)
Keywords
Where 3 Step IT Group is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices4 records
Markets served
3 Step IT Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Lifecycle Management Services: Recurring revenue from managing IT equipment lifecycle including procurement, deployment, maintenance, and end-of-life management for enterprise clients
- IT Equipment Financing: Financing solutions for technology procurement, often provided through BNP Paribas partnership
- ITAD Operations: IT Asset Disposition services including secure data destruction, equipment recycling, and remarketing of used technology
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
3 Step IT Group product offering
Product offeringCore offering
3 Step IT Group provides end-to-end IT lifecycle management services for workplace and data center technology, covering procurement, deployment, management, financing, secure data sanitization, refurbishment, and remarketing of used devices. The company combines a managed services approach with proprietary asset management platforms (Asset NG, Asset IQ) and an API integration layer (3ConnectIT), serving enterprise and public sector clients across Europe and North America through direct sales and a 50/50 strategic joint venture with BNP Paribas.
Product overview
3stepIT offers a comprehensive Technology Lifecycle Management platform with a modular architecture consisting of core services and add-on modules. The core platform includes Technology Lifecycle Management (end-to-end device management from procurement to disposal), IT Asset Disposition (secure disposal and recycling), Data Center Lifecycle Management, and SMB Device Financing. The company provides two asset management platforms: Asset NG (company login) and Asset IQ (email login). Add-on modules include 3ConnectIT (API integration with up to 80 data fields), 3ChooseIT (employee device selection workflow), 3FindIT (advanced asset tracking), and 3CheckIT (real-time diagnostics). Supporting services include Data Sanitization, Value Recovery & Refurbishment, Device Deployment & Recovery, and Global Trading. The platform processes over a million devices annually, with 9 out of 10 devices given a second life through their refurbishment centers.
Differentiator
Problem solved
Functional benefit
Brands
- Asset NG: Asset management platform for customers logging in with company name and username
- Asset IQ
- 3FindIT
- 3CheckIT
- 3ChooseIT
- 3ConnectIT
- LeaseCloud
- REstepIT
- Care packs
Products and services
- Technology Lifecycle Management
Quantifiable outcome
- 4.6 million assets managed globally
- +2 more outcomes
Companies that use 3 Step IT Group
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
3 Step IT Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature5 records
3 Step IT Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BNP ParibasflagshipStrategic partnership with BNP Paribas enabling provision of sustainable IT services across Europe. The partnership operates in 10 countries and combines financing capabilities with lifecycle management expertise to deliver comprehensive circular IT solutions to enterprise customers.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
3 Step IT Group competitors and assessment
Company assessmentDirect peers
- Procurri: Global IT Asset Disposition, hardware distribution, and lifecycle services company where 3stepIT's CCO Evrim Eravci previously served as Global President. Closest like-for-like competitor in ITAD and lifecycle across UK, US, and APAC.
- Inrego: Swedish-headquartered circular IT lifecycle specialist offering IT asset remarketing, configuration, data sanitization, and leasing - competing head-to-head with 3stepIT across Nordic enterprise accounts.
- Sims Lifecycle Services: Global IT Asset Disposition and lifecycle arm of Sims Limited, one of the world's largest e-waste and asset recovery operators with comparable data destruction, refurbishment, and remarketing capabilities.
- Econocom: European technology leasing, lifecycle, and circular IT services group with an asset-as-a-service model and refurbishment operations across multiple Western European geographies.
- CHG-MERIDIAN: German-headquartered IT leasing and lifecycle services firm with data center, workstation, and device-as-a-service offerings across Europe - directly comparable to 3stepIT's TLM and financing stack.
- CompuCom: North American managed IT services and device lifecycle provider offering procurement, deployment, support, and end-of-life services as a direct US-market analogue for 3stepIT's North American push.
- ITRenew: Hyperscale-focused IT asset disposition and circular IT services company with strong enterprise and cloud customer base in North America - a direct read on the competitive set 3stepIT faces entering US data center decommissioning.
- Reclamare: German-headquartered ITAD and refurbishment specialist offering certified data destruction, remarketing, and circular IT services across Germany and neighboring Western European countries.
Broad incumbents
- Iron Mountain: Global records management and data/IT asset disposition incumbent serving enterprise and government clients with secure destruction, e-waste, and ITAD services - significantly larger and broader than 3stepIT but overlapping on the ITAD side.
- Ingram Micro ITAD: IT distribution and lifecycle arm of a global distributor, offering trade-in, refurbishment, and asset recovery services to enterprise customers and OEMs - a broader incumbent with overlap on the ITAD and refurbishment value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
3 Step IT Group social profiles
Digital presence3 Step IT Group compliance and trust
Trust signalCompliance3 records
3 Step IT Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
3 Step IT Group leadership team
Management profileNumber of profiles
Profiles13 records
3 Step IT Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
3 Step IT Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3 Step IT Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3 Step IT Group
What does 3 Step IT Group do?
3 Step IT Group provides end-to-end IT lifecycle management services for workplace and data center technology, covering procurement, deployment, management, financing, secure data sanitization, refurbishment, and remarketing of used devices. The company combines a managed services approach with proprietary asset management platforms (Asset NG, Asset IQ) and an API integration layer (3ConnectIT), serving enterprise and public sector clients across Europe and North America through direct sales and a 50/50 strategic joint venture with BNP Paribas.
Is 3 Step IT Group a public or private company?
3 Step IT Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 3 Step IT Group founded?
3 Step IT Group was founded in 1997. It employs 501 to 1,000 people.
Where is 3 Step IT Group based?
3 Step IT Group is headquartered in Helsinki, Finland, in the Europe region.
How does 3 Step IT Group make money?
Three revenue lines are on record. Lifecycle Management Services are the primary driver. The others are IT Equipment Financing and ITAD Operations.
Who are 3 Step IT Group's main competitors?
Direct peers on record are Procurri, Inrego, Sims Lifecycle Services, Econocom, CHG-MERIDIAN, CompuCom, ITRenew and Reclamare. Broad incumbents are Iron Mountain and Ingram Micro ITAD.
Does 3 Step IT Group have an API?
Yes. 3ConnectIT REST API enables seamless API integration between the asset management platform and customer systems. The API covers up to 80 data fields and automates data transfer across systems covering procurement, billing, diagnostics, and inventory. The integration allows organizations to bring together multiple systems, ensuring data is absolutely up-to-date and easily accessible. The company provides ongoing support throughout the integration development process and helps import/export data from their asset management platform. Developer documentation is at www.3stepit.com/3connectit.
What industry is 3 Step IT Group in?
3 Step IT Group's product category is IT Asset Lifecycle Management Services. Its primary akta.pro industry code is BPAEABAL, IT Procurement, Lifecycle & Asset Management Services, with a secondary code of BPAEAOAF, IT Asset Lifecycle Services (Procure-to-Retire). Its NAICS code is 54151 and its SIC code is 7359.