NOV
NOV, Inc. is a Houston-based global energy technology company that manufactures drilling, subsea, and digital equipment for oil and gas operators, offshore wind contractors, and energy-transition customers across 57 countries.
- Company typePublic
- Founded1862
- HeadquartersHouston, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What NOV does
NOV, Inc. (NYSE: NOV) is a global energy technology company that designs, manufactures, and services equipment and digital solutions for upstream oil and gas, offshore, and energy-transition applications. Headquartered in Houston, Texas, and tracing its origins to 1862, NOV operates through 16 business units and 60+ trusted brands across 57 countries with a workforce exceeding 24,000 employees. The company's offering spans drilling rigs and rig components, downhole tools, subsea production systems (including flexible pipe), and an aftermarket service network.
NOV's technology portfolio includes proprietary digital platforms such as the Max Industrial IoT Platform, Drilling Beliefs & Analytics, NOVOS Reflexive Drilling, and Max Maintenance, augmented by collaborations with AIQ (AI-powered drilling optimization), Armada (edge computing for industrial AI), and TerraFlow Energy (subsea and AI-scale power infrastructure). Manufacturing investments include the Açu, Brazil facility, where subsea flexible pipe capacity is being doubled to serve deepwater and offshore demand in South America and West Africa. The company also supplies offshore wind installation vessel packages to shipyards such as Hanwha Ocean, with named customers including Havfram and Cadeler.
The business model is project-based and enterprise-driven: revenue is generated through engineered equipment sales, multi-year aftermarket service agreements, and digital subscriptions layered onto the installed base. Customers are predominantly international oil companies (Equinor, ExxonMobil Guyana, Petrobras), national oil companies, and offshore contractors. In 2025, NOV reported $310 million in renewable/low-carbon solutions revenue, indicating an emerging but still secondary energy-transition book relative to the core oilfield and subsea franchise. ISO 27001:2022 certification of the Customer Data Services organization and the Petrobras Best Flexible Pipes Supplier 2025 award underline its operational and quality positioning.
NOV firmographics
Firmographics- Name
- NOV
- Legal name
- NOV, Inc.
- Website
- https://nov.com
- Company type
- Public
- Founded year
- 1862
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- NOV, Inc. is a Houston-based global energy technology company that manufactures drilling, subsea, and digital equipment for oil and gas operators, offshore wind contractors, and energy-transition customers across 57 countries.
- Ownership category
- akta.pro rank
NOV industry classification
Industry- Product category
- Oilfield Equipment and Energy Technology
- NAICS
- Oil and Gas Field Machinery and Equipment Manufacturing (333132), Mining and Oil and Gas Field Machinery Manufacturing (33313)
- SIC
- Oil & Gas Field Machinery & Equipment (3533), Oil & Gas Field Services, Nec (1389)
- akta.pro primary industry
- OCTG, Line Pipe & Tubular Services (Supply, Inspection, Threading) (EUALABAN)
- akta.pro secondary industry
- Production Services & Artificial Lift (ESP, Rod Lift, Gas Lift, Chemicals) (EUALABAH)
Keywords
Where NOV is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
NOV business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Oilfield Equipment Sales: NOV generates revenue through the sale of drilling rigs, top drives, mud pumps, BOP systems, and comprehensive rig packages to oil and gas operators globally
- Aftermarket Services and Parts: Fleet Care services including repair, re-certification, spare parts, and maintenance programs for installed equipment base
- Renewable Energy Solutions: Revenue from offshore wind equipment including GustoMSC vessel designs, cable lay vessels, and fiberglass pipe systems for wind installations. Generated $310 million in low carbon solutions revenue in 2025
- Digital Services and Software: NOV Digital Services providing real-time drilling instrumentation, visualization solutions, data communication and analytics including Drilling Beliefs & Analytics platform
- Subsea Production Systems: Flexible pipe, subsea connectors, and production systems for offshore oil and gas development projects
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Custom Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
NOV product offering
Product offeringCore offering
NOV designs, manufactures, and services capital equipment, technologies, and digital solutions for the global oil and gas industry and energy transition markets. Its core offerings span drilling rigs and rig packages, top drives, mud pumps, blowout preventers, drill bits and tubulars, subsea flexible pipe and wellhead systems, composite fiberglass piping, artificial lift systems, and offshore wind installation vessels, complemented by the Max industrial IoT platform, NOVOS Reflexive Drilling System, and Drilling Beliefs & Analytics AI-driven optimization services.
Product overview
NOV is a diversified global energy technology company offering a comprehensive portfolio of products, services, and digital solutions across 16 business units. The company operates as a platform of interconnected offerings rather than a single product, organized around core segments including Rig Technologies (drilling rigs and equipment), Subsea Production Systems (flexible pipe and subsea systems), Fiber Glass Systems (composite piping), and ReedHycalog/Grant Prideco (drill bits and tubulars). Supporting these core units are specialized divisions covering artificial lift, intervention and stimulation, fluid motion solutions, marine and construction equipment, and wellsite services. The digital portfolio includes the Max industrial IoT platform, NOVOS Reflexive Drilling System for automated drilling, CAPstone Connected Automation Platform, and Drilling Beliefs & Analytics services. These products are delivered through a portfolio of over 60 trusted brands including Bowen, BRANDT, GustoMSC, and Mission, supported by global manufacturing, training services, and the MYNOV single sign-on portal.
Differentiator
Problem solved
Functional benefit
Brands
- AmClyde: Brand under NOV's marine and construction portfolio
- Anson
- BRANDT
- Bowen
- Chemineer
- Grant Prideco
- GustoMSC
- Mission
- Moyno
- ReedHycalog
- Tuboscope
- Varco
- XL Systems
Products and services
- Rig Technologies Complete land and offshore drilling rig packages for oil and gas operators, including top drive systems, drawworks, hoisting systems, pipe handling systems, pressure control equipment, iron roughnecks, and BOP systems.
- ReedHycalog Drill Bits and Downhole Motors Drill bits, PDC cutters, and downhole motor technologies that optimize drilling performance from bit to crown, including the ION+ Intrepid PDC cutter and Polaris Gauge ReedHycalog Evolve technology for extended laterals.
- Grant Prideco Drilling and Intervention Tubulars Drill pipe, heavy weight drill pipe, drill collars, and tubular running services supporting drilling, completion, and intervention operations for oil and gas operators.
- IntelliServ High-Speed Downhole Data Transmission High-speed data transmission network that transfers data instantaneously from downhole to surface, enabling real-time drilling optimization and monitoring for drilling operators.
- Subsea Production Systems
Quantifiable outcome
- Reduced planned maintenance costs by 70% using Max Maintenance usage-driven approach
- +3 more outcomes
Companies that use NOV
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
NOV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
NOV partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- TerraFlow EnergycoreCollaboration combines TerraFlow's long-duration energy storage technology with NOV's expertise in fiberglass systems, manufacturing, and field execution to support applications requiring durability, corrosion resistance, and long asset life for AI-scale power infrastructure.
- AIQcoreCombining NOV's drilling systems and Max industrial IoT platform with AIQ's industrial AI to accelerate AI-powered drilling optimization and support broader international adoption of AI-driven drilling solutions.
- ArmadacoreRuggedized industrial edge computing platform enables real-time, AI-driven decision-making across energy, mining, manufacturing, and utilities sectors through collaborative solution development.
- EquinormajorNOV Subsea Production Systems selected to provide flexible pipe for three Equinor subsea projects supporting the first wave of subsea tiebacks offshore Norway.
- ExxonMobil GuyanamajorNOV selected to provide actively heated flexible pipe system for Hammerhead field development, supporting deepwater flow assurance in one of the most active basins globally.
- Hanwha OceanmajorContract for next-generation NG-16000X wind turbine installation vessel featuring enhanced lifting and carrying capacities, with delivery expected in 2028.
- HavframmajorNOV awarded equipment and design package for Havfram's second wind installation jack-up vessel, representing the 11th NG-series jack-up under construction at various shipyards worldwide.
- CadelermajorNOV to supply fiberglass pipe for Cadeler's wind turbine installation vessels with Bondstrand glass-reinforced epoxy piping systems designed to reduce total cost of ownership.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
NOV competitors and assessment
Company assessmentBroad incumbents
- Subsea 7: Subsea engineering, construction, and SURF services provider that consumes and competes with NOV's flexible pipe, subsea connectors, and offshore installation equipment in offshore wind and oil & gas projects.
- Saipem: Broader energy services and engineering incumbent active in offshore drilling, subsea developments, and renewable energy infrastructure — overlapping with NOV's subsea, marine construction, and GustoMSC vessel design.
Direct peers
- Schlumberger (SLB): World's largest oilfield services and equipment provider, directly competing with NOV across drilling, completions, production, and subsea — including overlapping drilling automation, drill bits, and digital offerings.
- Baker Hughes: Major oilfield services and industrial energy technology company with competing portfolios in drilling, subsea production systems, artificial lift, and digital solutions for oil and gas operators.
- Halliburton: Global oilfield services competitor active in drilling, completion, intervention, and stimulation — overlapping NOV's Rig Technologies, ReedHycalog, and Intervention & Stimulation Equipment units.
- TechnipFMC: Direct competitor in subsea production systems and flexible pipe, supplying integrated subsea tree systems and SURF solutions to the same deepwater IOC customers (Equinor, ExxonMobil, Petrobras).
- Weatherford International: Oilfield services and equipment company competing in drilling, completions, intervention and wellsite services — overlapping with NOV's WellSite Services, Intervention & Stimulation Equipment, and Grant Prideco.
- Tenaris: Leading manufacturer of OCTG and line pipe products, directly competing with NOV's Tuboscope and Grant Prideco tubular businesses for oil and gas operator spend.
- Vallourec: Premium tubular solutions provider for the energy industry, competing with NOV in OCTG, line pipe, and subsea connector offerings across oil and gas markets.
- Aker Solutions: Subsea production systems and offshore engineering competitor serving similar North Sea, Brazilian, and West African deepwater customers as NOV Subsea Production Systems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NOV social profiles
Digital presenceNOV compliance and trust
Trust signalCompliance1 record
NOV financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOV leadership team
Management profileNumber of profiles
Profiles3 records
NOV subsidiaries and ownership
Company hierarchySubsidiaries16 records
NOV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOV
What does NOV do?
NOV designs, manufactures, and services capital equipment, technologies, and digital solutions for the global oil and gas industry and energy transition markets. Its core offerings span drilling rigs and rig packages, top drives, mud pumps, blowout preventers, drill bits and tubulars, subsea flexible pipe and wellhead systems, composite fiberglass piping, artificial lift systems, and offshore wind installation vessels, complemented by the Max industrial IoT platform, NOVOS Reflexive Drilling System, and Drilling Beliefs & Analytics AI-driven optimization services.
Is NOV a public or private company?
NOV is a public company. It is classified as public and is currently operating.
When was NOV founded?
NOV was founded in 1862. It employs 5,001 to 10,000 people.
Where is NOV based?
NOV is headquartered in Houston, United States, in the North America region.
How does NOV make money?
Five revenue lines are on record. Oilfield Equipment Sales are the primary driver. The others are aftermarket Services and Parts, renewable Energy Solutions, digital Services and Software and subsea Production Systems.
Who are NOV's main competitors?
Broad incumbents on record are Subsea 7 and Saipem. Direct peers are Schlumberger (SLB), Baker Hughes, Halliburton, TechnipFMC, Weatherford International, Tenaris, Vallourec and Aker Solutions.
Does NOV have an API?
No public API is recorded for NOV.
What industry is NOV in?
NOV's product category is Oilfield Equipment and Energy Technology. Its primary akta.pro industry code is EUALABAN, OCTG, Line Pipe & Tubular Services (Supply, Inspection, Threading), with a secondary code of EUALABAH, Production Services & Artificial Lift (ESP, Rod Lift, Gas Lift, Chemicals). Its NAICS code is 333132 and its SIC code is 3533.