Position Music
Position Music is an independent music company founded in 1999 that operates a vertically integrated platform spanning publishing administration, record label services, synchronization licensing for film/TV/ads/games, and recording studios, serving artists, songwriters, and entertainment production clients globally.
- Company typePrivate
- Founded1999
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Position Music does
Position Music is an independent music company founded in 1999 by Tyler Bacon and headquartered in Los Angeles (with a Burbank office and an upcoming Nashville studio). The company operates a vertically integrated four-division platform spanning Publishing, Label, Synch, and Studios. Its Publishing division administers rights for a diverse roster of artists, songwriters, and composers, collecting royalties across performance, mechanical, and synchronization uses. The Label division provides recording, distribution, and marketing support for signed artists on streaming platforms. The Synch division places catalog and new works into film, television, trailers, advertising, video games, and fitness content, with dedicated VPs covering film/TV and advertising verticals and a partner-led gaming effort. The Studios division operates multi-room recording facilities in Los Angeles and is expanding into Nashville.
The company's revenue model is built entirely on licensing royalties across three streams: publishing administration, label releases, and synch placements, supplemented by direct-to-consumer vinyl sales through artist storefronts. Pricing is not publicly disclosed; B2B synch arrangements are quote-based. The go-to-market is sales-led through A&R scouting and direct artist signings on the supply side, and direct licensing to film/TV/advertising/video game production companies on the demand side. The company employs 11-50 staff organized into specialized functional verticals (A&R, Creative Synch, Synch Advertising, Label Creative, Label Marketing, Administration), led by founder/CEO Tyler Bacon, President Mark Chipello, and CFO Melanie Ainsworth.
The customer base is bifurcated: supply-side customers are independent and emerging artists and songwriters seeking representation; demand-side synch customers are enterprise production companies across entertainment verticals. Geographic markets served are primarily the USA, though the company describes itself as a global creative force representing talent and placing music worldwide. The company is privately held, bootstrapped with no documented external funding or parent entity.
Position Music firmographics
Firmographics- Name
- Position Music
- Legal name
- Position Music
- Website
- https://positionmusic.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Position Music is an independent music company founded in 1999 that operates a vertically integrated platform spanning publishing administration, record label services, synchronization licensing for film/TV/ads/games, and recording studios, serving artists, songwriters, and entertainment production clients globally.
- Ownership category
- akta.pro rank
Position Music industry classification
Industry- Product category
- Music Publishing and Licensing
- NAICS
- Music Publishers (512230), Sound Recording Studios (51224)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF)
- akta.pro secondary industries
- Music Supervision Services (MPAIALAB), Sync Licensing Agencies & Representatives (MPAIALAA), Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)
Keywords
Where Position Music is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Position Music business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Publishing Administration: Publishing administration services for artists and songwriters, collecting and managing music royalties
- Record Label Services: Label releases for artists including recording, distribution, and marketing support
- Synch Licensing: Placing music in film, TV, trailers, advertisements, video games, and fitness content
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Position Music product offering
Product offeringCore offering
Position Music is an independent music publisher, record label, synch licensing agency, and studio operator. It represents a roster of artists, songwriters, and composers by administering publishing rights and royalties, developing and releasing recordings through its label division, placing catalog music into film, television, trailers, advertising, video games, and fitness content via its synch division, and providing recording studio facilities in Los Angeles (with a forthcoming Nashville studio).
Product overview
Position Music is an independent music publisher, label, and synch services company founded in 1999 by CEO Tyler Bacon. The company operates as a unified platform offering four interconnected core services: Publishing (managing rights for artists, songwriters, and composers), Label (artist development and record releases), Synch (licensing music to film, TV, trailers, ads, video games, and fitness), and Studios (recording facilities in Los Angeles and Nashville). The company bridges the worlds of artistry and storytelling through music, connecting creators with audiences worldwide across both commercial and creative applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Publishing Music publishing services representing a diverse roster of artists, songwriters, and composers, handling rights management, royalty collection, synchronization licensing support, and creative development. Targeted at independent and emerging writers seeking global publishing representation.
- Label Record label operations supporting artists through recording, promotion, distribution, and marketing. The label features a roster of artists with presence on streaming platforms and direct-to-consumer vinyl storefronts.
- Synch Synchronization licensing services placing music in film, television, trailers, video games, advertising, and fitness applications. The synch division specializes in advertising, film, television, fitness, video games, and trailers, and accepts licensing requests through a Synchtank client login portal.
- Studios Recording studio facilities including a Los Angeles location with multiple recording spaces (Studio 1, Studio 2, Studio 3, Studio 4, Studio Lounge, and Kitchen), plus a Nashville studio forthcoming. Used to support label artist recording sessions and broader music production needs.
Companies that use Position Music
Customer profileSegments1 record
Ideal customer profiles2 records
Position Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Position Music partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Position Music competitors and assessment
Company assessmentBroad incumbents
- BMG Rights Management: BMG is one of the world's largest independent music companies, combining music publishing and recorded music. Comparable to Position Music in offering multi-division services (publishing, recordings, sync) but with substantially greater scale, global offices, and catalog depth.
- Primary Wave Music Publishing: Primary Wave is an independent music publisher that has raised significant capital to acquire major catalogs and sign prominent artists. Comparable in publishing focus but operating at a substantially larger scale with marquee catalog acquisitions.
- Concord Music Publishing: Concord operates a large independent music publishing division alongside recorded music and theatricals. Comparable to Position Music's publishing and recorded music divisions but at substantially larger scale with broader rights portfolios.
- Hipgnosis Songs Fund: Hipgnosis is a music IP investment company that acquires song catalogs for royalty and sync income. Comparable in publishing focus but operates as a public investment vehicle with substantially larger capital for catalog acquisitions than Position Music.
Direct peers
- Kobalt Music Group: Kobalt is a tech-enabled independent music publisher and label services company. Directly comparable to Position Music's publishing and label divisions, with a similar artist-friendly value proposition and emphasis on transparent royalty administration.
- peermusic: peermusic is one of the largest independent music publishers globally, focused on songwriter representation, publishing administration, and sync licensing. Closely comparable to Position Music in operating model, scale, and independent family/held status.
- Spirit Music Group: Spirit Music Group is an independent music publisher focused on catalog acquisitions, songwriter signings, and sync licensing. Directly comparable in business model and scale to Position Music's publishing operations.
- Big Deal Music: Big Deal Music is an independent music publishing company focused on songwriter representation and sync licensing for film, TV, and advertising. Directly comparable to Position Music's publishing and synch divisions with similar independent positioning.
- APM Music: APM Music is a production music and sync licensing library serving film, TV, advertising, and gaming. Directly comparable to Position Music's synch division in placing music into visual media productions.
Emerging players
- Sentric Music: Sentric Music is a tech-enabled independent music publisher offering publishing administration, royalty collection, and sync services. Comparable in publishing and sync services focus, with similar independent and artist-friendly positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Position Music social profiles
Digital presencePosition Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Position Music leadership team
Management profileNumber of profiles
Profiles16 records
Position Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Position Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Position Music
What does Position Music do?
Position Music is an independent music publisher, record label, synch licensing agency, and studio operator. It represents a roster of artists, songwriters, and composers by administering publishing rights and royalties, developing and releasing recordings through its label division, placing catalog music into film, television, trailers, advertising, video games, and fitness content via its synch division, and providing recording studio facilities in Los Angeles (with a forthcoming Nashville studio).
Is Position Music a public or private company?
Position Music is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Position Music founded?
Position Music was founded in 1999. It employs 11 to 50 people.
Where is Position Music based?
Position Music is headquartered in Los Angeles, United States, in the North America region.
How does Position Music make money?
Three revenue lines are on record. Publishing Administration is the primary driver. The others are record Label Services and synch Licensing.
Who are Position Music's main competitors?
Broad incumbents on record are BMG Rights Management, Primary Wave Music Publishing, Concord Music Publishing and Hipgnosis Songs Fund. Direct peers are Kobalt Music Group, peermusic, Spirit Music Group, Big Deal Music and APM Music. Sentric Music is listed as an emerging player.
Does Position Music have an API?
No public API is recorded for Position Music.
What industry is Position Music in?
Position Music's product category is Music Publishing and Licensing. Its primary akta.pro industry code is MPAIABAF, Sync Rights Representation (Pitching, Clearance, Negotiation), with a secondary code of MPAIALAB, Music Supervision Services. Its NAICS code is 512230 and its SIC code is 7819.