Alpha MOS
Alpha MOS (Euronext Paris: ALM) designs and sells electronic-nose, electronic-tongue and electronic-eye instruments plus AlphaSoft chemometrics software for industrial sensory quality control, primarily serving food, beverage, packaging and research customers across 30+ countries via three subsidiaries and 30+ distributors.
- Company typePublic
- Founded1993
- HeadquartersToulouse, France
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alpha MOS does
Alpha MOS SA (Euronext Paris: ALM; ticker "ALNEO" referenced in third-party data) is a French publicly-listed sensor-instrument company founded in 1993 and headquartered in Toulouse, with 51-100 employees and wholly-owned subsidiaries in Glen Burnie, MD (USA) and Shanghai (China). The company designs, manufactures and sells sensory-metrology instruments that electronically detect and analyze odors, tastes and visual attributes: the HERACLES Electronic Nose (ultra-fast gas chromatography with dual columns and dual detectors for aroma and odor fingerprinting), the ASTREE Electronic Tongue (liquid sensor array with chemometric modeling for taste prediction) and the IRIS Electronic Eye (computer-vision analyzer for shape and color conformity, including IRIS Smart Vision and IRIS 3D variants). These instruments share the proprietary AlphaSoft software platform for data acquisition and chemometric processing, with the AroChemBase chemical reference database as a HERACLES-specific add-on, and are backed by patents on systems and methods for measuring odors and liquids.
Alpha MOS generates revenue through a four-stream model: (i) one-time instrument sales of HERACLES, ASTREE and IRIS analyzers, (ii) outsourced sensory-analysis services run from equipped laboratories in France, USA and China, (iii) leasing of instrument solutions with full technical support, and (iv) AlphaSoft and related software licensing, with separate general terms of sale per country (France, USA, China and ROW). Pricing is quote-based and not publicly disclosed. Distribution combines direct enterprise field-sales through the three subsidiaries with a network of more than 30 distributors worldwide, supplemented by event-driven demand generation at industry conferences (ISOEN, ASIC, Pangborn, Eurosense, AIFST, Barcelona Perfumery Congress, Cosmetic360, Labsummit) and proprietary user events branded "Sensory Days."
The customer base spans food, beverage, packaging, flavors & fragrances, personal care, academia and government/quarantine agencies, with named logos including Barilla, Coca-Cola Bottling Co. Consolidated, Otsuka Foods, Universal Robina Corporation, Biffa, Tosoh, Biospringer, Coffee Board, Wageningen University, Ghent University and NAQS Korea. Cumulative installations exceed 1,300 instruments worldwide and Alpha MOS claims approximately 18% global share of the electronic-nose market. A separate wholly-owned subsidiary, BOYDSense, is extending the gas-sensor IP into non-invasive medical diagnostics based on breath analysis for consumer health and wellness markets. Jolt Capital (board representation via Laurent Samama and Eric Arnould) is the principal institutional backer.
Alpha MOS firmographics
Firmographics- Name
- Alpha MOS
- Legal name
- ALPHA MOS SA
- Website
- https://alpha-mos.com
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alpha MOS (Euronext Paris: ALM) designs and sells electronic-nose, electronic-tongue and electronic-eye instruments plus AlphaSoft chemometrics software for industrial sensory quality control, primarily serving food, beverage, packaging and research customers across 30+ countries via three subsidiaries and 30+ distributors.
- Ownership category
- akta.pro rank
Alpha MOS industry classification
Industry- Product category
- Industrial Analytical Instruments
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Laboratory Analytical Instruments (3826), Services-Testing Laboratories (8734), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Inspection, Checkweighing & Detection Systems (Vision, Metal, X-ray) (IMALAOAH)
Keywords
Where Alpha MOS is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Alpha MOS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Instrument sales (HERACLES, ASTREE, IRIS): One-time sales of electronic nose, electronic tongue, and electronic eye analyzers primarily to industrial customers in food, beverage, packaging, flavors and fragrances, and research sectors.
- Laboratory sensory analysis services (outsourcing): Outsourced sensory analysis services performed in Alpha MOS laboratories in France, USA, and China using company instruments and expert staff, generating service revenue.
- Leasing of sensory analysis solutions: Leasing of HERACLES/ASTREE/IRIS solutions with full support from Alpha MOS technical teams as an alternative to outright purchase.
- AlphaSoft software licensing: Software user license agreements governing use of AlphaSoft and related applications across instruments, including separate license terms in English, French, Chinese, and Japanese.
- BOYDSense medical breath-analysis devices: Revenue from Alpha MOS subsidiary BOYDSense, which develops miniature devices for non-invasive medical diagnosis based on breath analysis for consumer health and wellness applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | — | Quote-based instrument acquisition (HERACLES, ASTREE, IRIS) |
| Subscription | — | Quote-based leasing of sensory analysis solutions |
| Other | — | Quote-based outsourced lab sensory analysis services |
| One time/ perpetual license | — | AlphaSoft software user license |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
Alpha MOS product offering
Product offeringCore offering
Alpha MOS designs, manufactures and sells sensory analysis instruments — the HERACLES Electronic Nose (smell), ASTREE Electronic Tongue (taste) and IRIS Electronic Eye (visual/shape) — bundled with its proprietary AlphaSoft chemometrics software and AroChemBase chemical database. Beyond hardware, Alpha MOS delivers outsourced laboratory sensory analysis services from its laboratories in France, the USA and China, and offers instrument leasing with full technical support to industrial customers in food, beverage, packaging, flavors and fragrances, and personal care.
Product overview
Alpha MOS offers a complete sensory analysis platform built around three flagship core instruments — the HERACLES Electronic Nose (smell analysis), the ASTREE Electronic Tongue (taste analysis), and the IRIS Electronic Eye (colour and shape analysis) — supported by the proprietary AlphaSoft software platform used to control every instrument and interpret sensor data, plus the AroChemBase chemical database as an add-on module for the HERACLES system. Around these instruments Alpha MOS also delivers outsourced laboratory sensory-analysis services, instrument leasing with full technical support, and analytical solutions for human sensory panels. Its consumer-health extension is BOYDSense, a subsidiary developing non-invasive breath-analysis devices for medical diagnosis. The portfolio is targeted primarily at the food, beverage and packaging industries, with extensions to flavours & aromas, dairy, oils & fats, water, coffee & tea, personal care and cosmetics.
Differentiator
Problem solved
Functional benefit
Brands
- HERACLES: HERACLES Electronic Nose - smell analysis solution for advanced aroma and odor testing
- ASTREE
- IRIS
- BOYDSense
Products and services
- HERACLES Electronic Nose Ultra-fast gas chromatography-based electronic nose for smell analysis using dual columns (non-polar and polar) coupled with two detectors, enabling objective aroma and odor fingerprinting for industrial quality control. Targeted at food, beverage, packaging and flavors & fragrances manufacturers.
- ASTREE Electronic Tongue Electronic tongue instrument that allows objective control, assessment and prediction of product taste through a sensor array and chemometric modelling. Targeted at food, beverage and pharmaceutical QA/QC laboratories.
- IRIS Electronic Eye Computer-vision analyzer for objective assessment of product visual conformity including shapes and colours; available as IRIS Smart Vision and IRIS 3D variants. Targeted at manufacturers needing automated visual quality inspection.
- AlphaSoft Software Platform Proprietary software platform governing data acquisition, processing and chemometric analysis of HERACLES, ASTREE and IRIS measurements, distributed under separate software user license agreements (English, French, Chinese, Japanese).
- BOYDSense Breath-Analysis Medical Devices Non-invasive miniature devices developed by Alpha MOS's BOYDSense subsidiary for medical diagnosis and consumer health/wellness applications based on breath analysis. Targeted at healthcare and consumer wellness markets.
- Outsourced Sensory Analysis Laboratory Services Outsourced sensory analysis services performed by Alpha MOS experts in fully equipped laboratories in Toulouse (France), Glen Burnie (USA) and Shanghai (China), using the company's HERACLES, ASTREE and IRIS instruments. Governed by separate general terms of sale for analytical services per country.
Quantifiable outcome
- More than 1,300 instruments installed worldwide mainly in Food, Beverage and Packaging industries
- +1 more outcomes
Companies that use Alpha MOS
Customer profileNamed customers29 records
Segments6 records
Ideal customer profiles5 records
Alpha MOS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Alpha MOS partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, minor and core.
- BOYDSenseflagshipBOYDSense is described on Alpha MOS's homepage as 'the Alpha MOS subsidiary developing a non-invasive system for medical diagnosis based on breath analysis.' It is based in France with offices in the USA and develops miniature devices for consumer applications in the health and wellness markets.
- CalyptusminorCalyptus (contact: Mathieu Calleux, +33 (0)1 53 65 68 68, [email protected]) is Alpha MOS's designated investor relations contact firm, supporting shareholder and financial communications.
- Worldwide distributor network (30+ distributors)coreAlpha MOS commercializes its HERACLES, ASTREE and IRIS instruments through a network of more than 30 distributors worldwide that provide local sales coverage outside the three direct subsidiaries (France, USA, China), supported by country-specific terms of sale for 'all other countries'.
- Couleur CitronminorSARL Couleur Citron (SIRET 381 813 468, APE 5911B) is the website creator/host agency credited on the Alpha-mos.com legal notice ('Website created by Couleur Citron').
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Alpha MOS competitors and assessment
Company assessmentBroad incumbents
- Agilent Technologies: Global analytical-instrument major with leading gas chromatography (GC) and GC-mass spectrometry platforms that compete with HERACLES's GC-based approach to aroma and odor analysis. Large R&D and distribution footprint represents a structural competitive threat.
- Mettler Toledo: Swiss global leader in precision instruments including electronic tongue (TS series) systems for taste analysis and laboratory weighing/analytical equipment. Direct overlap with Alpha MOS's ASTREE electronic tongue and broader analytical-instrument incumbency.
- Thermo Fisher Scientific: World's largest analytical-instrument company with comprehensive chromatography, mass spectrometry, and laboratory QA offerings that compete across virtually every segment of the sensory/analytical workflow where Alpha MOS operates.
- Shimadzu: Japanese analytical-instrument manufacturer with strong gas chromatography, mass spectrometry, and spectroscopy portfolios serving food/beverage and packaging QA labs. Overlaps with Alpha MOS's GC-based HERACLES platform via its broader GC/MS instrument suite.
Direct peers
- Sensigent: US-based company producing electronic nose and sensory array instruments for industrial, environmental, and security applications. Direct competitor in the e-nose instrumentation space with overlapping food, beverage, and packaging QA use cases.
- Airsense Analytics: German-based manufacturer of electronic nose instruments and gas-detection systems used for industrial odor monitoring, food quality, and safety applications. Direct competitor to Alpha MOS's HERACLES platform with ~15% global electronic nose market share per 2026 Global Growth Insights.
- GERSTEL: German specialist in GC-olfactometry (GC-O) and thermal desorption systems used for aroma and odor analysis in food, beverage, and packaging research. Closest pure-play technical competitor to HERACLES in GC-based olfactory detection.
Regional players
- Odournet: Dutch sensory-analysis services company providing olfactometry and odor assessment across Europe. Comparable to Alpha MOS's outsourced laboratory services motion in Europe, with similar focus on food, packaging, and consumer-product odor testing.
Emerging players
- Aryballe: French digital olfaction startup developing bio-inspired odor sensors and digital olfaction platforms for consumer, automotive, and industrial applications. Emerging competitor in electronic nose technology with potential to disrupt Alpha MOS's leadership.
- Stratuscent: US-based startup developing AI-powered electronic nose sensors using chemical sensor arrays and machine learning for industrial and consumer applications. Emerging competitor targeting similar sensory QA and digital olfaction use cases as Alpha MOS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alpha MOS social profiles
Digital presenceAlpha MOS compliance and trust
Trust signalCompliance2 records
Alpha MOS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpha MOS leadership team
Management profileNumber of profiles
Profiles11 records
Alpha MOS subsidiaries and ownership
Company hierarchySubsidiaries3 records
Alpha MOS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpha MOS M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpha MOS
What does Alpha MOS do?
Alpha MOS designs, manufactures and sells sensory analysis instruments — the HERACLES Electronic Nose (smell), ASTREE Electronic Tongue (taste) and IRIS Electronic Eye (visual/shape) — bundled with its proprietary AlphaSoft chemometrics software and AroChemBase chemical database. Beyond hardware, Alpha MOS delivers outsourced laboratory sensory analysis services from its laboratories in France, the USA and China, and offers instrument leasing with full technical support to industrial customers in food, beverage, packaging, flavors and fragrances, and personal care.
Is Alpha MOS a public or private company?
Alpha MOS is a public company. It is classified as public and is currently operating.
When was Alpha MOS founded?
Alpha MOS was founded in 1993. It employs 51 to 100 people.
Where is Alpha MOS based?
Alpha MOS is headquartered in Toulouse, France, in the Europe region.
How does Alpha MOS make money?
Five revenue lines are on record. Instrument sales (HERACLES, ASTREE, IRIS) is the primary driver. The others are laboratory sensory analysis services (outsourcing), leasing of sensory analysis solutions, alphaSoft software licensing and BOYDSense medical breath-analysis devices.
Who are Alpha MOS's main competitors?
Broad incumbents on record are Agilent Technologies, Mettler Toledo, Thermo Fisher Scientific and Shimadzu. Direct peers are Sensigent, Airsense Analytics and GERSTEL. Odournet is listed as a regional player. Emerging players are Aryballe and Stratuscent.
Does Alpha MOS have an API?
No public API is recorded for Alpha MOS.
What industry is Alpha MOS in?
Alpha MOS's product category is Industrial Analytical Instruments. Its primary akta.pro industry code is IMALAOAH, Inspection, Checkweighing & Detection Systems (Vision, Metal, X-ray). Its NAICS code is 334516 and its SIC code is 3826.