Athena

What Athena does

Athena Ag is a privately held U.S. specialty inputs company that formulates and distributes a complete cultivation program for commercial cannabis and adjacent crop producers. Founded in 2017 and built in the grow rooms of Los Angeles, California, the company sells through six branded product lines — Pro Line (dry soluble fertilizers), Blended Line (liquid fertilizers), IPM Line (broad-spectrum crop protection), Clean Line (facility sanitation), Foliar Line (foliar nutrition) and Culture Line (tissue culture media) — plus water conditioners, a propagation line (VPDome, Athena Cuts), and a portable tissue culture laboratory called the Culture Kit. The portfolio is engineered to serve both professional large-scale cultivators running advanced fertigation equipment and craft or hobby growers using simpler irrigation.

The core technology is proprietary nutrient formulation: Pro Line uses 100%-soluble dry compounds, including an ultra-pure potassium carbonate pH adjuster (Pro Balance) designed for high-concentration injection through systems such as Netaflex with venturis, and a potassium sulfate-based bloom additive (Pro Bloom) engineered to enhance terpene and cannabinoid secondary metabolite production. Cultivation methodology is split between "Steady EC" feeding on the Pro Line and "Variable EC" feeding on the Blended Line, with calcium/magnesium and phosphorus/potassium additives separated from base fertilizers to enable independent dose control. Complementary products include EPA 25(b)-exempt minimum-risk IPM chemistries, an EPA-registered sanitizer (Reset), and tissue-culture media paired with a HEPA H13 flow hood and 8-liter one-touch autoclave packaged as the $2,295 Culture Kit, capable of preserving up to 1,000 cultivars in a small footprint.

Revenue is generated primarily through unit-priced product sales (Pro Line 25lb bags at $200-$210; Blended Line 5-gallon liquids at $200-$300; IPM products $75-$850; Clean Line items $200-$2,950; Culture Kit $2,295; VPDome $179; Stack foliar $1,600/5 gallon) and a custom-program consulting service for large-scale outdoor growers. Go-to-market combines a direct-to-consumer e-commerce storefront, an authorized dealer network, international distributors, and an enterprise Facility Advisor sales motion supported by a procedure library, live webinars, the "We The Growers" podcast, and active social channels. Marquee customers include Jungle Boys, Hytek, Kings Garden, Growing Pains, Ghostbusters Farms, MHD, Craft Farmer, Michigander, Society C, Grower Circle, and Exotic, all U.S. commercial cannabis cultivators. Manufacturing is ISO certified, and the company operates as a founder-led private business with no disclosed outside funding or parent entity.

Name

Athena

Legal name

Athena Ag

Website

https://athenaag.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Athena Ag formulates and sells a complete cannabis and commercial-cultivation input program — dry and liquid fertilizers, IPM, sanitation, foliar nutrition, and tissue culture products — to professional growers and craft cultivators via e-commerce, dealers, distributors, and Facility Advisors.

Ownership category

akta.pro rank

Product category

Cultivation Inputs and Crop Nutrition

NAICS

Nitrogenous Fertilizer Manufacturing (325311), Phosphatic Fertilizer Manufacturing (325312)

SIC

Agricultural Chemicals (2870), Agricultural Services (700)

akta.pro primary industry

Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL)

akta.pro secondary industries

Foliar Fertilizers & Foliar Nutrition Programs (AFABACAC), Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors) (AFAAAHAE), Nutrient Management Planning & Fertility Programs (AFACABAB)

Keywords

• Cannabis nutrients
• Cultivation programs
• Tissue culture equipment
• Irrigation solutions
• Crop protection products

Headquarters

HQ city

Jacksonville Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Nutrient and Fertilizer Sales: Primary revenue from selling dry soluble fertilizers (Pro Line) and liquid blended fertilizers (Blended Line) in various packaging sizes (25lb bags/boxes, 5 gallon, 1 gallon, 32oz). Both professional and hobby/craft grower tiers.
2. Water Conditioner Products: Sale of water treatment products including Cleanse (hypochlorous acid for scale removal), Balance (pH adjustment), and Pro Balance (potassium carbonate formula) for irrigation system optimization.
3. IPM and Crop Protection Products: Broad-spectrum insecticide and fungicide products exempt from EPA registration under FIFRA section 25(b), containing minimum risk ingredients. Sold in multiple sizes from 32oz to 5 gallon.
4. Clean Line Facility Products: Complete cleaning solution products including Reset (EPA-registered sanitizer), Renew (line cleaner), Perafoam (foaming adjuvant), and Reset Foamer (2-part foaming system) for facility sanitization.
5. Tissue Culture Equipment and Media: Sale of Culture Kit ($2,295) containing flow hood, autoclave, toolbox with integrated tools, and media formulas. Additional consumables including Culture Vessels, Utility Vessels, Glassware Kit, Filter Replacement, and Roots/Shoots Culture Media.
6. Propagation Equipment: VPDome propagation chamber ($179) and Athena Cuts rooting gel ($45-$85) for efficient cloning and plant propagation operations.
7. Foliar Feeding Products: Stack foliar feeding product derived from natural kelp, designed to support canopy development and improve potassium levels for bud development.
8. Custom Program Consulting: Customized fertilizer programs for large-scale outdoor cannabis farms with tailored formulas based on water and soil analysis, risk mitigation, and ongoing seasonal support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Athena Ag formulates and sells a complete cannabis and commercial crop cultivation program built around dry-soluble and liquid nutrient lines (Pro Line and Blended Line), integrated IPM, cleaning, foliar, tissue-culture, water-conditioning, and propagation products, plus customized outdoor fertilizer programs. The portfolio is supported by ISO-certified manufacturing, an extensive SOP and feed-schedule library, and dedicated Facility Advisors who provide direct cultivation guidance to commercial growers.

Product overview

Athena is a comprehensive cultivation program for cannabis and commercial growers, comprising multiple product lines organized by use case and grower scale. The portfolio is organized into six main sub-brands: Pro Line (dry soluble 2-part fertilizers for professional large-scale cultivators using advanced fertigation systems), Blended Line (liquid 3-4 part fertilizers for craft and home growers), Custom Solutions (tailored outdoor programs for large-scale farms), IPM Line (natural oil-based insecticide/fungicide), Clean Line (facility cleaning and sanitization products), Foliar Line (kelp-derived foliar spray), and Culture Line (tissue culture media). The program also includes water conditioners (Balance, Pro Balance, Cleanse), a portable tissue culture lab (Culture Kit with Flow Hood, Autoclave, and Toolbox), a VPDome cloning system, and Athena Cuts rooting gel. The lines are differentiated by feeding method (Steady EC for Pro Line vs. Variable EC for Blended), form (dry powder vs. liquid), target grower scale, and irrigation complexity. All products are ISO certified and supported by a library of standard operating procedures and facility advisor services.

Differentiator

Problem solved

Functional benefit

Brands

• Athena Pro Line: Dry soluble fertilizers designed for professional large-scale cultivators using advanced fertigation systems. 2-part fertilizer system for vegetative and flowering phases.
• Athena Blended Line
• Athena IPM Line
• Athena Clean Line
• Athena Foliar Line
• Culture Kit
• VPDome
• Athena Custom Solutions

Products and services

• Athena Pro Line (dry-soluble 2-part fertilizer system) Dry soluble 2-part fertilizer system (Core + Bloom/Grow) for professional large-scale cultivators using advanced fertigation systems such as Dosatron and Netaflex, employing a Steady EC feeding method to deliver consistent nutrition without clogging lines.
• Athena Blended Line (liquid 3-part veg / 4-part flower fertilizer) Liquid 3-part veg and 4-part flower fertilizer system with separated CaMg and PK additives, supporting variable EC feeding for craft and home growers using simple irrigation or hand watering.
• Athena IPM Line (crop protection insecticide and fungicide) Broad-spectrum insecticide and fungicide using natural plant oils, exempt from EPA registration under FIFRA Section 25(b), with three modes of action (smother, desiccate, prevent) targeting spider mites, aphids, fungus gnats, and powdery mildew in cannabis and crop production.
• Athena Clean Line (facility cleaning and sanitization) Facility cleaning and sanitization product line including Reset EPA-registered sanitizer and disinfectant, Renew line cleaner, Perafoam foaming adjuvant, and Reset Foamer inline 2-part foaming system for grow room and irrigation line sterilization.
• Athena Foliar Line (Stack foliar supplement) Foliar spray supplement (Stack) derived from kelp extract that supports strong canopy transition, abiotic stress tolerance, and bud development, and is fully compatible with Athena IPM Line products for tank mixing.
• Athena Culture Line (tissue culture media) Tissue culture media product line including Roots Culture Media for callus formation and root development stimulation and Shoots Culture Media for new growth and genetic preservation, available in 125mL and 750mL volumes.
• Athena Water Conditioners (Balance, Pro Balance, Cleanse) Water conditioning product family that adjusts and buffers pH of fertilizer solutions and removes mineral scale from irrigation lines. Balance (potassium silicate) and Pro Balance (potassium carbonate for venturi systems) handle pH, while Cleanse (hypochlorous acid) dissolves mineral scale in pipes and emitters.
• Athena Culture Kit (portable tissue culture lab) Complete portable tissue culture laboratory bundle combining a Flow Hood with HEPA H13 dual filtration (2.58 cu ft workzone), an Autoclave with 8L chamber and one-touch sterilization, an integrated Toolbox, and detailed SOP procedures for preserving and propagating up to 1,000 cultivars.
• VPDome (propagation chamber) Fabric rack cover for cloning that holds 16 standard cloning trays without individual domes while maintaining optimal Vapor Pressure Deficit (VPD), with heavy-duty transparent doors, magnetic seals, and anti-microbial coating.
• Athena Cuts (rooting gel) Premium rooting gel formulated with essential plant hormone for rapid root generation from stem and leaf cuttings, available in squeeze tube packaging at $45-$85.
• Athena Custom Solutions (custom outdoor program consulting) Customized fertilizer program consulting for large-scale outdoor cannabis farms, including site-specific water and soil analysis, tailored formulas, risk mitigation planning, and ongoing seasonal support.

Quantifiable outcome

• Culture Kit enables storage of over 1,000 cultivars in a very small space
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Dr. Bruce Bugbee at Utah State UniversitycoreStrategic or Co-development PartnerAcademic research partnership for trials and studies to validate and improve Athena nutrient formulations and cultivation programs. Dr. Bugbee is a leading researcher in plant science and controlled environment agriculture.
• Plant Cell Technology (PCT)coreStrategic or Co-development PartnerCollaboration on tissue culture products - Culture Kit developed in partnership with PCT, combining Athena's cultivation expertise with PCT's tissue culture equipment capabilities for complete tissue culture solutions.
• Jungle Boys Tissue Culture LabcoreStrategic or Co-development PartnerLive testing and development of Culture Kit and tissue culture procedures in the Jungle Boys Tissue Culture Lab, ensuring products are validated in real commercial cultivation environments.
• Jungle Boys NurserycoreStrategic or Co-development PartnerVPDome developed in the high-production nursery of Jungle Boys, one of the world's leading cultivators, where workflow efficiency, cost reduction, and constant improvement is demanded every day.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WeTheGrowers
• Instagraminstagram.com/Athena.Ag
• Facebookfacebook.com/athena.cultivation
• LinkedInlinkedin.com/company/athenaag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athena