Family Promise of Greater Rochester

What Family Promise of Greater Rochester does

Family Promise of Greater Rochester (FPGROC) is a 501(c)(3) nonprofit organization headquartered at 142 Webster Avenue in Rochester, NY, that assists families at risk of or experiencing homelessness in Monroe County to achieve sustainable housing independence. Founded in 2004 as the Rochester Area Interfaith Hospitality Network (RAIHN) and rebranded in 2021, the organization is an affiliate of Family Promise National and operates a portfolio of six core programs: the Prevention & Diversion Program (rental arrears and security deposit assistance), Shelter & Stabilization Programs (six apartment-style shelter units with case management and up to one year of aftercare), the Transitional Housing Program (three renovated units at 142 Webster Avenue charging below-market rents with 40% escrowed for resident transition), the Affordable Housing Program (eight units across two multi-family properties acquired in 2024 through a partnership with City Roots Community Land Trust), the ROC Housing Navigator Program launched in 2025 (housing search support with six months of post-placement aftercare), and the Housing Action Collective advocacy arm. Across all programs, FPGROC applies a trauma-informed, person-centered, racially-equity-focused case management model, serving a population that is 78% Black/African American, 17% White, and 16% Latinx as of 2024, primarily drawn from City of Rochester zip codes affected by historic redlining.

The organization operates with a lean staff of approximately 11 FTEs, supplemented by over 1,800 trained volunteers from 40+ faith communities historically engaged through the Adopt-A-Month program, Second Saturdays volunteer events, and direct service delivery. Revenue is generated entirely through a diversified nonprofit funding stack: individual donations (processed via PayPal, Stripe, stock transfers, IRA Qualified Charitable Distributions, Donor Advised Funds, and planned giving), corporate and event-based fundraising, foundation and government grants, the United Way of Greater Rochester and the Finger Lakes donor designation (Agency #2435, yielding 92 cents per dollar donated), and in-kind donations of furniture, appliances, and supplies. No proprietary technology platform, AI/ML systems, mobile applications, or commercial pricing structure are present; all services are provided free of charge to eligible families, and transitional rent is set below market. There is no equity ownership, no external private capital, and no IPO vehicle — the entity is governed by a Board of Directors with operational oversight from two Executive Co-Directors as of 2025.

FPGROC has cumulatively served over 540 families and 1,009 children since 2004, with a reported 85% housing stability success rate in its Aftercare & Stabilization Program and 127 families assisted through the Prevention & Rehousing Program between 2019 and 2023. Geographic scope is strictly Monroe County, NY. The current strategic posture is one of programmatic and real-estate expansion: the 2024 City Roots CLT partnership added affordable housing supply, the 2025 Housing Navigator Program and Advocacy Arm extend FPGROC's role upstream into housing search and policy, and the 2025 Co-Director leadership split indicates organizational investment in fund development capacity to support continued growth.

Name

Family Promise of Greater Rochester

Legal name

Family Promise of Greater Rochester

Website

https://fpgroc.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Family Promise of Greater Rochester is a 501(c)(3) nonprofit that helps families at risk of or experiencing homelessness in Monroe County, NY achieve stable housing through shelter, prevention, transitional housing, affordable housing, housing navigation, and case management services.

Ownership category

akta.pro rank

Product category

Homeless and Family Support Services

NAICS

Community Housing Services (62422), Temporary Shelters (624221), Other Individual and Family Services (624190), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Family & Parenting Support Services (BPAGAEAC)

Keywords

• Homeless family services
• Emergency shelter programs
• Homelessness prevention assistance
• Transitional housing support
• Housing navigation services

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Donations and Fundraising: Individual donations, corporate donations, and fundraising events. The organization receives donations via PayPal, Stripe, checks, stock transfers, IRA Qualified Charitable Distributions, Donor Advised Funds, and planned giving.
2. Grants: Grant funding from foundations and government entities supports shelter, prevention, and stabilization programs.
3. United Way Designations: United Way of Greater Rochester and the Finger Lakes donor designation (Agency #2435). FPGROC receives 92 cents of every dollar donated through United Way payroll deduction.
4. In-Kind Donations: Furniture, appliances, cleaning supplies, toiletries, and other goods donated in-kind for shelter operations and families moving into housing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Family Promise of Greater Rochester provides person-centered shelter, stabilization, prevention, housing navigation, and transitional/affordable housing services to families with children at risk of or experiencing homelessness in Monroe County, NY. Programs are delivered free of charge or at below-market rent and are supported by an advocacy arm, a volunteer network of 1,800+ trained community members from 40+ faith congregations, and an in-kind donations program.

Product overview

Family Promise of Greater Rochester (FPGROC) is a nonprofit social services organization offering a portfolio of interconnected programs to assist families at risk of or experiencing homelessness. The core service portfolio includes the Prevention & Diversion Program (providing rental assistance and security deposits), Shelter & Stabilization Programs (six apartment-style shelters with case management), Affordable Housing Program (long-term housing through partnership with City Roots Community Land Trust), ROC Housing Navigator Program (personalized housing search support), and the Transitional Housing Program at 142 Webster Avenue. FPGROC also operates the Housing Action Collective for advocacy, Second Saturdays volunteer events, and an In-Kind Donations Program. All programs incorporate trauma-informed, person-centered case management with a strong focus on racial equity.

Differentiator

Problem solved

Functional benefit

Products and services

• Prevention & Diversion Program A low-barrier program providing funding assistance to prevent a family from homelessness or eviction, or a security deposit to divert a family from entering shelter, paired with up to one year of case management to ensure families remain stably housed.
• Shelter & Stabilization Programs Provides families with shelter in one of six apartment-style units and case management to support them as they find and secure safe, stable housing, plus the Aftercare & Stabilization Program offering up to one year of comprehensive services for families transitioning out of shelter.
• Transitional Housing Program Provides three fully renovated apartments at 142 Webster Avenue where families pay below-market rent ($750 for a 3-bedroom, $550 for a 1-bedroom) with 40% of rent held in escrow for use when transitioning out after two years.
• Affordable Housing Program Provides housing and case management to assist families in successfully navigating Rochester's affordable housing market, including units owned through a partnership with City Roots Community Land Trust in Marketview Heights (four 3-bedroom units) and Beechwood (four rental units plus two commercial spaces).
• ROC Housing Navigator Program Helps eligible households find permanent housing by providing personalized, culturally responsive support from start to finish; Housing Search Navigators and After Care Managers work directly with families through every step of the housing search process and continue support for at least six months after a home is secured.
• Housing Action Collective A group of concerned community members using collective power to identify and advocate for housing solutions; conducts community forums on homelessness, produces data briefs, and engages in targeted advocacy efforts.
• In-Kind Donations Program

Quantifiable outcome

• 85% of families in the Aftercare & Stabilization Program remain stably housed
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• City Roots Community Land TrustcoreStrategic or Co-development PartnerIn summer 2024, FPGROC entered into a partnership with City Roots Community Land Trust to take ownership of two multi-family residential properties in the City of Rochester. One property in Marketview Heights has four 3-bedroom units; the other in Beechwood has four rental units and two commercial spaces. These properties serve as long-term affordable housing for families exiting homelessness.
• FLPPS (Finger Lakes Performing Provider System)coreStrategic or Co-development PartnerFLPPS is a partner in the ROC Housing Navigator Program, helping eligible households find permanent housing through personalized, culturally responsive support.
• Charles Settlement HousecoreStrategic or Co-development PartnerCharles Settlement House partners with FPGROC in the ROC Housing Navigator Program to provide housing navigation services to families.
• Community Place of Greater RochestercoreStrategic or Co-development PartnerCommunity Place of Greater Rochester is a partner in the ROC Housing Navigator Program, helping eligible households find permanent housing through culturally responsive support.
• RocACTScoreStrategic or Co-development PartnerRocACTS is a partner in the ROC Housing Navigator Program, helping eligible households find permanent housing through culturally responsive support.
• Orlando OrtizcoreOthersOrlando Ortiz is an engineer, entrepreneur, and president of the Rochester Puerto Rican Festival who provides shelter apartments for families as FPGROC's landlord. His willingness to offer short-term leases allows FPGROC to shelter up to six families at a time.
• Family Promise NationalcoreStrategic or Co-development PartnerFPGROC is an affiliate of Family Promise National, which began as the National Interfaith Hospitality Network in 1988. The affiliation provides access to national resources, best practices, and a network of 200+ affiliates across the country.
• Faith Communities (Congregations)coreStrategic or Co-development PartnerOver 40 congregations across Rochester provided shelter, volunteers, and financial support historically through the congregational shelter model. Currently engaged through Adopt-A-Month programs, donation drives, and volunteer activities.
• United Way of Greater Rochester and the Finger LakesminorGTM or Marketing PartnerUnited Way designation agency #2435. FPGROC receives 92 cents of every dollar donated through United Way payroll deduction programs at local workplaces.
• Benucci's RestaurantminorGTM or Marketing PartnerBenucci's restaurant hosted a fundraising event for FPGROC in April, raising approximately $2,000. The restaurant contributed by providing space for a community gathering.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Family Promise National: National umbrella network of which FPGROC is an affiliate. Operates the same model of shelter, prevention, stabilization, and housing navigation for families experiencing homelessness; provides shared resources and a 200+ affiliate platform.
• Catholic Charities of the Diocese of Rochester: Large Rochester-area nonprofit providing case management, housing assistance, and emergency support services to vulnerable populations, including families facing housing instability; competes for overlapping grant and donor dollars in the same geography.
• Salvation Army of Greater Rochester: Operates emergency shelter, transitional housing, and rental/utility assistance programs in the Rochester market; serves a similar low-income population with comparable shelter and stabilization services.
• Bethany House of Rochester: Greater Rochester nonprofit providing emergency shelter and supportive services specifically to families experiencing homelessness with children; the closest direct competitor on FPGROC's core family-shelter niche in Monroe County.
• Volunteers of America Western New York: Regional nonprofit affiliate providing housing, supportive services, and homelessness programming across Western NY; overlap with FPGROC on shelter, prevention, and rehousing services for families.
• Open Door Mission (Rochester): Rochester-area nonprofit focused on hunger relief, emergency shelter, and supportive housing; competes for overlapping private donations and government funding for family housing services.

Emerging players

• Habitat for Humanity of Greater Rochester: Focused on affordable homeownership rather than emergency shelter, but a relevant peer given FPGROC's recent expansion into affordable rental housing via the City Roots Community Land Trust partnership.
• City Roots Community Land Trust: Rochester-area land trust developing and stewarding permanently affordable housing; the strategic partner through which FPGROC owns two multi-family properties serving families exiting homelessness.

Regional players

• Threshold Housing (similar regional shelter nonprofit, e.g., Holy House / Providence): Comparable faith-rooted family shelter and stabilization nonprofits that historically used a congregational hosting model; informative for benchmarking program design and congregational partnerships.

Others

• RocHealthData / Coalition for the Homeless (Monroe County): Advocacy and data-sharing body focused on housing instability in Monroe County; relevant partner/peer given FPGROC's 2025 launch of the Housing Action Collective advocacy arm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fpgroc_raihn
• Facebookfacebook.com/fpgroc
• LinkedInlinkedin.com/company/family-promise-of-greater-rochester
• Instagraminstagram.com/fpgroc_raihn

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Promise of Greater Rochester