Miramar Labs
Miramar Labs (miraDry, Inc.) is a Sunnyvale-based medical device company that develops and sells the FDA-cleared miraDry microwave system to licensed healthcare practitioners worldwide for permanent treatment of underarm sweat, odor, and hair.
- Company typePrivate
- Founded2006
- HeadquartersSunnyvale, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Miramar Labs does
Miramar Labs, Inc. (doing business as miraDry, Inc.) is a privately-held medical device company headquartered in Sunnyvale, California, that developed and commercializes the miraDry system—an FDA 510(k)-cleared device that uses precisely controlled microwave thermal energy to permanently eliminate sweat glands, odor glands, and hair follicles in the underarm. Founded in 2006, the company's core technology delivers non-invasive energy to destroy target glands in a single approximately one-hour procedure, with treated glands not regenerating; published clinical data report 82% sweat reduction at 12 months and 89% of patients no longer bothered by odor at 24 months. The company's intellectual property includes multiple U.S. patents covering its microwave delivery system and registered trademarks (miraDry®, miraDry fresh™).
The company operates a B2B2C business model, selling miraDry capital equipment to licensed healthcare practitioners—including dermatologists, plastic surgeons, and medical aesthetic practices—who in turn administer treatments to patients and set procedure pricing. Revenue mechanics combine hardware sales to providers with downstream procedure fees, supported by a global distributor network spanning more than 50 countries across Asia Pacific, Europe, the Middle East, Africa, and the Americas. Field sales representatives and a provider-locator tool drive patient acquisition.
Historically, the company raised approximately $109.6M in venture funding across multiple rounds (2006-2016) from investors including Aisling Capital, Cross Creek, Domain Associates, Morgenthaler Ventures, Split Rock Partners, and RusnanoMedInvest, and was previously publicly listed (otcqb:MRLB) before delisting. The company continues to operate actively, holds the 2025 Beauty Innovation Award for Body Product of the Year, and maintains a 11-50 employee organization focused on commercial support, marketing, and distributor management.
Miramar Labs firmographics
Firmographics- Name
- Miramar Labs
- Legal name
- miraDry, Inc.
- Website
- https://miradryhcp.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Miramar Labs (miraDry, Inc.) is a Sunnyvale-based medical device company that develops and sells the FDA-cleared miraDry microwave system to licensed healthcare practitioners worldwide for permanent treatment of underarm sweat, odor, and hair.
- Ownership category
- akta.pro rank
Miramar Labs industry classification
Industry- Product category
- Medical Aesthetic Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)
- akta.pro secondary industry
- Microneedling / Collagen Induction Therapy (HSALADAI)
Keywords
Where Miramar Labs is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Miramar Labs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- miraDry System Equipment Sales: Sale of the miraDry system equipment to licensed healthcare providers and medical practices who perform treatments
- Treatment Procedures: Providers bill patients for treatment procedures. Pricing varies by region and practice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Provider/practice purchase model - pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Miramar Labs product offering
Product offeringCore offering
Miramar Labs, operating as miraDry, Inc., develops and commercializes the miraDry system, an FDA-cleared medical device that uses precisely controlled microwave thermal energy to permanently eliminate sweat glands, odor glands, and hair follicles in the underarm. The miraDry system hardware is sold to licensed healthcare practitioners (dermatologists, plastic surgeons, and medical aesthetic practices) who administer the approximately one-hour treatment to adult patients with primary axillary hyperhidrosis.
Product overview
miraDry, Inc. offers a single unified product—the miraDry system—which is an FDA-cleared medical device treatment for excessive underarm sweat (axillary hyperhidrosis), odor, and unwanted hair. The system uses microwave thermal energy to permanently destroy sweat glands, odor glands, and hair follicles in the underarm. The primary offering is the miraDry treatment system, with a sub-brand variant called miraDry fresh. Treatments are administered by licensed healthcare practitioners and take approximately one hour to complete.
Differentiator
Problem solved
Functional benefit
Brands
- miraDry fresh: Brand variant for miraDry fresh product line
Products and services
- miraDry System
Quantifiable outcome
- 82% average sweat reduction at 12 months
- +1 more outcomes
Companies that use Miramar Labs
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Miramar Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Miramar Labs partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Miramar Labs competitors and assessment
Company assessmentDirect peers
- Venus Concept: Venus Concept markets energy-based aesthetic devices (Venus Versa, Venus Legacy, NeoGraft) targeting dermatologists, plastic surgeons, and med-spas. Comparable as a smaller-scale peer in the same energy-based aesthetic device category with a similar razor-blade economics model.
- InMode: InMode develops RF, laser, and IPL-based aesthetic and wellness platforms for physicians and med-spas. Comparable as a competitor in the energy-based aesthetic device category with similar provider-target GTM and a strong track record of expanding indications.
- Cutera: Cutera manufactures laser and energy-based aesthetic devices (e.g., AviClear, excel V, truSculpt) sold to medical aesthetic practices. Comparable as a peer energy-based aesthetic device company with overlapping provider customers and a recurring consumables model.
- Cynosure: Cynosure develops energy-based aesthetic medical devices (laser, RF, body contouring) sold to dermatologists and aesthetic practices. Highly comparable to miraDry as a capital-equipment aesthetic medical device company with a similar provider-customer GTM motion.
- Alma Lasers: Alma Lasers (a Sisram Medical company) develops energy-based aesthetic devices (laser, RF, ultrasound) for the global medical aesthetics market. Comparable as a peer in energy-based aesthetic device technology and provider-channel sales.
- Solta Medical: Solta Medical (a division of Bausch Health) markets energy-based aesthetic systems (Thermage, Fraxel, Clear+Brilliant) to dermatologists and plastic surgeons. Directly comparable in modality, customer base, and capital equipment plus consumable business model.
- Sciton: Sciton manufactures laser and light-based aesthetic and medical platforms (BBL, Halo, Joule) sold to dermatologists and plastic surgeons. Directly comparable as an energy-based aesthetic device company with overlapping clinical indications and provider customer base.
Emerging players
- Dermadry: Dermadry manufactures consumer and professional iontophoresis devices for the treatment of hyperhidrosis. Comparable as a niche, indication-focused competitor targeting the same hyperhidrosis patient population via a different (non-microwave) modality and direct-to-consumer channel.
- BTL Industries: BTL Industries produces non-invasive aesthetic and wellness devices (EMSculpt, Emtone, Vanquish) sold to medical aesthetic practices. Comparable as a peer in the energy-based aesthetic device space with overlapping provider customers and expanding indications strategy.
Broad incumbents
- Allergan Aesthetics (AbbVie): Allergan Aesthetics (an AbbVie company) markets Botox — the leading injectable treatment for axillary hyperhidrosis — along with a broader aesthetics portfolio (fillers, body contouring, skincare). Comparable as the dominant incumbent competing with miraDry for hyperhidrosis treatment share and for provider aesthetics wallet.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Miramar Labs social profiles
Digital presenceMiramar Labs compliance and trust
Trust signalCompliance1 record
Miramar Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miramar Labs leadership team
Management profileNumber of profiles
Miramar Labs funding detail
Funding detailFunding overview
Funding rounds10 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miramar Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miramar Labs
What does Miramar Labs do?
Miramar Labs, operating as miraDry, Inc., develops and commercializes the miraDry system, an FDA-cleared medical device that uses precisely controlled microwave thermal energy to permanently eliminate sweat glands, odor glands, and hair follicles in the underarm. The miraDry system hardware is sold to licensed healthcare practitioners (dermatologists, plastic surgeons, and medical aesthetic practices) who administer the approximately one-hour treatment to adult patients with primary axillary hyperhidrosis.
Is Miramar Labs a public or private company?
Miramar Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Miramar Labs founded?
Miramar Labs was founded in 2006. It employs 11 to 50 people.
Where is Miramar Labs based?
Miramar Labs is headquartered in Sunnyvale, United States, in the North America region.
How does Miramar Labs make money?
Two revenue lines are on record. miraDry System Equipment Sales are the primary driver. The others are treatment Procedures.
Who are Miramar Labs's main competitors?
Direct peers on record are Venus Concept, InMode, Cutera, Cynosure, Alma Lasers, Solta Medical and Sciton. Emerging players are Dermadry and BTL Industries. Allergan Aesthetics (AbbVie) is listed as a broad incumbent.
Does Miramar Labs have an API?
No public API is recorded for Miramar Labs.
What industry is Miramar Labs in?
Miramar Labs's product category is Medical Aesthetic Devices. Its primary akta.pro industry code is CRABAKAI, Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning), with a secondary code of HSALADAI, Microneedling / Collagen Induction Therapy. Its NAICS code is 334510 and its SIC code is 3845.