Unpack'd Technologies
Unpack'd Technologies operates AI-powered dating apps Say Allo and DiHola, using a CBT-based compatibility matching algorithm to serve singles seeking meaningful relationships across the US and Canada via a freemium subscription model.
- Company typePrivate
- Founded2017
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Unpack'd Technologies does
Unpack'd Technologies, LLC is a privately held consumer technology company headquartered in Denver, Colorado, with operational origins in Montreal, Canada. The company develops and operates AI-powered dating applications under two consumer brands: Say Allo, a mainstream compatibility-focused dating app, and DiHola, a culturally-targeted dating app for Hispanic and Latino singles launched in 2021. The core product, Say Allo, applies a continuous-learning compatibility matching algorithm co-developed with Dr. Brian Shaw, PhD, an original co-developer of Cognitive Behavioral Therapy, to score users on dimensions including religion, income, politics, children, education, and marital status. The product surface includes AI matching, percentage-based compatibility reports, SmartSwipe, an in-app Live Dating Feed, video meet-up tools, and a Say Allo Live virtual speed-dating feature introduced in 2020. Trust-and-safety capabilities are delivered via integrations with RealMe (profile verification and background checks) and UrSafe (voice-activated SOS and real-time location sharing). Supporting the apps is a content platform, Dating Unpacked, launched in 2020, featuring relationship experts across categories including Dating Tips, Love Advice, Expert Corner, and Stories.
The company distributes exclusively through consumer self-serve channels — iOS App Store, Google Play Store, and a web application — with no enterprise sales motion. The revenue model is freemium: free download and basic functionality with paid premium subscriptions offered on one-month, three-month, and six-month cadences (automatic renewal) plus in-app purchases for feature extensions. Customer segments are individual singles, with explicit targeting of mature singles (early 30s to 50s) on Say Allo and Latino/Hispanic singles on DiHola, alongside secondary personas for safety-conscious and virtual daters. Marketing relies on earned media (Forbes, Wall Street Journal, Daily Mail, CNET), the Dating Unpacked blog, organic social, and expert partnerships rather than a paid B2B sales motion.
The company was founded in 2017 by Zackary Lewis (CEO), with co-founder Stephen Shaw noted in company materials. Total disclosed funding to date is approximately $1M across 2017, 2018, and an undated 2022 investment event involving Goodwater Capital. The company remains small at 1-10 employees, is privately held, has not disclosed revenue or MAU metrics, and operates without institutional investor rounds of meaningful size based on available evidence.
Unpack'd Technologies firmographics
Firmographics- Name
- Unpack'd Technologies
- Legal name
- Unpack'd Technologies, LLC
- Website
- https://justsayallo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Unpack'd Technologies operates AI-powered dating apps Say Allo and DiHola, using a CBT-based compatibility matching algorithm to serve singles seeking meaningful relationships across the US and Canada via a freemium subscription model.
- Ownership category
- akta.pro rank
Unpack'd Technologies industry classification
Industry- Product category
- Online Dating / Mobile Matchmaking Apps
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Dating & Relationship Networking (MPACAJAH)
- akta.pro secondary industry
- Dating & Relationship Networks (BPAMABAF)
Keywords
Where Unpack'd Technologies is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Unpack'd Technologies business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium with Premium Subscriptions: Free app with optional premium services and subscriptions. Users can download free but pay for enhanced features, extended matches, and premium account benefits. Subscriptions include one-month, three-month, and six-month options with automatic renewal.
- In-App Purchases: One-time purchases and microtransactions for features like extending matches, in-app products, and premium services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with basic matching and messaging features |
| Subscription | Monthly | Premium subscription with extended features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Unpack'd Technologies product offering
Product offeringCore offering
Unpack'd Technologies develops and operates AI-powered dating applications designed for compatibility-based matching of singles seeking long-term relationships. Its flagship product, Say Allo, uses a continuous-learning compatibility algorithm grounded in Cognitive Behavioral Therapy (CBT) methodology, co-developed with Dr. Brian Shaw, PhD. The company also operates DiHola, a culturally-targeted sub-app for Hispanic and Latino singles, and supports its apps with a content hub called Dating Unpacked.
Product overview
Unpack'd Technologies operates a platform-plus-content portfolio consisting of two AI-powered dating applications and an associated content hub. The core product, Say Allo, is an AI-powered relationship discovery app using machine learning for compatibility matching. DiHola serves as a culturally-targeted sub-brand for Latino/Hispanic singles, sharing the same technical infrastructure and features. Both apps incorporate video dating capabilities, compatibility scoring, and safety integrations with RealMe and UrSafe. The Dating Unpacked blog provides supplementary educational content to support user acquisition and engagement across both applications.
Differentiator
Problem solved
Functional benefit
Brands
- Say Allo: AI-powered dating app focused on compatibility-based matching for meaningful connections and serious relationships.
- DiHola
Products and services
- Say Allo AI-powered relationship-discovery dating app that matches singles based on compatibility using a continuous-learning CBT-based algorithm. Includes AI matching, video meet-ups, compatibility reports, SmartSwipe, and icebreaker tools for users seeking meaningful long-term relationships. Distributed via iOS App Store, Google Play Store, and web app.
- DiHola Latino Dating App specifically designed for Hispanic and Latino singles seeking authentic connections. Offers the same AI-powered matching and video dating infrastructure as Say Allo, with culturally-focused user experience, Spanish-language content, and community targeting. Distributed via iOS App Store, Google Play Store, and web app.
Quantifiable outcome
- 88% of users have higher education
- +2 more outcomes
Companies that use Unpack'd Technologies
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Unpack'd Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature7 records
Unpack'd Technologies partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- RealMecorePremier online trust and safety platform RealMe partnered with Unpack'd Technologies to eliminate fake profiles by offering profile verification and enhanced background checks to Say Allo and DiHola users.
- UrSafecorePersonal safety platform UrSafe partnered with Unpack'd Technologies to provide users on DiHola and Say Allo with access to personal safety tools including voice activated SOS, real-time location sharing and additional safety features.
- Dr. Brian Shaw, PhDcoreRenowned psychologist and original co-developer of Cognitive Behavioral Therapy (CBT) co-developed the compatibility algorithm with Say Allo. Dr. Shaw's CBT methodology was used to identify human behavior and reactions, transferred into the app's matching functionality.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Unpack'd Technologies competitors and assessment
Company assessmentBroad incumbents
- Bumble: Publicly traded dating and connection app operator (Bumble, Badoo, Fruitz). Directly comparable mobile dating app business with freemium + subscription monetization and overlapping target audience of singles seeking relationships.
- Match Group (Tinder, Hinge, Match, OkCupid): Owner of the dominant portfolio of dating apps including Tinder, Hinge, Match, OkCupid, and Chispa (Latino). Comparable on subscription-based dating apps targeting relationship-minded singles; Chispa in particular overlaps with DiHola's Hispanic/Latino focus.
- Plenty of Fish (POF): Mass-market dating app owned by Match Group, with a long tail of users seeking relationships. Comparable subscription + freemium model and broad consumer dating category presence.
- Zoosk: Established dating platform with behavioral matchmaking and a large international user base. Comparable on subscription-driven mobile dating and behavioral/AI matching technology.
- Match.com: Flagship Match Group subscription dating product, historically targeting relationship-minded singles and older demographics. Comparable on premium subscription monetization and mature-singles audience.
Direct peers
- Hinge: Relationship-focused dating app owned by Match Group, marketed as 'designed to be deleted.' Closest direct competitor to Say Allo in targeting singles seeking serious, compatibility-driven matches rather than casual encounters.
- Coffee Meets Bagel: Curated, compatibility-driven dating app targeting singles seeking serious relationships. Comparable positioning around quality over quantity of matches and a similar educated-skewing user demographic.
- eHarmony: Long-standing compatibility-focused dating platform using a proprietary matching algorithm and detailed relationship questionnaires. Highly comparable in its compatibility-first positioning and mature-singles audience overlap.
- The League: Selective dating app targeting ambitious, career- and education-focused singles. Closely comparable on the educated-user demographic, premium positioning, and curated matching thesis.
- Chispa: Match Group-owned dating app specifically for Latino and Hispanic singles in the US. Most direct competitor to DiHola on the Hispanic/Latino niche targeting, with significantly larger marketing budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Unpack'd Technologies social profiles
Digital presenceUnpack'd Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unpack'd Technologies leadership team
Management profileNumber of profiles
Profiles3 records
Unpack'd Technologies funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unpack'd Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unpack'd Technologies
What does Unpack'd Technologies do?
Unpack'd Technologies develops and operates AI-powered dating applications designed for compatibility-based matching of singles seeking long-term relationships. Its flagship product, Say Allo, uses a continuous-learning compatibility algorithm grounded in Cognitive Behavioral Therapy (CBT) methodology, co-developed with Dr. Brian Shaw, PhD. The company also operates DiHola, a culturally-targeted sub-app for Hispanic and Latino singles, and supports its apps with a content hub called Dating Unpacked.
Is Unpack'd Technologies a public or private company?
Unpack'd Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unpack'd Technologies founded?
Unpack'd Technologies was founded in 2017. It employs 1 to 10 people.
Where is Unpack'd Technologies based?
Unpack'd Technologies is headquartered in Denver, United States, in the North America region.
How does Unpack'd Technologies make money?
Two revenue lines are on record. Freemium with Premium Subscriptions are the primary driver. The others are in-App Purchases.
Who are Unpack'd Technologies's main competitors?
Broad incumbents on record are Bumble, Match Group (Tinder, Hinge, Match, OkCupid), Plenty of Fish (POF), Zoosk and Match.com. Direct peers are Hinge, Coffee Meets Bagel, eHarmony, The League and Chispa.
Does Unpack'd Technologies have an API?
No public API is recorded for Unpack'd Technologies.
What industry is Unpack'd Technologies in?
Unpack'd Technologies's product category is Online Dating / Mobile Matchmaking Apps. Its primary akta.pro industry code is MPACAJAH, Dating & Relationship Networking, with a secondary code of BPAMABAF, Dating & Relationship Networks. Its NAICS code is 5132 and its SIC code is 7372.