Ace Handyman Services
- Company typePrivate
- Founded1997
- HeadquartersLakewood, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Ace Handyman Services firmographics
Firmographics- Name
- Ace Handyman Services
- Legal name
- Ace Handyman Services
- Website
- https://acehandymanfranchising.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Ace Handyman Services industry classification
Industry- Product category
- Handyman Home Repair Franchise
- NAICS
- Personal and Household Goods Repair and Maintenance (8114)
- akta.pro primary industry
- Appliance Removal, Haul-Away & Replacement Swap (HSAGANAN)
Keywords
Where Ace Handyman Services is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ace Handyman Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees: Initial franchise fees ranging from $70,000 to $100,000 grant franchisees access to the Ace Handyman Services system, protected territory, brand name, proprietary business model, and support infrastructure.
- Royalty Fees: Ongoing royalty of 6% of gross revenues from franchisee operations
- Service Revenue: Franchisees generate revenue through providing handyman services including repairs, maintenance, and improvement projects to residential and commercial customers. Services span interior/exterior repairs, installations, and ongoing maintenance.
- National Brand Fund: Ongoing contribution of 2% of gross revenues to national brand marketing fund
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Initial Franchise Fee: $70,000 - $100,000 |
| Transaction based/ take rate | Monthly | Ongoing Royalty: 6% of Gross Revenues |
| Transaction based/ take rate | Monthly | National Brand Fund: 2% of Gross Revenues |
| Other | Annual | Local Marketing: $30,000 - $50,000 annually |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Ace Handyman Services product offering
Product offeringCore offering
Ace Handyman Services sells franchise rights to aspiring entrepreneurs who then operate home repair and maintenance businesses under the Ace Hardware brand. Each franchisee delivers handyman services across 1,100+ household projects to residential and commercial customers within protected territories, supported by proprietary scheduling/CRM software, the 8-Step Service Path, and a 16-week onboarding program.
Product overview
Ace Handyman Services is a franchise opportunity offering professional home repair and maintenance services under the Ace Hardware brand umbrella. The core offering consists of the Ace Handyman Services Franchise, a proven business model backed by 90+ years of Ace Hardware brand equity. The portfolio includes the 8-Step Service Path as the foundational customer service methodology, supported by proprietary scheduling and CRM software for daily operations. Franchisees gain access to a W-2 Craftsmen employment model for consistent workforce management, the Ace Hardware Referral Engine leveraging 50+ million rewards members, and comprehensive onboarding through a 16-week training program. The service offering covers over 1,100 household projects spanning interior repairs, exterior maintenance, and seasonal services. An AI-powered chat agent named Grace assists prospective franchise owners throughout the inquiry and application process.
Differentiator
Problem solved
Functional benefit
Products and services
- Ace Handyman Services Franchise A home repair and maintenance franchise opportunity offered to aspiring entrepreneurs, granting access to the Ace Handyman Services brand, protected territories, proprietary business model, comprehensive training, scheduling/CRM software, and ongoing operational support. Franchisees operate under a proven business model backed by the Ace Hardware brand.
- Handyman Services Portfolio Professional handyman services covering over 1,100 household projects including interior repairs (drywall repair, furniture assembly, interior painting, flooring repairs, cabinet installations), exterior repairs (deck/fence installation and repair, gutter cleaning, power washing), and seasonal services (holiday light installations). Delivered to residential homeowners and commercial businesses by franchisees within protected territories.
Companies that use Ace Handyman Services
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Ace Handyman Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ace Handyman Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ace HardwarecoreAce Handyman Services is a subsidiary of Ace Hardware, benefiting from over 100 years of brand equity. The partnership provides franchisees with referral traffic from Ace Hardware retail stores, access to 50+ million rewards members, co-marketing opportunities, and Ace Hardware website directing service inquiries to the franchise brand. Store employees refer customers needing professional services to nearby franchisees.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Ace Handyman Services competitors and assessment
Company assessmentDirect peers
- Mr. Handyman: Mr. Handyman is a national handyman franchise owned by Neighborly, offering professional home repair, maintenance, and improvement services through franchisees. It is the most direct comparable to Ace Handyman Services in business model, target customer (residential homeowners), and franchise structure.
- House Doctors: House Doctors is a handyman franchise operating in the U.S., providing home repairs, maintenance, and improvement services through franchisees. Directly competes with Ace Handyman Services in the residential handyman franchise category with similar service offerings and customer segments.
- Handyman Connection: Handyman Connection is a home repair and remodeling franchise with locations across the U.S. and Canada, offering similar professional handyman services to homeowners. Direct competitor with comparable franchise model and service portfolio.
Broad incumbents
- Neighborly: Neighborly is the parent company of multiple home service franchise brands including Mr. Handyman, The Grounds Guys, and Molly Maid. As a multi-brand home services franchise platform with substantial scale, it competes with Ace Handyman Services through its handyman brand while offering broader service categories.
- Authority Brands: Authority Brands is a multi-brand home services franchising platform operating brands across cleaning, restoration, and home repair categories. As a larger, well-capitalized franchise platform, it competes with Ace Handyman Services across the home services landscape through its portfolio of brands.
- The Home Depot Home Services: The Home Depot operates a home services platform connecting homeowners with pre-screened independent contractors for installations and repairs. While not a franchise, it competes for the same residential installation and maintenance wallet and represents a channel partner alternative to franchise-based handyman services.
- Lowe's Installation Services: Lowe's offers professional installation and home services through independent contractor networks at its retail locations. As a major home improvement retailer, it competes for residential repair and installation demand that Ace Handyman Services franchisees also serve.
Emerging players
- TaskRabbit: TaskRabbit is an online and mobile marketplace that connects customers with freelance handymen and taskers for home repairs, mounting, and maintenance. While not a franchise, it represents a digital-first alternative for smaller handyman jobs that competes with Ace Handyman Services for entry-level customer demand.
- Thumbtack: Thumbtack is a digital marketplace that connects homeowners with local professionals across hundreds of service categories including handyman work. It represents a platform-based competitive threat by aggregating independent handymen rather than relying on franchised, W-2-employed craftsmen.
- Handy (ANGI): Handy is an online platform owned by ANGI Homeservices that connects customers with independent cleaning and home service professionals. It represents a digitally-native alternative in the home services space with overlapping customer demand for repair and maintenance tasks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ace Handyman Services social profiles
Digital presenceAce Handyman Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ace Handyman Services leadership team
Management profileNumber of profiles
Profiles5 records
Ace Handyman Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ace Handyman Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ace Handyman Services
What does Ace Handyman Services do?
Ace Handyman Services sells franchise rights to aspiring entrepreneurs who then operate home repair and maintenance businesses under the Ace Hardware brand. Each franchisee delivers handyman services across 1,100+ household projects to residential and commercial customers within protected territories, supported by proprietary scheduling/CRM software, the 8-Step Service Path, and a 16-week onboarding program.
Is Ace Handyman Services a public or private company?
Ace Handyman Services is a private company. It is classified as corporate owned and is currently operating.
When was Ace Handyman Services founded?
Ace Handyman Services was founded in 1997. It employs 101 to 250 people.
Where is Ace Handyman Services based?
Ace Handyman Services is headquartered in Lakewood, United States, in the North America region.
How does Ace Handyman Services make money?
Four revenue lines are on record. Franchise Fees are the primary driver. The others are royalty Fees, service Revenue and national Brand Fund.
Who are Ace Handyman Services's main competitors?
Direct peers on record are Mr. Handyman, House Doctors and Handyman Connection. Broad incumbents are Neighborly, Authority Brands, The Home Depot Home Services and Lowe's Installation Services. Emerging players are TaskRabbit, Thumbtack and Handy (ANGI).
Does Ace Handyman Services have an API?
No public API is recorded for Ace Handyman Services.
What industry is Ace Handyman Services in?
Ace Handyman Services's product category is Handyman Home Repair Franchise. Its primary akta.pro industry code is HSAGANAN, Appliance Removal, Haul-Away & Replacement Swap. Its NAICS code is 8114.