What Action Engineering does

Action Engineering, LLC is a privately held, founder-led consulting firm founded in 2003 by Jennifer Herron and headquartered in Golden, Colorado. The firm specializes in Model-Based Definition (MBD) and Model-Based Enterprise (MBE) implementation, advising manufacturing organizations on transitioning from 2D drawing workflows to standards-compliant 3D model-based practices across Siemens NX, PTC Creo, Autodesk Inventor, CATIA, and SOLIDWORKS environments.

The company's portfolio combines professional services, proprietary training content, and community assets. Core services include executive strategic advisement, MBD proof-of-concepts, tool selection, modeling-guidelines development, supply-chain readiness, and organizational change management. The proprietary OSCAR online training platform delivers MBD, modern GD&T, and digital thread courses; supporting assets include the Ready:Set:Go:Grow readiness assessment, the Digital Thread Technique Series, the Re-Use Your CAD Handbook, the MBE Dictionary, and publicly released ASME Y14.5/Y14.41/Y14.47-compliant reference models. The annual 3D Collaboration & Interoperability Congress (3D CIC), produced since 2016, anchors the firm's thought leadership.

Commercially, Action Engineering earns revenue through three streams: consulting and training engagements (professional services), OSCAR subscriptions (recurring), and the 3D CIC conference (transactional). It sells primarily through direct enterprise field engagement to aerospace & defense, medical device, automotive, nuclear, oil & gas, and government/lab buyers — including Collins Aerospace, GE Healthcare, Johnson & Johnson, Pratt & Whitney, Newport News Shipbuilding, Lam Research, Sandia National Labs, and MIT Lincoln Laboratory — and has advised 180+ organizations since 2008. Recent strategic moves include a bundled software-plus-training partnership with Kubotek Kosmos (November 2025), public release of ASME-compliant MBD reference models (December 2025), and active headcount expansion across delivery and OSCAR development through 2026.

Name

Action Engineering

Legal name

Action Engineering, LLC

Website

https://action-engineering.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Action Engineering is a privately held, founder-led consulting firm that advises manufacturing organizations on Model-Based Definition and Model-Based Enterprise implementation, serving aerospace, defense, medical device, automotive, and government buyers through consulting, the OSCAR training platform, and the annual 3D CIC conference.

Ownership category

akta.pro rank

Product category

Manufacturing Engineering Consulting

NAICS

Engineering Services (54133), Management Consulting Services (54161), Architectural, Engineering, and Related Services (5413)

SIC

Services-Engineering Services (8711), Services-Management Consulting Services (8742)

akta.pro primary industry

Industrial & Process Engineering Consulting (BPAHAIAF)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)

Keywords

• Model-based definition consulting
• Digital engineering services
• Manufacturing standards support
• GD&T training courses
• 3D data transformation

Headquarters

HQ city

Golden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting & Training Services: Core consulting engagements providing MBD implementation coaching, 3D transformation strategy, standards support, and team training. Services include executive strategic advisement, 3D data MBD proof of concepts and piloting, tool selection, MBD guidelines development, and organizational change management.
2. OSCAR Online Training Platform: Subscription-based online training platform offering structured courses on MBD, modern GD&T, and digital thread techniques. Provides self-paced and instructor-led options for manufacturing professionals.
3. 3D CIC Conference: Annual industry conference producing revenue through attendance fees and sponsorship opportunities, connecting the model-based enterprise community.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Action Engineering is a consulting firm that helps manufacturing organizations modernize their technical data by transitioning from 2D drawings to 3D Model-Based Definition (MBD) and Model-Based Enterprise (MBE) workflows. The firm delivers executive strategic advisement, implementation coaching, MBD proof-of-concepts and pilots, tool selection, MBD guidelines development, organizational change management, and standards support (ASME Y14, STEP AP242, QIF). It also operates the OSCAR online training platform, instructor-led GD&T courses, and the annual 3D Collaboration & Interoperability Congress (3D CIC) conference.

Product overview

Action Engineering offers a portfolio of consulting services and training products centered on Model-Based Definition (MBD) and Model-Based Enterprise (MBE) implementation for manufacturing organizations. The core product is OSCAR, an online training platform, complemented by instructor-led courses including MBD Using Modern GD&T, Digital Thread Technique Series, and the Re-Use Your CAD Handbook. Professional services include consulting and coaching, standards support, and supply chain implementation services. The company also organizes the annual 3D CIC conference and provides reference resources including the MBE Dictionary and publicly available MBD peer review models. The portfolio integrates Kubotek Kosmos 3D validation software through a strategic partnership for bundled offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• OSCAR Online Training Platform Subscription-based online training platform providing MBD, MBE, and modern GD&T courses for manufacturing organizations transitioning to model-based workflows.
• MBD Using Modern GD&T Training Course Three-day hands-on instructor-led training course teaching Model-Based Definition and modern Geometric Dimensioning and Tolerancing practices for engineering professionals.
• Digital Thread Technique Series Training series covering digital thread integration techniques across the product lifecycle for engineering and manufacturing teams.
• Re-Use Your CAD Handbook Comprehensive handbook and training resource for maximizing CAD data reuse and model-based engineering practices.
• Consulting & Training Services Expert advisory services including executive strategic advisement, MBD/MBE readiness assessments, implementation coaching, proof-of-concepts, tool selection, guidelines development, and organizational change management for manufacturing organizations.
• Standards Support & Best Practices Guidance on industry standards compliance including ASME Y14, STEP AP242, QIF, and other model-based definition standards for manufacturing organizations.
• Supply Chain Services Services helping supply chain organizations transition to MBD workflows, including supplier readiness assessments and implementation support.
• 3D CIC (3D Collaboration & Interoperability Congress) Conference Annual industry conference focused on digital transformation through model-based practices in manufacturing, bringing together technical experts, standards developers, and business leaders across aerospace, defense, automotive, and medical device sectors.
• MBD Ball Valve Peer Review Models Publicly released Model-Based Definition example models authored in Creo 10.0.5.0, compliant with ASME Y14.5-2018, Y14.41-2019, and Y14.47-2023 standards, designed for industry peer review and training purposes.

Quantifiable outcome

• MBD programs can reduce supplier quoting time by up to 30%
• +1 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Kubotek KosmoscoreTechnology or Integration · 5 November 2025Strategic collaboration to help aerospace and defense suppliers transition to Model-Based Definition (MBD) digital workflows. Combines Kubotek's 3D data validation software with Action Engineering's OSCAR training platform. Supports implementation of DoD Instruction 5000.97 and industry standards including STEP AP242 and QIF. New bundled licensing offerings include foundational MBD and MBE training.
• Purdue UniversitycoreStrategic or Co-development PartnerPartnership with Purdue University's PLM Center of Excellence to advance MBD and PLM education for industry. Action Engineering serves as industry professional partner with Purdue's MBD and PLM Certificate Programs, enabling both organizations to advance workforce development in model-based engineering.
• PDES Inc.coreStrategic or Co-development PartnerAction Engineering joined PDES Inc. as the first organization in the Industry and Consulting category. PDES Inc. has worked to implement and standardize data exchange for participant companies for almost 30 years. Members represent leading manufacturers, US government agencies, universities, and software companies.
• Dimensional Metrology Standards Consortium (DMSC)coreStrategic or Co-development PartnerCEO Jennifer Herron elected to DMSC Board of Directors for two-year term starting January 2018. DMSC is an ANSI Accredited Standards Developing Organization and A-Liaison to ISO, responsible for DMIS and QIF standards development and maintenance.
• BlueForge AllianceminorStrategic or Co-development PartnerPartner Conversation Series featuring Jennifer Herron and Darrell Wallace discussing model-based engineering and design transformation potential and industry adoption challenges.
• MxD (Manufacturing x Digital)coreStrategic or Co-development PartnerAction Engineering is an MxD member and was awarded a project by MxD to streamline data standards for Model-Based Manufacturing, supporting Digital Transformation objectives of the U.S. Department of Defense.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tata Technologies: Engineering services and product development digital firm serving aerospace, automotive, and industrial customers with MBD, PLM, and digital engineering practices. Closely comparable to Action Engineering in target verticals and service mix, though at significantly larger scale.
• Tata Elxsi: Design and technology services company offering product engineering, digital transformation, and MBD-adjacent consulting to automotive, medical, and industrial OEMs. Comparable in target verticals and engineering-services model.
• Quest Global: End-to-end engineering services firm with deep aerospace & defense, automotive, and medical device practices including digital engineering and PLM/MBD implementations. Comparable customer base and service model to Action Engineering.
• Cyient: Engineering and digital services provider with strong aerospace & defense and medical device focus, including MBD, digital thread, and PLM services. Comparable vertical mix and engineering consulting model.

Broad incumbents

• HCLTech: Global IT and engineering services giant with an Engineering and R&D Services division covering PLM, MBD, and digital manufacturing. Overlaps with Action Engineering on enterprise MBD consulting but operates at much broader scale and scope.
• Capgemini Engineering: Global engineering services and digital transformation arm of Capgemini, covering intelligent industry, PLM, and digital twin/MBD-related services. Comparable offerings but as part of a much larger portfolio across industries.
• PTC: Major CAD/PLM vendor (Creo, Windchill) whose CTO/MBE Technical Committee chair and MBD ecosystem directly intersects with Action Engineering's standards work. Simultaneously a customer, partner, and indirect competitor through its own services and training offerings.
• Siemens Digital Industries Software: CAD/PLM vendor behind NX, Solid Edge, and Teamcenter, with its own MBD/MBE services and training ecosystem. Action Engineering serves as an NX implementation partner, but Siemens Digital Industries Software is also a broader incumbent that could subsume MBD consulting.
• Dassault Systèmes: Provider of the 3DEXPERIENCE platform (CATIA, ENOVIA) with extensive MBD/MBE capability and a global services partner network. Comparable in serving aerospace, automotive, and medical device MBD transformation but at much larger scale and as part of a broader platform portfolio.

Emerging players

• Kubotek Kosmos: Provider of 3D data validation and CAD interoperability software that entered a strategic partnership with Action Engineering in November 2025. Complementary rather than directly competitive — together they offer bundled software-plus-training solutions for MBD adoption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/action-engineering-llc
• Xx.com/ReUseYourCAD
• Facebookfacebook.com/reusecad

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Engineering