NEOMA Business School

What NEOMA Business School does

NEOMA Business School is a private, not-for-profit French higher education institution founded in 2013 through the merger of Reims Management School (est. 1921) and Rouen Business School (est. 1871). It holds the triple crown of business school accreditation — AACSB, EQUIS, and AMBA — and is ranked #28 in the Financial Times European Business School 2025 ranking. The school delivers a comprehensive portfolio spanning undergraduate programmes (Global BBA, TEMA, Bachelor in Services Management), the Master in Management, ten plus specialised MSc tracks (including Artificial Intelligence for Business, International Finance, Marketing, Supply Chain Management, Wine & Gastronomy, and Luxury Management), doctoral programmes (PhD in Management, DBA), two Executive MBA formats (Global Executive MBA, Global EMBA Flex), and a suite of short Executive Certificates in Generative AI, Cyber Risk, and Data Management.

NEOMA's technology footprint centres on a proprietary AI Research Institute, a virtual/metaverse campus used for language immersion, a partnership with Mistral AI providing students direct access to the Le Chat large language model, and an active incubator (NEOMA Startup Lab). The faculty comprises 185+ permanent professors, 72% of whom are international across 36 nationalities, organised across six academic departments. The school operates through three physical campuses (Reims as headquarters, Rouen, Paris) plus a virtual campus, and is connected to a network of 400 international academic partners for student exchanges and dual degrees.

The revenue model is tuition-based, with three primary streams: degree programme tuition (undergraduate, Master in Management, MSc), executive education (Executive MBA, Executive Certificates, customised corporate programmes), and doctoral programmes. Pricing is not publicly disclosed; prospective students are directed to admissions appointments. The school monetises brand and alumni capital through sponsored chairs (KPMG Entrepreneurship & Open Innovation Chair; Ferrero Next Leader Chair; Wealth Management & Real Estate Chair). The school deploys a multi-channel GTM — content marketing, social media across six platforms, on-campus events, alumni referrals, and corporate partnerships — to recruit a diversified base of undergraduate students, graduate students, executive professionals, and academic researchers.

Name

NEOMA Business School

Legal name

NEOMA Business School

Website

https://neoma-bs.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NEOMA Business School is a triple-accredited (AACSB, EQUIS, AMBA) French business school, formed in 2013 from the merger of Reims Management School and Rouen Business School. It delivers undergraduate, MSc, MBA, executive education, and doctoral programmes across campuses in Reims, Rouen, Paris, and virtually.

Ownership category

akta.pro rank

Product category

Business School Education

NAICS

Colleges, Universities, and Professional Schools (611310), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International Business & Global Management Schools (EDAHAHAJ)

akta.pro secondary industries

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA), Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH)

Keywords

• Business school education
• Higher education programs
• Executive education
• Master of science programs
• Doctoral business programs

Headquarters

HQ city

Reims-la-brulée

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Degree Programme Tuition: Revenue from undergraduate (Global BBA, TEMA, Bachelor in Services Management), Master in Management, and various MSc programmes
2. Executive Education: Revenue from Executive MBAs, Executive MSc programmes, Executive Certificates, and customised corporate training programmes
3. Doctoral Programmes: Revenue from PhD in Management and DBA (Doctorate in Business Administration) programmes

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

NEOMA Business School is a triple-accredited (AACSB, EQUIS, AMBA) French business school that delivers undergraduate, graduate (Master in Management), Master of Science, Executive MBA, DBA, and PhD programs, along with executive certificates, customised corporate training, language courses, a startup incubator, and an AI Research Institute. Offerings are delivered on campuses in Reims, Rouen, and Paris, plus a virtual campus, to students and corporate clients worldwide.

Product overview

NEOMA Business School is a triple-accredited (AACSB, EQUIS, AMBA) business school offering a comprehensive portfolio of educational programmes. The portfolio includes undergraduate programmes (Global BBA, TEMA, Bachelor in Services Management), Master in Management, Masters of Science (MSc) across multiple specializations (Finance, Marketing, AI for Business, Business Analytics, Supply Chain Management, Global Management, and others), Executive MBAs (Global Executive MBA, Global EMBA Flex), doctoral programmes (PhD in Management, DBA), Executive Education certificates (Generative AI for Business, Marketing Digital/Data/IA, Cyber Risk Management, Data Management), and specialized services including the Language Centre, NEOMA Startup Lab incubator, and the AI Research Institute. The school operates campuses in Reims, Rouen, and Paris, with programmes delivered in both French and English.

Differentiator

Problem solved

Functional benefit

Products and services

• Global BBA Four-year undergraduate business programme offered in Paris (Years 1 & 2), Reims, and Rouen, with General Track and Global Double Degree CESEM Track options, designed for high-school graduates seeking international business education.
• TEMA Five-year undergraduate programme located in Paris (Years 1-2), Reims, and Rouen, blending business and technology/engineering studies.
• Bachelor in Services Management Three-year bachelor programme in Rouen with Distribution - Ec@l Track and Gastronomy - Ecole Fauchon Track, targeting service-sector management careers.
• Master in Management Two to three year Master in Management (Programme Grande École) in Reims and Rouen, preparing bachelor's holders to become top-level business leaders.
• MSc International Finance 15-month MSc in Reims and Rouen covering Asset Management & Investment Research, Corporate Finance & Investment Banking, and Financial Markets & Risk Management tracks.
• MSc Marketing MSc programme in Paris, Reims, and Rouen with tracks in International Brand Management, Digital & Data Marketing, and Luxury Marketing.
• MSc Artificial Intelligence for Business 15-month MSc programme in Rouen focused on AI applications for business.
• MSc Global Management 15-month MSc programme delivering global management expertise.
• MSc International Project Development 15-month MSc programme in Rouen focused on international project development.
• MSc Strategy, Organisation & Consulting 15-month MSc programme in Rouen covering strategy, organisation and consulting.
• MSc Supply Chain Management 15-month MSc programme in Rouen focused on supply chain management.
• MSc Business Analytics 15-month MSc programme in Rouen focused on business analytics.
• MSc International Business Development 15-month MSc programme in Rouen focused on international business development.
• MSc Sustainability Transformations 15-month MSc programme in Reims focused on sustainability transformations.
• International Master in Luxury Management 15-18 month master programme in Milan and Reims focused on luxury management.
• MSc Wine & Gastronomy 15-month MSc programme in Reims focused on the wine and gastronomy industry.
• MSc Cultural & Creative Industries 15-month MSc programme in Rouen focused on cultural and creative industries.
• International Pre-Master 12-month preparatory programme in Rouen enabling students with a 3-year bachelor's degree to access a Master of Science.
• Global Executive MBA 15 to 20 month Executive MBA delivered in Paris and Shanghai for experienced executives.
• Global EMBA Flex 16-month flexible Executive MBA offered in Paris and remote format.
• Doctorate in Business Administration (DBA) Doctoral programme in Business Administration delivered in remote and partner university format, aimed at senior practitioners.
• PhD in Management Four-year PhD programme preparing candidates for an international academic career in management and business administration.
• Executive Generative AI for Business Certificate 5-day, 30-hour executive certificate programme in distance learning and Paris covering generative AI applications in business.
• Executive Marketing Digital, Data & IA Certificate Executive certificate programme covering digital marketing, data, and artificial intelligence for working professionals.
• Executive Cyber Risk Management Certificate 29-hour executive certificate spread over 5 weeks covering cyber risk management, delivered in Paris and remote format.
• Executive Data Management Certificate 29-hour executive certificate programme spread over 5 weeks covering data management, delivered via distance learning and in Paris.
• General Management Programme 10-month executive programme providing comprehensive business acumen with a 360-degree perspective for senior executives.
• NEOMA Startup Lab Startup incubator programme supporting NEOMA-affiliated entrepreneurs in developing their ventures.
• NEOMA AI Research Institute Flagship multidisciplinary research institute focused on AI fundamentals and applications, bringing together faculty, PhD students, and postdoctoral researchers.
• Language Centre Language learning service offering courses in Arabic, Chinese, Dutch, English, French as Foreign Language, German, Italian, Japanese, Korean, Portuguese, Russian, and Spanish with innovative and immersive teaching approaches.

Quantifiable outcome

• #28 Financial Times European Business School 2025 ranking
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• STATION FflagshipStrategic or Co-development Partner · 26 June 2026NEOMA joins STATION F as a Landing Zone affiliate. NEOMA's incubated startups can now benefit from the dynamic environment of the renowned STATION F campus, France's largest startup campus.
• Mistral AIcoreTechnology or IntegrationNEOMA Business School partnered with Mistral AI to provide students with access to Le Chat, a large language model (LLM). This partnership supports the school's AI-focused curriculum and provides students with hands-on experience with AI tools.
• AgroParisTechcoreStrategic or Co-development PartnerPartnership with AgroParisTech for the Masternova programme, building managers with key skills to lead innovative and sustainable projects in the life sciences sector.
• Universidad de La Americas, PueblaminorStrategic or Co-development PartnerAcademic partnership for student exchanges and cultural immersion. Students in the escape game programme visited the university in Mexico as part of their learning experience.
• KPMGcoreStrategic or Co-development PartnerKPMG sponsors the Entrepreneurship & Open Innovation Chair at NEOMA, supporting research and education in entrepreneurship.
• FerrerocoreStrategic or Co-development PartnerFerrero sponsors the Next Leader Chair at NEOMA, supporting leadership development research and programmes.
• 400 International Academic PartnerscoreStrategic or Co-development PartnerExtensive network of international universities and business schools for student exchanges, dual degrees, and collaborative research programmes.
• Wealth Management & Real Estate ChaircoreStrategic or Co-development PartnerIndustry-sponsored chair focusing on wealth management and real estate education and research.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• HEC Paris: Elite French business school (Grande École) offering comparable undergraduate, Master in Management, MSc, MBA, and executive education programmes. Competes directly with NEOMA for French, European, and international students and corporate executive education budgets.
• ESSEC Business School: French Grande École with a similar full-spectrum portfolio (BBA, MiM, MSc, MBA, executive education) and triple-crown accreditation. Direct competitor for international students, ranking position, and corporate partnerships in France and Singapore.
• EDHEC Business School: French business school headquartered in Lille/Nice with a comparable product mix across undergraduate, Master in Management, MSc, MBAs, and executive education. Closely comparable in scale, ranking tier, and student target segments.
• EM Lyon Business School: Triple-accredited French Grande École offering BBA, MiM, MSc, MBA, and executive education from campuses in Lyon, Paris, and Shanghai. Direct competitor across NEOMA's program portfolio and corporate training mandates.
• SKEMA Business School: French business school with multi-campus global footprint (Paris, Lille, Sophia Antipolis, Suzhou, Raleigh, São Paulo) and a similar Master in Management / MSc / executive education portfolio. Competes for international students at the same ranking tier.
• KEDGE Business School: French Grande École formed from a merger (similar to NEOMA's origin) with triple accreditation, BBA, MiM, MSc, MBA, and executive programmes across French and international campuses. Comparable scale, structure, and target student segments.
• Audencia: Nantes-based French business school with triple accreditation, offering a comparable full lifecycle of programs (BBA, MiM, MSc, MBA, executive education, DBA). Direct competitor for the same French and international student pool.
• Grenoble Ecole de Management: French triple-accredited business school with BBA, MiM, MSc, MBA, DBA, and executive education programmes, including technology- and management-focused tracks. Closely comparable in size and ranking tier to NEOMA.
• IESEG School of Management: Lille/Paris-based French business school with AACSB and EQUIS accreditation, offering BBA, MSc, MBA, and executive programmes. Comparable in scale and program structure, and a direct competitor in the French Grandes Écoles ecosystem.

Broad incumbents

• INSEAD: Globally top-ranked business school with campuses in France, Singapore, and Abu Dhabi. While operating at a higher tier, it competes for the same international executive MBA and Master in Management student flows and sets the bar NEOMA benchmarks against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/neomabs
• YouTubeyoutube.com/user/NEOMAbsWebTV
• Facebookfacebook.com/neomabs
• LinkedInlinkedin.com/edu/school?id=12416
• Instagraminstagram.com/neomabs
• TikToktiktok.com/@neomabs?lang=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEOMA Business School