What Solid Gold Pet does

Solid Gold Pet, LLC is a U.S. pet nutrition company founded in 1974 in San Diego by Sissy McGill and currently headquartered in Orlando, Florida. The company manufactures and distributes a portfolio of 79+ SKUs of dry food, wet food, toppers, bone broth, treats, and functional supplements for dogs and cats, with brand-level emphasis on gut health and holistic nutrition. Its proprietary technology stack centers on the NutrientBoost plasma protein platform (sustainably sourced plasma rich in proteins, amino acids, and antibodies from USDA-approved facilities) combined with protected Bacillus Coagulans probiotics dosed at 90 million live microorganisms per pound and natural prebiotic fiber, supported by the 1982-launched SeaMeal seaweed-based supplement line.

The business operates a hybrid go-to-market model: direct-to-consumer sales through solidgoldpet.com with a subscription tier (20% off the first order, 10% recurring discount, free shipping above $60) layered on top of one-time purchases, plus retail distribution through Petco (nationwide for Air-Dried Toppers as of March 2026), Amazon and Chewy (since 2016), and independent pet retailers. Pricing is unit-based across SKUs ranging from approximately $11.99 for toppers to $79.99 for large-breed puppy dry food. The company is a wholly owned subsidiary of H&H Group (Health & Happiness International Holdings Ltd.) following a 2020 acquisition, and operates as a B Corp certified brand under H&H North America, with a customer base skewed toward health-conscious pet parents, owners of pets with sensitive stomachs, and breed-specific segments such as large and toy-breed dogs.

Name

Solid Gold Pet

Legal name

Solid Gold Pet, LLC.

Website

https://solidgoldpet.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Solid Gold Pet is a 50-year-old U.S. holistic pet food brand (founded 1974) that formulates and sells gut-health-focused dry food, wet food, toppers, and supplements for dogs and cats across DTC, Amazon, Chewy, and Petco, and operates as a wholly owned subsidiary of H&H Group.

Ownership category

akta.pro rank

Product category

Pet Food and Pet Nutrition

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111), Pet and Pet Supplies Retailers (45991)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Dry Pet Food (Kibble) (AFADAFAA)

akta.pro secondary industries

Freeze-Dried & Dehydrated Pet Food (AFADAFAD), Digestive & Gut Health (Probiotics/Prebiotics/Enzymes) (HLAMALAC), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE)

Keywords

• Holistic pet food
• Pet nutrition
• Pet supplements
• Dog food
• Cat food

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales (DTC): Direct-to-consumer sales of pet food and supplements through solidgoldpet.com with subscription option offering 20% first-order discount and 10% recurring savings. One-time purchases and subscription models available across all product categories.
2. Retail Distribution: Products sold through major retail partners including Petco (nationwide expansion for Air-Dried Toppers) and online marketplaces Amazon and Chewy since 2016.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Solid Gold Pet manufactures and sells holistic pet food, supplements, and treats formulated for dogs and cats, with an emphasis on gut health. The product portfolio spans dry food, wet food, meal toppers (bone broth, freeze-dried raw, and air-dried), supplements (including the SeaMeal wellness powder), and treats, organized by pet type, life stage, protein source, and dietary need (sensitive stomach, weight management, high-protein). The flagship NutrientBoost line incorporates proprietary plasma protein technology and protected probiotics to support digestion and nutrient absorption.

Product overview

Solid Gold Pet is a nearly 50-year-old holistic pet nutrition company offering a comprehensive portfolio of pet food and supplement products for dogs and cats. The product line includes dry foods, wet foods, meal toppers and broths, freeze-dried and air-dried toppers, and functional supplements. Core sub-brands include NutrientBoost (featuring plasma protein technology for enhanced digestion), Indigo Moon (high-protein cat food), Leaping Waters (sensitive stomach formulas), Wolf King (large breed formulas), SeaMeal (wellness supplements), and various protein-specific lines (Bison, Venison, Lamb, Salmon). Products are organized by pet type (dogs/cats), life stage (puppy/adult/senior), dietary need (sensitive stomach, weight management, high protein), and format (dry/wet/treats/supplements). The company operates as a brand under H&H Group and is B Corp certified.

Differentiator

Problem solved

Functional benefit

Brands

• NutrientBoost: Line of enhanced pet food products with boosted proteins, amino acids, and antibodies from sustainably sourced plasma for better digestion and nutrient absorption.
• SeaMeal
• Indigo Moon
• Wolf King
• Leaping Waters
• Buck Wild
• Mighty Mini
• Fit and Fabulous
• Fit as a Fiddle
• Hund-N-Flocken
• Katz-N-Flocken
• Green Cow
• Wild Heart
• Love at First Bark
• Holistique Blendz
• Let's Stay In
• Winged Tiger
• Five Oceans
• Feline Favorites
• Nature's Harmony
• Barking at the Moon
• Mellow Belly
• Leaps and Hounds
• Wee Bit

Products and services

• NutrientBoost Premium Dog & Cat Food Line Premium dry and wet dog and cat food line featuring the proprietary NutrientBoost plasma protein technology, protected probiotics (90 million live microorganisms per pound), and functional superfoods to enhance digestion and nutrient absorption.
• Indigo Moon High-Protein Cat Food High-protein dry cat food featuring chicken or pollock recipes with functional superfoods to support gut health and immune function in cats.

Quantifiable outcome

• 90 million live probiotics per pound for gut flora balance and smooth digestion
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stella & Chewy's: Premium raw, freeze-dried and wet pet food brand with strong DTC and specialty retail presence, directly comparable in freeze-dried topper and high-protein positioning.
• Blue Buffalo: Premium holistic pet food brand owned by General Mills, competing in the same natural, high-protein dry and wet food segment for dogs and cats with a similarly broad multi-format portfolio.
• Fromm Family Pet Food: Family-owned premium pet food manufacturer with broad dry, wet and treat lines targeting health-conscious pet parents, overlapping with Solid Gold's holistic positioning.
• Wellness Pet Company: Premium natural pet food brand covering dry kibble, wet food, treats and supplements with a strong gut-health and ingredient-quality positioning directly comparable to Solid Gold.
• Canidae: Premium natural pet food brand with grain-inclusive, grain-free and sensitive-stomach formulas sold through independent pet retailers and online, directly comparable to Solid Gold's channel mix.
• Taste of the Wild: Diamond Pet Foods' premium natural dry food line with exotic-protein recipes and broad retail distribution, competing in the same high-protein, holistic tier as Solid Gold.
• Orijen / Acana: Champion Petfoods' premium biologically appropriate dry food, freeze-dried and topper lines that compete with Solid Gold in the high-protein, premium-ingredient tier.

Broad incumbents

• Hill's Pet Nutrition: Colgate-Palmolive subsidiary offering Science Diet and Prescription Diet, including condition-specific and digestive-care lines that compete head-to-head with Solid Gold's sensitive-stomach and gut-health SKUs.

Emerging players

• Nulo Pet Food: Premium high-protein, low-glycemic pet food brand competing with Solid Gold in specialty and DTC channels, with similar functional-nutrition positioning.
• Pet Honesty: Fast-growing pet supplement brand offering functional chews (joint, calming, allergy, gut health) that directly overlap with Solid Gold's Mellow Belly, Leaps and Hounds, and allergy chew SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SolidGoldPetNutrition
• Facebookfacebook.com/SolidGoldPet
• Instagraminstagram.com/solidgoldpets
• TikToktiktok.com/@solidgoldpets
• Xx.com/solidgoldpets

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solid Gold Pet