Vanna AI
Vanna AI is a 2023-founded open-source platform that converts natural language into SQL across enterprise databases. It serves developers, data teams, and large organizations via a three-tier model (Core, Cloud, Enterprise), supporting any major LLM and database.
- Company typePrivate
- Founded2023
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Vanna AI does
Vanna AI is a developer of an open-source AI-powered SQL generation framework that enables natural-language queries against enterprise relational databases. Founded in 2023 and operating with 1-10 employees, the company provides three product tiers: Vanna Core (an open-source framework distributed via GitHub and pip), Vanna Cloud (a managed hosted service with admin features), and Vanna Enterprise (a dedicated tier with security and compliance capabilities). The platform is positioned as a vendor-agnostic integration layer, supporting any major LLM provider (Anthropic Claude, OpenAI GPT, Google Gemini, plus Ollama for local models) and any major database (Snowflake, BigQuery, PostgreSQL, MySQL, SQLite), allowing customers to query systems of record without replacing existing tooling.
The core technology converts natural-language questions into executable SQL with multi-turn conversational context, agent memory (a hosted vector database that learns from prior interactions), real-time observability, distributed tracing, access control, audit logs, secure file storage, and configurable data retention. The go-to-market is hybrid: a product-led growth motion via frictionless open-source adoption (pip install in 30 minutes or Colab notebook in 1 minute with no sign-in) feeds a top-of-funnel, while enterprise field sales close Cloud and Enterprise contracts that require production-grade governance. Revenue is generated through Vanna Cloud subscriptions and custom Enterprise agreements; the open-source core functions as the acquisition channel rather than a revenue stream.
The company's homepage displays enterprise customer logos including Apple, NVIDIA, Tesla, Samsung, and Microsoft (Azure SQL Database). Microsoft featured Vanna on Azure DevBlogs and Brian Spindolini, Senior Product Manager at Azure SQL Database, is presented as a customer advocate, indicating co-marketing depth with at least one hyperscaler. No funding rounds, revenue figures, headcount trends, geographic footprint, or named leadership team are disclosed in the available data.
Vanna AI firmographics
Firmographics- Name
- Vanna AI
- Legal name
- Vanna AI
- Website
- https://vanna.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vanna AI is a 2023-founded open-source platform that converts natural language into SQL across enterprise databases. It serves developers, data teams, and large organizations via a three-tier model (Core, Cloud, Enterprise), supporting any major LLM and database.
- Ownership category
- akta.pro rank
Vanna AI industry classification
Industry- Product category
- AI SQL Generation Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Database-as-a-Service (DBaaS) Platforms (HDAEAAAN)
Keywords
Vanna AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Vanna Cloud: Hosted cloud service offering with admin features, managed infrastructure, and enterprise capabilities.
- Enterprise Deployment: Custom enterprise deployments with dedicated support, access control, observability, and compliance features.
- Open Source Framework: Free open source version available for self-hosting, enabling community adoption and top-of-funnel conversion to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Open Source - Free self-hosted option |
| Subscription | Monthly | Vanna Cloud - Managed hosted service |
| Subscription | Annual | Enterprise - Custom deployment with full admin features |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Vanna AI product offering
Product offeringCore offering
Vanna AI provides an open source AI-powered SQL agent framework that translates natural language questions into executable SQL queries across multiple database systems and LLM providers. Its commercial offerings include Vanna Cloud, a hosted service with enterprise admin features (access control, observability, agent memory, audit logs), and a Vanna Enterprise tier for larger organizations. The platform enables non-technical users to query enterprise databases and reduces time spent writing SQL.
Product overview
Vanna AI is an open source SQL agent platform that enables organizations to let users query their databases using natural language. The product portfolio consists of three offerings: Vanna Core (the open source framework), Vanna Cloud (hosted version with admin features), and Vanna Enterprise (advanced enterprise tier). Users select their preferred LLM provider (OpenAI, Anthropic, Google Gemini, or Ollama) and database (Snowflake, BigQuery, PostgreSQL, MySQL, or SQLite) to configure the agent. The platform emphasizes multi-turn conversations, access control, and observability features.
Differentiator
Problem solved
Functional benefit
Brands
- Vanna Core: Open source SQL agent framework - the core product allowing users to query databases using natural language.
- Vanna Cloud
- Enterprise
Products and services
- Vanna Core Open source SQL agent framework that enables natural language to SQL generation. Vanna Core provides the foundational technology for querying databases using plain English, with support for multiple LLM providers and database systems.
- Vanna Cloud Hosted version of Vanna with optional admin features including access control, real-time observability and metrics, hosted vector database for agent memory, secure file storage, audit logs, and data retention capabilities.
- Vanna Enterprise Enterprise tier offering for larger organizations requiring advanced security, compliance, and customization capabilities beyond the standard cloud offering.
- Vanna 2.0 Major version release of the Vanna SQL agent platform delivering enhanced multi-turn conversations, access control, observability, agent memory, secure file system, audit logs, and data retention.
Quantifiable outcome
- Reduces time spent writing SQL, enabling more time for data insights generation
Companies that use Vanna AI
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Vanna AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature5 records
Vanna AI partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Microsoft Azure SQL DatabasecoreDeep integration with Microsoft Azure SQL Database; featured customer testimonial from Brian Spindolini, Senior Product Manager at Azure SQL Database; published case study on Microsoft DevBlogs highlighting Vanna AI's capabilities with Azure SQL Database; multi-turn conversational SQL generation with access control for Azure environments
- AnthropiccoreFirst-class LLM provider integration for Claude models powering Vanna's SQL generation
- OpenAIcoreFirst-class LLM provider integration for GPT models powering Vanna's SQL generation
- Google GeminicoreFirst-class LLM provider integration for Gemini models powering Vanna's SQL generation
- SnowflakecoreFirst-class database integration supporting Snowflake data warehouse queries via natural language
- Google BigQuerycoreFirst-class database integration supporting BigQuery analytics queries via natural language
- PostgreSQLcoreFirst-class database integration supporting PostgreSQL queries via natural language
- MySQLcoreFirst-class database integration supporting MySQL queries via natural language
- SQLitecoreFirst-class database integration supporting SQLite queries via natural language for lightweight use cases
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Vanna AI competitors and assessment
Company assessmentDirect peers
- LangChain: AI application framework that includes SQL agents and natural-language-to-database toolkits. Directly competes with Vanna as a developer-facing framework for building LLM-powered data agents, with overlapping LLM-provider integrations and database connectors.
- Defog.ai: Focused text-to-SQL startup offering natural-language database querying for enterprises. Closest head-to-head competitor to Vanna in pure text-to-SQL agent functionality and target customer.
- Wren AI: Open-source text-to-SQL and AI data assistant that generates SQL from natural-language questions across warehouses. Directly comparable product positioning, open-source distribution model, and LLM-agnostic architecture to Vanna.
- PandasAI: Open-source AI library that converts natural-language questions into pandas/SQL data operations. Targets the same developer persona as Vanna and addresses an adjacent natural-language-to-data workflow with similar LLM-agnostic design.
- Dataherald: Enterprise text-to-SQL platform that lets business users query data warehouses in natural language. Targets the same enterprise use case as Vanna's cloud and enterprise tiers with a similar LLM-mediated SQL agent architecture.
Emerging players
- Hex: AI-powered collaborative data notebook platform with natural-language querying and AI-assisted SQL. Targets the same developer-and-analyst audience as Vanna and competes for the natural-language data access budget in mid-market and enterprise accounts.
Broad incumbents
- ThoughtSpot: Established AI-powered analytics and BI platform with natural-language search capabilities across enterprise data. Competes with Vanna at the use-case level (natural-language data access) but as a much broader analytics suite rather than a focused SQL agent framework.
- Databricks Assistant: Databricks' native AI assistant for notebooks, SQL, and data engineering on the Databricks Lakehouse. Competes with Vanna for the natural-language-to-SQL use case inside one of the largest enterprise data estates.
- Snowflake Cortex: Snowflake's native AI/ML service that includes natural-language-to-SQL and LLM functions inside the Snowflake data cloud. Overlaps with Vanna's Snowflake integration but is bundled into the underlying data platform rather than offered as a standalone agent.
- Microsoft Fabric / Power BI Copilot: Microsoft's flagship data platform with native AI-assisted SQL and natural-language querying across Azure SQL, Synapse, and Fabric. Represents both a partner (Microsoft Azure SQL partnership) and a competitive threat as a bundled enterprise alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Vanna AI social profiles
Digital presenceVanna AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vanna AI leadership team
Management profileNumber of profiles
Vanna AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vanna AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vanna AI
What does Vanna AI do?
Vanna AI provides an open source AI-powered SQL agent framework that translates natural language questions into executable SQL queries across multiple database systems and LLM providers. Its commercial offerings include Vanna Cloud, a hosted service with enterprise admin features (access control, observability, agent memory, audit logs), and a Vanna Enterprise tier for larger organizations. The platform enables non-technical users to query enterprise databases and reduces time spent writing SQL.
Is Vanna AI a public or private company?
Vanna AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vanna AI founded?
Vanna AI was founded in 2023. It employs 1 to 10 people.
How does Vanna AI make money?
Three revenue lines are on record. Vanna Cloud is the primary driver. The others are enterprise Deployment and open Source Framework.
Who are Vanna AI's main competitors?
Direct peers on record are LangChain, Defog.ai, Wren AI, PandasAI and Dataherald. Hex is listed as an emerging player. Broad incumbents are ThoughtSpot, Databricks Assistant, Snowflake Cortex and Microsoft Fabric / Power BI Copilot.
Does Vanna AI have an API?
No public API is recorded for Vanna AI.
What industry is Vanna AI in?
Vanna AI's product category is AI SQL Generation Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 5132 and its SIC code is 7372.