BenchOn

What BenchOn does

BenchOn, now operating as The Industry Platform following an April 2026 rebrand, is a Gold Coast-headquartered B2B platform that connects enterprises, government agencies, and suppliers through branded Workforce and Industry Portals. Its core offering allows large buyers — including Australian defence primes and infrastructure operators — to discover suitable suppliers for People, Products, and Services via AI-powered capability matching, while giving suppliers free registration and access to tenders and contract opportunities. The product suite spans three solution tracks (Enterprise, Government, Supplier), an open-market Australian Defence Industry Portal (AusDIP), and an add-on Business Intelligence Dashboard that analyzes supplier capability, diversity, location, and skill gaps for strategic sourcing.

Under the hood, the platform combines a tendering workflow with talent-based contracting, surfaced through bespoke branded portals per customer. The matching layer is described as AI-powered but is not disclosed at the model or architecture level; differentiation is positioned around accuracy of matching and the depth of supplier data captured through repeated portal usage.

The business model is a subscription / platform-fee model on the buyer side (enterprises and government agencies purchasing branded portals and BI dashboard access), with free supplier-side registration that seeds network participation. Distribution is a hybrid: direct enterprise/government sales for bespoke portals, complemented by self-serve supplier onboarding. The company was founded in 2016, disclosed $650,000 of funding from Brisbane Angels in 2018, and operates with 1–10 employees, indicating a lean commercial posture in the Australian market.

Name

BenchOn

Legal name

The Industry Platform

Website

https://benchon.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BenchOn (rebranded to The Industry Platform in April 2026) is an Australian B2B platform that uses AI-powered capability matching to connect enterprises, government agencies, and suppliers through branded Workforce and Industry Portals, including the Australian Defence Industry Portal (AusDIP).

Ownership category

akta.pro rank

Product category

Supply Chain Management Software

NAICS

Payroll Services (541214)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

akta.pro secondary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• Supply chain platform
• Capability matching
• Tender management
• Supplier intelligence
• Workforce portals

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform/Subscription Fees: The platform likely operates on a subscription model for enterprises and government agencies accessing the branded portals and business intelligence features. Suppliers receive free registration and access.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

BenchOn (now The Industry Platform) operates a digital industry eco-system platform that intelligently matches requirements for People, Products and Services directly to the suppliers best suited to support them. It offers branded Workforce and Industry Portals to enterprises and government agencies for supply chain management, alongside a self-serve supplier registration portal for tender and contract opportunities. The platform uses AI-powered capability matching and provides a Business Intelligence Dashboard for supply chain intelligence.

Product overview

The Industry Platform (formerly BenchOn) is a unified supply chain platform providing three core solutions: Enterprise Solution (branded Workforce and Industry Portals for enterprises), Government Solution (bespoke portals for government programs), and Supplier Solution (access to tenders and opportunities). The platform includes the Australian Defence Industry Portal (AusDIP) as an open market portal and an optional Business Intelligence Dashboard add-on for enhanced analytics. All solutions leverage AI-powered capability matching to connect organizations with suitable suppliers for People, Products, and Services.

Differentiator

Problem solved

Functional benefit

Brands

• Australian Defence Industry Portal (AusDIP): Bespoke workforce and industry portal for connecting businesses to defence industry opportunities

Products and services

• The Industry Platform (formerly BenchOn) Digital industry eco-system platform that intelligently matches requirements for People, Products and Services directly to the suppliers best suited to support. Includes both tendering and talent-based contracting features, AI-powered capability matching, and a Business Intelligence Dashboard.
• Enterprise Solution Branded Workforce and Industry Portals for enterprises that connect them with businesses possessing the right talent, products and services in resource-competitive markets. Seamlessly connects complex supply chains to project pipelines with insights to make them more robust and future-proof.
• Government Solution Bespoke Workforce and Industry Portals creating a government-led industry eco-system to support complex government programs. Provides access to awarded major contractors to maximise local business participation while mapping industry capabilities for unprecedented insights.
• Supplier Solution Safe and easy access for suppliers to tenders and contract opportunities from organisations that need their capabilities. Suppliers can keep on top of opportunities from existing customers, discover new opportunities, apply for ones that match capabilities, and control who has access to their information.
• Australian Defence Industry Portal (AusDIP)

Quantifiable outcome

• Hanwha Defence Australia was able to quickly understand local capability to de-risk future programs and ensure maximum opportunity for local suppliers to participate

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Keelvar: AI-powered sourcing optimisation platform for strategic procurement teams; technically and functionally comparable to The Industry Platform's AI-powered capability matching and supplier analytics.
• Toptal: Curated marketplace matching enterprises to vetted freelancers and specialists; comparable as a high-end capability-matching platform addressing supply-side talent visibility challenges similar to BenchOn's.
• Upwork Enterprise: Talent marketplace with enterprise solutions matching businesses to freelance and contract capability; overlaps with The Industry Platform's talent-based contracting and supplier matching components.

Regional players

• AusTender: Australian Government tendering system publishing Commonwealth procurement opportunities; comparable as the dominant Australian government-vertical tendering channel that The Industry Platform's Government Solution and AusDIP integrate with and compete alongside.
• Mercell: Nordic-headquartered public sector procurement platform with strong focus on government e-tendering and supplier engagement, mirroring the Government Solution pillar of The Industry Platform's offering.
• TenderLink: Australian and APAC-focused tender notification and supplier opportunity platform; directly comparable as a regional supplier-side tendering solution competing in the same geography for government and enterprise opportunities.

Broad incumbents

• SAP Ariba: Market-leading B2B procurement and supplier network used by global enterprises and governments; comparable to The Industry Platform as a supplier discovery, sourcing, and contract platform serving enterprise/government buyers and large supplier ecosystems.
• Coupa Software: Cloud platform for business spend management including sourcing, supplier management and contracts; competes with the enterprise portal and BI capabilities of The Industry Platform in the broader procurement category.

Direct peers

• WorkMarket (ADP): Enterprise platform for managing contingent workforces, vendors and talent; directly comparable to BenchOn's original idle-staff matching and talent-based contracting features.
• Jaggaer: Direct-to-direct procurement platform with deep supplier discovery, sourcing, and supplier intelligence modules closely matching The Industry Platform's supplier matching and BI dashboard positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OnBenchOn

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BenchOn