Freebird

What Freebird does

Freebird is a direct-to-consumer e-commerce brand headquartered in Monroe Township, New Jersey, that designs and sells electric rotary shavers and grooming products under the FlexSeries, FlexSeries Pro, FlexSeries for Women, and BeardSeries sub-brands. Founded in 2019, the company targets primarily men who shave their heads, with secondary segments in female body grooming, sensitive-skin users, and beard grooming. Core hardware is built around proprietary blade technologies: ScalpSafe™ for head shaving, BodySmooth™ for women's body use, and QuadTorque™ four-blade architecture in the premium Pro model. Devices feature an 8,500 RPM Smart Adaptive Motor, ultra-thin Japanese stainless-steel foils, flexible independent foil suspension, IPX6/IPX7 waterproofing, and 600-800 mAh lithium-ion batteries delivering up to 90 minutes of runtime. Customer experience is anchored on a 90-second full head shave claim, a 30-day risk-free trial, and a lifetime warranty tied to subscription enrollment.

The business model combines one-time hardware sales with a recurring blade refill subscription called the Close Shave Plan. Entry-level FlexSeries kits are sold at a standard price of $99.87 with promotional pricing as low as $39.95, and the FlexSeries Pro at $149.88 / $59.95 promotional; the women's kit is positioned at a $59.97 / $39.95 promotional price point. Subscription blades are priced at $24.95 per blade every six weeks with bulk discounts down to $17.95/blade on six-packs. The company claims 2M+ customers, 200,000+ active subscribers, and 40,000+ verified five-star reviews, supported by editorial recognition from Esquire and Rolling Stone.

Freebird operates with 11-50 employees, ships exclusively from its New Jersey fulfillment location, and sells solely through its owned website (myfreebird.com) with no retail, wholesale, or third-party marketplace presence. Marketing relies on an influencer program, comparison content versus named competitors (Pitbull Gold Pro, Remington Balder Boss, Philips SatinShave), customer testimonials, and heavy promotional pricing. The company is privately held with no disclosed institutional funding, serves customers in the US, Canada, the UK, Europe, Australia, and New Zealand, and is led by co-founder Zachary Barson (CEO) and co-founder Jacob Barson (CPO).

Name

Freebird

Legal name

Freebird

Website

https://myfreebird.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Freebird is a direct-to-consumer e-commerce brand selling electric rotary shavers and grooming accessories under the FlexSeries line, primarily serving bald men and head shavers through one-time hardware sales and recurring blade refill subscriptions, with extension to women's body grooming and beard care.

Ownership category

akta.pro rank

Product category

Electric Personal Grooming Devices

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Cutlery, Handtools & General Hardware (3420), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Shaving Hardware (Manual & Electric Razors) (CRABAGAA)

akta.pro secondary industries

Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC), Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave) (CRABAGAF), Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB), Brow & Facial Hair Tools (Tweezers, Razors, Trimmers) (CRABAKAD)

Keywords

• Electric head shavers
• Personal grooming devices
• Rotary shaver kits
• Blade refill subscriptions
• Men's grooming products

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Shaving Kits: One-time sale of FlexSeries® and FlexSeries® Pro shaving kits as the primary customer acquisition product. Kits include shaver, blade, and multiple attachments. Priced at $99.87 standard / $39.95 promotional for FlexSeries® and $149.88 / $59.95 for FlexSeries® Pro.
2. Subscription Blade Refills (Close Shave Plan): Recurring revenue from blade refill subscription program. Customers receive replacement blades every 6 weeks for $24.95 each. Subscribers save 17-20% and receive lifetime warranty on device. Over 100,000-200,000 active subscribers reported.
3. Accessories and Consumables: Sale of complementary products including travel cases, charging docks, replacement trimmers, exfoliation brushes, and replacement parts. Also includes shave care products (pre-shave oil, shave gel, post-shave lotion) and scalp care kits.
4. One-Time Blade Refill Purchases: Non-subscription blade refill sales available as one-time purchases. Blades priced at $24.95 each, with bulk discounts for 3-packs ($19.95/blade) and 6-packs ($17.95/blade).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Freebird designs, manufactures, and sells electric rotary head and body shavers (FlexSeries, FlexSeries Pro, FlexSeries for Women, BeardSeries) along with proprietary blade refills and grooming accessories. Its core value proposition is an all-in-one, irritation-free grooming device that completes a head shave in 90 seconds, paired with a recurring blade-refill subscription (Close Shave Plan) and a lifetime warranty for subscribers.

Product overview

Freebird is a direct-to-consumer grooming company offering a portfolio of electric rotary shavers and accessories. The core product line consists of the FlexSeries® Shaving Kit (standard), FlexSeries® Pro Shaving Kit (premium upgrade), and FlexSeries® Shaving Kit for Women—all built around proprietary ScalpSafe™ or BodySmooth™ blade technology. These are complemented by a comprehensive ecosystem of blade refills, travel cases, charging docks, precision trimmers, and shave care products (pre-shave oils, shave gels, post-shave lotions, scalp care kits). The company also offers the BeardSeries sub-brand for dedicated beard grooming. Products are sold primarily through a subscription model for blade refills, with a one-time purchase option for the complete kits and accessories.

Differentiator

Problem solved

Functional benefit

Brands

• FlexSeries: Electric head shaving kit product line for men and women, featuring rotary blade technology for head, face, and body shaving.
• FlexSeries Pro
• BeardSeries

Products and services

• FlexSeries® Shaving Kit (Men) Flagship all-in-one electric rotary head shaving kit for men featuring ScalpSafe™ Technology, an 8500 RPM motor, IPX6 waterproof rating, and a 600mAh battery; includes multiple grooming attachments (precision clipper, nose/ear trimmer, exfoliation brush, silicone scrubber) for head, face, and body shaving with a 90-second shave time claim.
• FlexSeries® Pro Shaving Kit Premium upgraded men's shaving kit featuring the QuadTorque™ Four-Blade System, Smart Adaptive Motor at 8500 RPM, IPX7 waterproof rating, and 800mAh lithium-ion battery; includes precision clipper with guards, nose/ear trimmer, travel lock, and USB cable for faster, smoother head shaves.
• FlexSeries® Shaving Kit for Women Electric rotary shaver designed for women's body grooming featuring BodySmooth™ Technology with five contouring rotary heads, 8500 RPM motor, and IPX6 waterproof rating; includes attachments for legs, underarms, bikini line, and body hair removal with gentle precision blades for sensitive areas.
• BeardSeries Beard Trimmer & Shaver Kit Dedicated beard grooming kit with trimmer and shaver attachments designed specifically for facial hair styling, maintenance, and detailed grooming for men who maintain beards or stubble.
• FlexSeries® Blade Refill ScalpSafe™ replacement blade head with three flexible rotary blades for the standard FlexSeries shaver, designed for irritation-free head shaves and lasting up to 50+ shaves per blade; available as a one-time purchase or via subscription.
• FlexSeries® Pro Blade Refill Replacement blade head with QuadTorque™ Four-Blade System featuring four floating flexible blades, designed for the FlexSeries Pro model with over 50 shaves per blade; available as a one-time purchase or via subscription.
• FlexSeries® Blade Refill for Women BodySmooth™ replacement blade with five contouring rotary heads for the women's FlexSeries shaver, featuring flexible blades that follow curves and protect sensitive body areas.
• FlexSeries® Travel Case Durable protective carrying case with pre-cut foam inserts designed to hold the standard FlexSeries shaver and all attachments for travel convenience.
• FlexSeries® Pro Travel Case Premium protective travel case specifically designed for the FlexSeries Pro with organized compartments for all Pro accessories and blade refills.
• FlexSeries® Charging Dock Charging and docking station that keeps the standard FlexSeries shaver powered and ready, with a sleek compact design to reduce countertop clutter.
• FlexSeries® Pro Charging Dock Premium charging dock designed for the FlexSeries Pro with LED indicator showing charging status and stable base for safe charging.
• Lubricating Pre-Shave Oil Pre-shave oil formulated with natural oils (grapeseed, argan, jojoba, sweet almond, avocado) and vitamin E to protect skin and enable smoother shaves.
• Soothing Shave Gel Sandalwood-scented shave gel that hydrates skin and provides a smooth glide for the blade during shaving.
• Hydrating Post-Shave Lotion Sandalwood-scented post-shave moisturizer that soothes freshly shaven skin, reduces dryness, and provides long-lasting hydration.
• Shave Care Kit Complete three-product bundle including Lubricating Pre-Shave Oil, Soothing Shave Gel, and Hydrating Post-Shave Lotion for a full before-during-after shave care routine.
• Scalp Care Kit Three-product scalp care bundle for bald head maintenance including Scalp Detoxifying Cleanser, Scalp Purifying Exfoliator, and Scalp Refreshing Moisturizer for comprehensive scalp health.
• Close Shave Plan (Blade Refill Subscription) Recurring blade-refill subscription program delivering replacement FlexSeries blades every 6 weeks; subscribers save 17–33% versus one-time purchases, receive free shipping, and unlock a lifetime warranty on the device, with 100,000–200,000 active subscribers reported.

Quantifiable outcome

• Shave time reduced from 10-15 minutes to 2-3 minutes for head shaving
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dollar Shave Club: Dollar Shave Club is the original DTC razor subscription brand, now owned by Unilever. Direct comparable on subscription model, men's grooming positioning, and consumable-driven retention economics.
• Harry's: Harry's is a DTC men's grooming brand that pioneered the modern DTC razor subscription model, with adjacent categories including shaving creams and post-shave products. Comparable in channel strategy, subscription mechanics, and target demo.
• Skull Shaver: Skull Shaver is the closest direct competitor — a DTC brand specializing in electric rotary head shavers for bald men, with a comparable subscription blade-refill model and similar aggressive promotional pricing strategy.

Broad incumbents

• Remington: Remington is a broad personal care brand offering the Balder Boss head shaver, directly named in Freebird's comparison content. Competes in the same head-shaving category with mass retail distribution.
• Philips Norelco: Philips Norelco is the market-leading electric shaver brand with deep retail distribution, R&D scale, and broad rotary and foil shaver portfolio. Competes with Freebird across price points and is explicitly named in Freebird's comparison content.
• Braun: Braun (a Procter & Gamble brand) is a premium electric shaver incumbent with strong foil-shave technology and global retail presence. Adjacent competitor in electric shaving category with broader GTM and engineering resources.
• Panasonic: Panasonic is a major electric shaver incumbent with high-performance foil and rotary shavers sold through retail and DTC channels. Competes in the broader men's electric grooming category.
• Wahl: Wahl is a 100-year-old grooming brand specializing in clippers and shavers, including the iconic Peanut trimmer. Overlaps with Freebird on beard/stubble and head-shaving use cases, with deeper professional and retail distribution.

Emerging players

• Andis: Andis is a US-based professional grooming brand with a growing consumer product line. Competes in clippers, trimmers, and shavers with strong professional-barber credibility and overlap in beard/scalp grooming.
• Bevel: Bevel is a DTC men's grooming brand focused on textured hair, beard care, and shaving with a similar premium-DTC, product-led growth approach. Comparable on channel strategy and men's grooming focus, though more beard-centric than head-shaving.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/freebirdhc
• Facebookfacebook.com/myfreebird

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freebird