Anjuke

What Anjuke does

Anjuke (安居客) is a Shanghai-headquartered online real estate marketplace founded in 2007 that serves as one of China's longest-running property listing platforms. The company operates a web-based portal with city-specific subdomains covering hundreds of Chinese municipalities (from tier-1 cities such as Beijing, Shanghai, Guangzhou, and Shenzhen down to county-level markets), complemented by native mobile applications for iOS and Android (including a dedicated iPad HD experience) and a mobile working platform for licensed agents (移动经纪人). Anjuke aggregates listings across new homes, secondary (used) homes, rentals, commercial properties (shops and offices), and decoration services, and extends its offering with a suite of financial decision tools (commercial loan, provident fund, combined loan, early repayment, and home purchase qualification calculators), a city-organized Property Q&A community, a residential Community Directory, an AI-tagged Property Research Institute (ai.anjuke.com), and a Home Selling Service. The platform is part of the broader 58.com classifieds ecosystem, which provides cross-vertical reach.

Anjuke monetizes through three primary streams: listing fees paid by real estate agents and developers to post properties (new developments, used homes, rentals), advertising and promotional placements (featured listings, banners) for agents and developers seeking visibility, and subscription/recurring agent services for profiles, rankings, and visibility tools. Its distribution is digital-first — SEO-optimized city portals, self-serve mobile apps, and a direct sales motion for enterprise agent accounts. Customers are hybrid: individual home buyers, sellers, and renters on the demand side, and licensed agents/brokers and property developers on the supply side. The platform is privately held with no public ticker; reported funding history totals approximately $72 million across rounds from 2007-2020, with investors including Matrix Partners China, Baidu, and General Atlantic.

Name

Anjuke

Legal name

Anjuke (安居客)

Website

https://anjuke.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Anjuke (安居客) is a Shanghai-based online real estate marketplace founded in 2007 that connects Chinese property buyers, renters, agents, and developers through city-specific web portals and mobile apps covering hundreds of cities across China.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Land & Development Site Brokerage (BPAJABAG), Buyer Representation Services (BPAJAAAJ)

Keywords

• Online real estate marketplace
• Property listing platform
• Real estate agent tools
• Rental property search
• Property valuation tools

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Property Listing Fees: Real estate agents and property developers pay fees to list properties on the platform, including new development projects, used homes, and rental listings
2. Advertising and Promotional Services: Featured listings, banner advertisements, and promotional placements for agents and developers seeking visibility among property seekers
3. Agent Services: Premium services for real estate agents including agent profiles, rankings, and visibility tools on the platform

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Anjuke operates an online real estate marketplace that aggregates property listings (new homes, second-hand homes, and rentals) from real estate agents and developers and presents them to Chinese home buyers and renters through its website and mobile apps. It also provides dedicated tools for real estate agents (Mobile Broker) and supplementary homeowner services such as home selling assistance, property research, and Q&A/community features.

Product overview

Anjuke is a comprehensive real estate rental and sales service platform offering a multi-channel portfolio across web and mobile. The core platform (安居客房产网) provides listings for new properties, second-hand properties, rentals, commercial properties (shops and offices), and decoration services. Supporting the core platform are mobile applications for consumers (Anjuke App, Anjuke HD for iPad) and agents (Mobile Broker), financial tools including mortgage calculators, early repayment calculators, purchase qualification calculators, and provident fund loan calculators, a community Q&A platform, a residential community directory, and an AI-powered Property Research Institute. The platform operates across hundreds of cities in China.

Differentiator

Problem solved

Functional benefit

Brands

• 安居客APP: Mobile application for consumers to search properties including new homes, second-hand homes, and rentals.
• 安居客HD
• 移动经纪人

Products and services

• Anjuke Web Platform Primary web-based real estate marketplace where consumers in China can search and compare new homes, second-hand homes, and rental properties aggregated from real estate agents and developers.
• Anjuke Mobile App Mobile application providing property search, filters, and listing details for home buyers and renters on the go, available on iOS and Android devices.
• Anjuke HD iPad-optimized application providing a larger-screen property search and browsing experience for home buyers and renters.
• Mobile Broker (经纪人版) Agent-facing mobile application that helps real estate agents and brokers manage their property listings, respond to buyer inquiries, and track lead performance on the Anjuke platform.
• Home Selling Service (卖房服务) Service offering for individual homeowners that helps them list, market, and sell their properties through the Anjuke platform, including guidance through the selling workflow.
• Property Research Institute (房产研究院) In-house real estate research unit publishing market reports, pricing trend analyses, and data-driven insights on Chinese residential property markets.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor, supporting and core.

• 58车 (58che.com)minorChannel Partner/ Reseller/ DistributorAutomotive classifieds platform under the 58.com ecosystem, cross-promoted as a partner service on Anjuke's footer links, expanding service offerings to include vehicle-related services for property buyers.
• Financial Institutions (Banks/Lenders)supportingTechnology or IntegrationIntegration with banks and lenders for mortgage calculator tools and loan application services, enabling users to calculate mortgage payments and access financing information directly through the platform.
• Property Agents and BrokerscoreChannel Partner/ Reseller/ DistributorReal estate agents and brokers are key partners who list properties on the platform and pay for premium visibility services. The platform provides agent directories, ratings, and profiling tools to connect agents with property seekers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beike (贝壳找房 / KE Holdings): China's dominant real estate transaction platform integrating Lianjia's captive agent network with cross-agent listings. Directly competes with Anjuke for agent mindshare, listing share, and developer marketing budgets in the same Chinese consumer marketplace category.
• Lianjia (链家): China's largest traditional residential brokerage with its own branded agent stores across China. Operates directly in property listings and buyer/seller representation — the same core functions that Anjuke digitally enables for third-party agents.
• Fang.com / SouFun (搜房): Long-established Chinese real estate portal offering new home, used home, rental, and commercial listings, plus agent and developer advertising. Operates in the same listing/advertising model as Anjuke and historically competes for the same agent and developer spend.
• Anjike (安居客) / alternative portals (Fangtianxia 房天下): Fangtianxia (also branded Fang.com) is a direct online real estate portal competitor in China offering property listings, agent directories, and developer marketing — overlap is direct with Anjuke's listing and advertising business.
• Ganji.com (赶集网): Chinese classifieds platform historically merged with 58.com that also hosted a real estate vertical with listings for homes, rentals, and agents. Comparable as a listing platform model that drove prior consolidation creating the 58.com/Anjuke real-estate ecosystem.
• Zillow Group: Largest US online residential real estate marketplace connecting buyers, sellers, renters, and agents via listings, agent advertising, and integrated mortgage tools. Functionally analogous to Anjuke at the digital real estate marketplace layer.
• Realtor.com (Move Inc.): US residential real estate portal owned by News Corp that aggregates MLS listings, connects consumers to agents, and sells agent/developer advertising. Directly analogous platform model to Anjuke in a different geography.
• Rightmove: UK's largest online residential property portal offering listings, agent subscriptions, and value-added tools. Closest international comparable to Anjuke's listing and agent-subscription monetization model.
• PropertyGuru Group: Leading Southeast Asia property marketplace operating in Singapore, Malaysia, Thailand, Vietnam, and Indonesia with listings, agent subscriptions, and mortgage integrations. Comparable business model (marketplace + agent ads + financing tools) at smaller regional scale.

Broad incumbents

• 58.com (58同城): Anjuke's parent company and broader Chinese classifieds platform covering real estate, jobs, automotive, and local services. Comparable because the 58.com platform itself hosts a real estate vertical and is the primary traffic/cross-promo channel for Anjuke.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/anjuke
• LinkedInlinkedin.com/company/anjuke-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anjuke