WILL Interactive

What WILL Interactive does

WILL Interactive is a privately held, woman-owned media production and learning technology company founded in 1994 and headquartered in Potomac, Maryland. The company develops an interactive scenario-based video learning platform built around a U.S.-patented branching storyline methodology, where learners become lead characters making decisions that determine outcomes in reality-based interactive movies. Its technology stack combines interactive video production, proprietary behavioral measurement analytics (Guardian Suite), an LLM-based AI instructor (Willow), and SCORM-compliant LMS/HRIS integration, with SOC 2 Type II certification. The product portfolio spans 130+ simulations and 25+ branded courseware modules covering harassment prevention (Common Ground Business/Healthcare/Industrial), cybersecurity, workplace safety, professional skills, and healthcare-specific programs such as clinician burnout prevention.

WILL Interactive serves enterprise and government customers including AIG, Mass General Brigham (80,000 employees across 16 institutions), NIH (40,000+ employees), Yale New Haven Health, the U.S. Naval Academy, U.S. Department of Justice, and U.N. World Food Program. The business model is enterprise subscription-based, priced per employee ($100/year for full Guardian Suite, $30/year for single course licenses) with multi-year contracts, custom development services, and dedicated customer success management. Go-to-market is direct enterprise field sales targeting HR, legal, and compliance buyers at Fortune 500 companies and federal agencies, supplemented by channel partners and integrations with enterprise LMS platforms. Content is continuously updated to satisfy state-specific compliance requirements across all 50 U.S. states and Canadian provinces.

Name

WILL Interactive

Legal name

WILL Interactive

Website

https://willinteractive.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

WILL Interactive is a privately held, woman-owned learning technology company founded in 1994 that builds interactive scenario-based training and AI-powered behavioral intelligence (Guardian Suite) for enterprise and government compliance, harassment prevention, and workforce behavior change.

Ownership category

akta.pro rank

Product category

Corporate Training & Behavioral Intelligence Software

NAICS

Software Publishers (5132), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Simulation & Scenario-Based Learning Authoring (EDAFAHAD)

akta.pro secondary industries

Compliance, Safety & Regulatory eLearning Content (EDAGAEAF), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Phishing, Social Engineering & Business Email Compromise (BEC) Training (EDABAGAB)

Keywords

• Interactive training software
• Behavioral risk analytics
• Compliance training solutions
• Harassment prevention training
• Scenario-based learning

Headquarters

HQ city

Potomac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual Per-Employee License Subscription: WILL Interactive courses are licensed per employee per year with annual or monthly billing available. Full platform access (Guardian Suite) and single course licenses are priced per employee with tiered pricing based on platform features and customization level.
2. Enterprise Customization Services: Custom development, localization, and branding services for enterprise clients requiring tailored content aligned with company policies, culture, and specific compliance requirements across multiple jurisdictions.
3. Multi-Year Contract Revenue: Enterprise deals structured with multi-year commitments offering annual billing cadence, providing recurring revenue visibility and deeper client engagement through ongoing content refresh cycles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

WILL Interactive develops and licenses the Guardian Suite, an AI-powered behavioral intelligence platform that diagnoses employee behavioral risk, delivers targeted interactive scenario-based training (branching storyline interactive movies), and measures behavior change through pre/post analytics. The company also produces a library of award-winning interactive training courses covering harassment prevention, workplace safety, cybersecurity, leadership, and healthcare compliance, sold as annual per-employee licenses with SCORM-compatible LMS/HRIS integration.

Product overview

WILL Interactive offers a unified behavioral intelligence platform (Guardian Suite) with complementary courseware modules. Guardian Suite provides AI-powered behavioral risk diagnosis, targeted training delivery, and behavior change measurement. The core training library includes harassment prevention courses (Common Ground Business, Common Ground Business 2, Common Ground Industrial, Common Ground Healthcare), professional skills (ElevateU Series, Onward, Management Gaps, HomeWork Series), culture solutions (A Brighter Tomorrow, A New Day, Unconscious Bias, Facing Change), workplace safety (Active Threat Response, Workplace Violence Prevention), and healthcare-specific programs (The Thriving Clinician, Pathways to Safer Opioid Use, Partnering to Heal, The Anatomy of Care). The company pioneered interactive video-based training with branching storylines and has expanded with AI coaching through Willow. All courses support SCORM integration with customer LMS/HRIS systems.

Differentiator

Problem solved

Functional benefit

Brands

• Guardian Suite: AI-powered intelligence platform that diagnoses behavioral risk, delivers targeted training, and measures how things actually change. Includes behavioral risk diagnostic, data-driven targeted learning, AI coach, and ongoing monitoring capabilities.
• Common Ground Business
• Common Ground Healthcare
• ElevateU Series
• Onward
• A Brighter Tomorrow
• The Thriving Clinician
• Facing Change

Quantifiable outcome

• 27-point improvement in knowledge and behavioral competency scores post-training (measured via Guardian Suite pre/post analysis)
• +4 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature6 records

Partnerships

One partnership is on record.

• AIG Office of the Chief CounselcoreStrategic or Co-development PartnerWILL collaborated with AIG's Office of the Chief Counsel to customize Common Ground Business courses to align with AIG's unique policies, language, and global culture. Partnership includes ongoing content updates and customization tools for local administrators.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Navex Global: Navex Global is a large incumbent in ethics and compliance, policy management, and harassment training sold to enterprises and governments. It overlaps with WILL Interactive's harassment prevention and behavioral risk content but operates as a broader GRC platform.
• Cornerstone OnDemand: Cornerstone OnDemand is a major enterprise LMS and talent management platform that offers compliance training content alongside broader HCM functionality. It competes for the same enterprise compliance-training budget pool as WILL Interactive, often as part of a wider platform sale.
• Skillsoft: Skillsoft is a broad corporate learning platform offering compliance, leadership, and professional development content at scale. As an LMS incumbent, it competes with WILL Interactive on enterprise-wide training contracts and is increasingly embedding AI and analytics into its platform.
• Proofpoint (Wombat Security): Proofpoint acquired Wombat Security to build a cybersecurity awareness and training business that competes with WILL Interactive's cybersecurity modules. It offers broader security tooling bundled with training, representing a competitive threat for compliance-driven enterprise buyers.

Direct peers

• Traliant: Traliant is a direct competitor offering interactive online harassment prevention, diversity, and compliance training to mid-market and enterprise employers. Both companies compete head-to-head in scenario-based, state-compliant training for HR and compliance buyers.
• Allen Interactions: Allen Interactions is a custom eLearning company founded by Merrill Allen, a recognized pioneer in scenario-based learning. It is one of the closest methodological peers to WILL Interactive's branching-storyline approach, serving enterprise and government clients.
• SweetRush: SweetRush is a custom learning solutions agency that builds scenario-based, immersive corporate training for Fortune 500 clients. It competes directly for enterprise custom-development budgets with similar experiential design capabilities.
• ELB Learning: ELB Learning offers custom eLearning content development, gamification, and immersive simulations for corporate compliance and soft-skills training. It overlaps with WILL Interactive's scenario-based content development and LMS integration offerings.
• Kantola Productions: Kantola specializes in harassment prevention, diversity, and workplace respect training with video-based scenarios. Like WILL Interactive, it sells to HR/Legal decision-makers and emphasizes state compliance and behavior change rather than completion.

Emerging players

• KnowBe4: KnowBe4 (acquired by Vista Equity) dominates security awareness and compliance training, including the MediaPro content portfolio that competes directly with WILL Interactive's cybersecurity fundamentals and phishing courses for enterprise security awareness budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/WillInteractive
• Xx.com/willinteractive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILL Interactive