Hollywood Feed

What Hollywood Feed does

Hollywood Feed is a Memphis-headquartered specialty pet products retailer operating 175+ stores across 19 states with nationwide e-commerce. Founded in Memphis in the 1950s as a holistic pet retailer, the company sells premium, natural pet food and supplies from brands such as Fromm, Zignature, Orijen, NutriSource, and Vital Essentials, alongside its own private label, Hollywood Feed Select. Its customer base is individual pet owners who prioritize high-quality, American-made nutrition and personalized service that is not typically available at mass-market pet retailers.

The company operates a multi-channel model combining physical storefronts (many with self-wash dog stations and curbside pickup) with a proprietary e-commerce platform offering same-day delivery from local stores seven days a week, standard shipping, and the AutoShip subscription service. Operational differentiation rests on expert staff training (40+ hours annually through Hollywood Feed University), a 100% Price Match Guarantee, the Hollywood Feed Promise unconditional satisfaction guarantee, and community engagement through events and rescue partnerships. The underlying technology is a retail e-commerce platform with last-mile delivery logistics that leverage local store inventory. The company employs over 1,300 people and has been recognized by Newsweek for retail and customer service performance.

Hollywood Feed generates revenue primarily through one-time retail transactions (in-store and online) of consumable pet food and supplies, supplemented by recurring AutoShip subscription revenue. Pricing follows a unit model with frequent promotional offers (buy-one-get-one, percentage discounts, dollar-off deals, volume bundles). Leadership includes founder Shawn McGhee as CEO and President, James D. Lackie as Chairman, and Kent Wills as CFO. In February 2026, the company secured a $112 million senior secured credit facility from Fortress Investment Group to fund continued expansion.

Name

Hollywood Feed

Legal name

Hollywood Feed

Website

https://hollywoodfeed.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hollywood Feed is a Memphis-based specialty pet products retailer operating 175+ stores across 19 states and a nationwide e-commerce site, serving individual pet owners with premium, natural food and supplies from brands such as Fromm, Zignature, Orijen, and its private label Hollywood Feed Select.

Ownership category

akta.pro rank

Product category

Specialty Pet Retail

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Pet Food & Treats Retail (CRALAHAB)

Keywords

• Pet food retail
• Pet supplies store
• Natural pet products
• Pet grooming services
• Pet care retail

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales (In-Store and Online): Hollywood Feed generates revenue through brick-and-mortar store sales and online e-commerce transactions across all US states. The company sells premium, natural, and holistic pet food and supplies. Key revenue indicators include strong customer retention, recurring pet-related purchases, and consistent same-store sales growth.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hollywood Feed is a specialty pet retailer that sells premium, natural, and holistic pet food and supplies for dogs and cats (including dry, wet, air-dried, freeze-dried, and fresh food, plus treats, toys, beds, grooming supplies, and health and wellness products) through 175+ brick-and-mortar stores across 19 states and a nationwide e-commerce site. The company complements its retail assortment with in-store services such as professional grooming and self-service dog wash, same-day delivery, curbside pickup, AutoShip subscription ordering, and a Frequent Feeder rewards program, supported by staff trained through Hollywood Feed University on pet nutrition and care.

Product overview

Hollywood Feed is a holistic pet specialty retailer founded in Memphis in the 1950s, operating as a brick-and-mortar and online pet supply retailer with 175+ stores across 19 states. The company offers a comprehensive portfolio of pet products and services including: dog and cat food (dry, wet, air-dried, freeze-dried, fresh), treats, toys, beds, grooming supplies, health & wellness products, and accessories from brands like Fromm, Zignature, Orijen, NutriSource, and its own private label. The service ecosystem includes Same Day Delivery, Curbside Pick-Up, Grooming & Dog Wash, Frequent Feeder rewards program, AutoShip subscriptions, and the Hollywood Feed Promise satisfaction guarantee. The company also provides educational resources through Hollywood Feed University, featuring pet nutrition and wellness training. Recent product launches include MoodifyPet (cat box odor control), Lilly Brush pet hair tools, and expanded Vital Essentials raw pet food offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Hollywood Feed University: In-depth training program for Feed Team members covering pet nutrition, health, wellness, behavior, and expertise from veterinarians and pet nutritionists.
• Hollywood Feed Select
• Hollywood Feed Promise

Products and services

• Hollywood Feed Same Day Delivery Same-day delivery service for pet food and supplies fulfilled from local Hollywood Feed neighborhood stores, available 7 days a week for orders placed before 6 pm. Targets pet owners who need quick replenishment without visiting a store.
• AutoShip Subscription-based recurring delivery service for pet food and supplies with flexible scheduling, cancellation, and modification options. Serves pet owners seeking automated replenishment of routine purchases.
• Curbside Pick-Up Contactless pickup option allowing customers to order online and collect items at their local Hollywood Feed store without entering. Serves customers who prefer not to enter the store or want faster pickup.
• Grooming & Dog Wash Professional grooming services and self-service dog wash stations offered at Hollywood Feed store locations. Targets dog owners needing bathing and grooming services or wishing to self-wash their dogs with professional-grade equipment.
• Frequent Feeder Program Loyalty rewards program allowing pet parents to earn rewards while shopping for high-quality pet supplies, including recurring purchase options. Targets repeat pet product shoppers seeking ongoing incentives.
• MoodifyPet Cat Box Odor Control Cat box odor control product designed to address and eliminate cat litter box odors, launched across 175 Hollywood Feed stores. Targets cat owners seeking litter box odor solutions.
• Lilly Brush Pet Hair Cleanup Tools Premium pet hair cleanup tools and lint removers for removing pet hair from clothing and surfaces, added to Hollywood Feed's premium product lineup. Targets pet owners needing to remove pet hair from apparel and household surfaces.

Quantifiable outcome

• Strong customer retention and consistent same-store sales growth
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Ziwi PeakminorGTM or Marketing Partner · 28 March 2026Ziwi Peak partnered with Hollywood Feed for the Easter Egg Hunt for dogs event across all 175+ store locations. Ziwi Peak provided free product samples as part of the community engagement initiative, driving brand exposure and customer sampling at point of sale.
• Wild MeadowminorGTM or Marketing Partner · 28 March 2026Wild Meadow partnered with Hollywood Feed for the Easter Egg Hunt for dogs event, providing free product samples at all 175+ store locations as part of the community engagement initiative.
• Lilly BrushminorChannel Partner/ Reseller/ Distributor · 22 December 2025Hollywood Feed added Lilly Brush pet hair cleanup tools to its premium product lineup, expanding the range of grooming and maintenance products available at its stores.
• MoodifyPetminorChannel Partner/ Reseller/ Distributor · 19 December 2025MoodifyPet launched its cat box odor control product across 175 Hollywood Feed stores, expanding distribution for the brand through Hollywood Feed's retail network.
• Vital EssentialscoreChannel Partner/ Reseller/ Distributor · 3 November 2025Vital Essentials expanded its product availability into Hollywood Feed stores, bringing raw nutrition products (freeze-dried and frozen raw pet food) to 174 neighborhood pet stores. This represents a significant shelf expansion for Vital Essentials through Hollywood Feed's retail footprint.
• PetPeople Holdings, LLCcoreOthers · 28 February 2022Hollywood Feed announced the acquisition of PetPeople Holdings, LLC in February 2022, described as its largest ever acquisition at the time. The deal was intended to increase Hollywood Feed's store count to 180 and involved integrating PetPeople's team and customers into the Hollywood Feed network.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hwfeed
• Xx.com/hwfeed

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollywood Feed