Trevelyan's Pack & Cool

What Trevelyan's Pack & Cool does

Trevelyan's Pack & Cool Ltd is a family-owned postharvest operator headquartered in Te Puke, Bay of Plenty, New Zealand, managing the full kiwifruit and avocado supply chain from orchard to export. The company's single 30-hectare site at 310 No.1 Road is New Zealand's largest single-site kiwifruit and avocado packhouse, comprising four export packhouses (three partially automated), a year-round local market packhouse, 44 coolstores including 12 Controlled Atmosphere rooms, and a KVH-accredited pollen milling facility operated through the No. 1 Road Pollen joint venture. Trevelyan's Managed Orchards (TMO) provides full and partial orchard management services covering compliance, pruning, fertilisation, spraying, pollination, and harvesting, complemented by in-house technical advisory for KiwiGreen, AvoGreen, GAP, and BioGro certification pathways.

The business operates four revenue streams: managed orchard services (re-signed seasonally), per-tray packing and coolstorage fees (over 20 million kiwifruit trays and 3 million avocado trays per season), bundled technical and compliance advisory, and pollen sales. Fruit reaches market through an integrated distribution network: Zespri for kiwifruit exports to 60+ ports across 30+ countries, AVOCO and Darling Group for avocado exports to Australia and Asia, BayFarms for NZ domestic avocados (a 50/50 partnership with Trevelyan Avocado Growers Ltd), NZGKC for domestic SunGold, and NutriKiwi for Australian Green kiwifruit. Grower representation is structurally embedded through Trevelyan Growers Ltd (TGL, est. 2000) and Trevelyan Avocado Growers Ltd (TAGL, est. 2022), each governed by elected grower directors alongside appointed Trevelyan's directors, with a Grower Portal providing digital access to orchard and fruit data.

Name

Trevelyan's Pack & Cool

Legal name

Trevelyan's Pack and Cool Ltd

Website

https://trevelyan.co.nz

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Trevelyan's Pack & Cool is a family-owned New Zealand postharvest operator running the country's largest single-site kiwifruit and avocado packhouse, providing orchard management, packing, coolstorage, technical advisory, and export coordination services to growers across the North Island.

Ownership category

akta.pro rank

Product category

Postharvest Produce Packing Services

NAICS

Postharvest Crop Activities (except Cotton Ginning) (115114)

SIC

Agricultural Services (700)

akta.pro primary industry

Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA)

akta.pro secondary industry

Stone Fruit & Tropical Fruit Packing Facilities (AFAOAGAE)

Keywords

• Postharvest packhouse services
• Kiwifruit and avocado packing
• Orchard management services
• Coolstorage and CA storage
• Produce export logistics

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Orchard Management Services: Trevelyan's Managed Orchards (TMO) provides comprehensive on-orchard services including compliance, pruning, soil/leaf testing, fertilisation, spraying, pollination, harvesting, and maintenance for both kiwifruit and avocado growers. Contracts are seasonal and re-signed annually, providing flexible, recurring service revenue from a managed client base.
2. Packing and Coolstorage Services: The packhouse charges growers for packing and coolstorage of fruit. As New Zealand's largest single-site facility, capacity covers over 20 million kiwifruit trays and 3 million avocado trays per season. Revenue is transaction-based per tray packed and stored.
3. Technical Advisory and Compliance Services: Dedicated kiwifruit and avocado technical teams provide expert guidance on orchard performance, pest management (AvoGreen), GAP compliance, KiwiGreen, spray diaries, and regulatory requirements. Technical advice is bundled with orchard management services and grower supply agreements.
4. Pollen Production and Sales: No.1 Road Pollen, a partnership between Trevelyan's Pack and Cool Ltd and Mat Johnston Contracting Ltd, operates from a KVH-accredited milling facility on Trevelyan's site, producing and selling compliant kiwifruit pollen to growers to support fruit set.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Trevelyan's Pack & Cool is New Zealand's largest single-site postharvest facility for kiwifruit and avocado. The company manages kiwifruit and avocado orchards, delivers technical and compliance support, coordinates supply-chain logistics, and packs and coolstores fruit from its growers for export (via Zespri, AVOCO, Darling Group) and domestic market (via BayFarms, NZGKC, NutriKiwi). Core capabilities include four export packhouses with partial automation, one local market packhouse, 44 coolstores including 12 Controlled Atmosphere rooms, a KVH-accredited pollen milling facility, BioGro-certified organic handling, and an online Grower Portal.

Product overview

Trevelyan's Pack & Cool is a single-site postharvest packhouse operation offering integrated kiwifruit and avocado services. The core offerings consist of Kiwifruit Packing & Orchard Management and Avocado Packing & Orchard Management, supported by managed orchard services (Trevelyan's Managed Orchards), organic certification (Biogro-certified), cool storage (44 coolstores including 12 CA rooms), and pollen services (No. 1 Road Pollen). The company operates through subsidiary entities including Trevelyan Growers Ltd (TGL), Trevelyan Avocado Growers Ltd (TAGL), and partnerships with BayFarms, NutriKiwi, and NZGKC for market distribution. Additional services include a Grower Portal platform for customer access. The operation handles over 20 million Class 1 kiwifruit trays annually and has capacity for 3 million avocado trays per season.

Differentiator

Problem solved

Functional benefit

Products and services

• Kiwifruit Packing & Orchard Management End-to-end kiwifruit packhouse service covering orchard management, technical support, harvest coordination, expert packing, coolstorage, and export coordination through Zespri to 60+ ports in 30+ countries. Targets kiwifruit growers across the North Island of New Zealand and produces volumes across Gold, Green, Red, and organic varieties.
• Avocado Packing & Orchard Management Full-service avocado packhouse offering including orchard management, harvest coordination, packing, coolstorage, and distribution via AVOCO/Darling Group for export (Australia/Asia/Canada) and BayFarms for the New Zealand domestic market. Capacity is 3 million avocado trays per season.
• Trevelyan's Managed Orchards (TMO) Comprehensive on-orchard management service offering compliance, cropload management, fertilisation, labour, planting, pollination, pruning, spraying, soil health, water management, and shelter services for kiwifruit and avocado growers. Operated via flexible seasonal contracts.
• Organic Kiwifruit Packing and Handling BioGro-certified organic kiwifruit packing and storage delivered across five BioGro-certified packhouses and 45 BioGro-certified coolstores with specialised postharvest systems, technical advice, and dedicated grower support. In 2025, Trevelyan's submitted 34% of the industry's organic Gold kiwifruit and approximately 12% of organic Green kiwifruit.
• Cool Storage and Controlled Atmosphere Storage 44 state-of-the-art coolstores including 12 Controlled Atmosphere (CA) rooms for extended kiwifruit storage; new Coolstore #45 uses ammonia-glycol refrigeration (non-ozone-depleting, zero global-warming-potential refrigerant). Sold to growers as part of the packing service offering.
• Grower Portal Digital self-serve portal where contracted growers can access their orchard data, monitor fruit performance, and manage their relationship with Trevelyan's.
• No. 1 Road Pollen KVH-accredited pollen milling and supply partnership producing compliant kiwifruit pollen to growers to support strong fruit set and consistent orchard performance.
• Avocado Managed Orchards Specialist avocado on-orchard service covering compliance, pruning, soil and leaf testing, spray applications, fertilisation, pollination, and harvesting coordination, scoped for both corporate and privately owned orchards.
• Coolstore #45 (Ammonia-Glycol) Trevelyan's first ammonia-glycol coolstore, providing next-generation coolstorage using ammonia (a naturally occurring compound) as a refrigerant with zero global-warming-potential and reduced environmental impact in the event of a leak.
• Packhouse Automation (Phase 1) Phase 1 automation rolled out across Trevelyan's packhouses in 2024, adding automated camera grading, partially automated packing, and an automated palletiser to improve consistency and throughput while keeping operations agile.
• Controlled Atmosphere (CA) Storage Controlled Atmosphere storage for extended kiwifruit storage, with the first CA store built in 2023 and 12 CA rooms now part of the coolstore network.

Quantifiable outcome

• 20 million Class 1 trays of kiwifruit packed in 2025 (first time reaching this milestone)
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Trevelyan Avocado Growers Ltd (TAGL)coreStrategic or Co-development Partner · 1 January 2022TAGL was established in 2022 with a mission to provide a voice for growers who supply fruit to Trevelyan's. The TAGL Board comprises nine nominated grower directors (elected for three-year terms) and three appointed Trevelyan's directors. An innovative partnership between packhouse and growers that ensures grower representation in business decisions.
• NutriKiwimajorChannel Partner/ Reseller/ Distributor · 1 January 2016NutriKiwi is a brand formed in 2016 by several postharvest entities (including Trevelyan's) to coordinate, distribute, and sell Class A Green kiwifruit to Australia. The postharvest companies collectively grow, manage, and process over 50% of the total NZ Green kiwifruit crop entering Australia.
• New Zealand Golden Kiwifruit Company (NZGKC)majorChannel Partner/ Reseller/ Distributor · 1 January 2015NZGKC was formed in 2015 by several postharvest entities (including Trevelyan's) to coordinate, distribute, and sell Class 2 SunGold kiwifruit in the New Zealand domestic market. For Trevelyan's growers, NZGKC allows non-Class 1 fruit to be reallocated as Class 2 SunGold for domestic retailers, protecting orchard value.
• No.1 Road PollencoreStrategic or Co-development Partner · 1 January 2012No.1 Road Pollen is a partnership between Trevelyan's Pack and Cool Ltd and Mat Johnston Contracting Ltd. Operating from a KVH-accredited milling facility at Trevelyan's site, it ensures kiwifruit growers have access to compliant, locally sourced kiwifruit pollen that supports strong fruit set and consistent orchard performance.
• Trevelyan Growers Ltd (TGL)coreStrategic or Co-development Partner · 1 January 2000TGL is the Registered Supplier of fruit to Zespri and the Grower Supply Entity for Trevelyan's. It manages fruit supply from Trevelyan's growers to Zespri, represents growers in industry, handles service provider payments, and forecasts OGRs (Optimal Fruit Returns). Governed by nine elected grower directors and three appointed TPCL directors.
• BayFarmscoreStrategic or Co-development Partner · 1 January 1995BayFarms is a 50/50 partnership between Trevelyan Pack and Cool Ltd (TPCL) and Trevelyan's Avocado Growers Ltd (TAGL). Since 1995, BayFarms has marketed and distributed Class 2 and 3 avocados from Trevelyan's growers to the New Zealand domestic market. Provides equitable profit split, equal say in business direction, and stronger collaboration between growers and Trevelyan's.
• ZespricoreStrategic or Co-development PartnerZespri has exclusive rights to export New Zealand kiwifruit to all countries (except Australia). Trevelyan's Class 1 Gold, Green and Red kiwifruit are sold globally through Zespri to over 60 ports in over 30 countries. This is the primary export channel for Trevelyan's kiwifruit.
• AVOCOcoreChannel Partner/ Reseller/ DistributorAVOCO is a partnership between Southern Produce Ltd and Primor Produce Ltd. As a specialist avocado marketer and exporter, AVOCO ships Trevelyan's avocados mainly to Australian and Asian markets. Formation as a larger-scale exporter is designed to ensure long-term sustainable returns with a focus on new market development and economies of scale.
• Darling GroupmajorChannel Partner/ Reseller/ DistributorDarling Group is a family business based in Katikati, New Zealand. It was the first NZ avocado supply group to export fruit to Canada. Their commitment to driving continuous development of a profitable and sustainable NZ avocado business is backed by extensive international market experience. Also exports other product categories, allowing quick identification of optimal supply periods.
• NZ AvocadocoreStrategic or Co-development PartnerTrevelyan's works with NZ Avocado (industry body) for AvoGreen monitoring programmes, compliance support, and industry advocacy. Trevelyan's Head of Avocado, Daniel Birnie, serves as a director for NZ Avocado.
• KVH (Kiwifruit Vine Health)coreStrategic or Co-development PartnerTrevelyan's is an active participant in KVH biosecurity programmes and industry standards. Amy Willoughby serves as Supply Representative Director on the KVH Board. Trevelyan's hosts the 2026 KVH Biosecurity Symposium at Bay Oval, Mount Maunganui.
• EECA (Energy Efficiency and Conservation Authority)minorStrategic or Co-development PartnerTrevelyan's was featured as a case study by EECA (Energy Efficiency and Conservation Authority) highlighting efforts to improve energy efficiency, coolstore monitoring data, operational needs, and energy grid demands on their site.

Scale indicators10 records

Recent moves16 records

Expansion highlights6 records

Others

• Plant & Food Research: NZ Crown Research Institute supporting horticulture R&D. Functions as a science partner and enabler to Trevelyan's technical team (e.g., 15-year tenure of Grower Rep Michael Blattmann); not a competitor but an adjacent ecosystem participant.

Direct peers

• Darling Group: Family-owned Katikati-based avocado export group that handles Trevelyan's volumes to Canada and other markets. Direct competitor for NZ avocado supply and export channels.
• Apata Group: NZ kiwifruit and avocado postharvest provider offering packing, coolstorage, and orchard management. Direct competitor with comparable Bay of Plenty presence, packhouse capacity, and grower-service orientation.
• DMS Progrowers: NZ avocado grower-led packer and exporter operating in the Bay of Plenty. Direct peer on the avocado side of Trevelyan's business, competing for similar grower supply and export channels (AVOCO, Darling Group).
• Golden Bay Fruit: NZ-owned kiwifruit and apple packhouse and exporter operating across North and South Island. Comparable integrated orchard-to-export model, with RSE-program workforce scale referenced in Trevelyan's headcount data.
• Seeka Limited: NZX-listed NZ postharvest operator handling kiwifruit, avocado, and other produce with packing, coolstorage, and orchard management services. Closest publicly traded direct peer with overlapping Bay of Plenty footprint, similar integrated grower-services model, and comparable tray-volume scale.
• BayFarms: 50/50 JV between Trevelyan's and Trevelyan Avocado Growers Ltd marketing Class 2/3 NZ avocados domestically. Closely related commercial entity rather than pure peer, but functionally competes in NZ domestic avocado distribution.
• AVOCO: NZ avocado export partnership between Southern Produce and Primor Produce that markets Trevelyan's avocado volumes to Australia and Asia. Functions as both commercial partner and competitor for NZ avocado supply and export.
• EastPack: NZ kiwifruit packhouse cooperative operating multiple sites in the Bay of Plenty and Waikato. Directly comparable on core kiwifruit packing, coolstorage, and grower services — competing for the same Zespri-supplied grower base.

Broad incumbents

• Zespri International: Statutory single-desk exporter of NZ kiwifruit and Trevelyan's primary commercial partner. Not a direct competitor, but the dominant upstream channel that determines demand and pricing for Trevelyan's Class 1 kiwifruit throughput.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trevelyanspcl

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trevelyan's Pack & Cool