HF Markets
HF Markets (HFM) is a privately held, multi-jurisdiction online CFD broker offering retail traders access to 500+ instruments via WebTrader, MT4, MT5, and a proprietary mobile app, monetizing through spreads, commissions, and swap fees across 190+ countries.
- Company typePrivate
- Founded2010
- HeadquartersVincent, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What HF Markets does
HF Markets (operating commercially as HFM) is a privately held, multi-jurisdiction online CFD broker founded in 2010. It offers retail traders access to 500+ instruments across forex, commodities, metals, energies, indices, stocks, bonds, ETFs, and cryptocurrencies via four trading platforms: proprietary WebTrader (with integrated TradingView charts), the HFM mobile application, MetaTrader 4, and MetaTrader 5. Five account tiers (InfinityX with unlimited leverage, Zero with zero spreads, Pro, Premium, and Cent for novices), along with Copy Trading and PAMM investment products, allow the firm to serve beginners through advanced users under a single platform umbrella.
The business model is transaction-based, monetizing via spreads (starting from 0.0 pips), commissions, and swap/overnight fees on leveraged CFD positions. Zero-spread and cent-denominated accounts generate revenue primarily through wider spreads or micro-position volumes. Distribution is product-led and digital: self-serve onboarding via web and mobile, a 150,000+ affiliate/IB/white-label partner network, localized support across 190+ countries in 20+ languages, and event-driven marketing including a multi-year Arsenal FC sponsorship and exhibitions at regional trading expos. The firm reports 4 million client accounts and approximately $4 billion in total client deposits, with active account monetization rates not publicly disclosed.
Operationally, HF Markets Group comprises five wholly-owned subsidiaries — HF Markets (SV) Ltd (SVG headquarters and primary trading entity), HF Markets SA (PTY) Ltd, HF Markets (Seychelles) Ltd, HF Markets Fintech Services Ltd (Cyprus, payment services), and HF Markets (UK) Ltd (FCA-authorized under firm reference 801701). The group is privately held with no disclosed investors, funding rounds, or revenue figures, and earns fees from retail client trading activity across permitted geographies, excluding the USA, Canada, Sudan, Syria, Iran, North Korea, UAE, and Turkey.
HF Markets firmographics
Firmographics- Name
- HF Markets
- Legal name
- HF Markets (SV) Ltd
- Website
- https://hfm.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HF Markets (HFM) is a privately held, multi-jurisdiction online CFD broker offering retail traders access to 500+ instruments via WebTrader, MT4, MT5, and a proprietary mobile app, monetizing through spreads, commissions, and swap fees across 190+ countries.
- Ownership category
- akta.pro rank
HF Markets industry classification
Industry- Product category
- Retail Forex & CFD Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Retail FX/CFD Broker Trading Venues (FSAFADAD)
- akta.pro secondary industries
- FX & Spot Metals Brokerage (FSAEACAK), RFQ & Request-for-Stream Trading Platforms (FSAFANAJ)
Keywords
Where HF Markets is headquartered
LocationHeadquarters
- HQ city
- Vincent
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
HF Markets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- CFD Trading Spreads and Commissions: Revenue generated from the difference between buy and sell prices (spreads) on CFD instruments including forex, metals, energies, indices, stocks, commodities, bonds, ETFs, and cryptocurrencies. Different account types offer varying spread structures from 0.0 pips with applicable commissions.
- Swap/Overnight Fees: Charges applied to positions held overnight, generating revenue from leveraged positions carried across trading sessions
- Zero Commission Accounts: Some account types (Zero, Cent) generate revenue primarily through wider spreads rather than explicit commissions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | InfinityX - Unlimited leverage account with zero margin requirements |
| Transaction based/ take rate | Pay-as-you-go | Cent - Entry-level account for beginners trading in cents |
| Transaction based/ take rate | Pay-as-you-go | Zero - Low-cost account with zero spreads |
| Transaction based/ take rate | Pay-as-you-go | Pro - Account for experienced traders |
| Transaction based/ take rate | Pay-as-you-go | Premium - Retail trader account with no minimum deposit |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
HF Markets product offering
Product offeringCore offering
HF Markets operates an online multi-asset CFD brokerage offering trading in forex, commodities, metals, energies, indices, stocks, bonds, ETFs, and cryptocurrencies across more than 500 instruments. The company delivers its services through four trading platforms (proprietary WebTrader with TradingView integration, the HFM mobile application, MetaTrader 4, and MetaTrader 5) and supports copy trading and PAMM investment features for retail traders globally across 190+ countries.
Product overview
HFM (HF Markets) is a multi-asset online trading broker offering a comprehensive platform ecosystem. The core offering includes four trading platforms: proprietary WebTrader with integrated TradingView charts, the HFM mobile application, MetaTrader 4, and MetaTrader 5. The company provides five distinct account types (InfinityX with unlimited leverage, Zero with zero spreads, Pro, Premium, and Cent) catering to traders from beginners to experienced. Investment features include Copy Trading for social trading and PAMM for managed fund allocation. The platform supports trading across 500+ instruments including Forex, Commodities, Metals, Energies, Indices, Stocks CFDs, Bonds CFDs, ETFs, and Cryptocurrencies. Educational resources include courses, videos, webinars, and webinars, complemented by analytical tools like VPS Hosting, Autochartist, Advanced Insights, and Economic Calendar. The company operates under HF Markets Group with entities in St. Vincent & the Grenadines, South Africa, Seychelles, Cyprus, and the UK (FCA regulated).
Differentiator
Problem solved
Functional benefit
Products and services
- WebTrader Professional browser-based proprietary trading platform with integrated TradingView charts, requiring no download or installation, featuring instant cross-device synchronization. Built for retail traders accessing global CFD markets.
- HFM Mobile Application Proprietary mobile trading application enabling online CFD trading from mobile devices, offering in-app trading, MT5 compatibility, and availability on Android and iOS for retail traders.
- MetaTrader 4 (MT4) Platform Access Access to the MetaTrader 4 third-party trading platform offered by HFM, supporting CFD trading, copy trading, and Expert Advisors (EAs) on desktop and mobile for retail traders.
- MetaTrader 5 (MT5) Platform Access Access to the MetaTrader 5 third-party multi-asset trading platform offered by HFM, featuring advanced trading tools and integrated economic calendar on desktop and mobile for retail traders.
- Copy Trading Social trading service allowing users to become followers who copy strategies of successful traders or become providers offering their strategies. Targeted at retail traders who want to replicate successful traders' performance.
- PAMM (Percent Allocation Management Module) Investment platform allowing investors to allocate funds to professional fund managers who trade on their behalf, with transparent performance tracking. Targeted at retail investors seeking managed exposure to financial markets.
- VPS Hosting Virtual Private Server hosting service for traders requiring continuous operation of automated trading systems and Expert Advisors, supporting uninterrupted algorithmic and copy trading.
Quantifiable outcome
- Trusted by 4 million client accounts since 2010
- +2 more outcomes
Companies that use HF Markets
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
HF Markets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
HF Markets partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Arsenal FCflagshipHFM announced a multi-year global partnership with Arsenal FC becoming an official club partner. The deal includes matchday visibility at Emirates Stadium, digital platform branding, and content creation opportunities, aiming to enhance HFM's global brand presence among football fans and traders worldwide.
- TradingViewcoreIntegrated TradingView charts within the proprietary WebTrader platform, providing professional-grade charting capabilities to traders directly in the browser-based trading interface.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
HF Markets competitors and assessment
Company assessmentDirect peers
- IC Markets: IC Markets is a global retail and institutional CFD broker offering MT4/MT5, cTrader, and competitive spreads across forex, indices, commodities, and stocks - directly comparable to HFM's product mix and multi-platform offering.
- Pepperstone: Pepperstone is a multi-asset CFD broker serving retail and professional clients globally through MT4, MT5, cTrader, and TradingView - comparable platform stack, asset coverage, and customer profile to HFM.
- XM (Trading Point): XM is a Cyprus-based retail FX/CFD broker with global multi-jurisdictional regulation, MT4/MT5 access, copy trading, and bonus-led acquisition - highly analogous to HFM's structure, geographic footprint, and customer base.
- Exness: Exness is a multi-jurisdictional retail CFD broker offering MT4/MT5, competitive spreads, and high-leverage accounts, with a similarly broad emerging-market footprint - directly comparable to HFM in product and customer profile.
- eToro: eToro is a multi-asset retail trading platform with a strong social/copy-trading franchise and global retail user base - directly comparable to HFM on social trading, asset breadth, and self-serve acquisition.
- FBS: FBS is an offshore-incorporated retail FX/CFD broker targeting emerging markets with high leverage, bonus programs, and affiliate-led acquisition - very similar go-to-market model and product positioning to HFM.
- FXTM (ForexTime): FXTM is a CySEC-regulated multi-asset retail broker offering MT4/MT5, copy trading (FXTM Invest), and broad emerging-market coverage - directly comparable platform and customer offering to HFM.
- Tickmill: Tickmill is a multi-jurisdictional retail and institutional CFD broker with MT4/MT5, competitive spreads, and copy trading - comparable product, regulation structure, and target customer to HFM.
Broad incumbents
- IG Group: IG Group is a long-established, publicly listed multi-asset broker offering CFDs, spread betting, and share trading globally - a larger incumbent that competes with HFM in retail CFDs while serving a broader product and customer set.
- Plus500: Plus500 is a publicly listed, multi-jurisdictional CFD broker with a proprietary platform and global retail focus - a larger incumbent that overlaps with HFM in retail CFD brokerage and multi-jurisdictional regulation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HF Markets social profiles
Digital presenceHF Markets compliance and trust
Trust signalCompliance1 record
HF Markets financial estimates
Financial estimateRevenue estimate
Valuation estimate
HF Markets leadership team
Management profileNumber of profiles
Profiles4 records
HF Markets subsidiaries and ownership
Company hierarchySubsidiaries5 records
HF Markets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HF Markets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HF Markets
What does HF Markets do?
HF Markets operates an online multi-asset CFD brokerage offering trading in forex, commodities, metals, energies, indices, stocks, bonds, ETFs, and cryptocurrencies across more than 500 instruments. The company delivers its services through four trading platforms (proprietary WebTrader with TradingView integration, the HFM mobile application, MetaTrader 4, and MetaTrader 5) and supports copy trading and PAMM investment features for retail traders globally across 190+ countries.
Is HF Markets a public or private company?
HF Markets is a private company. It is classified as unknown and is currently operating.
When was HF Markets founded?
HF Markets was founded in 2010. It employs 51 to 100 people.
Where is HF Markets based?
HF Markets is headquartered in Vincent, Australia, in the Oceania region.
How does HF Markets make money?
Three revenue lines are on record. CFD Trading Spreads and Commissions are the primary driver. The others are swap/Overnight Fees and zero Commission Accounts.
Who are HF Markets's main competitors?
Direct peers on record are IC Markets, Pepperstone, XM (Trading Point), Exness, eToro, FBS, FXTM (ForexTime) and Tickmill. Broad incumbents are IG Group and Plus500.
Does HF Markets have an API?
No public API is recorded for HF Markets.
What industry is HF Markets in?
HF Markets's product category is Retail Forex & CFD Brokerage. Its primary akta.pro industry code is FSAFADAD, Retail FX/CFD Broker Trading Venues, with a secondary code of FSAEACAK, FX & Spot Metals Brokerage. Its NAICS code is 5231 and its SIC code is 6200.