HF Markets

What HF Markets does

HF Markets (operating commercially as HFM) is a privately held, multi-jurisdiction online CFD broker founded in 2010. It offers retail traders access to 500+ instruments across forex, commodities, metals, energies, indices, stocks, bonds, ETFs, and cryptocurrencies via four trading platforms: proprietary WebTrader (with integrated TradingView charts), the HFM mobile application, MetaTrader 4, and MetaTrader 5. Five account tiers (InfinityX with unlimited leverage, Zero with zero spreads, Pro, Premium, and Cent for novices), along with Copy Trading and PAMM investment products, allow the firm to serve beginners through advanced users under a single platform umbrella.

The business model is transaction-based, monetizing via spreads (starting from 0.0 pips), commissions, and swap/overnight fees on leveraged CFD positions. Zero-spread and cent-denominated accounts generate revenue primarily through wider spreads or micro-position volumes. Distribution is product-led and digital: self-serve onboarding via web and mobile, a 150,000+ affiliate/IB/white-label partner network, localized support across 190+ countries in 20+ languages, and event-driven marketing including a multi-year Arsenal FC sponsorship and exhibitions at regional trading expos. The firm reports 4 million client accounts and approximately $4 billion in total client deposits, with active account monetization rates not publicly disclosed.

Operationally, HF Markets Group comprises five wholly-owned subsidiaries — HF Markets (SV) Ltd (SVG headquarters and primary trading entity), HF Markets SA (PTY) Ltd, HF Markets (Seychelles) Ltd, HF Markets Fintech Services Ltd (Cyprus, payment services), and HF Markets (UK) Ltd (FCA-authorized under firm reference 801701). The group is privately held with no disclosed investors, funding rounds, or revenue figures, and earns fees from retail client trading activity across permitted geographies, excluding the USA, Canada, Sudan, Syria, Iran, North Korea, UAE, and Turkey.

Name

HF Markets

Legal name

HF Markets (SV) Ltd

Website

https://hfm.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

HF Markets (HFM) is a privately held, multi-jurisdiction online CFD broker offering retail traders access to 500+ instruments via WebTrader, MT4, MT5, and a proprietary mobile app, monetizing through spreads, commissions, and swap fees across 190+ countries.

Ownership category

akta.pro rank

Product category

Retail Forex & CFD Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Retail FX/CFD Broker Trading Venues (FSAFADAD)

akta.pro secondary industries

FX & Spot Metals Brokerage (FSAEACAK), RFQ & Request-for-Stream Trading Platforms (FSAFANAJ)

Keywords

• Retail forex trading
• CFD brokerage services
• Online trading platform
• Copy trading services
• Multi-asset broker

Headquarters

HQ city

Vincent

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. CFD Trading Spreads and Commissions: Revenue generated from the difference between buy and sell prices (spreads) on CFD instruments including forex, metals, energies, indices, stocks, commodities, bonds, ETFs, and cryptocurrencies. Different account types offer varying spread structures from 0.0 pips with applicable commissions.
2. Swap/Overnight Fees: Charges applied to positions held overnight, generating revenue from leveraged positions carried across trading sessions
3. Zero Commission Accounts: Some account types (Zero, Cent) generate revenue primarily through wider spreads rather than explicit commissions

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

HF Markets operates an online multi-asset CFD brokerage offering trading in forex, commodities, metals, energies, indices, stocks, bonds, ETFs, and cryptocurrencies across more than 500 instruments. The company delivers its services through four trading platforms (proprietary WebTrader with TradingView integration, the HFM mobile application, MetaTrader 4, and MetaTrader 5) and supports copy trading and PAMM investment features for retail traders globally across 190+ countries.

Product overview

HFM (HF Markets) is a multi-asset online trading broker offering a comprehensive platform ecosystem. The core offering includes four trading platforms: proprietary WebTrader with integrated TradingView charts, the HFM mobile application, MetaTrader 4, and MetaTrader 5. The company provides five distinct account types (InfinityX with unlimited leverage, Zero with zero spreads, Pro, Premium, and Cent) catering to traders from beginners to experienced. Investment features include Copy Trading for social trading and PAMM for managed fund allocation. The platform supports trading across 500+ instruments including Forex, Commodities, Metals, Energies, Indices, Stocks CFDs, Bonds CFDs, ETFs, and Cryptocurrencies. Educational resources include courses, videos, webinars, and webinars, complemented by analytical tools like VPS Hosting, Autochartist, Advanced Insights, and Economic Calendar. The company operates under HF Markets Group with entities in St. Vincent & the Grenadines, South Africa, Seychelles, Cyprus, and the UK (FCA regulated).

Differentiator

Problem solved

Functional benefit

Products and services

• WebTrader Professional browser-based proprietary trading platform with integrated TradingView charts, requiring no download or installation, featuring instant cross-device synchronization. Built for retail traders accessing global CFD markets.
• HFM Mobile Application Proprietary mobile trading application enabling online CFD trading from mobile devices, offering in-app trading, MT5 compatibility, and availability on Android and iOS for retail traders.
• MetaTrader 4 (MT4) Platform Access Access to the MetaTrader 4 third-party trading platform offered by HFM, supporting CFD trading, copy trading, and Expert Advisors (EAs) on desktop and mobile for retail traders.
• MetaTrader 5 (MT5) Platform Access Access to the MetaTrader 5 third-party multi-asset trading platform offered by HFM, featuring advanced trading tools and integrated economic calendar on desktop and mobile for retail traders.
• Copy Trading Social trading service allowing users to become followers who copy strategies of successful traders or become providers offering their strategies. Targeted at retail traders who want to replicate successful traders' performance.
• PAMM (Percent Allocation Management Module) Investment platform allowing investors to allocate funds to professional fund managers who trade on their behalf, with transparent performance tracking. Targeted at retail investors seeking managed exposure to financial markets.
• VPS Hosting Virtual Private Server hosting service for traders requiring continuous operation of automated trading systems and Expert Advisors, supporting uninterrupted algorithmic and copy trading.

Quantifiable outcome

• Trusted by 4 million client accounts since 2010
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Arsenal FCflagshipGTM or Marketing Partner · 20 March 2026HFM announced a multi-year global partnership with Arsenal FC becoming an official club partner. The deal includes matchday visibility at Emirates Stadium, digital platform branding, and content creation opportunities, aiming to enhance HFM's global brand presence among football fans and traders worldwide.
• TradingViewcoreTechnology or IntegrationIntegrated TradingView charts within the proprietary WebTrader platform, providing professional-grade charting capabilities to traders directly in the browser-based trading interface.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IC Markets: IC Markets is a global retail and institutional CFD broker offering MT4/MT5, cTrader, and competitive spreads across forex, indices, commodities, and stocks - directly comparable to HFM's product mix and multi-platform offering.
• Pepperstone: Pepperstone is a multi-asset CFD broker serving retail and professional clients globally through MT4, MT5, cTrader, and TradingView - comparable platform stack, asset coverage, and customer profile to HFM.
• XM (Trading Point): XM is a Cyprus-based retail FX/CFD broker with global multi-jurisdictional regulation, MT4/MT5 access, copy trading, and bonus-led acquisition - highly analogous to HFM's structure, geographic footprint, and customer base.
• Exness: Exness is a multi-jurisdictional retail CFD broker offering MT4/MT5, competitive spreads, and high-leverage accounts, with a similarly broad emerging-market footprint - directly comparable to HFM in product and customer profile.
• eToro: eToro is a multi-asset retail trading platform with a strong social/copy-trading franchise and global retail user base - directly comparable to HFM on social trading, asset breadth, and self-serve acquisition.
• FBS: FBS is an offshore-incorporated retail FX/CFD broker targeting emerging markets with high leverage, bonus programs, and affiliate-led acquisition - very similar go-to-market model and product positioning to HFM.
• FXTM (ForexTime): FXTM is a CySEC-regulated multi-asset retail broker offering MT4/MT5, copy trading (FXTM Invest), and broad emerging-market coverage - directly comparable platform and customer offering to HFM.
• Tickmill: Tickmill is a multi-jurisdictional retail and institutional CFD broker with MT4/MT5, competitive spreads, and copy trading - comparable product, regulation structure, and target customer to HFM.

Broad incumbents

• IG Group: IG Group is a long-established, publicly listed multi-asset broker offering CFDs, spread betting, and share trading globally - a larger incumbent that competes with HFM in retail CFDs while serving a broader product and customer set.
• Plus500: Plus500 is a publicly listed, multi-jurisdictional CFD broker with a proprietary platform and global retail focus - a larger incumbent that overlaps with HFM in retail CFD brokerage and multi-jurisdictional regulation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hfmbroker
• Facebookfacebook.com/hfmbroker
• LinkedInlinkedin.com/company/hfmbroker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HF Markets