Fogtown Brewing Company
Fogtown Brewing Company is an independent craft brewery founded in 2017 in Ellsworth, Maine, operating two taprooms with wood-fired pizza and producing over 20,000 gallons annually of Maine-sourced beer, heritage cider, and craft seltzers distributed statewide.
- Company typePrivate
- Founded2017
- HeadquartersEllsworth, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fogtown Brewing Company does
Fogtown Brewing Company is an independent craft brewery and hospitality operator founded in 2017 in Ellsworth, Maine, situated at the gateway to Acadia National Park. The company operates two taproom locations — the original at 25 Pine Street in Ellsworth (housing the production brewery, cellar, taproom, beer garden, and a custom brick wood-fired pizza oven) and a second in downtown Bar Harbor with up to 18 tap lines — and produces over 20,000 gallons of craft beer per year alongside a heritage cider program, craft hard seltzers, and a farm-to-table food program.
The brewery's production technology rests on Maine-sourced inputs: low-mineral Branch Lake reservoir water, Maine-grown grains (nearly 10 tons annually via Craft Maltsters Guild members), locally foraged ingredients (oysters from Long Cove Sea Farm, spruce tips, chaga, reishi, wild Maine blueberries, maple syrup), and heritage apple varietals (Black Oxford, Idared, Wickson, Northern Spy) used in a traditional cidermaking program with spontaneous native-yeast fermentation and minimum six-month oak barrel aging. A 17.4 kW photovoltaic system installed in 2019 supplies approximately 70-73% of annual electricity needs; brewing byproducts (over 25 tons of spent grain per year) are upcycled to local farm livestock and compost operations.
Fogtown generates revenue through four streams: draft and packaged beer sold at the two taprooms (5oz pours $3-$4, 12oz $6-$9, 16oz $8-$12), wood-fired pizza and food sales (Build-a-Pie base $16; specialty pizzas $20-$24; salads $11-$14), statewide Maine wholesale distribution of canned and bottled products (flagship Maine Coast IPA available at restaurants, bars, and retail stores throughout the state), and hard cider and craft seltzer sales. Go-to-market is hybrid direct-to-consumer (taprooms, online ordering via Toast Tab) plus wholesale distribution. The customer base comprises craft beverage enthusiasts, Downeast Maine locals, and Acadia-region tourists, served through 60+ community partnerships and a Pints for Purpose fundraising program.
Fogtown Brewing Company firmographics
Firmographics- Name
- Fogtown Brewing Company
- Legal name
- Fogtown Brewing Company
- Website
- https://fogtownbrewing.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fogtown Brewing Company is an independent craft brewery founded in 2017 in Ellsworth, Maine, operating two taprooms with wood-fired pizza and producing over 20,000 gallons annually of Maine-sourced beer, heritage cider, and craft seltzers distributed statewide.
- Ownership category
- akta.pro rank
Fogtown Brewing Company industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Craft Brewing (AFAFAAAA), Taprooms & Brewpubs (CRANACAF)
Keywords
Where Fogtown Brewing Company is headquartered
LocationHeadquarters
- HQ city
- Ellsworth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fogtown Brewing Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Taproom Beer Sales: Draft and canned beer sold directly to consumers at two taproom locations (Ellsworth and Bar Harbor). Beer priced by serving size (5oz, 12oz, 16oz). Over 20,000 gallons produced annually.
- Wood-Fired Pizza and Food Sales: Food menu featuring wood-fired pizzas, salads, and other dishes sold at taproom locations. Build-a-Pie pizzas from $16, specialty pizzas like Elote at $20, salads from $11-$14.
- Distribution Sales: Canned and bottled products distributed throughout Maine at restaurants and stores. Flagship Maine Coast IPA and other brews available via retail and hospitality partners statewide.
- Cider and Hard Seltzer: Hard ciders and craft hard seltzers in various flavors, with limited vintage wines. Most offerings are gluten-free. Bar Harbor location features up to 18 tap lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Draft Beer Pricing (per serving) |
| Unit Pricing | Pay-as-you-go | Build-a-Pie Pizza |
| Unit Pricing | Pay-as-you-go | Specialty Pizza (Elote) |
| Unit Pricing | Pay-as-you-go | Specialty Pizza (Capeesh) |
| Unit Pricing | Pay-as-you-go | Cider (High Hopes - Semi-Dry) |
| Unit Pricing | Pay-as-you-go | Salads |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Fogtown Brewing Company product offering
Product offeringCore offering
Fogtown Brewing Company brews and serves craft beer, hard cider, and craft hard seltzers from a production facility and taproom in Ellsworth, Maine, with a second taproom in Bar Harbor. The company also operates a wood-fired pizza kitchen and distributes canned and bottled products to restaurants and stores throughout Maine.
Differentiator
Problem solved
Functional benefit
Brands
- Heritage Cider Program: Traditional cidermaking program using heritage apples from local orchards and feral apples foraged from Downeast coast.
- Wood-Fired Pizza Program
Products and services
- Maine Coast IPA Flagship New England IPA (6.0% ABV) brewed with Maine-grown oats, malt, wheat, and double dry-hopped with Citra, Ella, and Mosaic hops. Hazy appearance with a clean bitter finish; widely distributed throughout Maine and served on draft at both taprooms.
- Night Nurse American Stout Award-winning dry stout (7.1% ABV) with strong notes of chocolate and malted barley, available on draft at Fogtown taprooms.
- Heritage Cider Program (High Hopes Cider) Traditional cidermaking using heritage apple varietals (Black Oxford, Idared, Wickson, Northern Spy) with spontaneous native-yeast fermentation, aged minimum 6 months in oak barrels, often finished in pét-nat style. Includes High Hopes Semi-Dry Cider (6% ABV) made with locally sourced heritage apples and hops from the beer garden.
- Craft Hard Seltzers Craft hard seltzers in various flavors; most offerings are gluten-free, served on tap at both Ellsworth and Bar Harbor locations.
- Wood-Fired Pizza Program Custom brick wood-fired oven heated with sustainably-foraged Maine hardwood at 700-800°F, offering build-a-pie and specialty pizzas (Elote, Capeesh, etc.) made with cold-fermented poolish dough using Maine-grown spelt flour and Maine maple syrup. Pizzas are sold at taproom locations alongside salads and other menu items.
- Maine Distribution (Canned & Bottled Beer) Canned and bottled Fogtown craft beers (including flagship Maine Coast IPA) distributed to restaurants, bars, and retail stores throughout the state of Maine for off-premise consumer purchase.
Quantifiable outcome
- 70%+ of electricity from renewable solar energy
- +2 more outcomes
Companies that use Fogtown Brewing Company
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Fogtown Brewing Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fogtown Brewing Company partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Brewers AssociationcoreFogtown is Independent Craft Certified by the Brewers Association, which created a symbol to unify U.S. craft breweries. The certification distinguishes small and independent craft breweries from large breweries.
- Craft Maltsters GuildcoreFormed in 2013 by eight craft malthouses to promote and sustain the tradition of craft malting in North America. Fogtown sources Maine-grown grains from Guild members.
- Crafted For AllminorOrganization empowering craft beverage organizations to develop inclusive, equitable, and just practices. Fogtown has made the internal commitment to uphold these standards.
- Maine MadecoreMaine Made is recognized worldwide as a term for quality and integrity. Fogtown products are verified to have been produced in Maine.
- Frenchman Bay ConservancycoreLocal conservation organization. Fogtown hosts fundraisers and networking events for the organization in their beer garden during summer months.
- Healthy AcadiacoreLocal health and wellness organization that Fogtown collaborates with to support community vitality initiatives.
- Heart of EllsworthcoreLocal organization working to ensure the vitality of Ellsworth communities. Fogtown collaborates to support their conservation and community efforts.
- Maine Coast Heritage TrustcoreNonprofit land conservation organization. First recipient of the Maine Coast IPA Conservation Campaign, working to increase coastal access, make coast resilient to climate change, and support coastal communities.
- Chickadee CompostminorFogtown hosts one of Chickadee Compost's Community Drop-Off Sheds for Downtown Ellsworth, supporting local composting initiatives.
- Maine Brewers GuildcoreState guild supporting Maine's brewing industry and advocating for craft breweries.
- Maine Farmland TrustminorOrganization supporting Maine farms. Fogtown sources many ingredients from small farms within 20-mile radius of the brewery.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Fogtown Brewing Company competitors and assessment
Company assessmentDirect peers
- Maine Beer Company: Independent Maine craft brewery with strong sustainability ethos and a DTC/wholesale hybrid go-to-market. Directly comparable craft positioning, certifications, and Maine distribution footprint, though at meaningfully larger scale.
- Allagash Brewing Company: Portland, ME-based Independent Craft Certified brewery known for sustainability programs (solar, B Corp). Closest same-state peer with similar certification profile and DTC-plus-distribution model, but materially larger scale.
- Atlantic Brewing Company: Bar Harbor-based brewery operating in the same Acadia tourist corridor as Fogtown's Bar Harbor taproom. Same local market, overlapping trade area for both on-premise visits and wholesale to local accounts.
- Marshall Wharf Brewing Company: Small-batch coastal Maine craft brewery with comparable scale and an on-site taproom model. Similar ingredient-driven approach and direct-to-consumer emphasis in a similar geographic profile.
- Sebago Brewing Company: Maine-based craft brewery and brewpub operator with multi-location taproom footprint and packaged distribution. Comparable brewpub + wholesale hybrid model with similar pricing tier.
- Gritty McDuff's Brewing: Maine brewpub chain with taproom locations plus wholesale distribution. Comparable brewpub-led DTC model with regional packaged-goods reach across New England.
- Baxter Brewing Company: Independent Maine craft brewery (Lewiston) producing canned and draft beer for regional distribution. Comparable Independent Craft Certified positioning and Maine packaged-goods channel overlap.
Broad incumbents
- Shipyard Brewing Company: One of Maine's largest craft breweries with broad portfolio and statewide on-premise presence. Competes for the same draft handles and shelf space at much larger scale, exerting pricing and promotional pressure.
- Peak Organic Brewing Company: Maine-based organic-focused craft brewer with New England-wide distribution. Overlaps on Maine wholesale accounts and taproom-adjacent consumer segments from a similar ingredient-led positioning.
- Boston Beer Company: National craft-incumbent portfolio (Samuel Adams, Truly, Angry Orchard) with deep on-premise and off-premise distribution. Sets the macro-pricing floor and competitive baseline across nearly every channel Fogtown competes in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fogtown Brewing Company social profiles
Digital presenceFogtown Brewing Company compliance and trust
Trust signalCompliance4 records
Fogtown Brewing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fogtown Brewing Company leadership team
Management profileNumber of profiles
Profiles2 records
Fogtown Brewing Company funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fogtown Brewing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fogtown Brewing Company
What does Fogtown Brewing Company do?
Fogtown Brewing Company brews and serves craft beer, hard cider, and craft hard seltzers from a production facility and taproom in Ellsworth, Maine, with a second taproom in Bar Harbor. The company also operates a wood-fired pizza kitchen and distributes canned and bottled products to restaurants and stores throughout Maine.
Is Fogtown Brewing Company a public or private company?
Fogtown Brewing Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fogtown Brewing Company founded?
Fogtown Brewing Company was founded in 2017. It employs 11 to 50 people.
Where is Fogtown Brewing Company based?
Fogtown Brewing Company is headquartered in Ellsworth, United States, in the North America region.
How does Fogtown Brewing Company make money?
Four revenue lines are on record. Taproom Beer Sales are the primary driver. The others are wood-Fired Pizza and Food Sales, distribution Sales and cider and Hard Seltzer.
Who are Fogtown Brewing Company's main competitors?
Direct peers on record are Maine Beer Company, Allagash Brewing Company, Atlantic Brewing Company, Marshall Wharf Brewing Company, Sebago Brewing Company, Gritty McDuff's Brewing and Baxter Brewing Company. Broad incumbents are Shipyard Brewing Company, Peak Organic Brewing Company and Boston Beer Company.
Does Fogtown Brewing Company have an API?
No public API is recorded for Fogtown Brewing Company.
What industry is Fogtown Brewing Company in?
Fogtown Brewing Company's product category is Craft Brewing. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.