Listnr
LiSTNR is an Australian digital audio streaming platform owned by Southern Cross Austereo, offering Australian consumers free, ad-supported access to Triple M and Hit Network radio, premium podcasts, 25 music stations, and live AFL, NRL, and Cricket coverage via mobile, automotive, and smart speaker apps.
- Company typePrivate
- Founded2017
- HeadquartersSouth Melbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Listnr does
LiSTNR is an Australian consumer audio streaming platform wholly owned and operated by Southern Cross Austereo (SCA), one of Australia's major commercial radio broadcasters. The platform aggregates live and on-demand radio from SCA-owned networks Triple M and Hit Network, hundreds of premium podcasts including flagship titles such as Hamish & Andy, The Howie Games, Life Uncut, Carrie and Tommy, and Rusty's Garage, 25 curated music stations across genres, and live sports coverage including AFL, NRL, and Cricket delivered via Triple M. The product is delivered as a mobile application available on iOS, Android, Apple CarPlay, Android Auto, and Amazon Alexa, targeting Australian consumers seeking consolidated access to radio, podcasts, music, and sport in a single interface.
The underlying technology is a standard audio streaming and content management platform with basic personalization (favouriting and queuing) and multi-device session continuity. The business operates on a direct-to-consumer, advertising-funded model supplemented by content licensing and distribution revenue. International content is sourced through partnerships with NPR, SXM Media/Stitcher, and Audacy, while domestic sport content flows from AFL and NRL rights held by SCA's Triple M network. Pricing is not publicly disclosed; the application appears free to end users and is monetized via the "Advertise with LiSTNR" proposition, with promotional activity across Facebook, Instagram, YouTube, Twitter, and TikTok.
Go-to-market is purely direct-to-consumer with no disclosed enterprise sales motion, B2B offering, or subscription tier. The company has 11-50 employees and is headquartered in South Melbourne, Australia. There is no evidence of external venture funding, M&A activity, or independent financial reporting; LiSTNR functions as the digital audio distribution and monetization arm within SCA's broader broadcasting portfolio.
Listnr firmographics
Firmographics- Name
- Listnr
- Legal name
- LiSTNR
- Website
- https://listnr.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LiSTNR is an Australian digital audio streaming platform owned by Southern Cross Austereo, offering Australian consumers free, ad-supported access to Triple M and Hit Network radio, premium podcasts, 25 music stations, and live AFL, NRL, and Cricket coverage via mobile, automotive, and smart speaker apps.
- Ownership category
- akta.pro rank
Listnr industry classification
Industry- Product category
- Audio Streaming
- NAICS
- Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Music & Audio Streaming Platforms (BPAMAJAC)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG), On-Demand Music Streaming Platforms (MPAIADAA)
Keywords
Where Listnr is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Listnr business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Content acquisition and licensing (royalties, sports rights, podcast licensing), Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Advertising: Listnr generates revenue through advertising. The website includes an 'Advertise with LiSTNR' link, indicating a primary advertising-based revenue model. Advertisers can reach the platform's audio audience across radio, podcasts, and music content.
- Content Licensing and Distribution: The platform hosts content from major networks including Triple M and Hit Network (owned by parent company Southern Cross Austereo), as well as licensed content from partners like NPR, SXM Media/Stitcher, Audacy, and others, generating revenue through content distribution partnerships.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Listnr product offering
Product offeringCore offering
LiSTNR is a mobile audio streaming application that consolidates live and on-demand radio from Triple M and Hit Network, hundreds of premium podcasts, 25 curated music stations, and live sports coverage (AFL, NRL, Cricket) into a single Australian-focused platform. The app is available on iOS, Android, CarPlay, Android Auto, and Alexa, offering personalised listening through favouriting and queuing of content. The service is delivered free to consumers and monetised through advertising and content licensing partnerships.
Product overview
LiSTNR is a single, unified audio streaming application that combines live radio, on-demand podcasts, music stations, and sports content. The core product is the LiSTNR mobile app, which provides access to Triple M and Hit Network radio stations live or on demand, hundreds of premium podcasts (including Hamish & Andy, The Howie Games, Life Uncut, Carrie and Tommy, The Rush Hour with JB & Billy, Rusty's Garage, Willow Talk, Triple M Footy AFL, and international podcasts such as The Mel Robbins Podcast, Call Her Daddy, and Dateline), 25 music stations covering various genres and moods (such as RnB Fridays Radio, Triple M Country, and Almost Acoustic), and live sports streaming for AFL, NRL, and Cricket. The platform aggregates content from network partners including Hit Network, Triple M, NPR, AFL, Audacy, Diamantina Media, Sonos Radio, SXM Media/Stitcher, and NRL. Users can personalize their listening experience by favouriting and queueing content, and the app is available across iOS, Android, CarPlay, Android Auto, and Alexa.
Differentiator
Problem solved
Functional benefit
Products and services
- LiSTNR mobile app Australian audio streaming application combining live and on-demand Triple M and Hit Network radio stations, hundreds of premium podcasts, 25 music stations across genres and moods, and live AFL, NRL, and Cricket coverage. Distributed free to consumers across iOS, Android, CarPlay, Android Auto, and Alexa, with personalized favouriting and queueing functionality.
Companies that use Listnr
Customer profileSegments1 record
Ideal customer profiles1 record
Listnr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Listnr partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AFL (Australian Football League)coreTriple M, part of the Southern Cross Austereo network (Listnr's parent), provides AFL coverage. The AFL logo appears on Listnr indicating live and on-demand Australian Rules Football content streaming.
- NRL (National Rugby League)coreTriple M AFL/NRL coverage is highlighted on Listnr, with live streaming of NRL matches as part of the sports content offering. Rugby league is a major Australian sport with dedicated audience.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Listnr competitors and assessment
Company assessmentDirect peers
- iHeartRadio: iHeartRadio is a US-based free radio, music, and podcast streaming platform operated by iHeartMedia. Most directly comparable to Listnr: both aggregate live radio, music stations, and podcasts in a single app, monetized via advertising, with strong radio-network parent backing.
- TuneIn: TuneIn is a global live radio, sports, news, and podcast streaming aggregator. Directly comparable to Listnr as a multi-format audio platform offering live radio stations, sports broadcasts, and podcasts through a single mobile app with advertising-based monetization.
- ABC listen: ABC listen is the Australian Broadcasting Corporation's free streaming app offering live and on-demand radio, podcasts, and music from ABC stations. Most direct Australian-market peer to Listnr, sharing the same direct-to-consumer, ad-free/ads-light, multi-format aggregation model.
Broad incumbents
- SiriusXM: SiriusXM is a US-based satellite radio and streaming service combining curated music, talk, sports, and podcasts. Comparable as a broader incumbent with subscription + ad tiers and exclusive content deals (e.g., sports rights), though its primary distribution is satellite rather than app-first like Listnr.
- Spotify: Spotify is the leading global music and podcast streaming platform. Overlaps with Listnr in music streaming, podcast hosting, and sports/podcast content rights, but operates at vastly greater scale with subscription tier and global reach that Listnr lacks.
- Audacy: Audacy is a major US audio company operating radio stations, digital streaming, and podcasts. Comparable to Listnr/SCA as a radio-network-backed multi-format audio platform, though larger and US-focused; Audacy is also a content licensor to Listnr.
- Apple Podcasts: Apple Podcasts is the dominant podcast directory and player on iOS. Directly competes with Listnr's podcast streaming offering, especially for international content (e.g., Call Her Daddy, Dateline), but lacks live radio aggregation and is platform-tied to Apple devices.
Regional players
- Nova Entertainment: Nova Entertainment operates major Australian commercial radio networks (Nova, Smooth, Star) and offers digital streaming. Comparable to SCA/Listnr as an Australian commercial radio competitor with overlapping audience demographics and ad-supported digital audio offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Listnr social profiles
Digital presenceListnr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Listnr leadership team
Management profileNumber of profiles
Listnr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Listnr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Listnr
What does Listnr do?
LiSTNR is a mobile audio streaming application that consolidates live and on-demand radio from Triple M and Hit Network, hundreds of premium podcasts, 25 curated music stations, and live sports coverage (AFL, NRL, Cricket) into a single Australian-focused platform. The app is available on iOS, Android, CarPlay, Android Auto, and Alexa, offering personalised listening through favouriting and queuing of content. The service is delivered free to consumers and monetised through advertising and content licensing partnerships.
Is Listnr a public or private company?
Listnr is a private company. It is classified as corporate owned and is currently operating.
When was Listnr founded?
Listnr was founded in 2017. It employs 11 to 50 people.
Where is Listnr based?
Listnr is headquartered in South Melbourne, Australia, in the Oceania region.
How does Listnr make money?
Two revenue lines are on record. Advertising is the primary driver. The others are content Licensing and Distribution.
Who are Listnr's main competitors?
Direct peers on record are iHeartRadio, TuneIn and ABC listen. Broad incumbents are SiriusXM, Spotify, Audacy and Apple Podcasts. Nova Entertainment is listed as a regional player.
Does Listnr have an API?
No public API is recorded for Listnr.
What industry is Listnr in?
Listnr's product category is Audio Streaming. Its primary akta.pro industry code is BPAMAJAC, Music & Audio Streaming Platforms, with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 516110 and its SIC code is 4832.