What FitPros does

FitPros is a workplace wellbeing provider founded in 2016 and headquartered in the San Francisco Bay Area, operating as Fit Pros On Location, LLC. The company delivers physical and mental health programs to employer clients across 26+ countries in North America, Europe, Africa, Asia, and Australia/South America, serving more than 6.2 million employees cumulatively and running over 9,200 programs per year. Its customer base skews to enterprise and mid-market employers, with named logos including SpaceX, MLB, Golden State Warriors, Cloudflare, Block, LendingClub, Wix, Okta, Forbes, Kohler, Vimeo, Discord, Grammarly, Stitch Fix, Nextdoor, Crunchbase, Bill.com, RingCentral, Herman Miller, Cox Auto, Rodan+Fields, Pankl, KC Public Schools, State Bar, and McKean.

Its platform is built around three products: (1) FitPros LIVE, a digital platform that streams daily LIVE wellness sessions via mobile and desktop apps, with branded private workspaces, an unlimited challenges feature, a centralized event calendar, and social feeds; (2) Custom Programming, a prescribed, survey-driven wellbeing program covering 250+ holistic topics delivered onsite, virtually, or hybrid; and (3) Health Fairs, onsite or virtual wellness events with vendor coordination and a Wellbeing Passport Challenge. Content is produced by a curated network of 1,500+ credentialed professionals ('Pros') spanning 50+ expertise areas and 10+ languages, with 36% BIPOC representation. Underlying technology is described as integration-friendly and mobile-first, with no disclosed public API, SDK, or AI/ML components.

The business model is subscription-based with custom enterprise quoting via sales-led direct engagement: pricing is not publicly disclosed and customers are routed through 'Talk to Us' / 'Book a Demo' CTAs. Distribution is direct enterprise sales with virtual delivery through FitPros LIVE; the marketing mix combines content marketing (website, blog), organic social (LinkedIn, YouTube, Instagram), and earned media (e.g., wellness360's Top 60 Corporate Wellbeing Companies in 2025). The company is privately held with 11–50 internal employees and no disclosed external funding, suggesting a capital-efficient, founder-led operating model (CEO: Lindsay Johnson).

Name

FitPros

Legal name

Fit Pros On Location, LLC

Website

https://FitPros.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

FitPros is a San Francisco-based workplace wellbeing provider founded in 2016 that delivers live and virtual physical and mental health programs to enterprise and mid-market employers across 26+ countries via its FitPros LIVE platform and a curated network of 1,500+ credentialed professionals.

Ownership category

akta.pro rank

Product category

Workplace Wellness Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Workplace Wellness & Wellbeing Education (EDAAAHAN)

akta.pro secondary industries

Employer Wellness & Population Health Programs (HLAEAAAH), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Workplace wellness programs
• Employee wellbeing services
• Corporate fitness programs
• Live wellness streaming
• Virtual health fairs

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. FitPros LIVE Subscription: A subscription service delivering LIVE wellbeing content every other day. The 'plug-and-play' solution requires no planning or logistics from clients.
2. Custom Programming: Prescribed wellbeing programming based on the needs of employees, with sessions tailored to fit their schedule. Includes data-driven programming and employee surveys.
3. Health Fairs: Whether onsite or virtual, health fair experiences bringing teams together for a day of fun and wellbeing. Includes carrier coordination, onsite wellbeing vendors, and wellbeing passport challenges.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

FitPros delivers workplace wellbeing solutions to employers through three core offerings: FitPros LIVE (a digital platform streaming daily live wellness content accessible via mobile and desktop apps with a branded private workspace, challenges, and social feeds), Custom Programming (prescribed wellbeing programming based on employee surveys covering 250+ holistic topics), and Health Fairs (onsite or virtual wellbeing events). Programming is delivered by 1,500+ certified health and wellbeing professionals across fitness, mindfulness, mental health, DEI, nutrition, and team building.

Product overview

FitPros offers a unified workplace wellbeing platform with three core solutions: FitPros LIVE as the foundational digital platform streaming daily LIVE wellness content with mobile/desktop apps and social features; Custom Programming for data-driven prescribed wellbeing plans based on employee surveys; and Health Fairs for onsite or virtual wellbeing events. These core products are supplemented by individual content modules including Meditations, Fitness Classes, Health Talks, 1:1 Consultations, and Team Building Activities. The platform covers over 250 holistic topics spanning Fitness, Mindfulness, DEI, Mental Health, Nutrition, Leadership, and more, delivered by a roster of 1,500+ certified health and wellbeing professionals.

Differentiator

Problem solved

Functional benefit

Brands

• FitPros LIVE: Digital platform streaming LIVE wellness content daily, offering unlimited activity challenges, and connecting with certified Pros.
• Custom Programming
• Health Fairs

Products and services

• FitPros LIVE A digital platform that streams LIVE wellness content daily, offering unlimited activity challenges, a branded private workspace, a centralized event calendar, and social feeds, delivered via mobile and desktop apps. Connects employees with 1,500+ certified health and wellbeing professionals (Pros) across 50+ areas of expertise.
• Custom Programming Prescribed wellbeing programming tailored to each employer's workforce based on employee surveys. Covers 250+ holistic topics including Fitness, Mindfulness, DEI, Mental Health, and Team Building, with flexible scheduling delivered onsite or virtually.
• Health Fairs Workplace wellbeing experiences offered virtually or onsite that bring teams together for a day of wellness activities. Includes carrier coordination, onsite wellbeing vendors, special fair add-ons, and a Wellbeing Passport Challenge feature.

Quantifiable outcome

• 6,200,000+ employees served worldwide
• +3 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAcJPeASPS2U2dlF1HYPV1w
• LinkedInlinkedin.com/company/fit-pros-on-location
• Instagraminstagram.com/fit_pros_on_location

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FitPros