Solar Roadways
The Solar Roadway is a series of structurally engineered solar panels that are driven upon.
- Company typePrivate
- Founded2006
- HeadquartersSagle, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Solar Roadways does
The Solar Roadway is a series of structurally engineered solar panels that are driven upon. These Solar Road Panels replace petroleum-based asphalt surfaces: roads, parking lots, and driveways. The Solar Roadway becomes an intelligent highway infrastructure that pays for itself through the generation of electricity and by doubling as the nation's power grid: an intelligent, self-healing, decentralized power grid.
Solar Roadways firmographics
Firmographics- Name
- Solar Roadways
- Legal name
- Solar Roadways, Inc.
- Website
- https://www.solarroadways.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Solar Roadway is a series of structurally engineered solar panels that are driven upon.
- Ownership category
- akta.pro rank
Solar Roadways industry classification
Industry- Product category
- Solar Pavement Infrastructure
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Solar PV Module Manufacturing (Cells, Modules, Thin-Film) (EUAMABAD)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE), Solar Plant Components Supply & Manufacturing (Modules, Cells, Wafers, Mirrors, Heliostats) (EUACAGAK)
Keywords
Where Solar Roadways is headquartered
LocationHeadquarters
- HQ city
- Sagle
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Solar Roadways business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Government Contracts: Primary revenue stream from federal grants and contracts. Multiple USDOT SBIR Phase I, II, IIB contracts totaling $1.6 million, plus DoD contract. Seventh government grant completed in 2026.
- Crowdfunding/Donations: Over $2.265 million raised through Indiegogo campaigns. Perpetual InDemand campaign for ongoing supporter donations. Wefunder equity investment campaign for manufacturing scale-up.
- Future Panel Sales: Planned commercial production of SR5 Solar Road Panels for sale to government, municipalities, airports, and eventually homeowners. Currently completing UL certification and seeking manufacturing partners.
- SR Gear Merchandise: Sale of branded merchandise including bumper stickers, t-shirts, mugs, and bags through Square storefront to promote brand and generate supplemental revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No tiered pricing structure publicly available |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Solar Roadways product offering
Product offeringCore offering
Solar Roadways manufactures hexagonal modular solar road panels designed to be driven and walked upon, integrating photovoltaic cells, LED lighting, microprocessor-controlled heating, and wireless communication into a single intelligent infrastructure surface. The current commercial-ready product is the SR5 Solar Road Panel, featuring an external Brain Box for modular upgrades, aluminum construction (35 lbs), and a Consolidator Box for power distribution. The technology targets government, military, municipal, and airport applications for clean energy generation, automated snow/ice removal, and dynamic road markings.
Product overview
Solar Roadways offers a modular, intelligent infrastructure product system based on hexagonal Solar Road Panels that generate clean energy while serving as walking and driving surfaces. The product line includes five generations of Solar Road Panels (SR1 through SR5), with SR5 being the current commercial-ready model. Each panel contains integrated solar cells for energy generation, LED lighting for dynamic road markings and signage, embedded heating elements to prevent snow and ice accumulation, and onboard microprocessors for autonomous control and wireless communication. The company also offers a merchandise store (SR Gear) and educational resources. SR5 represents the transition from prototype to production, featuring weight reduction, improved materials (aluminum construction), and external Brain Box for easier upgrades. The panels are designed for diverse applications including roads, driveways, sidewalks, parking lots, airport tarmacs, and sports stadiums.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Load testing confirmed 250,000 pound capacity (3x legal semi-truck limit)
- +5 more outcomes
Companies that use Solar Roadways
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Solar Roadways technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Solar Roadways partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Major Automotive Manufacturer (Detroit)coreEstablished working relationship with major manufacturer (worldwide facilities) interested in becoming main manufacturer for SR5 panels. Manufacturer providing expertise in design changes for mass production and cost reduction.
- Abell Foundation (Baltimore)minorFoundation supporting Baltimore City. Proposed pilot installation at Inner Harbor. Third project on implementation queue. Met with Abell Foundation staff, City of Baltimore staff, and Maryland DOT staff.
- MODOT (Missouri Department of Transportation)minorProposed pilot project at Route 66 rest stop. Third project on implementation queue after Sandpoint and Boise State University. Press coverage from Upworthy, Architectural Digest, and Tony Robbins blog.
- SELECT (Utah State University)coreConsortium working on dynamic EV charging technology (charging while driving). Solar Roadways provides electrical infrastructure and cabling for mutual induction plates. Collaboration toward 1/4-mile demonstration track showing integrated technology.
- Marquette UniversitycoreCivil engineering research partner for USDOT Phase IIB contract. Performed extensive testing including shear testing, freeze/thaw cycling, moisture conditioning, and heavy vehicle simulation. Results to be co-authored in scientific journal paper.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Solar Roadways competitors and assessment
Company assessmentBroad incumbents
- Sunrun: Sunrun is the largest residential solar installer in the U.S. with growing interest in EV charging integration. Comparable as a downstream channel for distributed/residential PV and a potential sales channel if Solar Roadways eventually enters the residential driveway market.
- Tesla (Solar Roof): Tesla's Solar Roof is a surface-integrated PV product (shingles that double as roofing). While residential/roofing rather than roadway, it competes conceptually as a structural PV surface that replaces conventional building material while generating electricity, validating the surface-PV thesis at scale.
- First Solar: First Solar is one of the world's largest utility-scale PV module manufacturers with deep R&D, manufacturing scale, and government/defense relationships. As a broad incumbent in solar PV manufacturing, it represents both the scale benchmark and potential competitive threat should it enter surface-integrated PV.
- SunPower: SunPower is a long-established PV module manufacturer with high-efficiency cell technology (Maxeon cells) similar to the 23.7% efficient cells in SR4. Comparable as a PV manufacturing incumbent whose technology choices and efficiency benchmarks shape the competitive context for any surface-integrated PV entrant.
- Enphase Energy: Enphase is the dominant microinverter manufacturer in the residential and commercial solar market. Highly relevant because Solar Roadways has developed its own in-house microinverter after finding commercial microinverters incompatible with its panel configuration, making Enphase both a benchmark and a potential supplier/competitor on the power electronics side.
- Hanwha Qcells: Hanwha Qcells is a major global PV module manufacturer with vertically integrated cell and module production. Relevant as a manufacturing-scale peer that any surface-integrated PV concept must compete with on cost-per-watt and durability.
Direct peers
- Wattway (Colas): Wattway is a French road-infrastructure solar PV project developed by Colas (a Bouygues subsidiary). It is the most directly comparable concept to Solar Roadways: structurally engineered PV panels designed to be driven on as road surfaces, with pilot installations and ongoing R&D into durability and energy yield.
- SolaRoad: SolaRoad is a Dutch consortium that built the world's first solar bicycle path (SolaRoad Krommenie) using embedded PV modules in a concrete shell. It is directly comparable as a road-surface integrated solar PV concept with similar pilot-to-commercialization trajectory and durability challenges.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Solar Roadways social profiles
Digital presenceSolar Roadways financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solar Roadways leadership team
Management profileNumber of profiles
Solar Roadways funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solar Roadways M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solar Roadways
What does Solar Roadways do?
Solar Roadways manufactures hexagonal modular solar road panels designed to be driven and walked upon, integrating photovoltaic cells, LED lighting, microprocessor-controlled heating, and wireless communication into a single intelligent infrastructure surface. The current commercial-ready product is the SR5 Solar Road Panel, featuring an external Brain Box for modular upgrades, aluminum construction (35 lbs), and a Consolidator Box for power distribution. The technology targets government, military, municipal, and airport applications for clean energy generation, automated snow/ice removal, and dynamic road markings.
Is Solar Roadways a public or private company?
Solar Roadways is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solar Roadways founded?
Solar Roadways was founded in 2006. It employs 1 to 10 people.
Where is Solar Roadways based?
Solar Roadways is headquartered in Sagle, United States, in the North America region.
How does Solar Roadways make money?
Four revenue lines are on record. Government Contracts are the primary driver. The others are crowdfunding/Donations, future Panel Sales and SR Gear Merchandise.
Who are Solar Roadways's main competitors?
Broad incumbents on record are Sunrun, Tesla (Solar Roof), First Solar, SunPower, Enphase Energy and Hanwha Qcells. Direct peers are Wattway (Colas) and SolaRoad.
Does Solar Roadways have an API?
No public API is recorded for Solar Roadways.
What industry is Solar Roadways in?
Solar Roadways's product category is Solar Pavement Infrastructure. Its primary akta.pro industry code is EUAMABAD, Solar PV Module Manufacturing (Cells, Modules, Thin-Film), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 221114 and its SIC code is 3600.