What on1 does

ON1, Inc. (formerly onOne Software) is a Portland, Oregon-based, privately held software company founded in 2005 that develops AI-assisted photo editing and organization applications for photographers. Its flagship product, ON1 Photo RAW, is an all-in-one desktop editor combining RAW processing, AI-driven masking, layers, retouching, effects, and export functions; Photo RAW MAX extends this with Restore AI and plugin support for Adobe Photoshop, Lightroom, Capture One, Affinity Photo, Corel PSP, and Apple Photos. A modular lineup of standalone AI tools — Resize AI, NoNoise AI, Effects, Portrait AI, and Sky Swap AI — can be purchased individually and re-used as plug-ins inside competing editors, while ON1 Photo RAW for Mobile (iOS/Android) extends the same RAW engine to smartphones with cloud sync via ON1 360.

The company monetizes through a hybrid perpetual-license and subscription model: one-time purchases of Photo RAW ($129) and Photo RAW MAX ($199), annual subscriptions for Photo RAW MAX ($89.99/year) and the full Photo Studio bundle ($179.99/year, which includes 1TB cloud sync and ON1 Plus training), plus mobile in-app purchases for cloud sync and a separate ON1 Plus membership for training and community content. Go-to-market is product-led via 30-day free trials, direct e-commerce (on1.com), app-store distribution, and plug-in placements inside rival workflows, with content marketing, webinars, photography-media placements (Fstoppers, Photo Workout, DP Review), and Trustpilot reviews supporting conversion. A claimed base of 250K+ photographers has accumulated over 21 years, served by a sub-10-employee organization led by founder Craig Keudell (Founder & President, CEO), with ON1 Pro operating as a wholly owned adjacent subsidiary (Lightpanel AI Assistant for Lightroom Classic) and the entity structured as an Oregon corporation at 15673 SW Mecate Ln, Powell Butte, OR 97753.

Name

on1

Legal name

ON1, Inc.

Website

https://on1.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

ON1, Inc. is a Portland, Oregon-based photo editing software company founded in 2005, selling AI-powered ON1 Photo RAW and a suite of standalone apps plus mobile offerings to professional and enthusiast photographers via perpetual licenses and subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Perpetual License Sales: One-time purchase model where customers buy software outright with no subscription required. Includes Photo RAW, Photo RAW MAX, Effects, Resize AI, NoNoise AI, and Portrait AI as individual standalone products.
2. Subscription Plans: Annual subscription tiers including Photo RAW MAX ($89.99/year) and Photo Studio (adds all ON1 apps, 1TB Cloud Sync, Lightpanel, ON1 Plus training for ~$180/year). Auto-renewing subscriptions with monthly and annual billing options.
3. Mobile App In-App Purchases: ON1 Photo RAW for Mobile is free to download with optional in-app purchases for ON1 360 cloud sync ($4.99/month or $49.99/year).
4. ON1 Plus Membership: Subscription membership offering access to ON1 Plus training content, community features, exclusive presets, LUTs, eBooks, and downloadable extras.
5. Professional Services: Migration assistant tool to help photographers transition from Lightroom to ON1, positioning the company as an accessible alternative for photographers leaving Adobe's ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

ON1 develops and sells AI-powered photo editing software for individual and professional photographers, offering an all-in-one alternative to Adobe Lightroom and Photoshop. The core product, ON1 Photo RAW, combines RAW processing, organizing, AI masking, layers, retouching, and effects in a single application sold primarily as a one-time perpetual license with an optional subscription tier and a mobile companion app. The company also sells standalone AI tools (Resize AI, NoNoise AI, Effects, Portrait AI) usable as plugins to other photo editors.

Product overview

ON1 offers a comprehensive photo editing software ecosystem consisting of core products and modular AI-powered tools. The flagship product is ON1 Photo RAW, an all-in-one photo editing and organizing application that serves as a Lightroom and Photoshop alternative without requiring a subscription. Photo RAW MAX adds Restore AI and plugin capabilities. ON1 Photo Studio is the subscription tier providing access to all ON1 applications. Individual AI-powered tools can be purchased separately: Resize AI (image upscaling), NoNoise AI (noise reduction), Effects (creative filters), and Portrait AI (face retouching). These standalone apps can also be used as plugins for Adobe Photoshop, Lightroom, Capture One, Affinity Photo, Corel PSP, and Apple Photos. Mobile support includes ON1 Photo RAW for Mobile (iOS/Android) with cloud sync. ON1 Plus provides training content and community access. The company has integrated Stability.ai for cloud-based generative AI features and offers Lightpanel as an AI assistant for Lightroom Classic users.

Differentiator

Problem solved

Functional benefit

Brands

• ON1 Photo RAW: All-in-One photo editing and organizing software, the flagship product.
• ON1 Photo RAW MAX
• ON1 Photo Studio
• ON1 Effects
• ON1 Resize AI
• ON1 NoNoise AI
• ON1 Portrait AI
• ON1 Sky Swap AI
• ON1 HDR
• ON1 Plus
• Lightpanel
• ON1 360

Products and services

• ON1 Photo RAW All-in-one photo editing and organizing software for individual and professional photographers, combining RAW processing, AI masking, layers, retouching, effects, noise reduction, and export tools. Sold as a one-time perpetual license with no subscription required, and usable as a standalone editor or as a plugin to other photo editors.
• ON1 Photo RAW MAX Enhanced edition of ON1 Photo RAW that adds Restore AI photo restoration and plugin functionality for Adobe Photoshop, Lightroom, Capture One, Affinity Photo, Corel PSP, and Apple Photos. Available as a one-time perpetual license or annual subscription.
• ON1 Photo Studio Comprehensive annual subscription plan that includes every ON1 tool (Photo RAW MAX, Resize AI, NoNoise AI, Effects, Portrait AI), 1TB cloud sync, Lightpanel, ON1 Plus training, and all future releases. Priced at approximately $179.99/year and installable on up to 5 computers.
• ON1 Resize AI Standalone AI-powered image upscaling application that uses deep learning to enlarge photos for print while preserving sharpness and detail. Usable as a standalone application or as a plugin for other photo editors.
• ON1 NoNoise AI Standalone AI-powered noise reduction application that removes high-ISO noise while preserving fine detail in low-light photographs. Usable as a standalone application or as a plugin for other photo editors.
• ON1 Effects Standalone creative photo effects application with over 30 stackable filters including Dynamic Contrast, Glow, Sunshine, and Lens Flare, augmented by AI. Usable as a standalone application or as a plugin for other photo editors.
• ON1 Portrait AI Standalone AI-powered portrait retouching application that detects faces and applies individualized retouching for skin, eyes, and facial features in each portrait. Usable as a standalone application or as a plugin for other photo editors.
• ON1 Photo RAW for Mobile Free mobile photo editing app for iOS and Android that captures pro-grade RAW photos with manual controls and uses the same RAW processing engine as the desktop version. Optional in-app subscription (ON1 360 cloud sync at $4.99/month or $49.99/year) enables cross-device synchronization with the desktop editor.
• Lightpanel AI Assistant plugin for Adobe Lightroom Classic, developed by ON1 Pro, that enhances the Lightroom Classic workflow with AI-driven capabilities for existing Adobe users.
• ON1 Plus Subscription training and membership program that provides exclusive photography courses, community access, presets, LUTs, eBooks, and downloadable creative extras. Benefits are also included with the Photo Studio subscription.
• ON1 Sky Swap AI AI-powered standalone sky replacement application that detects and replaces skies in photographs with a single click, with realistic blending and lighting adjustment to match the new sky.

Quantifiable outcome

• Saves photographers from $360/year+ in Adobe subscription costs over 3+ years
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature12 records

Partnerships

One partnership is on record.

• Stability AIcoreTechnology or IntegrationON1 partnered with Stability AI (creators of Stable Diffusion) for cloud-based generative AI processing in Photo RAW 2025. When users lack compatible local GPU hardware (minimum 4GB VRAM for NVIDIA RTX 1070/2060/3050/4060 or AMD Radeon 570/5300XT/6400/7600), ON1 integrates with Stability.ai's cloud service for generative AI features including Generative Eraser, Generative Crop, and Generative Replace. Users purchase credits through dreamstudio.ai (approximately 3-4 credits per tool usage at 1 cent USD per credit). This partnership enables generative AI capabilities without requiring subscription model.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Corel PaintShop Pro: Corel's PaintShop Pro is a perpetual-license desktop photo editor that also accepts ON1 plug-ins. Both compete in the consumer/prosumer tier with one-time-purchase alternatives to Adobe Photoshop and Lightroom.
• Skylum (Luminar): Skylum's Luminar Neo is a direct AI-first photo editing competitor with similar AI masking, sky replacement, and generative features. Both target enthusiasts and pros seeking AI-augmented workflows, and both compete for switchers leaving Adobe.
• Capture One: Capture One is a professional RAW photo editor popular with studio and commercial photographers. ON1 integrates as a plugin within Capture One and competes for the same professional photographer segment with an all-in-one editing model.
• Topaz Labs: Topaz Labs makes AI-powered photo enhancement tools (DeNoise AI, Gigapixel AI, Sharpen AI) that directly compete with ON1's NoNoise AI and Resize AI. Both sell AI image optimization as standalone products or plug-ins for Lightroom and Photoshop.
• DxO (PhotoLab & Nik Collection): DxO offers PhotoLab for RAW processing and the Nik Collection plug-in suite, directly overlapping with ON1's all-in-one editor and plug-in modules. Both target professional photographers seeking high-quality RAW processing and creative effects outside Adobe's ecosystem.
• Affinity (Serif): Affinity Photo is a one-time-purchase professional photo editor, sharing ON1's perpetual-license value proposition. ON1 supports Affinity as a plug-in host and the two companies compete for the same subscription-fatigued professional and enthusiast market.
• CyberLink PhotoDirector: CyberLink PhotoDirector is an AI-powered photo editing suite with masking, sky replacement, and style transfer features comparable to ON1's AI toolkit. It serves the same enthusiast and prosumer segments with subscription and perpetual-license options.

Broad incumbents

• Adobe: Adobe makes Lightroom and Photoshop, the dominant subscription-based photo editing products ON1 explicitly positions against. Adobe commands ~70% desktop market share per PCMag, making it the central incumbent ON1 competes with via its perpetual-license alternative.
• Apple Photos / Final Cut: Apple's Photos app and broader creative software ecosystem serve as a free, integrated editing environment for millions of Mac and iOS users — the same platforms where ON1 Photo RAW operates. Apple's bundling of editing into the OS limits the addressable market for paid alternatives.

Others

• Google Photos: Google Photos is a free, AI-driven consumer photo management and basic editing platform. While not a direct competitor to ON1's professional editing tools, it sets user expectations for free AI editing and constrains the consumer-tier pricing ON1 can command.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/on1photo
• YouTubeyoutube.com/subscription_center?add_user=ononesoftwareu
• Facebookfacebook.com/on1photo
• LinkedInlinkedin.com/company/onone-software
• Instagraminstagram.com/on1photo
• Pinterestpinterest.com/on1photo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about on1