Carsoup
Carsoup is a US online automotive marketplace that aggregates new and used vehicle listings from dealers and private sellers, offering search, comparison, financing, and valuation tools to car buyers nationwide. The platform monetizes via dealer advertising and lead generation.
- Company typePrivate
- Founded1998
- HeadquartersBloomington, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Carsoup firmographics
Firmographics- Name
- Carsoup
- Legal name
- CarSoup
- Website
- https://carsoup.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Carsoup is a US online automotive marketplace that aggregates new and used vehicle listings from dealers and private sellers, offering search, comparison, financing, and valuation tools to car buyers nationwide. The platform monetizes via dealer advertising and lead generation.
- Ownership category
- akta.pro rank
Carsoup industry classification
Industry- Product category
- Online Automotive Marketplace
- NAICS
- Motor Vehicle and Parts Dealers (441), Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
- akta.pro secondary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where Carsoup is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Markets served
Carsoup business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Dealer Advertising and Listings: CarSoup generates revenue by offering dealers advertising solutions and listing placements on the platform to reach car buyers.
- Lead Generation: The platform generates leads by connecting potential car buyers with dealers, creating value for automotive retailers through qualified lead flow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for buyers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Carsoup product offering
Product offeringCore offering
CarSoup operates an online automotive marketplace that aggregates new and used vehicle listings from dealers and private sellers across the United States, enabling consumers to search, filter, and compare thousands of vehicles by make, model, body style, price, mileage, and other features. The company monetizes primarily by selling dealer advertising solutions and lead-generation placements, and additionally offers ancillary services such as Sell My Car listings, vehicle valuation tracking, and financing assistance including options for bad-credit buyers.
Product overview
CarSoup is an online automotive marketplace operating as a single unified platform that aggregates new and used vehicle listings from dealers across the United States. The core product is the CarSoup Marketplace, which enables consumers to search, compare, and purchase vehicles. Supporting the marketplace are several integrated modules: Sell My Car (private seller listings), Value Tracker (vehicle valuation), Get Financing (loan assistance including bad credit options), Find a Dealer (dealer directory), Dealer Advertising Solutions (dealer marketing), Specials (promotional listings), My Garage (user account/saved searches), and Blog (editorial content). The platform supports searches by make, model, body style, price, mileage, and various vehicle features.
Differentiator
Problem solved
Functional benefit
Products and services
- CarSoup Marketplace
Companies that use Carsoup
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Carsoup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carsoup partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CSDigital Solutions GroupminorDigital advertising and marketing solutions provider that handles CarSoup's advertising products. Dealers are directed to this partner for advertising solutions on the platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Carsoup competitors and assessment
Company assessmentDirect peers
- Cars.com: Public online automotive marketplace connecting car shoppers with dealers, offering new/used listings, dealer reviews, and financing tools. Directly comparable to CarSoup's marketplace-listing business model and dealer-advertising revenue stream, but at materially greater scale.
- AutoTrader: Largest US online automotive marketplace, owned by Cox Enterprises, aggregating new and used vehicle listings from dealers nationwide. Operates the same dealer-advertising + consumer-listing model as CarSoup, but with significantly broader inventory and brand recognition.
- CarGurus: Public online car marketplace with a dealer-rating and pricing-transparency algorithm at its core. Comparable to CarSoup's marketplace + dealer-listing business, but differentiated by proprietary transparency/rating technology that CarSoup does not appear to have.
- TrueCar: Online automotive marketplace that connects shoppers with certified dealers and provides upfront pricing. Comparable to CarSoup in connecting buyers and dealers, with a heavier emphasis on certified-dealer network and price transparency.
- Edmunds: Long-standing online automotive research and marketplace platform offering new/used listings, reviews, and editorial content. Directly comparable to CarSoup in scope (listings + content + dealer connections), with much deeper editorial and editorial-driven SEO assets.
- Carvana: Public online used-vehicle retailer selling directly to consumers via a vertically integrated e-commerce model with home delivery. Comparable to CarSoup as a digital used-car buying channel, but operates as a retailer rather than a third-party aggregator.
- Vroom: Online used-car retailer with national delivery. Competes with CarSoup for online used-car shoppers but, like Carvana, owns inventory rather than aggregating third-party dealer listings.
- Autolist: Online car search and aggregation platform that lets consumers search new/used listings across multiple sources. Closest size and business-model analog to CarSoup among private peers, with a similar aggregated-listing value proposition.
- AutoTempest: Meta-search engine aggregating used-car listings from multiple marketplaces and dealer sites. Comparable to CarSoup as an aggregator for car buyers, but positioned upstream as a search layer across other marketplaces rather than a direct dealer-listings business.
Broad incumbents
- eBay Motors: Major general-marketplace automotive vertical operated by eBay, offering consumer-to-consumer and dealer vehicle listings at massive scale. Comparable to CarSoup's marketplace function but as part of a much broader e-commerce platform with no automotive specialization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Carsoup social profiles
Digital presenceCarsoup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carsoup leadership team
Management profileNumber of profiles
Profiles1 record
Carsoup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carsoup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carsoup
What does Carsoup do?
CarSoup operates an online automotive marketplace that aggregates new and used vehicle listings from dealers and private sellers across the United States, enabling consumers to search, filter, and compare thousands of vehicles by make, model, body style, price, mileage, and other features. The company monetizes primarily by selling dealer advertising solutions and lead-generation placements, and additionally offers ancillary services such as Sell My Car listings, vehicle valuation tracking, and financing assistance including options for bad-credit buyers.
Is Carsoup a public or private company?
Carsoup is a private company. It is classified as unknown and is currently operating.
When was Carsoup founded?
Carsoup was founded in 1998. It employs 51 to 100 people.
Where is Carsoup based?
Carsoup is headquartered in Bloomington, United States, in the North America region.
How does Carsoup make money?
Two revenue lines are on record. Dealer Advertising and Listings are the primary driver. The others are lead Generation.
Who are Carsoup's main competitors?
Direct peers on record are Cars.com, AutoTrader, CarGurus, TrueCar, Edmunds, Carvana, Vroom, Autolist and AutoTempest. eBay Motors is listed as a broad incumbent.
Does Carsoup have an API?
No public API is recorded for Carsoup.
What industry is Carsoup in?
Carsoup's product category is Online Automotive Marketplace. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C, with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 441 and its SIC code is 5500.