Partners For Youth

What Partners For Youth does

Partners For Youth Inc. is a federally registered not-for-profit charitable organization headquartered in Fredericton, New Brunswick, founded in 1994 by Hon. Jim Ross. Its mission is to engage youth facing challenges and obstacles to become capable, connected, and contributing members of their communities. The organization serves primarily at-risk youth, current and former youth in provincial care, and school-aged youth aged approximately 14 to 29 across New Brunswick and Prince Edward Island, with bilingual English/French delivery capacity through a partnership with the Francophone Youth Federation of New Brunswick (FJFNB).

The organization operates a portfolio of roughly ten core programs addressing leadership development (Making Waves), mental health awareness and counseling access (Dots NB, Youth in Action for Mental Health, Sport3, PFY Connect), residential camp experiences (Camp Tippy Canoe), career and employment support (Youth Works), care-system advocacy (New Brunswick Youth In Care Network), and broader youth policy advocacy (New Brunswick Youth Council), augmented by the annual Ring-a-Bell campaign and a Housing Specialist role for the NB Rent Bank Support Project. Programs are delivered free of charge to participants through direct school-based engagement, residential camping, one-on-one counseling referrals, and community workshops. The organization maintains approximately 13 staff members, supports hundreds to thousands of youth annually across the province, and reports administrative costs at approximately 7% of overall revenue. Delivery is human-led; there is no proprietary technology platform underpinning the programs.

The revenue model is multi-stream and diversified across individual donations (including legacy gifts), federal and provincial government funding (Government of Canada and Province of New Brunswick), foundation and corporate grants (Children's Aid Foundation of Canada, McCain Foundation, Telus, Rogers Family Foundation, Leacross Foundation, Bell Let's Talk, RBC, TD Canada Trust, Fredericton Community Foundation and others), and fundraising events such as the annual '12 Trips in 12 Months' lottery with over $60,000 in prizes. The entity has no parent company and no subsidiaries, and is governed by a Board of Directors with a Founder/Chairperson Emeritus seat held by Hon. Jim Ross.

Name

Partners For Youth

Legal name

Partners For Youth Inc.

Website

https://partnersforyouth.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Partners For Youth Inc. is a New Brunswick not-for-profit founded in 1994, delivering free youth empowerment, mental health, leadership, and career programs to at-risk and school-aged youth across the province through schools, community partners, and a residential camp.

Ownership category

akta.pro rank

Product category

Youth Social Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Youth empowerment programs
• Youth mental health services
• Youth leadership development
• Youth counselling services
• Community youth programs

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual donations from Canadians, including direct donations and legacy gifts. Donors can direct which program receives their donation.
2. Government Funding: Funding from federal and provincial government sources including Government of Canada and Province of New Brunswick.
3. Foundation and Corporate Grants: Funding from foundations including Rogers Family Foundation, Leacross Foundation, Children's Aid Foundation of Canada, McCain Foundation, and corporate sponsors such as Telus, RBC, TD Canada Trust, Bell Let's Talk.
4. Fundraising Events: Annual fundraising campaigns including the '12 Trips in 12 Months' lottery program with prizes totaling over $60,000 annually.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Partners For Youth is a not-for-profit charitable organization that delivers free youth empowerment programs across New Brunswick. Its portfolio includes a residential summer camp (Camp Tippy Canoe), school-based leadership and mental health programs (Making Waves, Sport3, Dots NB, Youth in Action for Mental Health), career and employment support (Youth Works), a youth-in-care network, a youth advocacy council, and a counselling referral service (PFY Connect) for youth ages 14-24. All programs are provided at no cost to participants.

Product overview

Partners For Youth operates as a non-profit youth engagement organization offering a portfolio of interconnected programs focused on youth empowerment, mental health support, and leadership development. The core programs include Camp Tippy Canoe (summer camp), Making Waves (youth leadership), New Brunswick Youth In Care Network (care system support), Youth Works (career support), Dots NB (mental health awareness), Youth in Action for Mental Health, Sport3 (sports-based mental health), PFY Connect (counselling access), and the New Brunswick Youth Council (youth advocacy). These programs work together to support youth across New Brunswick through experiential learning in safe, supportive environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Camp Tippy Canoe Summer camp experience providing outdoor activities and support for youth transitioning into high school and beyond, located on the banks of North Lake, NB along the St. Croix International Waterway. Serves hundreds of youth each year plus school groups during off-season.
• Making Waves Youth-led leadership program promoting healthy relationships and developing leadership skills, offered annually in schools throughout New Brunswick and Prince Edward Island.
• The New Brunswick Youth In Care Network Network supporting youth in the provincial care system to develop belonging and leadership skills. Network members have impacted policies governing the care system since its establishment.
• Youth Works

Quantifiable outcome

• Hundreds of youth served annually through summer camp
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered major, foundational and core.

• Bell Let's TalkmajorStrategic or Co-development Partner · 1 January 2012Partnership on the Ring-a-Bell campaign and Dots for Kids Day promoting mental health awareness in schools across New Brunswick.
• Provincial Child and Youth Advocate Bernard RichardfoundationalStrategic or Co-development Partner · 1 January 2008Original report 'Connecting the Dots' (2008) on condition of youth-at-risk led to creation of Dots NB program.
• Government of New BrunswickcoreStrategic or Co-development PartnerGovernment partner providing funding and supporting the New Brunswick Youth Council. Collaborates on youth mental health policy and programs.
• Francophone Youth Federation of New Brunswick (FJFNB)coreStrategic or Co-development PartnerPartnership in the New Brunswick Youth Council to amplify youth voices on issues including mental health policy across both English and French-speaking communities.
• Department of Education and Early Childhood DevelopmentcoreStrategic or Co-development PartnerGovernment department partnering on Ring-a-Bell campaign to deliver mental health education resources in schools.
• New Brunswick Department of HealthcoreStrategic or Co-development PartnerGovernment partner in the New Brunswick Youth Council, informing youth public policy specifically on mental health.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Strongest Families Institute: Canadian organization delivering distance-based mental health and family support services for children and youth. Comparable in licensed-therapist-mediated remote counseling model and youth/family support mission, though with a different delivery modality.

Direct peers

• Kids Help Phone: Canada-wide youth mental health service provider offering e-mental health, counseling, and crisis support for youth. Closely comparable in mental health counseling access (analogous to PFY Connect) and youth advocacy, though national in scope.
• Boys & Girls Clubs of Canada: National federation of community-based youth development clubs offering after-school, leadership, and recreation programs. Directly comparable in mission (positive youth development), target population (at-risk and school-aged youth), and community-led delivery model across Canada.
• 4-H Canada: National youth development organization focused on leadership, career skills, and community engagement for school-aged and at-risk youth. Comparable in youth-led programming model, community partnerships, and career/employment support (analogous to Youth Works).
• Scouts Canada: National youth development organization delivering experiential learning, leadership, and outdoor programs to school-aged youth. Comparable in youth leadership programming, outdoor/camp experiences (analogous to Camp Tippy Canoe), and youth-led development philosophy.
• Big Brothers Big Sisters of Canada: National youth mentoring organization providing one-to-one and group mentoring for at-risk youth. Closely comparable in mentoring-based delivery, target youth segments, and reliance on community partnerships and donor funding.

Broad incumbents

• Canadian Mental Health Association - New Brunswick: Provincial division of a national mental health charity operating community-based mental health programs, advocacy, and awareness campaigns. Comparable in mental health programming (analogous to Dots NB / Ring A Bell) and provincial-scale government engagement.
• YMCA Canada (YMCA of Greater Fredericton / YMCA NB): National youth services network offering child care, leadership programs, mental health initiatives, and camp experiences. Comparable in its broad youth programming portfolio and experiential learning, but operates at much larger scale and across more verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pfyouthnb
• Facebookfacebook.com/pfyouthnb
• LinkedInlinkedin.com/company/partners-for-youth-inc/?originalSubdomain=ca
• Instagraminstagram.com/pfyouthnb
• TikToktiktok.com/@pfynb

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partners For Youth