Fring

What Fring does

Fring B.V. is a Dutch freelance talent marketplace founded in 2021 and headquartered in Ede, the Netherlands, with an operating focus exclusively on the Dutch market. The platform connects companies — primarily Dutch enterprises, digital agencies, creative agencies, and scaleups — with a curated network of 16,750+ experienced freelancers across development, product management, data, IT operations, cybersecurity, UX/UI design, HR, digital marketing, and ESG. Named enterprise customers include Bol, Stripe, Rabobank, Albert Heijn, Politie, NS, Eneco, MediaMonks, RTL, Postcode Lottery Group, and Stichd (Puma Group). The core technology is an AI-assisted screening platform paired with a mobile community app (iOS and Android, powered by Firebase Cloud Messaging and Elastic Search) and a company-side web dashboard. Quality scoring is maintained across the freelancer network, with the highest-rated talent invited into company-specific flex pools.

Fring monetizes primarily through transaction fees on hours worked: a 10% community service fee on direct matching (reduced to 8% for frequent hiring clients under the Flex Community Partnership tier) plus a €1/hour contracting back-office fee for compliant ZZP, payroll, and project contracts. A subscription-tier Direct Sourcing Partnership adds a fixed monthly fee, dedicated community recruiter, white-label flex force, VMS/MSP integration, and talent forecasting for up to 70% recruitment fee savings versus traditional agencies. The company is positioned on a "No Cure, No Pay" model with DBA (Dutch freelance law) and GDPR compliance as primary differentiators. Distribution is hybrid: direct enterprise sales for Flex Community and Direct Sourcing partnerships, a self-serve mobile app for freelancers, and event-driven demand generation through the annual Flex Expert Event in Utrecht. Fring has raised €500K in seed funding (November 2021) from Dutch tech entrepreneurs and regional development company Oost NL, and merged with FreelanceDev in February 2023 to consolidate Dutch-market supply. Leadership comprises co-founder and CEO Edwin van de Bospoort and co-founder and CCO Stijn van Aert.

Name

Fring

Legal name

Fring B.V.

Website

https://fring.work

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Fring B.V. is a Dutch freelance talent marketplace connecting Dutch enterprises, agencies, and scaleups with a curated network of 16,750+ freelancers across tech, creative, and data roles via AI-assisted screening, a mobile community app, and DBA-compliant contracting services.

Ownership category

akta.pro rank

Product category

Online Freelance Talent Marketplace

NAICS

Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Management & Workforce Planning Consulting (BPAHAGAA)

Keywords

• Freelance talent platform
• Online talent marketplace
• Flex workforce sourcing
• Contractor matching platform
• Recruitment marketplace software

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Community Service Fee: Fring charges a 10% community service fee on hours worked by freelancers matched through the platform. For frequent hiring clients in the Flex Community Partnership, the fee reduces to 8% per hour.
2. Contracting Service Fee: €1 per hour worked for contracting services when using Fring's own contracting service. This ensures 100% compliance with freelance regulations and smooth invoicing. Companies can also use their own broker service.
3. Direct Sourcing Partnership: Fixed monthly fee model for Direct Sourcing Partnership with maximum hiring fee savings up to 70%. Includes dedicated Fring community recruiter, VMS/MSP integration, talent forecasting, and proactive skills pooling.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Fring operates a Dutch freelance talent marketplace that connects companies with pre-screened independent professionals across Tech, Marketing, Data, Product, and other digital/creative disciplines. The platform combines an AI-assisted screening engine with a human community recruiter team to deliver handpicked shortlists of senior freelancers within 48 hours, and offers a compliant contracting back office for ZZP, payroll, and project arrangements.

Product overview

Fring operates as a freelance talent platform connecting companies with skilled freelancers and contractors across tech, marketing, data, and professional services sectors. The core offering consists of the Fring Platform (web-based matching and talent pool management) and Fring Mobile App (for freelancers to manage availability and job interests). The company offers two service tiers: Direct Matching Partnership (handpicked shortlists with fee-based pricing) and Direct Sourcing Partnership (white-label solution with dedicated recruiters and VMS/MSP integration for enterprise clients). Additional services include the Fring Contracting Back Office for compliance management and the Flex Expert Event for community networking. The platform emphasizes direct company-freelancer connections without middlemen, using AI-assisted screening alongside human community recruiters.

Differentiator

Problem solved

Functional benefit

Products and services

• Fring Platform Web-based freelance talent marketplace for companies to post requirements, receive AI-assisted and community recruiter-screened shortlists, build and manage proprietary flex force talent pools, and engage with senior Dutch freelancers in Tech, Marketing, Data, Product, and creative disciplines.
• Fring Mobile App iOS and Android mobile app for experienced freelancers to create profiles in seconds, broadcast availability, receive job notifications, express interest in opportunities with one click, follow companies, and join private talent pools.
• Fring Contracting Back Office Compliance and contracting service providing 100% DBA-compliant freelance (ZZP), payroll, and project contracts, with contract specialists advising on the correct contract type to avoid tax or compliance penalties.

Quantifiable outcome

• Save up to 70% in recruitment fees
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FreelanceDevcoreStrategic or Co-development PartnerFring and FreelanceDev merged their strengths in February 2023 to create a stronger platform for freelancers in the Dutch market.
• The Compliance Factory (TCF)minorStrategic or Co-development PartnerCompliance-focused organization participating in the Flex Expert Event 2026, sharing insights on hiring compliance and flex strategy.
• ZiPconomyminorStrategic or Co-development PartnerThought leadership platform in flex work participating in Flex Expert Event 2026, sharing perspectives on the future of flexible hiring.
• KPMGminorStrategic or Co-development PartnerMajor professional services firm participating in Flex Expert Event 2026, sharing insights on legislation and compliance in external hiring.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Upwork: Global freelance marketplace connecting businesses with independent professionals across categories. Comparable to Fring in core marketplace model, but operates at vastly larger scale with global reach and broader category coverage.
• Fiverr: Global freelance services marketplace with broad category coverage and transactional gig model. Comparable freelance marketplace mechanics to Fring but skews to project-based work rather than vetted hourly consulting engagements.
• Brunel: Global staffing and project services firm with strong Dutch presence in engineering, IT, and finance. Competes with Fring in the Dutch flex/contractor market via traditional detachering and high-margin agency models.
• Yacht (Randstad): Major Dutch staffing and flex-layer brand within Randstad Group, providing professionals across IT, engineering, and finance. Directly competes with Fring for Dutch enterprise flex hiring budget via traditional detachering model.

Direct peers

• Toptal: Vetted freelance marketplace focused on top-tier software developers, designers, and finance consultants. Comparable to Fring's positioning around the top 5-10% of freelancers, with similar enterprise targeting and premium take-rate model.
• Malt: European freelance marketplace focused on tech, marketing, and consulting talent. Closest direct competitor to Fring with similar freelancer-community-led model, take-rate pricing, and European geographic focus, though primarily strong in France and DACH.
• HeadFirst Group: Dutch interim management and freelance professional services provider. Directly comparable to Fring in targeting Dutch enterprises for senior freelance and interim professionals across management, IT, and finance roles.
• Freelancermap: European freelance marketplace focused on IT, engineering, and project management talent with strong DACH presence. Comparable marketplace business model targeting similar freelance professional categories.
• Comatch: European curated marketplace for top independent management consultants and tech freelancers. Highly comparable to Fring's positioning around senior expert talent and enterprise client base in the DACH/NL/BENELUX region.

Regional players

• Aimwel: Dutch online platform matching freelancers and interim professionals with Dutch enterprises. Comparable to Fring in market focus (Netherlands) and freelance matching services, with overlap in Dutch enterprise customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FringWork
• LinkedInlinkedin.com/company/fring-work
• Instagraminstagram.com/fring.work

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fring