Traction on Demand
- Company typePrivate
- Founded2007
- HeadquartersBurnaby, Canada
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Traction on Demand firmographics
Firmographics- Name
- Traction on Demand
- Legal name
- Traction on Demand
- Website
- https://tractionondemand.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Traction on Demand industry classification
Industry- Product category
- IT Consulting Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- CRM Managed Services & Support (BPAEAGAD)
- akta.pro secondary industry
- CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where Traction on Demand is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Traction on Demand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Salesforce Implementation Services: Professional services revenue generated through Salesforce CRM implementation, customization, and consulting engagements with enterprise clients. Revenue is project-based and service-oriented.
Go-to-market motion1 record
Distribution channels1 record
Traction on Demand product offering
Product offeringCore offering
Traction on Demand is a dedicated Salesforce consulting firm that provides enterprise CRM implementation, customization, integration, and ongoing managed services. The firm operates a follow-the-sun delivery model leveraging offices in Canada and New Zealand to provide near-24-hour coverage for global enterprise clients without off-hours staff burden.
Differentiator
Problem solved
Functional benefit
Products and services
- Salesforce Implementation Services
Quantifiable outcome
- Nearly 24-hour service coverage without requiring off-hours work from staff
Companies that use Traction on Demand
Customer profileSegments1 record
Ideal customer profiles1 record
Traction on Demand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Traction on Demand partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TrineocoreTrineo, a New Zealand-based Salesforce implementation partner, was acquired by Traction on Demand in September 2021. The acquisition added approximately 80 staff and enabled Traction on Demand to establish a New Zealand presence to support its global 'follow the sun' service strategy.
Scale indicators2 records
Recent moves4 records
Traction on Demand competitors and assessment
Company assessmentDirect peers
- Mavens Consulting: Boutique Salesforce-focused consulting firm serving life sciences and other verticals; comparable to Traction on Demand as a specialist Salesforce partner competing for similar enterprise CRM implementation engagements.
- Slalom: US-based consulting firm with one of the largest dedicated Salesforce practices globally, competing head-to-head with Traction on Demand for enterprise Salesforce implementation and managed services engagements across North America.
- Simplus (Infosys): Salesforce platinum consulting partner historically focused on Salesforce implementation and managed services; now part of Infosys, and a direct comparator on Salesforce services capabilities and partner tier positioning.
- Persistent Systems: Global digital engineering firm with a sizable Salesforce consulting practice; competes with Traction on Demand on enterprise CRM implementation deals while also offering broader digital transformation services.
Broad incumbents
- Infosys: Global systems integrator that acquired Salesforce platinum partner Simplus in 2020; competes across enterprise CRM transformation deals with a combination of scale and dedicated Salesforce expertise.
- Deloitte Digital: Big Four consulting arm with a well-established Salesforce practice; competes on enterprise CRM transformation mandates through a broader strategy-to-operations portfolio.
- Wipro: Global IT services firm with Salesforce capabilities; competes for enterprise CRM implementation and managed services work, leveraging offshore delivery to compete on cost.
- IBM Consulting: Enterprise consulting arm with a Salesforce practice; competes on large multi-workstream digital transformation programs that bundle CRM, data, and AI services.
- Accenture: Global professional services giant with a large Salesforce delivery capability (including the 7Summits acquisition); competes for the largest enterprise transformation deals where Traction on Demand may act as a niche partner or sub-contractor.
- Cognizant: Global IT services firm with a Salesforce consulting practice; competes on enterprise CRM and digital transformation deals at scale, leveraging offshore delivery to compete on price.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Traction on Demand social profiles
Digital presenceTraction on Demand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Traction on Demand leadership team
Management profileNumber of profiles
Profiles8 records
Traction on Demand subsidiaries and ownership
Company hierarchySubsidiaries1 record
Traction on Demand funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Traction on Demand M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Traction on Demand
What does Traction on Demand do?
Traction on Demand is a dedicated Salesforce consulting firm that provides enterprise CRM implementation, customization, integration, and ongoing managed services. The firm operates a follow-the-sun delivery model leveraging offices in Canada and New Zealand to provide near-24-hour coverage for global enterprise clients without off-hours staff burden.
Is Traction on Demand a public or private company?
Traction on Demand is a private company. It is classified as private equity controlled and is currently operating.
When was Traction on Demand founded?
Traction on Demand was founded in 2007. It employs 1,001 to 5,000 people.
Where is Traction on Demand based?
Traction on Demand is headquartered in Burnaby, Canada, in the North America region.
How does Traction on Demand make money?
One revenue line is on record: salesforce Implementation Services.
Who are Traction on Demand's main competitors?
Direct peers on record are Mavens Consulting, Slalom, Simplus (Infosys) and Persistent Systems. Broad incumbents are Infosys, Deloitte Digital, Wipro, IBM Consulting, Accenture and Cognizant.
Does Traction on Demand have an API?
No public API is recorded for Traction on Demand.
What industry is Traction on Demand in?
Traction on Demand's product category is IT Consulting Services. Its primary akta.pro industry code is BPAEAGAD, CRM Managed Services & Support, with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 54161 and its SIC code is 7370.