Altavia

What Altavia does

Altavia is a French family-owned international marketing and communications group founded in 1983 by Raphaël Palti (originally as PBE, rebranded Altavia in 1999) and headquartered in Paris and Saint-Ouen-sur-Seine. The firm specializes in retail marketing for brands and retailers, operating three integrated business lines: Creative Performance (Activation, Content Factory, Performance Marketing), New Store (Retail Consulting, Store Design, POS Materials, Digital In-Store, Category Management), and Marketing Execution Services (Consulting, Kazaar Automation Platform, Complex Project Management).

The core technology stack is anchored by the proprietary Kazaar Automation Platform, an AI-powered workflow system that automates briefs, approvals, production and delivery, with AI-powered brief enrichment and predictive insights. The Content Factory layer applies generative AI to produce text, image, and video content, claiming roughly 30% reductions in time-to-market. Altavia serves 1,000+ brands and retailers across 50 countries through 70 Business Units, with a dedicated Altavia Travel Retail division covering 50+ international airports and specialized entities including Altavia OpenLab (innovation) and Altavia Foundation (micro-commerce philanthropy).

The business model is enterprise B2B professional and managed services, with project-based, tailor-made engagements and multi-year contracts. Revenue streams span creative performance services, retail consulting and store design, and marketing execution operations. The firm has executed a sustained acquisition program (Insitaction, Jetpulp, DISKO, Kamikaze in 2017; Blue Lions, Creative Capital, ASK Marketing, Fil Rouge in 2018; ODG, Active Creative in 2019; Sina Retail, K2 Precise/Create in 2023; ielo design in 2024) and welcomed For Talents as a shareholder in 2023 ahead of the March 2024 CEO transition from Raphaël Palti to Sydney Palti.

Name

Altavia

Legal name

ALTAVIA S.A.

Website

https://altavia-group.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Altavia is a family-owned French retail marketing group serving 1,000+ brands and retailers across 50 countries through 70 Business Units, offering creative performance, store design, marketing execution, and the AI-powered Kazaar Automation Platform.

Ownership category

akta.pro rank

Product category

Retail Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Category Management & Retail Analytics (MPAAAJAI)

akta.pro secondary industries

Category Management & Assortment Strategy Services (CRAOAOAA), Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE), Promotional Product Distribution & Fulfillment (BPAFAMAB)

Keywords

• Retail marketing services
• Marketing execution
• Creative performance marketing
• Retail consulting
• Marketing automation platform

Headquarters

HQ city

Saint-ouen-en-belin

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Creative Performance Services: Integrated services including Activation, Content Factory, and Performance Marketing. Delivers solutions tailored to advertiser goals with emphasis on measurable results and ROI.
2. New Store Services: Retail consulting, store design, category management, permanent and temporary POS materials, visual merchandising, and digital in-store solutions. End-to-end project management from concept to installation.
3. Marketing Execution Services: Consulting, Kazaar platform subscription/access, complex project management, and campaign orchestration. Modular service architecture with practices that can be activated independently or combined.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Altavia is a retail marketing group that provides brands and retailers with end-to-end services spanning creative performance, in-store retail transformation, and marketing operations outsourcing. Its offerings cover Activation, Content Factory, Performance Marketing, Retail Consulting, Store Design, POS Materials, Digital In-Store solutions, Category Management, and Complex Project Management, all orchestrated through its proprietary Kazaar Automation Platform.

Product overview

Altavia is a family-owned international marketing and communications group specializing in commercial activation, operating as a unified platform-plus-modules architecture. The core offering is built on three main pillars: Creative Performance (Activation, Content Factory, Performance Marketing), New Store (Retail Consulting, Store Design, POS Materials, Digital In Store, Category Management), and Marketing Execution Services (Consulting, Kazaar Automation Platform, Complex Project Management). Supporting these is the Kazaar Automation Platform, an AI-powered marketing automation system that connects marketing, procurement, and production workflows. The ecosystem includes Altavia Foundation with its microco.com platform, Small is Big Festival, and Small is Big Store lab. The company serves 1,000+ brands and retailers across 50 countries through 70 Business Units.

Differentiator

Problem solved

Functional benefit

Brands

• Altavia Foundation: Philanthropic initiative supporting micro-commerce entrepreneurs in the service of the common good: professional integration, help in creating businesses and social ties.
• Kazaar Automation Platform
• Altavia Consortium
• microco.com
• Small is Big

Products and services

• Creative Performance

Quantifiable outcome

• 30% faster time-to-market for L'Oréal operations across 30+ countries
• +10 more outcomes

Named customers47 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• NRF (National Retail Federation)flagshipStrategic or Co-development Partner · 16 September 2025Altavia is a proud partner of NRF Retail's Big Show Europe 2025, taking place September 16-18, 2025 at Paris Expo Porte de Versailles. The event gathers 15,000+ professionals and 7,000 retailers.
• ielo designcoreStrategic or Co-development Partner · 25 November 2024Altavia Group acquired Singapore-based agency ielo design to enhance its presence in South-East Asia and travel retail. The acquisition expands Altavia's travel retail division which serves airports and brands globally, expected to accelerate growth in the region.
• ProximuscoreStrategic or Co-development PartnerPartnership spanning over two decades with Belgium's leading telecom and ICT provider, shaping retail experience across 132 branded stores and 6,700+ physical touchpoints with continuous modernization.
• McGill UniversityminorStrategic or Co-development PartnerAltavia Canada partnered with McGill University to assess and minimize the carbon footprint of a leading skincare brand's marketing supply chain.

Scale indicators25 records

Recent moves16 records

Expansion highlights5 records

Broad incumbents

• Havas: Paris-based global marketing communications group with Havas Commerce and creative agencies that compete with Altavia across creative, content and retail activation work.
• WPP: Largest global marketing services network with extensive shopper/retail activation capabilities (GroupM, VMLY&R, Geometry Global) directly comparable to Altavia's integrated retail-marketing offering.
• Publicis Groupe: Paris-headquartered global advertising and communications group with retail-focused agencies (Publicis Commerce/Retail) that compete with Altavia for global brand marketing execution mandates.
• Dentsu: Global advertising network with dedicated retail and shopper marketing practices as well as Tag Worldwide production/execution, overlapping with Altavia's marketing execution and creative performance services.
• Stagwell: Publicly listed marketing services network with digital, research and activation agencies that increasingly competes with Altavia for retail and brand marketing execution spend.
• Accenture Song: Accenture's creative and commerce arm delivering end-to-end marketing transformation and commerce execution, competing with Altavia's Marketing Execution Services and Kazaar platform for enterprise mandates.

Direct peers

• Oliver (Inside Ideas Group): In-house agency specialist that embeds within clients to run marketing operations and execution, closely mirroring Altavia's extension-of-client-department model and Kazaar-enabled workflow.
• Tag Worldwide: Global marketing production and execution company (within Dentsu) that competes head-to-head with Altavia's Marketing Execution Services and complex multi-market campaign orchestration capabilities.
• The Marketing Store: Omnicom-owned activation and shopper marketing agency focused on retail and consumer programs, competing with Altavia for trade marketing, POS and category management mandates.
• Geometry Global (WPP): WPP's shopper marketing and commerce activation agency, directly comparable to Altavia's New Store and shopper/trade marketing offerings for global retail clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/altavia
• Xx.com/altaviagroup
• Facebookfacebook.com/altavia.group

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries19 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altavia