WeCount

What WeCount does

WeCount SA is a Swiss digital fiduciary (online accounting) platform headquartered in Pully, Switzerland, founded in 2018/2019 and operating as a private corporation. The company targets Swiss independent professionals, very small enterprises (TPE), and small-to-medium enterprise (PME/SME) owners, providing outsourced online accounting, VAT and tax declarations, payroll and HR production, catch-up bookkeeping, business creation support, entrepreneur coaching, and financial analysis. The service is delivered via a web application (app.wecount.swiss) where clients upload invoices, expense reports, and bank statements, and access a real-time financial dashboard supported by a dedicated Swiss expert-comptable.

The underlying technology is a cloud-based accounting platform with native integrations to the dominant Swiss retail banks — UBS, Raiffeisen, Banque Cantonale Vaudoise, PostFinance, and Valiant — enabling automated transaction syncing. The stack also incorporates Microsoft Dynamics 365 Business Central, a payroll tool ("Salary"), and Infomaniak Swiss-hosted cloud infrastructure, and is certified under "Swiss Made Software." WeCount markets automated document processing and a 24/7 dashboard as core differentiators, alongside a free QR-billing software module supporting Swiss invoicing compliance. The team combines CEO Xavier with three named expert-comptables (Ana, Eric, Camille) advertising 40+ years of combined Swiss fiscal expertise.

Revenue is generated through three monthly subscription tiers published in CHF — Starter at CHF 88/month for non-VAT independents, Premium at CHF 188/month for SMEs (the recommended tier), and Enterprise at CHF 588/month for demanding companies — with no contractual commitment on any plan. Go-to-market is a hybrid of direct consultative sales (free consultation and tailored quotes via the website) and self-serve onboarding through the web application, supported by content marketing (Swiss accounting guides, Excel templates), SEO, LinkedIn, and Trustpilot-driven referrals. The company reports 177+ entrepreneurs served since 2019 and a single disclosed funding event — a CHF ~109K angel round from Business Angels Switzerland in July 2021 — with no subsequent institutional capital raised.

Name

WeCount

Legal name

WeCount SA

Website

https://wecount.swiss

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

WeCount SA is a Swiss digital fiduciary platform that provides online accounting, payroll, VAT, and tax services to independent professionals and small-to-medium enterprises in Switzerland, delivered through a web application integrated with major Swiss banks and supported by dedicated expert-comptables.

Ownership category

akta.pro rank

Product category

Online Accounting & Fiduciary Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Online accounting services
• Bookkeeping automation
• Payroll management
• Tax filing services
• Financial analysis

Headquarters

HQ city

Pully

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Accounting Services: Monthly subscription-based online accounting services with tiered pricing plans (Starter, Premium, Enterprise). Clients pay recurring fees for access to accounting tools, document processing, tax declarations, payroll management, and dedicated accountant support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

WeCount sells subscription-based online Swiss accounting and fiduciary services delivered through its own cloud web application. Clients upload invoices, expense reports, and bank statements, while WeCount's team of expert-comptables handles bookkeeping, VAT declarations, payroll, tax filings, financial analysis, and advisory, supported by native integrations to major Swiss banks and a real-time intelligent dashboard. The offering is packaged across three monthly tiers (Starter CHF 88, Premium CHF 188, Entreprise CHF 588) with no commitment or duration constraints.

Product overview

WeCount is a Swiss digital fiduciary (online accounting) platform that combines human expert accounting services with intelligent digital tools. The core offering is the WeCount Web Application portal — a centralized platform where clients upload documents (invoices, expense reports, bank statements) and access a real-time intelligent dashboard providing 360-degree financial visibility. This core platform is supported by a team of dedicated Swiss accountants. Around this core, WeCount offers six integrated service modules: Online Accounting (processing invoices, VAT, salaries, tax declarations), Catch-up Accounting/VAT (for backlog situations), Free QR Billing Software, Payroll & HR Management, Financial Analysis & Steering (with margin/ratio analysis), Business Creation services, and Entrepreneur Coaching. The service is delivered across three pricing tiers (Starter at 88 CHF/month, Premium at 188 CHF/month, and Entreprise at 588 CHF/month), targeting independent professionals, TPE owners, and PME leaders respectively.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Entrepreneurs spend average 4 hours per week on accounting
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• UBScoreTechnology or IntegrationBanking integration partner allowing automated transaction syncing and bank connection within the WeCount platform
• RaiffeisencoreTechnology or IntegrationBanking integration partner for automated transaction syncing with WeCount accounting platform
• BCV (Banque Cantonale Vaudoise)coreTechnology or IntegrationBanking integration partner enabling automated bank transaction syncing with WeCount platform
• PostFinancecoreTechnology or IntegrationBanking integration partner for automated transaction syncing within WeCount accounting ecosystem
• ValiantcoreTechnology or IntegrationBanking integration partner for automated transaction syncing with WeCount platform
• VenturelabminorOthersSwiss startup ecosystem partner supporting WeCount since early days
• InnosuisseminorOthersSwiss innovation agency recognized as supporter of WeCount
• InnovaudminorOthersInnovation agency for the canton of Vaud supporting WeCount
• Réseau EntreprendreminorOthersEntrepreneurial network member supporting business development
• Swiss Made SoftwareminorOthersSwiss software certification program ensuring software is hosted in Switzerland

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Banana.ch: Banana.ch is a Switzerland-based accounting software provider with strong adoption among Swiss independents, SMEs, and fiduciaries — directly overlapping with WeCount's target customers and offering similar bookkeeping and invoicing capabilities.
• Run my Accounts: Run my Accounts is a Swiss online accounting service offering subscription-based bookkeeping, VAT, and payroll for SMEs — a near-identical subscription online-accounting model to WeCount, competing head-to-head in the Swiss market.
• Abacus Research: Abacus is a long-established Swiss ERP and accounting software vendor serving Swiss SMEs and fiduciaries with comprehensive accounting, payroll, and financial management modules — competing for the same Swiss SME accounting wallet.
• MoneyMoney: MoneyMoney is a Swiss personal and small-business banking and accounting application focused on Swiss bank integrations and household/SMB accounting — competing for the same Swiss independent and micro-business segment.
• Bexio: Bexio is the leading Swiss cloud-based accounting and business management platform targeting SMEs and independents — the same primary customer segments WeCount serves, with overlapping invoicing, banking integration, and payroll features.

Broad incumbents

• Odoo: Odoo is an open-source ERP suite with accounting, invoicing, and payroll modules increasingly adopted by SMEs across Europe — a broad incumbent whose modular, affordable approach overlaps with WeCount's value proposition for Swiss SMEs.
• Xero: Xero is a global cloud accounting platform with extensive SMB accounting, invoicing, and payroll features and an established partner ecosystem — represents the broader global incumbent whose feature set and brand WeCount competes against in the Swiss market.
• QuickBooks (Intuit): QuickBooks is one of the world's most widely adopted SMB accounting platforms, offering invoicing, banking, payroll, and tax features — a broad incumbent WeCount competes with for Swiss independents and small businesses adopting cloud accounting.
• Sage: Sage is a global incumbent in SMB accounting and payroll software with established presence in Europe — competing for the same SME accounting, payroll, and financial management wallet as WeCount's Premium and Enterprise tiers.

Others

• Crealogix: Crealogix is a Swiss fintech that owns Bexio, the leading Swiss SMB accounting platform — an ecosystem participant and indirect competitor that shapes the competitive landscape WeCount operates in and could be a strategic acquirer or partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wecount-swiss

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeCount