Helios and Matheson Analytics

What Helios and Matheson Analytics does

Helios and Matheson Analytics is a publicly listed (otcpink:HMNY) New York-based company founded in 1983. Its original operating identity is described as a Big Data firm providing global enterprises with insights into social phenomena, indicating a legacy data and analytics offering. Following a strategic pivot beginning with the 2016 acquisition of RedZone, the company acquired MoviePass in August 2017, MovieFone in April 2018, and Emmett Furla Oasis Films in May 2018, repositioning itself as a consumer entertainment and media holding company rather than an analytics vendor.

The business model, as evidenced by the MoviePass and MovieFone acquisitions, was historically built around consumer-facing entertainment subscriptions and content. The original Big Data revenue model is not detailed in the supplied data; no pricing models, customer segments, distribution channels, or product specifications are provided. Leadership consists of Chairman/CEO Theodore Farnsworth, COO Parthasarathy Krishnan, CFO Stuart Benson, and President/COO of Financial Services Raymond Crosier. The current headcount is 11-50, concentrated in New York.

The current operating state shows severe distress signals. The stock trades on the OTC Pink tier, the supplied financial line items show deeply negative gross profit, EBITDA, operating income, and net income from 2014-2017 (with the magnitudes consistent with the publicly known MoviePass cash burn), the 2019 $6M capital raise appears to have been insufficient to stabilize the business, and the corporate website (hmny.com) currently surfaces content for an unrelated online gambling platform (POKER369) rather than an active corporate presence. No current product roadmap, customer base, partnership pipeline, or growth investment is documented in the input.

Name

Helios and Matheson Analytics

Website

https://hmny.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Helios and Matheson Analytics is a publicly listed (otcpink:HMNY), New York-based holding company originally positioned as a Big Data / social-analytics firm. It pivoted into consumer entertainment via the MoviePass (2017), MovieFone (2018), and Emmett Furla Oasis Films (2018) acquisitions, and is currently in severe financial distress.

Ownership category

akta.pro rank

Product category

Big Data Analytics

NAICS

Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industry

Advanced Analytics & Data Science Services (BPAEAHAE)

Keywords

• Big data analytics
• Social media insights
• Predictive analytics
• Sentiment analysis platform
• Enterprise data solutions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

Helios and Matheson Analytics is a Big Data company that helps global enterprises make informed decisions by providing insights into social phenomena. The firm processes and analyzes large-scale data to deliver actionable intelligence for enterprise decision-making. Historical acquisitions (MoviePass, MovieFone, RedZone, Emmett Furla Oasis Films) extended the company's reach into entertainment data and consumer behavior analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Big Data Analytics Platform
• Social Phenomena Insights Service

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights2 records

Emerging players

• Sinemia: Was a MoviePass rival in the movie-subscription category before its own shutdown. Relevant as a comparable subscription-theater business model to the MoviePass segment HMNY operated.
• Recorded Future: Specialized analytics platform deriving insights from open, social, and dark-web data for risk and intelligence use cases. Comparable as a focused analytics player built around social/public data signals.

Direct peers

• Dataminr: Real-time event and social-media analytics platform that detects emerging signals from public data streams for enterprise and public-sector clients. Closely matches HMNY's stated focus on social-phenomena insights.
• Fandango: Operates a leading online movie-ticketing and showtime-information platform. Directly comparable to MovieFone, which HMNY acquired in 2018 as its movie-discovery asset.
• Palantir Technologies: Big-data analytics company serving enterprises and government with proprietary platforms for extracting insights from large, heterogeneous data sources. Highly comparable to Helios and Matheson's original positioning around social-phenomena and enterprise data analytics.
• Mu Sigma: Decision-science and analytics outsourcing firm helping global enterprises make data-driven decisions. Operates in the same 'analytics for enterprise decision-making' category that defined HMNY's original business.
• AMC Theatres (A-List): Operates the A-List movie-subscription program, the dominant surviving direct competitor to MoviePass in movie-theater subscription services. Closely comparable to the MoviePass business HMNY once controlled.

Broad incumbents

• SAS Institute: Long-established analytics and business-intelligence software vendor serving large enterprises. Comparable as an incumbent in the broader data-analytics services and BI category that HMNY originally competed within.
• Splunk (Cisco): Data-platform vendor for searching, monitoring, and analyzing machine-generated data. Adjacent to HMNY's analytics heritage at the enterprise-data-insight layer.
• IBM (Watson Analytics): Diversified incumbent offering enterprise analytics, AI, and data services. Comparable as a broad incumbent whose analytics portfolio overlaps the enterprise-data-insight category HMNY originally addressed.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/hmnyhq1

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helios and Matheson Analytics