Dancing With Her

What Dancing With Her does

Dancing With Her is an Australian-based, queer-women-owned media brand and platform founded in 2016 by co-founders Arlia and Tara upon their own engagement. The company operates a content publication and curated vendor directory serving LGBTQ+ women and nonbinary individuals planning weddings, primarily in the United States, Australia, and the United Kingdom, with content distributed across more than 40 countries. Its core products include a website featuring 1,200+ real LGBTQ+ love stories, a curated inclusive wedding vendor directory, an annual vendor partnership program starting at $399/year, a print magazine (10 issues plus one coffee table 'mook'), a 2.5-hour inclusivity training course, and a proprietary Lovers Database of 700+ LGBTQ+ individuals available to vendor partners for portfolio work. The company runs a three-person team and has been bootstrapped without external investment since founding.

The business model combines subscription-based directory partnerships with wedding vendors (SEO-optimized listings, marketing education, priority publishing), one-time sales of print magazines and wedding planning templates, and sidebar advertising on the website. Vendor applications are accepted at a 25% rate, signaling curation quality. Distribution is driven by a strong organic social media presence—262k Instagram followers with 7% engagement, 32.2k Facebook followers, and 1.3M Pinterest monthly impressions—supplemented by a weekly email newsletter, YouTube, and TikTok. Dancing With Her holds a direct relationship with Meta for LGBTQ+ audience marketing and received Forbes 30 Under 30 recognition for its founders in 2019. The platform is differentiated by its exclusive focus on LGBTQ+ wedding content, its position as what the company describes as the world's first wedding magazine for queer women, and its curated vendor ecosystem with multi-year partner retention.

Name

Dancing With Her

Legal name

Dancing With Her

Website

https://dancingwithher.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Dancing With Her is a queer-women-owned media brand and curated vendor directory serving LGBTQ+ women and nonbinary individuals planning weddings, primarily in the US, Australia, and UK. It operates a content platform with 1,200+ love stories, a paid vendor partnership program, and print magazines distributed across 40+ countries.

Ownership category

akta.pro rank

Product category

Wedding Media and Vendor Directory

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wedding & Bridal Shows (MPAGAFAK)

Keywords

• LGBTQ+ wedding content
• Wedding vendor directory
• Queer wedding magazine
• Inclusive wedding platform
• Wedding planning resources

Headquarters

HQ city

Coolangatta

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Directory Partnerships: Annual listing fees for wedding vendors in the inclusive vendor directory. Packages start from $399 per year and include SEO-optimized listing, access to the lovers database, marketing education, collab opportunities, social media features, and access to the LGBTQ+ community.
2. Print Magazine Sales: Sale of print magazines and 'mooks' (magazine meets hardcover book). They have released 10 print magazines and 1 coffee table book, sent to tens of thousands of lovers across 40+ countries.
3. Sidebar Advertising: Sidebar advertising placements on the website for vendor partners, with performance reports on views and click-throughs.
4. Wedding Planning Resources: Sale of wedding planning templates and resources including a free wedding planning book and paid templates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Dancing With Her is a digital-first media brand and platform for LGBTQ+ women and nonbinary people that publishes curated queer wedding stories, weddings, engagements, elopements, and family stories. It monetizes primarily through a curated inclusive vendor directory with annual partnership packages (starting at $399/year) for wedding vendors, plus sales of print magazines, advertising placements, and paid wedding planning templates and resources.

Product overview

Dancing With Her is a digital-first wedding publication and community platform for LGBTQ+ women and nonbinary humans. The core offering consists of the main website featuring curated LGBTQ+ wedding stories and an inclusive vendor directory. The platform operates on a hybrid model combining free content (real stories, planning advice) with paid offerings including a vendor partnership program (starting at $399/year) providing SEO-optimized listings, marketing education, and inclusivity training, plus a print magazine. The ecosystem also includes a story submission platform for couples and vendors, a LGBTQ+ lovers database for vendor partners, and comprehensive wedding planning resources including free guides and premium templates. The company maintains a strong social media presence across Instagram (262K followers), Facebook, Pinterest, and YouTube.

Differentiator

Problem solved

Functional benefit

Products and services

• Inclusive Vendor Directory
• Vendor Partnership Program
• Dancing With Her Print Magazine
• LGBTQ+ Inclusivity Training Course
• Wedding Planning Resources

Quantifiable outcome

• 262,000 Instagram followers with 7% average engagement
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Meta (Facebook and Instagram)coreGTM or Marketing PartnerDancing With Her has a direct relationship with Meta and receives exclusive education and marketing opportunities directly from the platform. This partnership provides unique marketing advantages for the company and their vendor partners.
• ForbesflagshipGTM or Marketing PartnerFeatured in Forbes with 30 Under 30 award for founders and speaking opportunity on their stage about inclusive wedding industry changes.

Scale indicators9 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• MunaLuxe Bride: LGBTQ+-focused wedding photography brand with adjacent editorial and vendor-discovery presence. Represents the niche creative-vendor ecosystem in which DWH operates.
• A Practical Wedding: Planning-focused wedding media brand with progressive editorial positioning. Comparable content-publication model targeting couples seeking alternatives to traditional wedding media.
• Offbeat Bride: Alternative and indie-focused wedding publication with strong community engagement. Competes for the same non-mainstream wedding-media audience and overlapping vendor base.

Broad incumbents

• The Knot: Largest mainstream wedding media brand and vendor marketplace globally with significant LGBTQ+ content investment. Represents the scaled-incumbent threat DWH competes against for vendor budgets and audience attention.
• Zola: Wedding planning platform combining vendor marketplace, registry, and website builder. A well-funded incumbent that competes for the same LGBTQ+ couples' planning journey.
• WeddingWire: Major wedding vendor marketplace owned by The Knot Worldwide. Competes for vendor listing dollars across the broader wedding industry.
• Brides (Condé Nast): Flagship mainstream wedding media brand under Condé Nast. Serves as a scaled editorial and vendor-discovery benchmark in the broader wedding-media category.

Direct peers

• Here Comes The Guide: Long-running wedding vendor directory with explicit LGBTQ+ inclusivity filtering and editorial content. Closest competitor in the inclusive vendor-discovery category.
• GayWeddings.com: LGBTQ+ wedding marketplace and community platform connecting same-sex couples to wedding vendors. Operates in the same niche with overlapping vendor-directory functionality.
• Equally Wed: LGBTQ+ wedding magazine and vendor directory serving queer couples in the U.S. and internationally. Direct competitor to Dancing With Her in the LGBTQ+ wedding media and vendor-discovery space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdTqpXDFyO7jIh8JA70t7uA
• Facebookfacebook.com/dancingwithher
• Instagraminstagram.com/dancingwithher
• Pinterestpinterest.com/dancingwithher
• TikToktiktok.com/@.dancingwithher
• Xx.com/dancingwithher

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dancing With Her