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UserWay

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uuid0006ow3

Namestring
UserWay
Legal namestring
UserWay Inc.
Websiteurl
userway.org
Company typeenum
Private
Founded yearint
2015
Descriptiontext

UserWay is a cloud-based digital accessibility SaaS platform that helps website owners achieve and maintain compliance with ADA, WCAG, Section 508, and international accessibility standards through an AI-powered overlay widget and supporting tooling. The platform's core product is the accessWidget — an AI-driven script that automatically identifies and remediates accessibility violations on the front end in real time, supported by a scanner, continuous monitor (capable of up to 30,000 scans per hour), audit service, VPAT generator, litigation support module, contrast checker, content moderator, video remediation, voice navigation, and a proprietary Dyslexia-Friendly Font (UDF) licensed separately. The technical architecture is centered on a dedicated accessibility server serving widget code via official plugins for more than 20 CMS and website builder platforms including WordPress, Shopify, Squarespace, Wix, Webflow, and HubSpot.

The company operates a hybrid go-to-market model: a self-serve product-led funnel with a free trial and annual subscriptions priced at $490–$1,490 per year for SMBs, supplemented by an enterprise sales motion with custom pricing and a "Request a Demo" path. Distribution extends through horizontal positioning across government, BFSI, healthcare, education, retail, and consumer verticals, plus channel partnerships such as the December 2024 integration with UK intranet provider Sorce. Named enterprise customers include Coca-Cola. The platform is certified to ISO 27001 and UserWay holds W3C membership, both used as trust signals in regulated procurement.

UserWay was founded in 2015 and headquartered in Wilmington, Delaware (UserWay Inc., Delaware-incorporated). In 2023, the company was acquired by Level Access, a competing digital accessibility provider; a definitive agreement for the combination was disclosed in July 2024. UserWay now operates as a subsidiary within Level Access, retaining its brand, product portfolio, and 1M+ widget installation base while benefiting from the parent's broader professional-services and enterprise footprint.

Short descriptiontext

UserWay is a cloud-based AI-powered web accessibility SaaS platform offering an automated overlay widget, scanner, and compliance tooling that help website owners achieve ADA and WCAG compliance, now operating as a subsidiary of Level Access.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersWilmington, United States
HQ citystring
Wilmington
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
web accessibility software, WCAG compliance platform, ADA compliance tools, accessibility overlay widget, automated remediation
Industry3 codes
1Digital Accessibility & Web/App Compliance (WCAG)
CodeEDALAGAGPrimaryYes
2App Security, Compliance & Review Automation Platforms
CodeBPAMADAJPrimaryNo
3Workplace Accessibility, Adoption & Change Management (Digital Adoption, training, comms)
CodeBPAEAIANPrimaryNo
NAICS code1 code
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services5182
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Web Accessibility Software
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1SaaS Subscription Licensing
TypeSubscription Recurring
Description

Annual subscription-based SaaS model for the accessibility widget and platform tools. Pricing tiers range from $490/year to $1,490/year for annual plans. The subscription covers the widget, scanner, and monitoring tools, with enterprise pricing available.

userway.org
2Font License (UDF)
TypeLicensing Royalties
Description

Licensing of the proprietary Dyslexia Friendly Font (UDF) to website operators, governed by a dedicated End User License Agreement. Fonts are domain-restricted and cannot be embedded or redistributed.

userway.org
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Pricing details3 tiers
1Entry-level annual plan
ModelSubscriptionBilling cadenceAnnual
Notes

$490 per year — entry-level annual subscription for core accessibility widget and tools.

userway.org
2Mid-tier annual plan
ModelSubscriptionBilling cadenceAnnual
Notes

$1,490 per year — mid-tier annual subscription with expanded features and tool access.

userway.org
3Enterprise pricing
ModelSubscriptionBilling cadenceAnnual
Notes

Enterprise pricing available on request; targeted at large organizations requiring broader deployment and advanced capabilities.

userway.org
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 12 records shown
1UserWay Accessibility Widget
Description

AI-powered website accessibility widget with over 100 tools for WCAG and ADA compliance

userway.org
+11 more records
Core offering1 text field

UserWay provides a cloud-based AI-powered web accessibility platform centered on an accessibility widget with over 100 built-in tools that automatically identifies and fixes WCAG and ADA compliance violations on websites in real-time. The platform supports continuous automated monitoring (up to 30,000 scans per hour), compliance auditing, VPAT generation, content moderation, contrast checking, video remediation, voice navigation, and a proprietary dyslexia-friendly font. The offering is distributed via SaaS subscription with integrations across 20+ website builders and CMS platforms.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Over 1 million website installations of UserWay's accessibility widget
+2 more records
Product overview1 text field

UserWay is a cloud-based digital accessibility platform that offers a comprehensive suite of tools to help website owners achieve and maintain WCAG and ADA compliance. The core product is the AI-powered Accessibility Widget, which automatically identifies and remediates accessibility violations in real-time. This is complemented by supporting tools including the Accessibility Checker (scanner), Accessibility Monitor (continuous monitoring), and Accessibility Audit services. Additional modules include Contrast Checker, Content Moderator, Video Remediation, Accessibility Statement Generator, VPAT document generation, Dyslexia Font (UDF), Compare tool, Litigation Support, and Voice Navigation. The platform supports integrations with over 23 website builders and CMS platforms including WordPress, Shopify, Squarespace, Wix, Webflow, HubSpot, and others. UserWay was acquired by Level Access in 2023.

Product and service1 record
1Accessibility Widget (accessWidget)
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks2 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration22 records

Each record includes

Title, Type, Description, Source

AI capability4 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature12 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

UserWay

Web Accessibility Softwareuserway.org

UserWay is a cloud-based AI-powered web accessibility SaaS platform offering an automated overlay widget, scanner, and compliance tooling that help website owners achieve ADA and WCAG compliance, now operating as a subsidiary of Level Access.

What UserWay does

UserWay is a cloud-based digital accessibility SaaS platform that helps website owners achieve and maintain compliance with ADA, WCAG, Section 508, and international accessibility standards through an AI-powered overlay widget and supporting tooling. The platform's core product is the accessWidget — an AI-driven script that automatically identifies and remediates accessibility violations on the front end in real time, supported by a scanner, continuous monitor (capable of up to 30,000 scans per hour), audit service, VPAT generator, litigation support module, contrast checker, content moderator, video remediation, voice navigation, and a proprietary Dyslexia-Friendly Font (UDF) licensed separately. The technical architecture is centered on a dedicated accessibility server serving widget code via official plugins for more than 20 CMS and website builder platforms including WordPress, Shopify, Squarespace, Wix, Webflow, and HubSpot.

The company operates a hybrid go-to-market model: a self-serve product-led funnel with a free trial and annual subscriptions priced at $490–$1,490 per year for SMBs, supplemented by an enterprise sales motion with custom pricing and a "Request a Demo" path. Distribution extends through horizontal positioning across government, BFSI, healthcare, education, retail, and consumer verticals, plus channel partnerships such as the December 2024 integration with UK intranet provider Sorce. Named enterprise customers include Coca-Cola. The platform is certified to ISO 27001 and UserWay holds W3C membership, both used as trust signals in regulated procurement.

UserWay was founded in 2015 and headquartered in Wilmington, Delaware (UserWay Inc., Delaware-incorporated). In 2023, the company was acquired by Level Access, a competing digital accessibility provider; a definitive agreement for the combination was disclosed in July 2024. UserWay now operates as a subsidiary within Level Access, retaining its brand, product portfolio, and 1M+ widget installation base while benefiting from the parent's broader professional-services and enterprise footprint.

UserWay firmographics

Firmographics
Name
UserWay
Legal name
UserWay Inc.
Website
https://userway.org
Company type
Private
Founded year
2015
Operating status
Operating
Headcount range
51–100 employees
Short description
UserWay is a cloud-based AI-powered web accessibility SaaS platform offering an automated overlay widget, scanner, and compliance tooling that help website owners achieve ADA and WCAG compliance, now operating as a subsidiary of Level Access.
Ownership category
akta.pro rank

UserWay industry classification

Industry
Product category
Web Accessibility Software
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Digital Accessibility & Web/App Compliance (WCAG) (EDALAGAG)
akta.pro secondary industries
App Security, Compliance & Review Automation Platforms (BPAMADAJ), Workplace Accessibility, Adoption & Change Management (Digital Adoption, training, comms) (BPAEAIAN)

Keywords

  • Web accessibility software
  • WCAG compliance platform
  • ADA compliance tools
  • Accessibility overlay widget
  • Automated remediation

Where UserWay is headquartered

Location

Headquarters

HQ city
Wilmington
HQ country
United States
HQ region
North America

Offices1 record

Markets served

UserWay business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. SaaS Subscription Licensing: Annual subscription-based SaaS model for the accessibility widget and platform tools. Pricing tiers range from $490/year to $1,490/year for annual plans. The subscription covers the widget, scanner, and monitoring tools, with enterprise pricing available.
  2. Font License (UDF): Licensing of the proprietary Dyslexia Friendly Font (UDF) to website operators, governed by a dedicated End User License Agreement. Fonts are domain-restricted and cannot be embedded or redistributed.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualEntry-level annual plan
SubscriptionAnnualMid-tier annual plan
SubscriptionAnnualEnterprise pricing

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

UserWay product offering

Product offering

Core offering

UserWay provides a cloud-based AI-powered web accessibility platform centered on an accessibility widget with over 100 built-in tools that automatically identifies and fixes WCAG and ADA compliance violations on websites in real-time. The platform supports continuous automated monitoring (up to 30,000 scans per hour), compliance auditing, VPAT generation, content moderation, contrast checking, video remediation, voice navigation, and a proprietary dyslexia-friendly font. The offering is distributed via SaaS subscription with integrations across 20+ website builders and CMS platforms.

Product overview

UserWay is a cloud-based digital accessibility platform that offers a comprehensive suite of tools to help website owners achieve and maintain WCAG and ADA compliance. The core product is the AI-powered Accessibility Widget, which automatically identifies and remediates accessibility violations in real-time. This is complemented by supporting tools including the Accessibility Checker (scanner), Accessibility Monitor (continuous monitoring), and Accessibility Audit services. Additional modules include Contrast Checker, Content Moderator, Video Remediation, Accessibility Statement Generator, VPAT document generation, Dyslexia Font (UDF), Compare tool, Litigation Support, and Voice Navigation. The platform supports integrations with over 23 website builders and CMS platforms including WordPress, Shopify, Squarespace, Wix, Webflow, HubSpot, and others. UserWay was acquired by Level Access in 2023.

Differentiator

Problem solved

Functional benefit

Brands

  • UserWay Accessibility Widget: AI-powered website accessibility widget with over 100 tools for WCAG and ADA compliance
  • UserWay Accessibility Scanner
  • UserWay Accessibility Monitor
  • UserWay Accessibility Statement Generator
  • UserWay Contrast Checker
  • UserWay Dyslexia Font (UDF)
  • UserWay Voice Navigation
  • UserWay Video Remediation
  • UserWay Content Moderator
  • UserWay Accessibility Audit
  • UserWay Litigation Support
  • UserWay VPAT - Voluntary Disclosure

Products and services

  • Accessibility Widget (accessWidget)

Quantifiable outcome

  • Over 1 million website installations of UserWay's accessibility widget
  • +2 more outcomes

Companies that use UserWay

Customer profile

Named customers1 record

Segments7 records

Ideal customer profiles5 records

UserWay technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability4 records

Feature12 records

UserWay partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

UserWay competitors and assessment

Company assessment

Market position

Weaknesses4 records

Competitive moat6 records

Key risks2 records

Key highlights6 records

Customer concentration

UserWay social profiles

Digital presence

UserWay compliance and trust

Trust signal

Compliance1 record

UserWay financial estimates

Financial estimate

Revenue estimate

Valuation estimate

UserWay leadership team

Management profile

Number of profiles

Profiles8 records

UserWay funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

UserWay M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UserWay

What does UserWay do?

UserWay provides a cloud-based AI-powered web accessibility platform centered on an accessibility widget with over 100 built-in tools that automatically identifies and fixes WCAG and ADA compliance violations on websites in real-time. The platform supports continuous automated monitoring (up to 30,000 scans per hour), compliance auditing, VPAT generation, content moderation, contrast checking, video remediation, voice navigation, and a proprietary dyslexia-friendly font. The offering is distributed via SaaS subscription with integrations across 20+ website builders and CMS platforms.

Is UserWay a public or private company?

UserWay is a private company. It is classified as corporate owned and is currently operating.

When was UserWay founded?

UserWay was founded in 2015. It employs 51 to 100 people.

Where is UserWay based?

UserWay is headquartered in Wilmington, United States, in the North America region.

How does UserWay make money?

Two revenue lines are on record. SaaS Subscription Licensing is the primary driver. The others are font License (UDF).

Does UserWay have an API?

Yes. UserWay provides API documentation at https://userway.org/docs/. The API allows developers to build or automate accessibility solutions. Specific API types (REST, GraphQL), authentication methods, rate limits, and versioning details are not specified in the available source material. Developer documentation is at userway.org/docs.

What industry is UserWay in?

UserWay's product category is Web Accessibility Software. Its primary akta.pro industry code is EDALAGAG, Digital Accessibility & Web/App Compliance (WCAG), with a secondary code of BPAMADAJ, App Security, Compliance & Review Automation Platforms. Its NAICS code is 5182 and its SIC code is 7372.

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Live signals
GlobeNewswireTerrific Digital Highlights Paid Search Work Spanning UserWay Engagement and Level Access TransitionTerrific Digital managed paid search campaigns for UserWay before its 2023 acquisition by Level Access, with monthly Google Ads spend near $1 million. After the acquisition, the agency continued performance marketing, and pipeline volume for Level Access doubled within months. The agency emphasizes revenue-linked metrics and campaign testing.Business InsiderTerrific Digital Highlights Paid Search Work Spanning UserWay Engagement and Level Access TransitionTerrific Digital, a Tel Aviv-based performance marketing agency, managed paid search campaigns for UserWay at up to $1 million per month in Google Ads spend before the digital accessibility company was acquired by Level Access in 2023. Following the acquisition, Terrific Digital retained the account and took on broader campaign management for Level Access, during which the company reported that pipeline volume doubled within months. The engagement illustrates a revenue-linked media buying model that connected ad platform activity to downstream business signals including qualified leads, customer acquisition cost, and return on ad spend.HounderAccessibility Overlays Compared: accessiBe vs AudioEye vs UserWay vs EqualWebA buyer's guide compares four accessibility overlay products—accessiBe, AudioEye, UserWay, and EqualWeb—assessing their capabilities against ADA Title II compliance requirements for public agencies. The article is published in the context of the FTC's April 2025 $1 million fine against accessiBe for making false WCAG compliance claims that its AI-powered accessWidget could make any website WCAG compliant. The comparison finds that none of the four overlay products can provide the governance documentation—including baseline audit reports, remediation logs, and monitoring records—that ADA Title II defensibility requires, and argues that a governance-focused accessibility program is the only compliant pathway.AccessibilitycheckerThe Best Website Accessibility Solutions for ADA ComplianceThis article is a buyer\'s guide comparing two website accessibility solutions—accessiBe and UserWay—designed to help businesses meet ADA, WCAG, and other international compliance standards. It outlines the features, pricing structures, and target audiences of each platform, while also explaining the legal and business risks of non-compliance, including potential lawsuit costs ranging from $10,000 to $350,000 per complaint. The article discusses the growing importance of digital accessibility due to increased internet usage and regulatory requirements across the USA, Canada, and Europe.AccessibilitycheckerIn-depth review of UserWay Accessibility Provider in 2025This article provides an in-depth review of UserWay, a digital accessibility toolkit that helps website owners achieve compliance with WCAG and ADA accessibility standards. The review covers UserWay's key features including an AI-powered accessibility widget with over 100 tools, automated monitoring capabilities supporting up to 30,000 scans per hour, and pricing ranging from $490 to $1,490 per year. The article characterizes UserWay positively, noting it has over 1 million installations and serves clients ranging from small businesses to major corporations like Coca-Cola, while also acknowledging limitations such as slower-than-competitor chat support response times.Accessibilitychecker10 Must-Have Web Accessibility Tools in 2026The article presents a curated list of ten web accessibility testing tools for 2026, including Color Contrast Checker, accessiBe, UserWay, BrowserStack, and Siteimprove, designed to help businesses comply with WCAG guidelines. These tools assist in identifying barriers for users with disabilities across hearing, mobility, vision, and cognitive categories through automated or manual testing methods.Market Report AnalyticsConsumer-Driven Trends in Digital Accessibility Software Market MarketA market research report projects the global digital accessibility software market will grow from $0.75 billion in 2025 to $3.5 billion by 2028, driven by increasing regulatory mandates such as WCAG and rising awareness of digital inclusivity. The report identifies Level Access and UserWay as leading players, noting that Level Access announced plans to acquire UserWay in January 2024 as part of an anticipated consolidation trend in the sector. North America currently holds the dominant market share due to stringent accessibility regulations like the ADA.GrapehubTransforming Accessibility Testing: Top Emerging AI Tools and TrendsThe article outlines the shift from manual accessibility testing to AI-augmented engineering, highlighting emerging tools that enable continuous compliance and automated remediation. It details specific platforms such as Microsoft Accessibility Insights, axe, Google Lighthouse, EqualWeb, and UserWay, which integrate machine learning into development workflows to reduce false positives and improve accuracy.CreatorincubationresearchAI Revolutionizes Accessibility: Tools and Trends – Creator Incubation ResearchThe article outlines how AI-powered tools are transforming accessibility by bridging communication and activity gaps for individuals with disabilities across visual, auditory, cognitive, and mobility domains. It highlights specific applications such as real-time captioning, automated accessibility testing via tools like Google’s Lighthouse and axe by Deque Systems, and website adjustment solutions from companies like accessiBe and UserWay. The report also notes ongoing challenges regarding accuracy, bias, and data privacy while projecting future trends in predictive issue detection and deeper personalization.AitoolstribeWhat is Userway?UserWay is an AI-powered digital accessibility platform that helps websites meet compliance standards like ADA and WCAG while enhancing user experience and SEO. It offers real-time remediation, customization, and analytics for website inclusivity and functionality.