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Adevinta Spain

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uuid0006ozi

Namestring
Adevinta Spain
Legal namestring
Adevinta Spain
Websiteurl
adevinta.es
Company typeenum
Private
Founded yearint
2019
Descriptiontext

Adevinta Spain is a Barcelona-headquartered digital marketplace operator that ran a family of horizontal classifieds platforms serving Spanish consumers across verticals including real estate (Fotocasa, Habitaclia), generalist second-hand goods (Milanuncios), motors, and other local categories. The company's core product was a set of web and mobile marketplaces monetized via listing fees, professional seller subscriptions, advertising placements, and marketplace commissions, with go-to-market structured around direct self-serve acquisition by both consumers and SMB/professional sellers. Adevinta Spain operated as a subsidiary of Adevinta, itself held by Netherlands-registered Aurelia Netherlands TopCo B.V. (in which Norway-based Vend Marketplaces held a 14% stake), until March 2026, when the entity was divested to Sweden-based private equity firm EQT as part of a transaction that generated a $2.4 billion distribution to Adevinta's shareholders. Under EQT ownership the asset has been actively rationalized: Fotocasa and Habitaclia were sold to Scout24 for $178 million in September 2025, and a collective redundancy plan (ERE) at the Barcelona headquarters was confirmed in late February 2026. No specific core technology stack, AI/ML capabilities, or named product modules beyond the brand portfolio are disclosed in available source material.

Short descriptiontext

Adevinta Spain is a Barcelona-headquartered digital classifieds operator that ran horizontal marketplace platforms (including Fotocasa, Habitaclia, and Milanuncios) connecting Spanish consumers and professional sellers across real estate, generalist second-hand, motors, and other verticals. The entity was divested by Adevinta to EQT in March 2026.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersBarcelona, Spain
HQ citystring
Barcelona
HQ countrystring
Spain
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online classifieds platform, digital marketplace, consumer listings, real estate listings, second-hand marketplace
Product category
Online Classifieds Marketplace
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Marketplace/Classifieds Revenue
TypeMarketplace Commission
Description

Adevinta Spain operates as a digital marketplace connecting consumers with products and services. Based on the classified ads marketplace model, revenue is generated through listing fees, subscription services for professional sellers, and advertising placements on the platform.

adevinta.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Adevinta Spain operates as a digital marketplace specialist connecting consumers in Spain with more responsible consumption options. The company runs a family of local digital brands that aggregate listings including second-hand goods and real estate properties through flagship brands such as Fotocasa and Habitaclia. Revenue is generated through listing fees, subscription services for professional sellers, and advertising placements on the platform.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Adevinta Spain operates digital marketplace platforms, connecting people to more responsible consumption opportunities. The company serves as a subsidiary of Adevinta, headquartered in Barcelona, Spain. No specific product names or modules are explicitly identified in the available source material.

Product and service1 record
1Fotocasa
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Spain's leading real estate portal and a direct competitor to Adevinta Spain's Fotocasa and Habitaclia brands in the Spanish property listings market. Same geography, same vertical, similar listing-fee and subscription revenue model.

TypeDirect peer
Description

Spanish consumer-to-consumer second-hand marketplace that directly overlaps with Adevinta Spain's 'responsible consumption' positioning and general classifieds offering in the Spanish market.

TypeDirect peer
Description

Spain's leading horizontal classifieds platform (owned by Schibsted), directly competing with Adevinta Spain across multiple categories using an essentially identical listing-fee and advertising revenue model.

TypeRegional player
Description

France's leading online classifieds platform, formerly under the same Adevinta parent group. Operates an essentially identical horizontal-classifieds business model but in the French market rather than Spain.

5Subito
TypeRegional player
Description

Italy's leading classifieds platform, also previously under the Adevinta parent group. Comparable business model (listings, subscriptions, advertising) but operating in Italy rather than Spain.

TypeBroad incumbent
Description

Germany-based digital marketplace group that acquired Fotocasa and Habitaclia from Adevinta Spain's portfolio. Operates a broader European marketplace portfolio with vertical specialization, making it both a comparable incumbent and a buyer of Adevinta Spain's former assets.

TypeRegional player
Description

UK's leading property portal — comparable to Adevinta Spain's former Fotocasa/Habitaclia assets as a regional real-estate listings marketplace with subscription and advertising revenue, but operating in the UK.

TypeRegional player
Description

German real-estate marketplace now owned by Scout24, comparable to Adevinta Spain's former Fotocasa/Habitaclia operations in vertical focus and revenue model, but operating in Germany.

TypeBroad incumbent
Description

US-based property listings giant — broadly comparable as a digital real-estate marketplace operator with advertising and subscription revenue, though serving a different geography and a much larger consumer base.

TypeBroad incumbent
Description

US-based horizontal classifieds platform, broadly comparable to Adevinta Spain's general classifieds business in listing-based revenue model, but operating in the US and without a 'responsible consumption' angle.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Adevinta Spain

Online Classifieds Marketplaceadevinta.es

Adevinta Spain is a Barcelona-headquartered digital classifieds operator that ran horizontal marketplace platforms (including Fotocasa, Habitaclia, and Milanuncios) connecting Spanish consumers and professional sellers across real estate, generalist second-hand, motors, and other verticals. The entity was divested by Adevinta to EQT in March 2026.

What Adevinta Spain does

Adevinta Spain is a Barcelona-headquartered digital marketplace operator that ran a family of horizontal classifieds platforms serving Spanish consumers across verticals including real estate (Fotocasa, Habitaclia), generalist second-hand goods (Milanuncios), motors, and other local categories. The company's core product was a set of web and mobile marketplaces monetized via listing fees, professional seller subscriptions, advertising placements, and marketplace commissions, with go-to-market structured around direct self-serve acquisition by both consumers and SMB/professional sellers. Adevinta Spain operated as a subsidiary of Adevinta, itself held by Netherlands-registered Aurelia Netherlands TopCo B.V. (in which Norway-based Vend Marketplaces held a 14% stake), until March 2026, when the entity was divested to Sweden-based private equity firm EQT as part of a transaction that generated a $2.4 billion distribution to Adevinta's shareholders. Under EQT ownership the asset has been actively rationalized: Fotocasa and Habitaclia were sold to Scout24 for $178 million in September 2025, and a collective redundancy plan (ERE) at the Barcelona headquarters was confirmed in late February 2026. No specific core technology stack, AI/ML capabilities, or named product modules beyond the brand portfolio are disclosed in available source material.

Adevinta Spain firmographics

Firmographics
Name
Adevinta Spain
Legal name
Adevinta Spain
Website
https://adevinta.es
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
501–1,000 employees
Short description
Adevinta Spain is a Barcelona-headquartered digital classifieds operator that ran horizontal marketplace platforms (including Fotocasa, Habitaclia, and Milanuncios) connecting Spanish consumers and professional sellers across real estate, generalist second-hand, motors, and other verticals. The entity was divested by Adevinta to EQT in March 2026.
Ownership category
akta.pro rank

Where Adevinta Spain is headquartered

Location

Headquarters

HQ city
Barcelona
HQ country
Spain
HQ region
Europe

Offices1 record

Markets served

Adevinta Spain business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Marketplace/Classifieds Revenue: Adevinta Spain operates as a digital marketplace connecting consumers with products and services. Based on the classified ads marketplace model, revenue is generated through listing fees, subscription services for professional sellers, and advertising placements on the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Adevinta Spain product offering

Product offering

Core offering

Adevinta Spain operates as a digital marketplace specialist connecting consumers in Spain with more responsible consumption options. The company runs a family of local digital brands that aggregate listings including second-hand goods and real estate properties through flagship brands such as Fotocasa and Habitaclia. Revenue is generated through listing fees, subscription services for professional sellers, and advertising placements on the platform.

Product overview

Adevinta Spain operates digital marketplace platforms, connecting people to more responsible consumption opportunities. The company serves as a subsidiary of Adevinta, headquartered in Barcelona, Spain. No specific product names or modules are explicitly identified in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

  • Fotocasa

Companies that use Adevinta Spain

Customer profile

Segments1 record

Ideal customer profiles2 records

Adevinta Spain technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Adevinta Spain partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Adevinta Spain competitors and assessment

Company assessment

Direct peers

  • Idealista: Spain's leading real estate portal and a direct competitor to Adevinta Spain's Fotocasa and Habitaclia brands in the Spanish property listings market. Same geography, same vertical, similar listing-fee and subscription revenue model.
  • Wallapop: Spanish consumer-to-consumer second-hand marketplace that directly overlaps with Adevinta Spain's 'responsible consumption' positioning and general classifieds offering in the Spanish market.
  • Milanuncios: Spain's leading horizontal classifieds platform (owned by Schibsted), directly competing with Adevinta Spain across multiple categories using an essentially identical listing-fee and advertising revenue model.

Regional players

  • Leboncoin: France's leading online classifieds platform, formerly under the same Adevinta parent group. Operates an essentially identical horizontal-classifieds business model but in the French market rather than Spain.
  • Subito: Italy's leading classifieds platform, also previously under the Adevinta parent group. Comparable business model (listings, subscriptions, advertising) but operating in Italy rather than Spain.
  • Rightmove: UK's leading property portal — comparable to Adevinta Spain's former Fotocasa/Habitaclia assets as a regional real-estate listings marketplace with subscription and advertising revenue, but operating in the UK.
  • Immowelt: German real-estate marketplace now owned by Scout24, comparable to Adevinta Spain's former Fotocasa/Habitaclia operations in vertical focus and revenue model, but operating in Germany.

Broad incumbents

  • Scout24: Germany-based digital marketplace group that acquired Fotocasa and Habitaclia from Adevinta Spain's portfolio. Operates a broader European marketplace portfolio with vertical specialization, making it both a comparable incumbent and a buyer of Adevinta Spain's former assets.
  • Zillow: US-based property listings giant — broadly comparable as a digital real-estate marketplace operator with advertising and subscription revenue, though serving a different geography and a much larger consumer base.
  • Craigslist: US-based horizontal classifieds platform, broadly comparable to Adevinta Spain's general classifieds business in listing-based revenue model, but operating in the US and without a 'responsible consumption' angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Adevinta Spain social profiles

Digital presence

Adevinta Spain financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Adevinta Spain leadership team

Management profile

Number of profiles

Adevinta Spain funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Adevinta Spain M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adevinta Spain

What does Adevinta Spain do?

Adevinta Spain operates as a digital marketplace specialist connecting consumers in Spain with more responsible consumption options. The company runs a family of local digital brands that aggregate listings including second-hand goods and real estate properties through flagship brands such as Fotocasa and Habitaclia. Revenue is generated through listing fees, subscription services for professional sellers, and advertising placements on the platform.

Is Adevinta Spain a public or private company?

Adevinta Spain is a private company. It is classified as private equity controlled and is currently operating.

When was Adevinta Spain founded?

Adevinta Spain was founded in 2019. It employs 501 to 1,000 people.

Where is Adevinta Spain based?

Adevinta Spain is headquartered in Barcelona, Spain, in the Europe region.

How does Adevinta Spain make money?

One revenue line is on record: marketplace/Classifieds Revenue.

Who are Adevinta Spain's main competitors?

Direct peers on record are Idealista, Wallapop and Milanuncios. Regional players are Leboncoin, Subito, Rightmove and Immowelt. Broad incumbents are Scout24, Zillow and Craigslist.

Does Adevinta Spain have an API?

No public API is recorded for Adevinta Spain.

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Live signals
AIM GroupAdevinta Spain deal closes; Adevinta to distribute $2.4B to shareholdersAdevinta's holding company Aurelia Netherlands TopCo B.V. has completed the divestment of Adevinta Spain to Sweden-based private equity firm EQT, with Adevinta planning to distribute $2.4 billion to shareholders as a result of the transaction. Norway-based Vend Marketplaces, which holds a 14% stake in Aurelia Netherlands TopCo B.V., confirmed the deal closure. The transaction represents a significant capital return event for Adevinta's shareholders following the completed sale.AIM GroupRedundancies agreed at Adevinta SpainAdevinta has agreed a workforce reduction plan (ERE) with staff at its Spain-based subsidiary headquartered in Barcelona. The collective redundancy agreement was reached following negotiations, with confirmation of the conclusion of those negotiations issued in late February 2026.AInvestEQT's EUR2 Billion Bet on Adevinta Spain: A Digital Transformation Play in Europe's Consumer Internet SectorEQT acquired Adevinta Spain for EUR2.0 billion, targeting 20 million monthly users across automotive, real estate, and job platforms. The deal, expected to close in Q1 2026, values the company at 30 times EBITDA and plans AI integration via AR, blockchain, and machine learning. EQT aims to drive growth in Europe's classifieds sector, projected to grow at 13.6% CAGR through 2025.AdevintaArchitecting Compliance: Cost-Effective Data Strategies for GDPRAdevinta Spain has implemented a data lake architecture designed to ensure compliance with the General Data Protection Regulation (GDPR) while reducing operational costs. The strategy involves separating personally identifiable information into a dedicated history layer and consolidating events into fewer tables in the market layer to optimize storage and processing efficiency.KrakenDAdevinta Spain Case Study: Success StoryAdevinta Spain adopted KrakenD's technology as their API gateway solution in 2017, replacing Netflix’s Zuul following extensive testing, to improve performance and autonomy for non-backend teams. After a successful implementation, Adevinta released several KrakenD components to the community, supporting integration with Netflix's stack.