Accounting Today

What Accounting Today does

Accounting Today is a private B2B online media brand founded in 1987 and headquartered in New York, operating under the diversified business media conglomerate Arizent. The platform delivers news, analysis, original research, benchmarking, podcasts, webinars, and continuing education content to the U.S. accounting profession, reaching more than 325,000 industry professionals according to company-reported figures. Its content spans four editorial pillars — accounting, tax, audit, and practice management — plus a technology vertical and an opinion section (AT Think), and is distributed through a flagship website, four specialized email newsletters (Daily Briefing, Tax Pro Today, Audit & Accounting, Accounting Technology), social channels including WhatsApp, Apple News and Google News placements, and a magazine.

Name

Accounting Today

Legal name

Accounting Today

Website

https://accountingtoday.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Accounting Today is a B2B online media brand owned by Arizent that delivers news, research, events, and continuing education to more than 325,000 U.S. accounting professionals and CPA firms.

Ownership category

akta.pro rank

Product category

Accounting Professional Media

NAICS

Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJADAC

Business, Financial & Trade News Publishers

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

SECONDARYMPAJAMAD

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Digital Publishing Platforms (E-books & Online Articles)

SECONDARYMPAJADAK

Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• Accounting news
• Tax news
• Professional subscriptions
• Continuing education
• Business media

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Individual Subscriptions: Premium subscription providing unmatched news and analysis, continuing education programs, original research and benchmarking, on-demand thought leadership, and special offers for virtual and in-person events. Auto-renewal subscription model with major credit cards, PayPal, Apple Pay, or ACH payment accepted.
2. Enterprise Subscriptions: Team-based subscriptions starting at 5 users with tiered pricing and volume discounts up to 45%. Includes Premium Access to exclusive thought leadership, research, competitive data, discounted events, and dedicated account management. Standard 12-month subscription terms with multi-year options available.
3. Advertising & Sponsorships: Partner Insights sponsored content and advertising placements from technology vendors and accounting software companies targeting the accounting profession audience.
4. Events & Conferences: Revenue from virtual and in-person events including Firm Growth Forum, PE Summit, and Virtual Summits. Enterprise subscribers receive discounted access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Accounting Today operates a digital news and information platform serving the accounting profession. It delivers original journalism, analysis, benchmarking research, continuing education programs, and thought leadership through a subscription-based website, targeted email newsletters, in-person and virtual events, special reports, podcasts, webinars, and a print/digital magazine. The platform monetizes this content via individual and enterprise subscriptions, advertising, and sponsored Partner Insights.

Product overview

Accounting Today is a single, unified online news and information platform for the accounting profession, published by Arizent. The core product is the Accounting Today website providing breaking news, in-depth features, and analysis. The platform operates on a subscription model with multiple tiers including Premium Subscriptions, Enterprise Subscriptions for teams of 5+, and Student/Educator Subscriptions. The platform delivers content through multiple channels: the main website, four specialized newsletters (Daily Briefing, Tax Pro Today, Audit & Accounting, and Accounting Technology), events (PE Summit, Firm Growth Forum, Virtual Summits), webinars and demo days (Advances in Tech Demo Days), special reports (The Tax Office of the Future, The 5 Pillars of a High-Growth ESG Practice), podcasts, the monthly magazine, and career resources. Enterprise subscribers receive access to the Firm Growth Center and exclusive research content.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Individual Subscription Individual subscription providing full access to news and analysis, continuing education programs, original research and benchmarking, on-demand thought leadership, and special offers for virtual and in-person events for accounting professionals.
• Enterprise Team Subscription Team-based subscription for 5 or more users at CPA firms and corporate accounting departments, offering tiered pricing with up to 45% volume discounts, Premium Access to exclusive content, research, competitive data, discounted events, and dedicated account management on 12-month or multi-year terms.
• Student and Educator Subscription Discounted subscription tier offering accounting students and educators the same premium benefits as individual subscribers at reduced membership pricing.
• Gift Subscription Annual subscription purchased as a gift for another professional, delivering the full Premium Subscription benefit package.
• Firm Growth Forum In-person conference connecting accounting firm leaders to discuss pressing topics in practice management and growth, with networking opportunities and discounted access for enterprise subscribers.
• PE Summit Annual conference event focused on private equity activity and trends relevant to the accounting profession, including firm M&A and investment activity.
• Virtual Summits Online events covering various accounting industry topics and trends, accessible to subscribers as part of the platform offering.
• Advances in Tech Demo Days Web seminar series showcasing technologies that modernize tax preparation and practice operations, including AI and integrated workflows for automating data intake, streamlining review, and filing.
• The Tax Office of the Future (Special Report) Sponsored special report on tax planning covering how next-generation tax preparers are adding tax advisory and resolution services to their core offerings, sponsored by Biz2Credit, Vertex, and Wolters Kluwer.
• The 5 Pillars of a High-Growth ESG Practice (Special Report) Special report on environmental, social, and governance practice development for accounting firms, covering ESG strategy, data collection, risk management, and reporting.
• Accounting Today Magazine Print and digital magazine publication covering the accounting industry, distributed as part of the subscription offering.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• ADPminorGTM or Marketing PartnerTechnology partner and advertiser with logo placement on enterprise page, targeting accounting professionals with payroll and HR solutions
• Baker TillyminorGTM or Marketing PartnerTop 100 CPA firm partner with logo placement, engaging accounting professionals through thought leadership content
• DeloitteminorGTM or Marketing PartnerBig Four accounting firm partner with logo placement on enterprise page, reaching accounting professionals through Accounting Today's platform
• PwCminorGTM or Marketing PartnerBig Four accounting firm partner with logo placement, engaging accounting professionals through thought leadership
• Moss AdamsminorGTM or Marketing PartnerRegional accounting firm partner with logo placement on enterprise page, targeting accounting professionals
• ZohominorGTM or Marketing PartnerTechnology vendor partner with logo placement, providing business software solutions to accounting professionals
• Thomson ReutersminorGTM or Marketing PartnerTechnology and content partner with logo placement, offering tax and accounting software solutions
• Hogan TaylorminorGTM or Marketing PartnerRegional CPA firm partner with logo placement on enterprise page
• MNCPAminorGTM or Marketing PartnerMinnesota CPA firm partner with logo placement targeting accounting professionals
• UHYminorGTM or Marketing PartnerGlobal accounting firm network partner with logo placement
• Visual LeaseminorGTM or Marketing PartnerLease accounting software partner with logo placement targeting accounting professionals
• CPA.comminorGTM or Marketing PartnerTechnology and innovation partner for CPA firms with logo placement

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Journal of Accountancy: Published by the AICPA, Journal of Accountancy is the most direct peer to Accounting Today, delivering trade news, technical guidance, and CE content to the same CPA and tax professional audience via digital, print, and newsletter formats.
• CPA Practice Advisor: CPA Practice Advisor covers practice management, technology, and tax topics for accounting firms and competes directly with Accounting Today for the same advertising dollars and reader attention in the CPA media market.
• Practical Accountant: Practical Accountant serves small and mid-market CPA firms with news, technology reviews, and practice management content, overlapping heavily with Accounting Today's core audience and editorial verticals.
• Tax Notes (Tax Analysts): Tax Notes is a subscription-based tax news and analysis publication serving tax professionals and in-house tax departments. It competes with Accounting Today's Tax Pro Today newsletter and tax coverage on premium professional subscribers.
• The CPA Journal: Published by the NYSSCPA, The CPA Journal provides technical and professional content for CPAs and competes with Accounting Today in the technical tax, audit, and accounting content category.

Broad incumbents

• Bloomberg Tax: Bloomberg Tax is a broader tax and accounting research platform serving enterprise tax departments and large firms. It overlaps with Accounting Today's coverage of federal taxation, IRS developments, and corporate tax topics at the higher end of the market.
• CFO Magazine (CFO.com): CFO Magazine and CFO.com target senior finance executives with strategic, technology, and accounting content. It competes with Accounting Today's Firm Growth Forum and PE Summit audience and overlaps in technology and audit coverage.
• Thomson Reuters Checkpoint: Checkpoint is a major tax and accounting research platform competing for the same professional subscriber dollars. As both a peer and a current advertising partner of Accounting Today, Thomson Reuters sits in a uniquely dual relationship with the subject company.

Emerging players

• CFO Dive: CFO Dive is a digital trade publication covering corporate finance, accounting, and technology for finance leaders. It targets an adjacent but overlapping audience with Accounting Today and competes for advertising from the same vendor ecosystem.

Regional players

• Financial Executives International (FEI) Daily: FEI is a membership organization for senior financial executives producing content, research, and events. It overlaps with Accounting Today's higher-end audience, particularly around ESG, audit, and CFO leadership content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Customer concentration

• Xx.com/AccountingToday
• Facebookfacebook.com/AccountingToday
• LinkedInlinkedin.com/company/accounting-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accounting Today