Kid Interiør AS

What Kid Interiør AS does

Kid Interiør AS is the Norwegian operating entity of Kid ASA, the Nordic region's largest textile and interior retail conglomerate. The company sells home textiles and interior products — including curtains, bedding, tableware, kitchen equipment, bathroom textiles, cushions and throws, sun shading, and home décor — through more than 150 wholly-owned physical stores in Norway, complemented by a direct-to-consumer e-commerce platform (kid.no) with click-and-collect and home delivery. The assortment is anchored on own-developed brands such as Local Chef (kitchen and table setting) and Ambiance (fragrance and wellness), which support competitive price points and brand differentiation.

Kid Interiør AS owns Hemtex AB, a wholly-owned subsidiary operating more than 130 stores in Sweden, Finland, and Estonia, bringing the group's combined footprint to over 280 retail points across four countries. The company serves individual consumers (B2C) as the primary segment, supported by a customer loyalty program (Kid Interiørklubb) offering member pricing, free shipping above 799 NOK, and exclusive offers, and a separate B2B channel (Kid Bedrift) targeting corporate and institutional buyers. Kid ASA, the listed parent, has been on Oslo Børs since November 2015. In Q3 2025, the group reported MNOK 902.0 in revenue, up 1.7% year-over-year, while undergoing a warehouse transition that produced non-recurring cost pressure on EBITDA and net income. The technology stack is conventional e-commerce infrastructure: Klarna and Vipps for payments, Unifaun-integrated carriers (PostNord, Helthjem) for fulfillment, Testfreaks and Flowbox for reviews and user-generated content, and Google Analytics for web analytics. No proprietary AI/ML capabilities are disclosed.

Name

Kid Interiør AS

Legal name

Kid Interiør AS

Website

https://kid.no

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kid Interiør AS is a Norwegian multi-channel home textile and interior retailer, operating more than 150 stores in Norway and owning Hemtex (130+ stores in Sweden, Finland, and Estonia), serving B2C consumers via retail, e-commerce, and a loyalty program, plus B2B customers through Kid Bedrift.

Ownership category

akta.pro rank

Headquarters

HQ city

Gullaug

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales of Textiles and Interior Products: Kid Interiør generates revenue through the sale of textiles and home interior products via physical retail stores and its e-commerce platform. Products include curtains, bedding, tableware, kitchen equipment, decorative items, and accessories for the home. The company offers own-developed brands at competitive price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kid Interiør AS is Norway's leading home textile and interior retail chain, operating more than 150 physical stores across Norway plus an e-commerce platform (kid.no). The company sells a broad assortment of curtains, bedding, tableware, kitchen equipment, decorative items, cushions, throws, bathroom textiles, and home accessories under its own-developed brands at competitive retail prices. As the parent company of Hemtex AB, the group operates a further 130+ stores in Sweden, Finland, and Estonia, making it the largest textile and interior conglomerate in the Nordic region.

Product overview

Kid Interiør AS is a Norwegian home textile and interior retail company operating as a multi-channel retailer with over 150 physical stores across Norway and an e-commerce platform (kid.no). The company offers a comprehensive range of home products organized into distinct categories: curtains (Gardiner), bedding (Sengetøy), interior décor (Interiør), table settings (Borddekking), bathroom products (Baderom), kitchen equipment (Kjøkkenutstyr), cushions and throws (Puter og pledd), homewear, and sun shading (Solskjerming). The portfolio includes proprietary sub-brands such as Local Chef (kitchen tools and table settings) and Ambiance (exclusive fragrances and wellness products by Tone Kroken). The company operates a customer loyalty program (Kid Interiørklubb) and a B2B service (Kid Bedrift) for corporate customers. Kid Interiør AS is the parent company of Hemtex AB, which operates over 130 stores in Sweden, Finland, and Estonia. The company was listed on Oslo Børs in November 2015 and is headquartered in Lier, Norway.

Differentiator

Problem solved

Functional benefit

Brands

• Ambiance: Exclusive fragrance collection for home and wellness products developed in collaboration with interior stylist Tone Kroken, created in the perfume city of Grasse, France
• Local Chef
• Kid Interiørklubb

Products and services

• Kid Interiør Online Store (kid.no) Direct-to-consumer e-commerce platform (kid.no) offering the full range of Kid Interiør home textile and interior products for online purchase with home delivery, click-and-collect from 150+ stores, and multiple payment options including Klarna and Vipps.
• Kid Interiør Physical Retail Stores Over 150 physical retail stores across Norway offering the full product assortment in an inspiring in-store shopping experience, supported by customer service and click-and-collect capability.
• Ambiance Exclusive fragrance and wellness sub-brand developed in collaboration with interior stylist Tone Kroken, featuring scents created in Grasse, France, including home fragrances, hand soaps, hand lotions, and room sprays.
• Local Chef Own-developed sub-brand of kitchen tools and table setting products, offering cooking utensils, cutting boards, aprons, oven mitts, kitchen towels, serving dishes, glasses, tableware, and storage containers.
• Curtains (Gardiner) Window treatment product category including decorative curtains, light-blocking curtains, sheer curtains, and curtain rods such as the Otto curtain line.
• Bedding (Sengetøy) Bed linen product category including summer and winter duvets, pillows in various firmness levels, bed sheets, duvet covers, mattress protection, and bedding sets such as Krepp.
• Home Décor (Interiør) Home decoration product category including flower pots, candles and scented candles, candle holders, gift wrapping, storage solutions, decorations, office supplies, trays and plates, vases and jars, artificial flowers and plants, baskets, mirrors, lanterns, pictures, and books.
• Table Setting (Borddekking) Table linen and tableware product category including tablecloths, napkins, placemats, and serving items for dining occasions.
• Bathroom (Baderom) Bathroom textile and accessory product category including towels, bath mats, and personal care products.
• Kitchen Equipment (Kjøkkenutstyr) Kitchen tools and accessories product category including cookware, utensils, oven mitts, kitchen towels, storage containers, serving dishes, glasses, and cleaning supplies.
• Cushions and Throws (Puter og pledd) Soft furnishings product category including decorative cushions, throws, and seat cushions for indoor and garden furniture.
• Sun Shading (Solskjerming) Window shading product category offering sun protection solutions including various types of indoor blinds and outdoor shades.
• Kid Bedrift (Kid Business) Dedicated B2B service channel for corporate customers offering products with special pricing, bulk ordering capability, and dedicated business customer support, accessible via [email protected].

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hemtex ABcoreOthersKid Interiør AS owns Hemtex AB, a subsidiary operating over 130 stores across Sweden, Finland, and Estonia. Hemtex shares product reviews and ratings with Kid via Testfreaks platform, allowing customer reviews from one brand to appear on the other's websites.
• KlarnacoreTechnology or IntegrationKid Interiør uses Klarna Checkout for payment processing, offering customers payment options including invoice (30 days), installment plans, card payments, and Vipps through Klarna's platform.
• VippscoreTechnology or IntegrationVipps provides mobile payment services integrated into Kid Interiør's checkout process, allowing customers to pay quickly using the Vipps app.
• OBOSminorGTM or Marketing PartnerOBOS members receive a discount at Kid Interiør, representing a partnership with the Norwegian cooperative building society.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• JYSK: Danish-headquartered home goods and furniture retailer operating 3,000+ stores across Europe. Closely comparable to Kid Interiør in product mix (textiles, bedding, decor) and discount-led value positioning, with deep Nordic presence.
• Hemtex AB: Wholly-owned subsidiary of Kid Interiør, operating 130+ textile and interior stores in Sweden, Finland, and Estonia. Effectively the same business model under a different brand in adjacent Nordic markets.
• Nille: Norwegian value retailer of home textiles, interior products, and personal care items. Direct competitor to Kid in Norway with similar product categories, price positioning, and store footprint.
• Flying Tiger Copenhagen: Danish variety retailer with strong presence in home goods, decor, kitchen, and lifestyle items at low price points. Comparable in product categories (kitchen, decor, textiles) and value positioning to Kid Interiør.

Broad incumbents

• IKEA: Global home furnishings giant founded in Sweden, with a wide assortment spanning furniture, textiles, kitchen, and decor. Comparable as a Nordic-rooted home furnishings retailer, though materially larger in scale and product breadth than Kid Interiør.
• H&M Home: Home textiles and interior line of H&M, sold through H&M stores and online across Europe. Competes directly with Kid in curtains, bedding, and decorative accessories at value price points.
• Zara Home: Inditex-owned home concept offering bedding, curtains, tableware, and decorative items. Comparable as a fashion-rooted home textiles and interior retailer with strong e-commerce presence in Europe.
• Muji: Japan-headquartered lifestyle retailer with a strong home and interior assortment (textiles, kitchen, storage, decor). Comparable product mix and store concept, primarily competing in the same discretionary home category.

Regional players

• Åhléns: Swedish department store chain with a meaningful home textiles, kitchen, and interior assortment. Competes with Hemtex in the Swedish market and with Kid Interiør's broader category set.
• Stockmann: Finnish department store group with home, textiles, and beauty categories. Comparable to Hemtex in Finland and a regional competitor in the Nordic home goods market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCC11GO9RtNaqbK2T6HVqyUw
• Facebookfacebook.com/kid
• Instagraminstagram.com/kidinterior
• Pinterestpinterest.se/kidinterior/_shop

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kid Interiør AS