PMsquare
PMsquare is a privately-held enterprise data and AI consulting firm and Premier IBM Business Partner, serving 300+ enterprise and mid-market clients across Financial Services, Healthcare, Manufacturing, Media, and Government with IBM Cognos, Planning Analytics, and cloud-based analytics solutions.
- Company typePrivate
- Founded2008
- HeadquartersOak Brook, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What PMsquare does
PMsquare is a privately-held enterprise data and AI consulting firm founded in 2008, headquartered in Oak Brook, Illinois. Operating as a Premier-level IBM Business Partner and AWS Advanced Consulting Partner, the firm specializes in IBM Cognos Analytics, IBM Planning Analytics (TM1), Incorta, and AWS cloud platforms, serving enterprise and mid-market clients across Financial Services, Healthcare, Manufacturing, Media & Entertainment, State and Local Government, Utilities, Insurance, Legal Services, and Retail. The company reports a customer base of 300+ organizations with a 97% repeat customer rate and operates from offices in the United States, South Africa, Nepal, and Canada, supporting a global delivery model that pairs US-based consulting with nearshore/offshore engineering capacity.
The company's offering combines proprietary add-on modules and professional services. Productized modules include CogBox and Thrive for IBM Cognos environments, Automatey.ai for AI workflow automation, Code Assist for AI-driven legacy code refactoring, Status Crow for stakeholder communication, Customer Churn analytics, Incorta Integrations, and a Model Context Protocol (MCP) server purpose-built for IBM Planning Analytics/TM1 that enables conversational AI agent integration via AWS Bedrock AgentCore. Services span Advisory (Ideation Sessions, GenAI Assessments, Health Checks), AI Services (AI Innovation, AI Workforce, AI Build), Cloud Services (Legacy Transformation, Digital Modernization, FinOps), Data Analytics Services (Optimization, Modernization, Staff Augmentation), Managed Services (SaaS Anywhere), and Security Services.
Revenue is generated primarily through quote-based consulting engagements with multi-year contracts, supplemented by subscription-based offerings including SaaS Anywhere and AI Workforce. Go-to-market is sales-led and executed via direct enterprise engagement, content marketing, webinars, case studies, and a free interactive assessment tool (PMsquare Fit Check). The ownership structure appears founder-operated with no disclosed institutional investment, and the entity is registered as PMsquare LLC in Illinois, USA.
PMsquare firmographics
Firmographics- Name
- PMsquare
- Legal name
- PMsquare LLC
- Website
- https://pmsquare.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PMsquare is a privately-held enterprise data and AI consulting firm and Premier IBM Business Partner, serving 300+ enterprise and mid-market clients across Financial Services, Healthcare, Manufacturing, Media, and Government with IBM Cognos, Planning Analytics, and cloud-based analytics solutions.
- Ownership category
- akta.pro rank
PMsquare industry classification
Industry- Product category
- Enterprise Data & Analytics Consulting
- NAICS
- Computer Systems Design and Related Services (54151), Other Scientific and Technical Consulting Services (54169), Management Consulting Services (54161)
- akta.pro primary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where PMsquare is headquartered
LocationHeadquarters
- HQ city
- Oak Brook
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
PMsquare business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services & Consulting: PMsquare generates revenue through consulting engagements including advisory services, AI services, cloud services, data analytics services, managed services, and security services. Pricing appears quote-based given the consulting nature of engagements.
- SaaS Anywhere (Managed Services): Managed services offerings providing Software-as-a-Service experience with analytics tools in customer-chosen locations.
- Training and Enablement: Tailored training programs for client teams on analytics tools and platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom consulting engagements - no standardized pricing tiers publicly available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
PMsquare product offering
Product offeringCore offering
PMsquare is a Premier-level IBM Business partner that sells enterprise data, analytics, and AI consulting services along with proprietary add-on software products. The firm delivers advisory, AI, cloud, data analytics, managed, and security services focused on IBM Cognos Analytics, IBM Planning Analytics/TM1, Incorta, and AWS platforms, complemented by proprietary tools such as CogBox, Thrive, Automatey.ai, Code Assist, and Status Crow.
Product overview
PMsquare is an enterprise data and AI consulting firm offering a combination of proprietary add-on modules and professional services. The product portfolio includes Thrive (Cognos environment monitoring), CogBox (Cognos capability expansion), Incorta Integrations, Customer Churn Solution, Automatey.ai (AI workflow automation), Code Assist (legacy code refactoring), Status Crow (team coordination), and SaaS Anywhere (managed analytics deployment). AI-focused offerings include AI Workforce (embedded AI agents) and AI Build (custom AI applications). The company also provides MCP Server for Planning Analytics enabling AI agent integration. Core services span Advisory (Ideation Sessions, GenAI Assessments, Health Checks), AI Services (Innovation, Workforce, Build), Cloud Services (Legacy Transformation, Digital Modernization), Data Analytics Services, Managed Services, and FinOps. PMsquare operates as a technology partner (Gold) with IBM and AWS Advanced Consulting Partner, specializing in IBM Cognos Analytics, IBM Planning Analytics/TM1, Incorta, and AWS cloud platforms.
Differentiator
Problem solved
Functional benefit
Brands
- CogBox: A powerful suite of innovative tools for expanding Cognos capabilities
- Automatey.ai
- Status Crow
- Thrive
- Incorta Integrations
- Customer Churn
- Code Assist
Products and services
- Thrive A standalone, customizable monitoring tool for IBM Cognos environments that tracks user adoption, report usage, package activity, and system performance through dashboards such as Run Overview, View Overview, User Adoption Dashboard, and User Report Search. It is sold to enterprises using IBM Cognos Analytics who need visibility into platform usage.
- CogBox A proprietary suite of tools that expands IBM Cognos capabilities and empowers development teams with functionality beyond standard Cognos features. It is sold to enterprises seeking to extend their IBM Cognos investment.
- Incorta Integrations Integration offering that enhances data extraction, loading efficiency, and reporting capabilities for organizations using Incorta as their analytics platform. Sold to enterprises running or evaluating Incorta.
- Customer Churn Solution A pre-built analytics solution for IBM Cognos Analytics that surfaces customer behavior and retention insights so organizations can identify at-risk customers and develop retention strategies. Sold to Cognos-using enterprises.
- Automatey.ai An AI-powered productivity tool that streamlines workflows and improves accuracy across business operations. Sold to enterprise teams seeking workflow automation and collaboration improvements.
- Code Assist A legacy code transformation tool that uses automation and intelligent refactoring to modernize outdated codebases for better performance, maintainability, and efficiency. Sold to enterprise IT and development teams.
- Status Crow A team-alignment tool that facilitates stakeholder communication and keeps teams aligned on project status. Sold to enterprise project teams and PMOs.
- SaaS Anywhere A managed service that delivers a Software-as-a-Service experience for analytics tools hosted in the client's location of choice, combining cloud benefits with on-premises data residency control. Sold to enterprises with data residency constraints.
- AI Workforce A subscription-based offering of AI agents embedded into the client's environment to augment data and analytics teams with ongoing intelligent assistance and automation capacity. Sold to enterprise data and analytics teams.
- AI Build A service that replaces underutilized SaaS tools with purpose-built, AI-powered applications tailored to client workflows. Sold to enterprises seeking custom AI applications.
- MCP Server for Planning Analytics A purpose-built Model Context Protocol server that enables AI agents to interact conversationally with IBM Planning Analytics/TM1 environments, executing TM1 API calls such as loading data, running TI processes, and querying cube values. Sold to enterprises running Planning Analytics who want AI agent integration.
- Ideation Session Expert-led advisory sessions that uncover business challenges and craft strategies for data, applications, and analytics transformation. Sold to enterprise leaders evaluating analytics initiatives.
- GenAI Assessment An advisory engagement in which generative AI thought leaders help enterprises uncover use cases, explore opportunities, and develop impactful AI concepts for implementation. Sold to enterprise innovation and data leaders.
- AI Innovation A structured, low-risk advisory engagement to identify, evaluate, and validate AI opportunities before enterprise commitment. Sold to organizations considering AI investments.
Quantifiable outcome
- 97% repeat customer rate demonstrates high client satisfaction and retention
- +3 more outcomes
Companies that use PMsquare
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
PMsquare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature8 records
PMsquare partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- IBMcorePMsquare is a trusted IBM Gold Partner with over a decade of collaboration delivering solutions that drive innovation and digital transformation across industries. They specialize in IBM Cognos Analytics, Planning Analytics (TM1), and IBM ecosystem integrations.
- Amazon Web Services (AWS)coreAs AWS Advanced Consulting Partners, PMsquare brings extensive cloud expertise to help businesses scale securely and efficiently with the power of Amazon Web Services. They leverage AWS Bedrock AgentCore for AI agent integration.
- IBM Partner WorldminorAffiliate marketing partner program for IBM ecosystem solutions and referrals.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
PMsquare competitors and assessment
Company assessmentBroad incumbents
- Accenture: Largest global SI with deep data, analytics, cloud, and AI practices; competes for the same enterprise transformation budgets, particularly for large hybrid IBM/AWS programs.
- IBM Consulting: The vendor's own professional services arm for Cognos, Planning Analytics, and broader hybrid cloud and AI modernization — competes with PMsquare for IBM-led enterprise transformation mandates.
- Slalom: Large US-centric consulting firm with a strong data, analytics, and cloud practice that frequently competes for the same enterprise BI/AI modernization budgets as PMsquare.
- Capgemini: Global systems integrator with significant enterprise analytics, AI, and cloud practices; competes for the same large enterprise transformation engagements, especially those touching IBM and AWS estates.
Direct peers
- Viscosity North America: Specialist IBM Cognos and Planning Analytics consulting partner with a comparable services-plus-IP model focused on the same enterprise BI/EPM installed base that PMsquare serves.
- Wavicle Data Solutions: Data and analytics consulting firm with comparable cloud data warehouse, BI, and AI/ML integration offerings aimed at similar enterprise and mid-market customers.
- KPI Partners: BI and EPM consulting firm with deep expertise across legacy and modern analytics platforms, comparable in size and consulting-plus-add-on product model to PMsquare.
- TekStream Solutions: BI, data integration, and cloud consulting firm that similarly pairs implementation services with proprietary accelerators for enterprise analytics customers.
Emerging players
- Fractal Analytics: AI and analytics services firm increasingly competing for the same enterprise AI/data modernization mandates, with a stronger AI-first brand than PMsquare.
- Tiger Analytics: Data and AI consulting firm focused on enterprise data modernization and applied AI; overlaps with PMsquare's data analytics and AI services practices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
PMsquare social profiles
Digital presencePMsquare compliance and trust
Trust signalCompliance5 records
PMsquare financial estimates
Financial estimateRevenue estimate
Valuation estimate
PMsquare leadership team
Management profileNumber of profiles
Profiles1 record
PMsquare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PMsquare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PMsquare
What does PMsquare do?
PMsquare is a Premier-level IBM Business partner that sells enterprise data, analytics, and AI consulting services along with proprietary add-on software products. The firm delivers advisory, AI, cloud, data analytics, managed, and security services focused on IBM Cognos Analytics, IBM Planning Analytics/TM1, Incorta, and AWS platforms, complemented by proprietary tools such as CogBox, Thrive, Automatey.ai, Code Assist, and Status Crow.
Is PMsquare a public or private company?
PMsquare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PMsquare founded?
PMsquare was founded in 2008. It employs 51 to 100 people.
Where is PMsquare based?
PMsquare is headquartered in Oak Brook, United States, in the North America region.
How does PMsquare make money?
Three revenue lines are on record. Professional Services & Consulting is the primary driver. The others are saaS Anywhere (Managed Services) and training and Enablement.
Who are PMsquare's main competitors?
Broad incumbents on record are Accenture, IBM Consulting, Slalom and Capgemini. Direct peers are Viscosity North America, Wavicle Data Solutions, KPI Partners and TekStream Solutions. Emerging players are Fractal Analytics and Tiger Analytics.
Does PMsquare have an API?
No public API is recorded for PMsquare.
What industry is PMsquare in?
PMsquare's product category is Enterprise Data & Analytics Consulting. Its primary akta.pro industry code is BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 54151.