MidMark Corporation

What MidMark Corporation does

Midmark Corporation, founded in 1915 and headquartered in Versailles, Ohio, is a privately held US manufacturer of clinical environment equipment serving three vertical markets: human medical, dental, and veterinary (animal health). The company organizes its operations into Medical, Dental, and Animal Health divisions, each with dedicated sales teams and product portfolios. Core offerings include examination and procedure chairs, dental delivery systems and operatory equipment, anesthesia and monitoring equipment for veterinary use, steam sterilizers, cabinetry, digital diagnostics, LED lighting, ergonomic seating, and instrument processing equipment. Underlying technology spans proprietary electromechanical systems (patented Kink Valve technology for dental handpiece control with a 10-year warranty), ISO 16954-evaluated biofilm-prevention waterlines, and a cloud-based connected services platform branded Smart View that delivers remote performance monitoring, proactive maintenance, and software updates through the myMidmark portal. The company also sells a Bluetooth Low Energy-based Real-Time Locating System (RTLS) for healthcare asset, staff, and patient tracking.

Midmark generates revenue primarily through capital equipment sales to physicians' offices, ambulatory surgery centers, hospitals, dental practices, dental support organizations (DSOs), dental schools, veterinary hospitals, animal shelters, and federal healthcare facilities. Pricing is quote-based rather than list-published, supported by trade-in and promotional programs across ECG, procedure chairs, examination chairs, and sterilizers. Distribution follows a hybrid model: a direct enterprise sales force handles hospitals, large DSOs, and federal accounts, while an authorized dealer network — including Henry Schein, Patterson Dental, Benco Dental, and Burkhart Dental in the US, with parallel coverage in Canada — reaches mid-market and independent practitioners. Professional services (delivery, installation, consulting, repair, technical support, and Midmark Academy clinical training) provide a recurring aftermarket layer. Manufacturing is concentrated across multiple US facilities (Versailles OH, Carthage MO, Kansas City, Irvine CA) with international business units in India and Italy (Newmed Srl). The company has pursued growth through acquisitions including Versus Technology (2016, RTLS foundation), Shor-Line (2021, veterinary equipment), and Schroer Manufacturing (2021).

Name

MidMark Corporation

Legal name

Midmark Corporation

Website

https://midmark.com

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Midmark Corporation, founded 1915 and headquartered in Versailles, Ohio, is a privately held US manufacturer of clinical equipment for medical, dental, and veterinary markets, selling examination and procedure chairs, dental delivery systems, anesthesia equipment, sterilizers, cabinetry, RTLS, and connected Smart View services through direct enterprise sales and a national dealer network.

Ownership category

akta.pro rank

Product category

Medical & Dental Equipment Manufacturing

NAICS

Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391)

SIC

Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Dental & Oral Care Devices (Dental Units, Handpieces, Imaging) (HLAMAFAD)

akta.pro secondary industries

Hospital Equipment & Clinical Furniture (Tables, Cages, Lighting, Warmers) (HLAMAFAJ), Anesthesia, Ventilation & Patient Monitoring (Machines, Vaporizers, Monitors) (HLAMAFAB), Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)

Keywords

• Medical equipment
• Dental equipment
• Veterinary equipment
• Examination chairs
• Real-time locating systems

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Equipment Sales: Sale of medical examination chairs, procedure chairs, power procedure tables, examination tables, diagnostic equipment, cabinetry, workstations, LED lighting, seating, and instrument processing equipment to healthcare facilities including physician offices, ambulatory surgery centers, and hospitals
2. Dental Equipment Sales: Sale of dental chairs, dental delivery systems, LED lights, dental stools, seating, cabinetry, intraoral imaging, instrument processing, mechanical room equipment (air compressors, vacuums) to dental practices, dental schools, and dental support organizations (DSOs)
3. Veterinary Equipment Sales: Sale of veterinary anesthesia equipment, digital dental X-ray, monitoring systems, tables, seating, lighting, scales, grooming tubs, animal housing/cage banks, cabinetry, scrub sinks, workstations, and dental delivery systems to veterinary practices, shelters, and animal welfare organizations
4. RTLS (Real-Time Locating System): Sale and service of Bluetooth Low Energy based real-time locating systems for healthcare asset tracking, staff locating, and workflow optimization
5. Professional Services: Delivery and installation services, consulting services, product repair and service solutions, technical support, and training/education services including Midmark Academy clinical training

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Midmark Corporation designs, manufactures, and supplies medical, dental, and veterinary clinical care equipment, including examination chairs, procedure chairs, dental delivery systems, dental chairs and lighting, sterilizers, digital diagnostics/ECG, cabinetry, real-time locating systems (RTLS), and veterinary anesthesia, monitoring, X-ray, table, and housing equipment. The company also offers delivery and installation services, repair and technical support, clinical training through Midmark Academy, and the Smart View cloud-based connected equipment monitoring service.

Product overview

Midmark Corporation is a medical, dental, and veterinary equipment manufacturer offering a comprehensive portfolio across three divisions. The Dental division provides operatory solutions centered on dental chairs (Midmark Dental Chair, UltraTrim, UltraComfort, Elevance), dental delivery systems (Midmark Dental Delivery System, Asepsis 21 variants, Procenter series), LED lighting (Midmark Dental LED Light, 255 LED Procedure Light), and operator/assistant seating. The Medical division offers power procedure chairs, examination chairs, digital diagnostics/ECG, cabinetry, steam sterilizers, and Real-Time Locating Systems (RTLS) with BLE-based tracking technology. The Veterinary (Animal Health) division provides anesthesia equipment, digital dental X-ray, monitoring systems, tables, animal housing, and dental delivery systems. Key enabling technology includes Smart View, a cloud-based connected service providing real-time equipment performance monitoring and software updates through the myMidmark portal. Midmark also partners with Bien-Air for electric handpiece solutions integrated into their delivery systems.

Differentiator

Problem solved

Functional benefit

Brands

• Better BP: Blood pressure measurement solutions for more accurate readings
• Synthesis
• UltraTrim
• UltraComfort
• Elevance
• Smart View
• Asepsis 21
• Procenter
• SerenEscape
• Midmark Academy
• We See It

Products and services

• Midmark Dental Chairs Ergonomic dental operatory chairs engineered to support proper positioning for clinicians and patients, featuring 19 inches of vertical adjustment, optional heat and massage, Smart View connectivity, programmable chair controls, and collision protection. Includes Midmark Dental Chair (entry/mid/high tiers), UltraTrim (narrower 40% thinner back), UltraComfort (contoured back, lumbar support, hydraulic drive), and Elevance (Cantilever Forward design, SerenEscape heat/massage, electronic rotation release).
• Midmark Dental Delivery Systems Dental delivery systems engineered for reliable instrument positioning, enhanced waterline safety with biofilm prevention (ISO 16954 evaluated), and Smart View connectivity for software updates. The Asepsis 21 line provides continental-style and instrument delivery configurations with Kink Valve technology. The Procenter line offers chair-, cabinet-, and wall-mounted configurations plus 12-O'clock and specialty cabinet-mounted units for ortho/pedo benches.
• Midmark Dental Operatory LED Lighting Dental LED lights designed for precise, ergonomic control with 3-axis pivot, 350-degree rotation, auto on/off, daylight-quality light (CRI >90%), cure-safe setting, and true composite-safe filtering (removing 470-nm blue light) to reduce eye strain. Includes Midmark Dental LED Light, Midmark Dental LED Operatory Light, and Midmark 255 LED Procedure Light.
• Midmark Dental Operatory Seating Ergonomic seating for dental operatories including assistant and operator stools with contoured seats, adjustable torso/lumbar support, and integrated footrests, plus patient/guest side chairs (Midmark 280 and 282) with up to 650 lb weight capacity and easy-to-clean aseptic surfaces.
• Midmark Power Procedure Chairs (Medical) Power-operated procedure chairs for medical environments, including the Midmark 631 Procedure Chair with lift system and programmable controls, used in physician offices, ambulatory surgery centers, and hospitals for patient procedures.
• Midmark Examination Chairs (Medical) Barrier-free examination chairs designed for accessibility and patient comfort in medical settings, supporting ADA/MDE patient accessibility compliance for physician offices, ambulatory surgery centers, and hospitals.
• Midmark Digital Diagnostics / ECG Digital diagnostic equipment including ECG systems with connected solutions for medical diagnostics in physician offices and other healthcare facilities. Midmark ECG systems are supported by a 2026 ECG trade-in promotion.
• Midmark Synthesis Cabinetry Medical cabinetry and casework solutions for healthcare facilities, designed for exam rooms, procedure rooms, and clinical workspaces. The Synthesis line is supported by a dedicated catalog and architectural resources for healthcare design.
• Midmark Steam Sterilizers (Instrument Processing) Steam sterilizers including the Next Generation M9 and M11 models for instrument processing and infection control in medical, dental, and veterinary facilities. Maintenance kits and trade-in/up promotions available.
• Midmark Real-Time Locating System (RTLS) Real-time locating system for healthcare asset tracking, staff locating, patient tracking, and workflow optimization. Includes the BLE Sensory Network (3-5 meter accuracy via plug-in BLE sensors, no costly infrastructure) and a BLE/IR Hybrid Sensory Network (limited early release) for room-level precision. Used by physician offices, ambulatory surgery centers, and hospitals.
• Smart View Connected Equipment Service Cloud-based subscription service providing real-time equipment performance insights, proactive maintenance tracking, compliance tracking and reporting, and software updates through the myMidmark customer portal. Available on Midmark dental chairs, delivery systems, and other connected equipment to enable remote diagnostics and create switching costs for customers.
• Midmark Veterinary Anesthesia Equipment Veterinary anesthesia machines, ventilators, and vaporizers for safe anesthesia delivery in animal health practices. Midmark is identified as a key player in the veterinary anesthesia equipment market. Complemented by Shor-Line animal care products from the 2021 acquisition.
• Midmark Veterinary Digital Dental X-Ray Digital dental X-ray imaging systems for veterinary dentistry, used by veterinary practices for animal dental diagnostics and treatment planning.
• Midmark Veterinary Patient Monitoring Systems Patient monitoring equipment for veterinary practices to track animal vital signs during anesthesia, surgery, and recovery.
• Midmark Veterinary Tables Examination and treatment tables for veterinary environments. In March 2026, Midmark introduced a new line of ergonomic exam and lift tables with electric height adjustment and integrated scales for modern veterinary practices.
• Midmark Animal Housing / Cage Banks Kennels, modular cage units, and animal housing solutions for veterinary practices, animal shelters, and animal welfare organizations.
• Midmark Veterinary Dental Delivery Systems Dental delivery systems designed for veterinary dental procedures, enabling instrument and water/air delivery for animal dental treatments.
• Bien-Air Handpiece Solutions (Midmark-integrated) Electric handpiece solutions sold by Midmark through a partnership with Bien-Air. Combines Bien-Air's MX2 Plus micromotor and NOVA contra-angle handpieces with Midmark Procenter delivery units, with CoolTouch+ heat-arresting technology to reduce patient burn risk and Lubricare 2 maintenance system.

Quantifiable outcome

• Reduced on-site delivery times by up to 65%
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Shor-LineminorStrategic or Co-development Partner · 21 September 2021Midmark acquired third-generation veterinary equipment maker Shor-Line as part of strategic expansion in the veterinary healthcare sector. This acquisition strengthened Midmark's animal health product portfolio.
• Bien-AircoreTechnology or IntegrationMidmark partnered with Bien-Air to combine Bien-Air's electric handpiece solutions (MX2 Plus micromotor, NOVA contra-angle handpieces) with Midmark's delivery equipment. The partnership provides integrated electric-ready delivery options including CoolTouch+ heat-arresting technology (reduces patient burn risk) and Lubricare 2 handpiece maintenance system. Factory and field installation available on Procenter delivery units.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dentsply Sirona: World's largest dental equipment and technology manufacturer. Directly comparable to Midmark's dental division across chairs, delivery systems, imaging, and CAD/CAM, with deeper global reach and broader product portfolio.
• A-dec: Privately held US dental equipment manufacturer specializing in dental chairs, delivery systems, and lights. A-dec is one of Midmark's closest direct competitors in dental operatories, with similar premium positioning and US manufacturing focus.
• Planmeca: Finnish dental and medical equipment manufacturer with comprehensive product lines in dental chairs, imaging (3D/CBCT), and CAD/CAM. Comparable to Midmark Dental with stronger international presence, particularly in Europe.
• Patterson Companies: Major dental and animal health distributor that both sells Midmark products and competes in some equipment categories. Patterson's dual role as channel partner and competitor makes it a uniquely comparable peer with insight into Midmark's end markets.
• Henry Schein: Largest dental and medical distributor in North America and a key Midmark channel partner. Comparable as a primary route-to-market for dental equipment while also competing in adjacent practice technology and supplies categories.
• Skytron: US-based medical equipment manufacturer specializing in surgical tables, lights, and booms used in hospitals and ASCs. Directly comparable to Midmark Medical's power procedure chairs and examination room equipment serving overlapping hospital/ASC customers.

Broad incumbents

• Envista Holdings (Danaher): Spun off from Danaher, Envista owns KaVo Kerr, Nobel Biocare, and Ormco, covering dental equipment, implants, and orthodontics. Competes with Midmark across dental chairs, delivery systems, and imaging while serving a much broader dental portfolio.
• Steris: Global leader in sterilization and infection prevention for medical, dental, and animal health markets. Directly comparable to Midmark's instrument processing product line and overlaps in procedural equipment and endoscopy.
• Hillrom (Baxter International): Acquired by Baxter in 2021, Hillrom offers hospital beds, patient monitoring, and procedural equipment broadly overlapping Midmark Medical's examination and procedure chair portfolio across hospital systems.

Emerging players

• Burtons Medical: UK-based veterinary anesthesia equipment manufacturer comparable to Midmark's veterinary anesthesia product line. Smaller and more regional, but a relevant direct competitor in the animal health anesthesia niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MidmarkCorporation
• Facebookfacebook.com/MidmarkCorporation
• LinkedInlinkedin.com/company/midmark-corporation
• Instagraminstagram.com/midmarkcorp
• Xx.com/MidmarkNews

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MidMark Corporation