Automotive Tyre Manufacturers’ Association

What Automotive Tyre Manufacturers’ Association does

The Automotive Tyre Manufacturers' Association (ATMA), founded in 1975 and headquartered in New Delhi, is India's national industry body representing the country's automotive tyre manufacturers. Its member companies include major players such as MRF Ltd, Bridgestone India, Apollo Tyres, and CEAT, collectively representing an industry with an estimated annual turnover exceeding Rs 100,000 crore. ATMA does not sell commercial products or services; rather, it operates as a non-profit membership association that serves as the unified voice of the tyre sector in policy advocacy.

ATMA's core function is policy representation and industry coordination. It engages with the Indian government — including the Finance Ministry, GST Council, and relevant ministries — on issues such as GST rationalization (currently advocating reduction from 28% to 5%), customs duty relief, RoDTEP rate reinstatement, essential sector status for natural gas and LPG access, and trade tariff matters. The association also addresses raw material supply security (working with the Rubber Board of India on natural rubber assessments), supply chain disruptions tied to geopolitical tensions, and export competitiveness. It communicates primarily through government representations and industry media engagement rather than commercial marketing channels.

The organization is led by elected industry executives — Chairman Arun Mammen (Vice-Chairman & Managing Director of MRF Ltd) and Vice-Chairman Rajarshi Moitra (Managing Director of Bridgestone India Private Ltd) as of March 2026 — alongside a professional secretariat headed by Director General Sanjay Chatterjee. ATMA operates with a lean staff of 1-10 employees and is funded through membership dues, though specific financial details are not disclosed. Its reach extends globally as it represents an export-oriented industry with significant presence in US, European, African, West Asian, and Asia Pacific markets.

Name

Automotive Tyre Manufacturers’ Association

Legal name

Automotive Tyre Manufacturers' Association

Website

https://atmaindia.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

ATMA is India's national industry association representing automotive tyre manufacturers including MRF, Bridgestone India, Apollo Tyres, and CEAT, collectively representing a Rs 100,000 crore industry. It advocates on GST, trade policy, and raw material supply issues with the Indian government.

Ownership category

akta.pro rank

Product category

Industry Association / Trade Body

NAICS

Tire Manufacturing (except Retreading) (326211)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD)

Keywords

• Industry association
• Tyre manufacturers
• Policy advocacy
• Regulatory representation
• Trade body

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Distribution channels1 record

Marketing channels2 records

Core offering

ATMA is the industry association that represents automotive tyre manufacturers in India, engaging with the government on policy, regulatory, and trade matters affecting the tyre sector. It acts as the collective voice of tyre producers, who together account for an industry turnover of about Rs 100,000 crore, providing advocacy, representation, and industry coordination.

Product overview

The Automotive Tyre Manufacturers' Association (ATMA) is a national industry body representing India's automotive tyre sector with an estimated annual turnover of Rs 1 lakh crore. ATMA does not offer commercial products or services; rather, it serves as an industry advocacy and policy representation organization for tyre manufacturers. The association focuses on lobbying the Indian government for favorable policies, representing member interests in areas such as GST rates, customs duties, trade tariffs, and raw material supply chain matters.

Differentiator

Problem solved

Functional benefit

Products and services

• Policy Advocacy and Government Representation Representation of Indian tyre manufacturers before government ministries, regulators, and standard-setting bodies on policy, regulatory, and trade matters affecting the tyre sector.
• Industry Coordination and Research Coordination among competing tyre manufacturers on common industry issues and provision of industry-level research and data for members.

Quantifiable outcome

• Achieved tariff reduction from 50% to 18% on Indian rubber goods exported to US
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Council for Leather ExportsminorOthers · 1 May 2026ATMA joined with the Council for Leather Exports to urge the government for policy support including customs duty relief and essential sector status to ensure priority allocation of industrial gas amid LPG price hikes affecting labour-intensive manufacturing sectors.
• Rubber Board of IndiacoreStrategic or Co-development PartnerATMA works with the Rubber Board on natural rubber supply assessment, calling for independent reality-based assessment of production and stocks, and advocating for bringing untapped rubber plantations under cultivation to stabilise supplies.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• U.S. Tire Manufacturers Association: The U.S. Tire Manufacturers Association represents tire manufacturers and engages on technical, regulatory, and policy matters. It is a direct product-category peer to ATMA, with the same national industry-body model, although it serves a different geography.
• European Tyre & Rubber Manufacturers' Association: ETRMA represents European tyre and rubber manufacturers and coordinates positions on regulation, sustainability, and technical issues. It is a direct product-category peer to ATMA, with comparable advocacy and member representation in another region.
• Japan Automobile Tyre Manufacturers Association: JATMA represents Japan's automobile tyre manufacturers and engages on technical, safety, and policy issues. It is a direct product-category peer to ATMA, differing mainly in geography.
• China Rubber Industry Association: CRIA is China's national rubber industry association and covers rubber and tire manufacturing, standards, and policy coordination. It is a direct regional peer to ATMA because it represents a similar manufacturer constituency in a different market.
• Brazilian National Association of the Tire and Rubber Industry: ANIP represents Brazil's tire and rubber-product manufacturers and coordinates industry policy and standards. It is a direct regional peer to ATMA, sharing a manufacturer-led mandate and advocacy role.
• Automotive Component Manufacturers Association of India: ACMA represents India's automotive component manufacturers and advocates with government and industry stakeholders. It is a broad but direct domestic peer to ATMA because both are member-driven bodies serving the automotive manufacturing ecosystem, though ACMA's scope extends beyond tyres.
• All India Rubber Industries Association: AIRIA represents India's rubber products and related industries and coordinates industry concerns with government. It is a domestic peer to ATMA because both serve rubber-sector manufacturers through membership, advocacy, and industry coordination, although AIRIA covers a broader product set.

Others

• Tire Industry Association: TIA is a North American tire-industry association whose members include tire dealers, retreaders, and suppliers. It is an adjacent peer to ATMA because it shares industry coordination and policy engagement but does not represent manufacturers in the same way.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Automotive Tyre Manufacturers’ Association