Ridgid

What Ridgid does

RIDGID (legal entity: Ridge Tool Company) is a manufacturer of professional-grade tools for skilled trades, founded in 1923 and headquartered at 400 Clark Street, Elyria, Ohio. The company operates as a wholly-owned subsidiary of Emerson Electric Co. (NYSE: EMR), within Emerson's Professional Tools portfolio alongside sibling brands Greenlee and Klauke. RIDGID sells hand tools, cordless and corded power tools, diagnostic and inspection equipment, drain cleaning machines, press tools, pipe threading and fabrication equipment, welding gear, and wet/dry vacuums to licensed plumbers, drain cleaners, mechanical and industrial contractors, electrical contractors, HVAC/R technicians, and municipal/institutional facility owners. Its revenue model is hardware sales distributed through authorized professional trade distributors and Emerson Impact Partners, with a direct-to-customer parts and accessories e-commerce store at store.ridgid.com. End-user pricing is not publicly disclosed; current promotions include up to $500 instant rebates on threading and pipe fabrication products.

RIDGID's core technology centers on rugged mechanical engineering, proprietary ductile iron casting at its Erie, Pennsylvania factory, and registered IP including I-Clutch cable protection, TruSense camera technology, FXP dual-power capability, and the AutoReturn feature on the RPE 100 PEX Expander. The company complements its hardware with a connected software ecosystem: RIDGID Link (Bluetooth tool telemetry and service reminders), RIDGIDConnect (cloud-based job reporting), HQx Live (Wi-Fi inspection camera streaming), and RIDGID Trax (Bluetooth utility mapping with GPS and KML export). Press tools are jointly developed with Viega to ensure compatibility with MegaPress and ProPress fittings. The brand supports its products with a Full Lifetime Service Agreement on eligible power tools and an industry-leading customer service network.

The go-to-market is channel-partner-led and event-driven: products move exclusively through professional trade distributors (with a dedicated RIDGID Distributor Portal), supplemented by direct parts e-commerce. Marketing combines email (RIDGID Pipeline newsletter), broad social presence (LinkedIn, Instagram, Facebook, TikTok, YouTube), the annual RIDGID Experience VIP event at Elyria headquarters, and trade show participation including WWETT. The stated customer base spans North America (US and Canada) with a broader "global" reach referenced through Emerson's worldwide distribution, although explicit geographic coverage beyond North America is not detailed in the source materials.

Name

Ridgid

Legal name

Ridge Tool Company

Website

https://ridgid.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

501–1,000 employees

Short description

RIDGID (Ridge Tool Company), founded in 1923 and headquartered in Elyria, Ohio, manufactures professional-grade hand tools, power tools, diagnostics, press tools, and drain cleaning equipment for licensed plumbers, mechanical and electrical contractors, and facility maintenance professionals, distributed through professional trade channels as a subsidiary of Emerson Electric Co.

Ownership category

akta.pro rank

Headquarters

HQ city

Elyria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Trade Tools Sales: RIDGID generates revenue through the sale of professional-grade hand tools, power tools, diagnostic equipment, drain cleaning machines, pressing tools, pipe fabrication equipment, and related accessories to skilled trades professionals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

RIDGID manufactures and sells rugged, professional-grade hand tools, power tools, diagnostic equipment, and pipe fabrication machinery for skilled trades. Its product lines span drain cleaning machines, press tools, pipe threading and beveling equipment, SeeSnake video inspection systems, SeekTech utility locators, crimp/cut tools for electricians, 18V cordless platforms, wet/dry vacuums, welding equipment, and companion software tools (RIDGIDConnect, RIDGID Link, RIDGID Trax, HQx Live). Products are sold primarily through professional trade distributors and the company's own e-commerce store.

Product overview

RIDGID is a comprehensive professional tool manufacturer offering a diversified portfolio of rugged jobsite tools organized into major product categories: Diagnostics, Inspection & Locating (SeeSnake video inspection systems, SeekTech locators, hand-held cameras, test & measurement tools); Pressing Technology (hydraulic press tools including RP 251, RP 350, RP 351, and accessories like press jaws, rings for Viega MegaPress and ProPress fittings); Drain Cleaning (hand tools, sink machines, drum machines, sectional machines, rodder machines, water jetters, and the FlexShaft line including the new KM-1004 Milling Machine); Pipe Patching (fiberglass repair kits for trenchless pipe repair); Threading & Pipe Fabrication (power and manual threading machines, pipe bevelers like the B-500, roll groovers, benders, and pipe cutting equipment); Wrenches & Tubing Tools (pipe wrenches, bending/forming tools, tube repair and joining equipment); Utility & Electrician Tools (hydraulic crimp tools, cable cutters, knockout systems); Power Tools (18V cordless tools including drills, saws, grinders); Wet/Dry Vacs; and Welding Equipment. RIDGID also provides software tools including RIDGIDConnect for cloud reporting, RIDGID Link for Bluetooth tool connectivity, RIDGID Trax for utility mapping, and HQx Live for live camera feeds. The products share a common emphasis on durability, reliability, and maximum uptime for professional trade users, with an ecosystem of batteries and chargers supporting the cordless platform.

Differentiator

Problem solved

Functional benefit

Products and services

• SeeSnake Drain & Sewer Video Inspection Systems Industry-standard video inspection systems for drain and sewer diagnostics featuring rugged reels, cameras, monitors, and recorders for locating and identifying issues in pipes; targeted at professional plumbers, drain cleaners, and municipalities.
• SeekTech Utility & Plumbing Locators

Quantifiable outcome

• Press connections completed in under 7 seconds with RIDGID press tools
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Greenlee (Emerson Brand)minorOthersGreenlee is a sister brand under the Emerson Professional Tools portfolio. Greenlee focuses on innovative products for the electrical and utility industries, complementing RIDGID's plumbing and pipe fabrication tools.
• Klauke (Emerson Brand)minorOthersKlauke is a sister brand under the Emerson Professional Tools portfolio, renowned for high-quality electrical connection technology and tools for crimping, cutting and punching.
• ViegacoreTechnology or IntegrationViega is a strategic partner for RIDGID press tools. RIDGID press tools were jointly developed and tested with Viega MegaPress fittings. RIDGID Press Booster enables connections with Viega MegaPress, MegaPressG, MegaPress Stainless, and MegaPress CuNi fittings. Viega Smart Connect technology is integrated to help installers identify unpressed connections.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bosch Professional: Bosch Professional power tools and accessories compete with RIDGID in cordless platforms, measuring/diagnostic tools, and accessories sold to skilled trades through similar distribution channels globally.
• Makita: Makita is a global professional power tool competitor with overlapping categories including cordless tools, plumbing equipment, and accessories sold to contractors — directly comparable in target customer and professional-grade positioning.
• Snap-on: Snap-on is a direct peer in professional hand tools, diagnostic equipment, and shop tools sold to mechanics and skilled trades. Overlap is strongest in hand tools, wrenches, and diagnostic categories where RIDGID also competes.
• Knipex: Knipex is a German premium pliers and hand tool manufacturer with strong overlap to RIDGID's wrench and hand tool lines, both targeting professional tradespeople seeking high-quality, durable hand tools.
• Stanley (Stanley Black & Decker): Stanley hand tools and storage products from Stanley Black & Decker compete with RIDGID's general purpose hand tools, tool boxes, and on-site storage offerings for the same professional trades and DIY-adjacent customers.
• DeWalt: DeWalt (Stanley Black & Decker) competes directly with RIDGID in professional power tools, cordless platforms, and increasingly in plumbing/electrical applications. Both brands target skilled trades contractors through pro distributor channels and big-box retail.
• Hilti: Hilti is a direct peer in professional-grade construction tools — both serve mechanical, electrical, and plumbing contractors with high-end, durable equipment. Hilti's direct-sales fleet model differs from RIDGID's distributor model, but product categories and end customers overlap heavily.
• Milwaukee Tool: Milwaukee Tool (owned by Techtronic Industries) is a direct peer — both sell professional-grade hand tools, power tools, and specialized equipment (including plumbing and electrical categories) through overlapping distributor networks to skilled trades professionals. Milwaukee's M18 cordless platform competes head-to-head with RIDGID's 18V offering.

Emerging players

• Greenlee: Greenlee is a sister brand under Emerson's Professional Tools portfolio alongside RIDGID, focused on electrical and utility tools. While a sibling rather than head-to-head competitor, the brands share parent infrastructure and adjacent category focus in the trades ecosystem.
• Klauke: Klauke is another Emerson Professional Tools sister brand specializing in electrical connection technology (crimping, cutting, punching). Directly comparable in product category to RIDGID's Utility & Electrician Tools line and benefits from the same Emerson platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RIDGIDtoday
• Facebookfacebook.com/RIDGIDTools
• LinkedInlinkedin.com/company/ridge-tool-company
• Instagraminstagram.com/ridgidtools
• TikToktiktok.com/@ridgidtools
• Xx.com/RIDGIDFarEast

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ridgid