Market Basket
- Company typePrivate
- Founded1917
- HeadquartersTewksbury, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Market Basket firmographics
Firmographics- Name
- Market Basket
- Legal name
- Demoulas Super Markets, Inc.
- Website
- https://shopmarketbasket.com
- Company type
- Private
- Founded year
- 1917
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Market Basket industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451)
- SIC
- Retail-Grocery Stores (5411), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Warehouse-Style Bulk Grocers (Membership/Non-membership) (CRAHAMAB)
Keywords
Where Market Basket is headquartered
LocationHeadquarters
- HQ city
- Tewksbury
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Market Basket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Grocery Retail Sales: Market Basket generates revenue through the sale of grocery products, perishables, and specialty items across its retail store network. The company operates a traditional grocery retail model with in-store sales as the primary revenue driver.
- Beer, Wine & Spirits Sales: Revenue from beer, wine, and spirits sales through dedicated MB Spirits locations in Massachusetts and beer/wine departments in New Hampshire and Maine stores. Some locations in Maine operate as liquor agencies.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Market Basket product offering
Product offeringCore offering
Market Basket operates approximately 90 full-service supermarkets and superstores throughout New England, selling groceries, fresh produce, meat, seafood, bakery goods, deli items, prepared meals, sushi, and specialty products under a value-pricing "More For Your Dollar" proposition. The chain also runs standalone MB Spirits and MB Beer & Wine stores, supported by self-operated grocery, perishable, and produce warehouses in Tewksbury, Lawrence, and Andover, Massachusetts.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Basket Supermarket Full-service supermarket chain of approximately 90 stores throughout New England, offering groceries, fresh produce, meat, seafood, deli, bakery, prepared foods, and specialty items with value pricing for everyday consumers and households.
- MB Spirits Standalone liquor store chain offering beer, wine, and spirits at Market Basket prices, including the exclusive MB Cellars wine line and regular in-store tastings; five dedicated locations in Massachusetts plus MB Beer & Wine standalone store in Hanover.
- Deli Party Platters Custom and ready-made party platters including cold cut trays, charcuterie boards, fresh seafood trays, salads, and made-to-order giant party subs, intended for events, gatherings, and celebrations.
- Custom Cake Decorating Custom cake ordering service with decorator consultations, offering multiple sizes and flavors and custom designs for special occasions such as birthdays and celebrations.
- Market Basket Gift Cards Market Basket gift cards available for purchase online and redeemable at all store locations, used as a stored-value payment instrument across the chain.
Quantifiable outcome
- Ranked #2 in dunnhumby's U.S. Grocery Retailer Preference Index out of 81 major retailers
Companies that use Market Basket
Customer profileSegments2 records
Ideal customer profiles2 records
Market Basket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Market Basket partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Market Basket competitors and assessment
Company assessmentBroad incumbents
- H-E-B: Texas-based regional supermarket chain ranked #1 in dunnhumby's Retailer Preference Index, directly comparable to Market Basket as a regional powerhouse with strong private label, value pricing, and deep community loyalty.
- Trader Joe's: Specialty grocery retailer with strong private label (similar in concept to Market Basket's 2,900+ SKU program) and high customer loyalty, competing for the same value-conscious and specialty-curious grocery customer.
- ALDI: Hard-discount grocery chain rapidly expanding in New England, competing with Market Basket on value pricing and private label depth — a key share-taker in the same trade areas.
- Costco Wholesale: Warehouse club competing with Market Basket on bulk value and Kirkland Signature private label, drawing share from value-oriented New England households.
Direct peers
- Wegmans Food Markets: Northeast U.S. supermarket chain with strong perishable/departmental model (bakery, deli, prepared foods, specialty cheese) and high customer satisfaction — directly comparable format and geographic overlap with Market Basket.
- Stop & Shop: Ahold Delhaize-owned supermarket chain operating across New England, directly competing with Market Basket for value-oriented grocery shoppers in MA, RI, and CT.
- Hannaford: Ahold Delhaize-owned New England-based supermarket chain with overlapping store footprint in ME and NH, competing in the same regional grocery market as Market Basket.
- Shaw's: New England supermarket chain operating across MA, NH, ME, and RI — direct competitor in Market Basket's core geographies with similar full-service supermarket format.
Regional players
- Price Chopper / Market 32: Northeast regional supermarket chain with comparable full-service grocery format, private label program, and value positioning across overlapping New York/New England trade areas.
Emerging players
- Whole Foods Market: Amazon-owned premium grocer expanding prepared foods, specialty, and private label offerings — competing with Market Basket's specialty cheese, sushi, and prepared meal departments for higher-income New England shoppers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Market Basket social profiles
Digital presenceMarket Basket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Market Basket leadership team
Management profileNumber of profiles
Profiles3 records
Market Basket subsidiaries and ownership
Company hierarchySubsidiaries1 record
Market Basket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Market Basket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Market Basket
What does Market Basket do?
Market Basket operates approximately 90 full-service supermarkets and superstores throughout New England, selling groceries, fresh produce, meat, seafood, bakery goods, deli items, prepared meals, sushi, and specialty products under a value-pricing "More For Your Dollar" proposition. The chain also runs standalone MB Spirits and MB Beer & Wine stores, supported by self-operated grocery, perishable, and produce warehouses in Tewksbury, Lawrence, and Andover, Massachusetts.
Is Market Basket a public or private company?
Market Basket is a private company. It is classified as family owned and is currently operating.
When was Market Basket founded?
Market Basket was founded in 1917. It employs 5,001 to 10,000 people.
Where is Market Basket based?
Market Basket is headquartered in Tewksbury, United States, in the North America region.
How does Market Basket make money?
Two revenue lines are on record. Grocery Retail Sales are the primary driver. The others are beer, Wine & Spirits Sales.
Who are Market Basket's main competitors?
Broad incumbents on record are H-E-B, Trader Joe's, ALDI and Costco Wholesale. Direct peers are Wegmans Food Markets, Stop & Shop, Hannaford and Shaw's. Price Chopper / Market 32 is listed as a regional player. Whole Foods Market is listed as an emerging player.
Does Market Basket have an API?
No public API is recorded for Market Basket.
What industry is Market Basket in?
Market Basket's product category is Grocery Retail. Its primary akta.pro industry code is CRAHAMAB, Warehouse-Style Bulk Grocers (Membership/Non-membership). Its NAICS code is 44511 and its SIC code is 5411.