Wells Fargo
- Company typePublic
- Founded1852
- HeadquartersSan Francisco, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Wells Fargo firmographics
Firmographics- Name
- Wells Fargo
- Legal name
- Wells Fargo Bank, N.A.
- Website
- https://wellsfargo.com
- Company type
- Public
- Founded year
- 1852
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Wells Fargo industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221), Credit Intermediation and Related Activities (522)
- SIC
- National Commercial Banks (6021), Mortgage Bankers & Loan Correspondents (6162), Personal Credit Institutions (6141)
- akta.pro primary industry
- Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)
- akta.pro secondary industries
- Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Wealth Lending & Credit Solutions (Lombard/Margin, Mortgages, Structured Credit) (FSAAABAG), Personal Loan Refinance (Rate/Term) (FSAKAIAB)
Keywords
Where Wells Fargo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wells Fargo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income: Wells Fargo earns interest income from lending activities including mortgages, personal loans, auto loans, credit cards, and commercial loans. This traditional banking revenue stream forms the core of the bank's earnings.
- Banking Fees and Service Charges: Fees from checking and savings accounts, overdraft charges, ATM fees, wire transfers, and other banking services.
- Credit Card Revenue: Revenue from credit card interest, annual fees, and interchange fees on card transactions.
- Wealth Management: Advisory and management fees from investment services, private banking, and wealth management for high-net-worth clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Clear Access Banking - Basic checking account with focus on spending within available funds |
| Subscription | Monthly | Prime Checking - Interest-bearing account with discounts and benefits |
| Subscription | Monthly | Everyday Checking - Most popular account for day-to-day financial needs |
| Subscription | Monthly | Premier Checking - Premier level relationship banking benefits |
| Other | Monthly | Mortgage Products - Fixed-rate, adjustable-rate, FHA, VA, and jumbo loans |
| Transaction based/ take rate | Monthly | Credit Cards - Cash back, rewards, 0% intro APR, travel, and balance transfer options |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Wells Fargo product offering
Product offeringCore offering
Wells Fargo is a diversified financial services company that provides consumer and commercial banking products including checking and savings accounts, credit cards, mortgages, personal loans, and auto loans. It also delivers wealth management and advisory services through Wells Fargo Advisors and The Private Bank, and corporate and investment banking services through Wells Fargo Securities and Wells Fargo CIB. Customers access these offerings via an extensive branch and ATM network, online banking, and the Wells Fargo Mobile app, which integrates the AI-powered Fargo virtual assistant.
Product overview
Wells Fargo is a diversified financial services company offering a comprehensive banking platform with multiple checking and savings account products, credit cards, and lending solutions including mortgages, personal loans, and auto loans. The core digital banking experience is delivered through the Wells Fargo Mobile app integrated with the AI-powered Fargo assistant. Mortgage products include conventional loans, FHA loans, VA loans, and Jumbo loans, with first-time homebuyer programs like the Dream. Plan. Home. mortgage and Homebuyer Access Grant. Wealth management services are offered through Wells Fargo Advisors and The Private Bank. The product portfolio spans consumer banking, commercial banking, corporate and investment banking, with digital-first experiences supported by Zelle, Apple Pay, and Google Pay integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Fargo: AI-powered virtual assistant supporting over 1 billion customer interactions
- Wells Fargo Mobile
- Dream. Plan. Home.
- Homebuyer Access Grant
- Way2Save
- Clear Access Banking
- Prime Checking
Products and services
- Clear Access Banking
- Everyday Checking
- Prime Checking
- Premier Checking
- Way2Save Savings
- Platinum Savings
- Wells Fargo Certificates of Deposit (CDs)
- Wells Fargo Credit Cards
- Wells Fargo Mortgage Loans
- Dream. Plan. Home. Mortgage
- Personal Loans
- Auto Loans
- Wells Fargo Mobile App
- Fargo AI Assistant
- Wells Fargo Advisors
- The Private Bank
- Wells Fargo Business Banking
- Wells Fargo Commercial Banking
- Wells Fargo Corporate & Investment Banking (CIB)
- Wells Fargo Securities
Quantifiable outcome
- 33+ million mobile active users demonstrate strong digital adoption
- +2 more outcomes
Companies that use Wells Fargo
Customer profileSegments1 record
Ideal customer profiles4 records
Wells Fargo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
Wells Fargo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- South Carolina Research AuthorityminorCollaboration on Cultivating Innovation in SC Agribusiness grant program. Wells Fargo Foundation provided $600,000 grant to support 21 small- to medium-sized agribusinesses in South Carolina. Recipients participate in acceleration program with webinars, guidance, networking, and peer-to-peer learning.
- South Carolina Department of AgricultureminorCollaborating on Cultivating Innovation in SC Agribusiness grant program with Wells Fargo Foundation providing $600,000 in grant funding.
- South Carolina Small Business Development CentersminorPartner in Cultivating Innovation in SC Agribusiness grant program providing acceleration support to agribusinesses.
- Habitat for HumanitycoreWells Fargo is a corporate partner supporting Habitat for Humanity's 'Let's Open the Door' global campaign spanning 60+ countries. Campaign raises awareness about global housing crisis affecting one in three people worldwide, coinciding with Habitat's 50th anniversary.
- Silver LiningcoreAmerican Small Business Growth Program partnership with Wells Fargo. Phase 4 made silv=r Platform available to 1,750 Small Business Owners, fully subsidized by Wells Fargo. Phase 5 announced with platform expansion and five-city tour in Philadelphia, New York City, Charlotte, Dallas, and Los Angeles.
- Wells Fargo AdvisorscoreWells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, LLC and Wells Fargo Advisors Financial Network, LLC, Members SIPC, separate registered broker-dealers and non-bank affiliates providing investment products and services.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Wells Fargo competitors and assessment
Company assessmentDirect peers
- Citigroup: Diversified global bank operating US retail, commercial, and institutional businesses that compete directly with Wells Fargo's commercial banking and capital markets franchises.
- U.S. Bancorp: Major US commercial bank with comparable branch-and-digital retail franchise, payment services, and wealth management, often considered the closest like-for-like Midwestern-to-National competitor to Wells Fargo.
- PNC Financial Services: Top-tier US commercial bank with overlapping consumer, small business, and corporate banking products competing in many of the same regional markets.
- TD Bank (US): Major US retail bank competing in deposits, mortgages, and small business, particularly along the East Coast where Wells Fargo also has density.
- Truist Financial: Large US retail and commercial bank formed through BB&T-SunTrust merger, directly competing with Wells Fargo across deposit, mortgage, and small business segments.
- Capital One: Direct competitor in credit cards, consumer lending, and digital banking — a strong mobile-led franchise competing for the same primary-customer wallet share.
- Bank of America: Top-three US retail and commercial bank that competes head-to-head with Wells Fargo in branches, deposits, credit cards, mortgages, and wealth management, including the Merrill wealth franchise.
- JPMorgan Chase: The largest US bank, directly competing across Wells Fargo's consumer, commercial, wealth, and investment banking franchises with a comparable omnichannel model and similar federal regulatory profile.
Emerging players
- Charles Schwab: Discount brokerage and wealth platform overlapping with Wells Fargo Advisors on retail self-directed investing, automated investing, and custody services.
Broad incumbents
- Morgan Stanley: Wealth and investment management giant that competes with Wells Fargo Advisors and The Private Bank for high-net-worth client assets and advisory relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Wells Fargo social profiles
Digital presenceWells Fargo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wells Fargo leadership team
Management profileNumber of profiles
Profiles3 records
Wells Fargo subsidiaries and ownership
Company hierarchySubsidiaries6 records
Wells Fargo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wells Fargo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wells Fargo
What does Wells Fargo do?
Wells Fargo is a diversified financial services company that provides consumer and commercial banking products including checking and savings accounts, credit cards, mortgages, personal loans, and auto loans. It also delivers wealth management and advisory services through Wells Fargo Advisors and The Private Bank, and corporate and investment banking services through Wells Fargo Securities and Wells Fargo CIB. Customers access these offerings via an extensive branch and ATM network, online banking, and the Wells Fargo Mobile app, which integrates the AI-powered Fargo virtual assistant.
Is Wells Fargo a public or private company?
Wells Fargo is a public company. It is classified as public and is currently operating.
When was Wells Fargo founded?
Wells Fargo was founded in 1852. It employs 1,001 to 5,000 people.
Where is Wells Fargo based?
Wells Fargo is headquartered in San Francisco, United States, in the North America region.
How does Wells Fargo make money?
Four revenue lines are on record. Interest Income is the primary driver. The others are banking Fees and Service Charges, credit Card Revenue and wealth Management.
Who are Wells Fargo's main competitors?
Direct peers on record are Citigroup, U.S. Bancorp, PNC Financial Services, TD Bank (US), Truist Financial, Capital One, Bank of America and JPMorgan Chase. Charles Schwab is listed as an emerging player. Morgan Stanley is listed as a broad incumbent.
Does Wells Fargo have an API?
No public API is recorded for Wells Fargo.
What industry is Wells Fargo in?
Wells Fargo's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAE, Branch & In-Person Banking (Teller/ATM Networks), with a secondary code of FSAEABAB, Broker-Dealer Affiliated Wealth Advisory. Its NAICS code is 52211 and its SIC code is 6021.